Principles of Advertising: COM 1103
广告原理： COM 1 1 03

INDIVIDUAL ASSIGNMENT
个人作业

The Individual Submission Deadline & Percentage:
个人提交截止日期和百分比：

Deadline: Week 6 (14 February 2025)
截止日期：第6周（ 202年2月14日5日）

The individual assignment should be submitted in week 6, making up 20% of the total assessment.
个人作业应在第6周提交，占总评估的2 0 % 。

Learning Outcomes:
学习成果：

On successful completion of this unit, students will be able to:
成功完成本单元后，学生将能够：

Explain the roles of advertising agencies in modern society [C2, PLO2]
解释广告公司在现代社会中的角色 [C2，PLO2]

Justify the relationship between advertising agencies and clients [A3, PLO9
证明广告代理商和客户之间的关系合理 [A3，PLO9

Task Outline:
任务大纲：

Students must choose ONE (1) local or multinational advertising agency in Malaysia. Discuss the following details:
学生必须选择马来西亚的一 (1)家本地或跨国广告公司。讨论以下细节：

i. Advertising agency background
。广告公司背景

Agency profile
机构简介

Founder of the advertising agency
广告公司旗下的F o

Agency Motto
机构座右铭

Departments
部门

Type of advertising agency
广告公司类型

ii. Location
二.地点

iii. Agency achievement (local and International)
三.代理机构成就（本地和国际）

Kancil Awards Achievement
Kancil奖的成就

Other achievements to support the performance.
支持绩效的其他成就。

iv. Explain the agency clients and sample artwork.
四.解释代理客户和样本艺术品。

You can share the video (YouTube link), print advertisements, or vice versa.
您可以共享视频（YouTube 链接） 、印刷广告，反之亦然。

v. Personal opinion of the chosen agency.
v.所选机构的个人意见。

Submission of Assessment:
提交评估：

This assignment must be submitted via Blackboard. It is advisable to retain a copy of your assignment for your records. Your marks will be displayed on the Canvas (Grades).
该作业必须通过 Blackboard 提交。建议保留一份作业副本作为记录。您的分数将显示在画布（成绩）上。

The written portion will be graded on the professionalism of the report, the clarity of the writing, and appropriateness as well as the explanation of the campaign. Additionally, your report should include current facts and statistics where appropriate. (Kindly use Harvard style referencing)
书面部分将根据报告的专业性、写作的清晰度、适当性以及对活动的解释进行评分。此外，您的报告应在适当的情况下包括当前事实和统计数据。 （请使用哈佛风格参考）

The completed write-up must be 1500 words.
完成的写入必须为1 5 0 0个字。

Use Arial size 12 with a 1.5 spacing.
使用Arial尺寸 12 ，间距为1.5。

Submit this brief together as the front page of the completed assignment.
将此摘要作为已完成作业的首页一起提交。

Plagiarism is a serious academic offense (cut and paste materials will be seriously penalised).
剽窃是一种严重的学术犯罪（剪切和粘贴材料将受到严厉处罚）。

Penalties:
处罚：

Assignments submitted by the deadline will receive the following penalties:
在截止日期之前提交的作业将受到以下处罚：

1 day – minus 20% of the total mark awarded.
1 天 – 减去所获总分的20 % 。

2 days – minus 50% of the total mark awarded.
2 天 – 减去所授予总分的50 % 。

3 days – 0 mark for this piece of coursework
3 天 – 本课程作业 0 分

Prepared by: Ms. Haryati Hashim
编写人：Haryati Hashim 女士