Coursework Specification: COM 2206 Media Ethics
课程作业规范：COM 2206 媒体伦理

1) Individual Assignment: Media Ethics Case Study (30%)
1） 个人作业：媒体伦理案例研究 （30%）

Assignment Title: Ethical Evaluation of a Media Event
作业名称：媒体活动的道德评估

 Example:
例：

1) Coverage of the Israel-Palestine Conflict (Bias and Fairness)
1）以色列-巴勒斯坦冲突的报道（偏见和公平）

2) Disinformation and Fake News During COVID-19 Pandemic (Truth and Deception)
2） COVID-19 大流行期间的虚假信息和假新闻（真相与欺骗）

3. Celebrity Privacy Violation by Paparazzi (Privacy and Exploitation)
3. 狗仔队侵犯名人隐私（隐私和剥削）

Objective:
目的：
Analyze a recent media event by identifying ethical concerns and applying ethical theories to propose improvements for ethical media practices.
通过识别道德问题并应用道德理论来分析最近的媒体事件，以提出道德媒体实践的改进建议。

Instructions:
指示：

Select a Media Event: Choose a recent media event that involves ethical concerns in journalism, advertising, or social media (e.g., misinformation, bias, privacy invasion, sensationalism).
选择媒体事件：选择近期涉及新闻、广告或社交媒体道德问题（例如，错误信息、偏见、侵犯隐私、耸人听闻）的媒体事件。

Analyze Ethical Concerns: Identify two ethical concerns present in the event (e.g., violation of truth, fairness, respect for privacy, bias, or public interest).
分析道德问题：确定活动中存在的两个道德问题（例如，违反真相、公平、尊重隐私、偏见或公共利益）。

Apply Ethical Theories: Use Two Ethical Theories (e.g., Utilitarianism, Virtue Ethics, the Potter Box or Ethical Relativism) to analyze the ethical dilemmas faced by the media practitioners.
应用伦理理论：使用 Two Ethical Theories（例如，功利主义、美德伦理学、波特盒子或伦理相对主义）来分析媒体从业者面临的道德困境。

Propose Ethical Solutions: Based on your analysis, suggest ethically responsible actions that the media outlet or journalist could have taken. Your proposed solutions should be practical and align with ethical standards in the media.
提出合乎道德的解决方案：根据您的分析，建议媒体机构或记者本可以采取的道德责任感行动。您提出的解决方案应该是实用的，并且符合媒体的道德标准。

Conclusion: Reflect on the broader implications of media ethics and how this analysis helps you understand the ethical responsibilities in professional communication.
结论：反思媒体道德的更广泛含义，以及此分析如何帮助您了解专业传播中的道德责任。

Assignment Requirements:
作业要求：

Word count: 1,000–1,200 words.
字数：1,000–1,200 字。

Include references to relevant ethical guidelines (e.g., journalism ethics codes, advertising standards, or PR ethics).
包括对相关道德准则（例如，新闻道德准则、广告标准或公关道德）的引用。

Use appropriate academic citation (APA Citation).
使用适当的学术引文 （APA Citation）。

Use Words
使用单词

Late submission and plagiarism including AI plagiarism NOT MORE-than 20%, if more it will deduct 30% from the mark.
逾期提交和抄袭（包括 AI 抄袭）不超过 20%，如果超过，将从分数中扣除 30%。

Submission Deadline: [Week 8]
提交截止日期：[第 8 周]

Rubric for Media Ethics Case Study
媒体道德评分标准案例研究

Total: 100%
总计：100%

This rubric provides clear expectations for students and aligns well with CLO 3 (evaluating ethical communication) and PLO 11 (ethical responsibility in communication research).
这个标准为学生提供了明确的期望，并与 CLO 3（评估道德传播）和 PLO 11（传播研究中的道德责任）非常一致。

2) Group Project: Ethical Media Practices Case Study (30%)
2） 小组项目：道德媒体实践案例研究 （30%）

Project Title: Ethical Decision-Making in Media: A Group Case Study
项目名称：媒体中的道德决策：一个小组案例研究

Example:
例：

1. The Ethics of AI-Generated Content and Deepfakes in Journalism (Truth and Deception)
1. 新闻业中 AI 生成内容和 Deepfake 的道德规范（真相与欺骗）

2. The Ethics of Reporting on Suicide and Mental Health (Privacy and Sensitivity)
2. 报道自杀和心理健康的道德规范（隐私和敏感性）

3. Ethical Dilemmas in Live Reporting of Violent Protests and Riots (Fairness and Harm)
3. 暴力抗议和骚乱现场报道中的道德困境（公平与伤害）

Objective:
目的：
Analyze a real-world media case that involves ethical dilemmas and propose responsible media practices. This project will encourage critical thinking, teamwork, and the application of ethical theories in a group setting.
分析涉及道德困境的真实媒体案例，并提出负责任的媒体实践。该项目将鼓励批判性思维、团队合作和在小组环境中应用道德理论。

Instructions:
指示：

Select a Real-World Media Case:
选择真实世界的媒体案例：
As a group, choose a real-world media case from the last two years where media ethics have been questioned (e.g., false reporting, bias, invasion of privacy, ethical issues in advertising, social media controversies).
作为一个小组，从过去两年中选择一个媒体道德受到质疑的真实媒体案例（例如，虚假报道、偏见、侵犯隐私、广告中的道德问题、社交媒体争议）。

Identify Ethical Concerns:
确定道德问题：
Discuss and identify two major ethical concerns in the selected case. These could include issues related to truthfulness, fairness, privacy, public interest, manipulation, or media bias.
讨论并确定所选案例中的两个主要道德问题。这些问题可能包括与真实性、公平性、隐私、公共利益、操纵或媒体偏见相关的问题。

Apply Ethical Theories:
应用伦理理论：
Use two ethical theories (e.g., Utilitarianism, the Potter Box, Virtue Ethics, or Social Responsibility Theory) to analyze ethical dilemmas. Evaluate how media practitioners handled the situation using these frameworks.
使用两种道德理论（例如，功利主义、波特盒子、美德伦理学或社会责任理论）来分析道德困境。评估媒体从业者如何使用这些框架处理这种情况。

Propose Ethical Solutions:
提出合乎道德的解决方案：
Based on your analysis, propose how the media organization, journalists, or content creators could have acted more ethically. Provide practical recommendations that would align with ethical media standards.
根据您的分析，提出媒体机构、记者或内容创作者如何以更合乎道德的方式行事。提供符合媒体道德标准的实用建议。

Create a Group Presentation:
创建群组演示文稿：
Prepare a 10–15-minute presentation summarizing your findings. The presentation should include:
准备一个 10-15 分钟的演示文稿来总结您的发现。演示文稿应包括：

An overview of the media case.
媒体案例概述。

Identification of ethical concerns.
确定道德问题。

Application of ethical theories.
伦理理论的应用。

Proposed ethical solutions.
建议的道德解决方案。

Visual aids such as slides, graphs, or videos to support your analysis.
可视化辅助工具，例如幻灯片、图表或视频，以支持您的分析。

Submit a Group Report:
提交组报告：
Along with the presentation, submit a written group report (1,500-2,000 words) that elaborates on the presentation content.
在演示的同时，提交一份书面小组报告（1,500-2,000 字），详细说明演示内容。

Submission Requirements:
提交要求：

Presentation: 10-15 minutes, with visual aids (e.g., Power Point slides).
演示：10-15 分钟，使用视觉辅助工具（例如 Power Point 幻灯片）。

Written Report: 1,500-2,000 words, with proper academic citations. Using Words
书面报告：1,500-2,000 字，并附有适当的学术引文。使用单词

Late submission and plagiarism including AI plagiarism NOT more-than 20%, if more it will deduct 30% from the mark.
逾期提交和抄袭（包括 AI 抄袭）不超过 20%，如果超过，将从分数中扣除 30%。

Submission Deadline and Presentation: [Week 10]
提交截止日期和演示： [第 1 周0]

Rubric for Group Project: Ethical Media Practices
小组项目评分标准：合乎道德的媒体实践

Total: 100%
总计：100%

This group project allows students to collaborate on analyzing real-world media cases, applying ethical frameworks, and proposing solutions. It aligns with CLO 2 (applying research methodologies) and PLO 9 (working effectively in teams or professional settings).
该小组项目允许学生合作分析现实世界的媒体案例、应用道德框架和提出解决方案。它与 CLO 2（应用研究方法）和 PLO 9（在团队或专业环境中有效工作）保持一致。