一、研究背景与研究意义
1. Research background and research significance
（一）研究背景
(1) Research background
在数字经济时代，传统零售企业面临巨大挑战，数字化转型成为其可持续发展的关键。良品铺子作为休闲食品行业的领军企业，也积极推进数字化转型。然而，转型过程中，盈利能力的提升并非一蹴而就，面临诸如线上线下融合难题、数据安全与隐私保护等挑战。在此背景下，研究良品铺子如何通过数字化转型提升盈利能力具有重要现实意义。
In the era of digital economy, traditional retail enterprises are facing huge challenges, and digital transformation has become the key to their sustainable development. As a leading enterprise in the snack food industry, BESTORE is also actively promoting digital transformation. However, in the process of transformation, the improvement of profitability is not achieved overnight, and challenges such as online and offline integration problems, data security and privacy protection are faced. In this context, it is of great practical significance to study how BESTORE can improve profitability through digital transformation.
（二）研究意义
(2) Research significance
在当前数字化浪潮席卷各行各业的大背景下，深入研究数字化转型与企业盈利能力之间的内在联系，对于推动休闲食品行业的数字化转型具有重要的理论指导意义。本文旨在通过丰富数字化转型与企业盈利能力关系的理论研究，为我国休闲食品行业提供理论参考和实践指导。在此基础上，针对良品铺子的具体情况，提出优化数字化转型策略的具体建议，以提升其盈利能力。同时，这些建议也为其他传统零售企业在数字化转型过程中提供了有益的借鉴。
In the context of the current wave of digitalization sweeping all walks of life, in-depth research on the intrinsic relationship between digital transformation and enterprise profitability is of great theoretical significance for promoting the digital transformation of the snack food industry. The purpose of this paper is to provide theoretical reference and practical guidance for China's snack food industry by enriching the theoretical research on the relationship between digital transformation and corporate profitability. On this basis, according to the specific situation of BESTORE, specific suggestions are put forward to optimize the digital transformation strategy to improve its profitability. At the same time, these suggestions also provide useful references for other traditional retail enterprises in the process of digital transformation.
首先，本文从数字化转型与企业盈利能力的概念入手，分析了数字化转型对休闲食品行业的影响，探讨了数字化技术在提高企业运营效率、降低成本、优化客户体验等方面的积极作用。其次，结合国内外成功案例，总结出了数字化转型推动企业盈利能力提升的关键因素，为休闲食品行业提供了理论依据。
First, starting from the concept of digital transformation and enterprise profitability, this paper analyzes the impact of digital transformation on the snack food industry, and discusses the positive role of digital technology in improving enterprise operation efficiency, reducing costs, and optimizing customer experience. Secondly, combined with successful cases at home and abroad, the key factors for digital transformation to promote the improvement of enterprise profitability are summarized, which provides a theoretical basis for the snack food industry.
针对良品铺子，本文提出了以下优化数字化转型策略的具体建议：一是加强数字化基础设施建设，提升企业内部管理效率；二是利用大数据和人工智能技术，精准把握消费者需求，提高产品和服务质量；三是创新营销模式，拓展线上渠道，提升品牌知名度；四是强化数字化人才培养，提升企业整体创新能力。
For BESTORE, this paper puts forward the following specific suggestions for optimizing the digital transformation strategy: first, strengthen the construction of digital infrastructure and improve the internal management efficiency of enterprises; The second is to use big data and artificial intelligence technology to accurately grasp consumer needs and improve the quality of products and services; the third is to innovate the marketing model, expand online channels, and enhance brand awareness; Fourth, strengthen the cultivation of digital talents and enhance the overall innovation ability of enterprises.
通过这些建议的实施，有望帮助良品铺子在数字化转型道路上迈出更加坚实的步伐，提升盈利能力。同时，这些建议也为其他传统零售企业在数字化转型过程中提供了有益的启示和借鉴。
Through the implementation of these suggestions, it is expected to help BESTORE take a more solid step on the road of digital transformation and improve profitability. At the same time, these suggestions also provide useful inspiration and reference for other traditional retail enterprises in the process of digital transformation.
二、国内外研究现状
2. Research status at home and abroad
（一）国外文献综述
(1) Review of foreign literature
Song Y ,Gao J . （2023）[1]在竞争激烈的市场环境中实现可持续发展和盈利的重要途径就是合理控制成本,这既是企业自身发展的需要,也是经济发展过程中的必然要求。本文以休闲食品企业良品铺子为例,探讨良品铺子的成本控制问题,发现问题并提出针对性的改进措施,以期通过这些措施为良品铺子的成本控制提供一定的参考,提高其竞争力。
Song Y ,Gao J . (2023)[1] An important way to achieve sustainable development and profitability in a highly competitive market environment is to reasonably control costs, which is not only the need of enterprises for their own development, but also an inevitable requirement in the process of economic development. This paper takes BESTORE as an example to discuss the cost control problem of BESTORE, finds the problems and proposes targeted improvement measures, in order to provide a certain reference for BESTORE cost control and improve its competitiveness through these measures.
Aichen Z ,Yueyuan W ,Yi Z , et al.（2024）[2]本文以武汉百盛为例，从SWOT角度分析了武汉百盛营销战略的优势、劣势、机遇和挑战，然后从四个方面重点探讨了营销管理的优化策略，希望促进武汉百盛营销战略和管理模式的创新，不断提高企业品牌的核心竞争力，实现企业运营和发展质量的提高。
Aichen Z ,Yueyuan W ,Yi Z , et al.(2024)2 This paper takes Wuhan Parkson as an example, analyzes the advantages, disadvantages, opportunities and challenges of Wuhan Parkson's marketing strategy from the perspective of SWOT, and then focuses on the optimization strategy of marketing management from four aspects, hoping to promote the innovation of Wuhan Parkson's marketing strategy and management model. Continuously improve the core competitiveness of the enterprise brand, and realize the improvement of the quality of enterprise operation and development.
Sayari S .（2024）[3]使用的回归分析显示,网上银行对传统银行和伊斯兰银行的盈利能力都有显著影响,如ROA和ROE指标所示。这些发现意味着采用互联网银行的战略重要性,强调其对沙特阿拉伯银行业格局中传统银行和伊斯兰银行财务绩效的巨大贡献。这项研究为沙特阿拉伯银行的盈利能力和未来规划提供了重要的战略意义,符合2030年愿景目标。本研究还支持数字时代的知情决策,强调互联网银行在塑造沙特阿拉伯银行业未来方面的关键作用。
The regression analysis used by Sayari S. (2024)3 shows that online banking has a significant impact on the profitability of both traditional and Islamic banks, as shown by the ROA and ROE indicators. These findings imply the strategic importance of the adoption of internet banking, highlighting its significant contribution to the financial performance of both traditional and Islamic banks in Saudi Arabia's banking landscape. The study provides strategic implications for Saudi Arabian Bank's profitability and future planning, in line with Vision 2030 goals. This study also supports informed decision-making in the digital age, highlighting the critical role of internet banking in shaping the future of banking in Saudi Arabia.
Nguyen B N .（2024）[4]本研究将收集东盟六国商业银行ESG绩效、盈利能力及数字化转型程度的数据，运用定量分析方法，建立回归模型，探究ESG绩效各维度对盈利能力的直接影响，以及数字化转型在其中的调节作用。预期结果将揭示ESG绩效与盈利能力的内在联系，为商业银行制定战略提供参考，促使其在数字化转型中平衡经济与社会责任，实现可持续发展；同时，为监管机构制定政策提供依据，推动东盟地区银行业可持续发展。
Nguyen B N .(2024)4 This study will collect data on the ESG performance, profitability and digital transformation of commercial banks in the six ASEAN countries, use quantitative analysis methods, establish a regression model, and explore the direct impact of ESG performance on profitability and the moderating role of digital transformation. The expected results will reveal the intrinsic relationship between ESG performance and profitability, and provide a reference for commercial banks to formulate strategies to promote their balance between economic and social responsibilities in digital transformation and achieve sustainable development. At the same time, it will provide a basis for regulators to formulate policies and promote the sustainable development of the banking industry in the ASEAN region.
Lu H ,Shaharudin S M .（2024）[5]使用WOS核心合集数据库,我们进行了全面的审查和文献计量分析,检查了1,856篇关于SCA的文章,并详细关注了57篇专门针对DT的文章。研究结果表明,DT提升了中小企业的创新和动态能力,帮助其克服资源约束,更好地应对市场变化。大数据、人工智能、数字平台等关键数字技术是驱动这些成果的关键。为中小企业管理者量身定制数字化战略、优化运营、构建SCA提供了实践启示。
Lu H ,Shaharudin S M .(2024)5 Using the WOS Core Collection database, we conducted a comprehensive review and bibliometric analysis, examining 1,856 articles on SCA and paying detailed attention to 57 articles specifically specific to DT. The results show that DT improves the innovation and dynamic capabilities of SMEs, helps them overcome resource constraints and better respond to market changes. Key digital technologies such as big data, artificial intelligence, and digital platforms are key to driving these outcomes. It provides practical inspiration for small and medium-sized enterprise managers to tailor digital strategies, optimize operations, and build SCA.
Nguyen T ,Song G ,Zhao S , et al.（2025）[6]利用中国上市公司的数据,我们通过分析年报中的产品和服务描述来衡量企业年层面的市场竞争。结果表明,更高的市场竞争提高了数字化转型的可能性,更多的数字化专利发明推动了数字化转型。异质性分析表明,该效应在非国有企业和市场化程度更高的企业中更为显著。
Nguyen T ,Song G ,Zhao S , et al.(2025)6 Using data from listed companies in China, we measure market competition at the annual level by analyzing product and service descriptions in annual reports. The results show that higher market competition increases the possibility of digital transformation, and more digital patented inventions promote digital transformation. Heterogeneity analysis showed that the effect was more significant in non-state-owned enterprises and enterprises with a higher degree of marketization.
Wintersberg L ,Pittich D .（2025）[7]案例研究通过指出沟通教学设计过程、职位描述、数字化学习产品以及目标群体对数字化教与学的态度等方面的必要考虑,提高了专业教育内部的实践质量。我们的结果支持公司,学习和发展部门,以及与公司技术教育和培训有关的每个人,为专业教育计划制定概念或进一步的最佳实践做出贡献。
Wintersberg L ,Pittich D .(2025)7 The case study improves the quality of practice within professional education by pointing out the necessary considerations for communicating instructional design processes, job descriptions, e-learning products, and target group attitudes towards digital teaching and learning. Our results support the company, the learning and development department, and everyone involved in the company's technical education and training, to contribute to the development of concepts or further best practices for professional education programs.
（二）国内文献综述
(2) Review of domestic literature
1.对数字化转型的研究
1. Research on digital transformation
吴非，慧芷，林慧妍等（2021）[8]研究发现企业数字化转型显著提升了股票流动性，并呈现出一定结构意志性特征。企业数字化转型效率的发挥需要外部基础条件的支撑，在金融科技数字金融发展较好的情况下，企业发展型对股票的提升作用为明显。
Wu Fei, Hui Zhi, Lin Huiyan et al. (2021)8 found that the digital transformation of enterprises significantly improved the liquidity of stocks, and showed certain structural volitional characteristics. The efficiency of enterprise digital transformation needs the support of external basic conditions, and in the case of the good development of financial technology and digital finance, the role of enterprise development in improving stocks is obvious.
黄丽华，朱海林，刘伟华等（2021）[9]在数字经济时代，数字化转型对企业生存与发展至关重要。本文旨在构建全面系统的研究框架，探讨企业数字化转型的内涵、动因、过程、挑战及未来趋势，为企业决策者提供指导与参考。
Huang Lihua, Zhu Hailin, Liu Weihua et al. (2021) [9]In the era of digital economy, digital transformation is crucial to the survival and development of enterprises. This paper aims to construct a comprehensive and systematic research framework to explore the connotation, motivations, processes, challenges and future trends of enterprise digital transformation, and provide guidance and reference for enterprise decision-makers.
田高良，张晓涛（2022）[10]基于数字经济时代，通过分析数字经济对智能财务发展的影响和智能财务赋能企业财务管理价值创造的方式，阐述智能财务建设的阶段和路径，多维度地对智能财务的内涵和发展模式进行阐释，提出企业财务数字化转型框架体系和基本思路。
Tian Gaoliang, Zhang Xiaotao (2022)10Based on the era of digital economy, this paper expounds the stages and paths of intelligent finance construction by analyzing the impact of digital economy on the development of intelligent finance and the way that intelligent finance empowers the value creation of enterprise financial management, explains the connotation and development mode of intelligent finance in multiple dimensions, and puts forward the framework system and basic ideas of digital transformation of enterprise finance.
2. 针对盈利能力的研究
2. Research on profitability
代云静（2029）[15]聚焦于报喜鸟在生产、供应链、营销与销售等多维度的数字化转型举措，通过财务指标与非财务因素综合分析，明确这些转型举措如何作用于成本控制、销售增长及品牌建设等方面，进而影响企业盈利能力 。
Dai Yunjing (2029)15 focuses on SAINT ANGELO's digital transformation initiatives in production, supply chain, marketing and sales, and through a comprehensive analysis of financial indicators and non-financial factors, it is clear how these transformation measures affect cost control, sales growth and brand building, etc., and then affect the profitability of enterprises.
周佳莹（2024）[17]研究运用多种实证分析方法，选取多行业上市公司样本，深入剖析数字化转型程度与盈利能力指标间的内在联系，考量不同行业特征及企业规模的异质性影响。从技术创新、业务流程优化、组织变革等维度，揭示数字化转型影响盈利能力的具体路径与机制。
Zhou Jiaying (2024) [17 This study uses a variety of empirical analysis methods to select a sample of listed companies in multiple industries, deeply analyzes the internal relationship between the degree of digital transformation and profitability indicators, and considers the heterogeneous impact of different industry characteristics and enterprise size. From the dimensions of technological innovation, business process optimization, and organizational change, the specific path and mechanism of digital transformation affecting profitability are revealed.
汪凯豪（2020）[19]该研究聚焦于数字化转型浪潮下，企业通过技术创新、业务流程重塑、组织架构变革等方式向数字化迈进的过程，深入分析这一过程如何影响企业的盈利水平。通过理论分析搭建二者关联的逻辑框架，综合运用多种实证方法，如案例研究、定量分析等，剖析数字化转型各维度对盈利能力各项指标（如毛利率、净利率、资产回报率等）的具体影响机制，包括成本降低、收入增长、资源配置优化等路径。
Wang Kaihao (2020) [19 This study focuses on the process of enterprises moving towards digitalization through technological innovation, business process remodeling, organizational structure change, etc., and deeply analyzes how this process affects the profitability of enterprises. Through theoretical analysis, a logical framework for the relationship between the two is established, and a variety of empirical methods, such as case studies and quantitative analysis, are used to analyze the specific impact mechanism of each dimension of digital transformation on various indicators of profitability (such as gross profit margin, net profit margin, return on assets, etc.), including cost reduction, revenue growth, resource allocation optimization, etc.
席龙胜，赵辉（2020）[11]通过收集和分析大量企业数据，运用合适的计量模型进行实证检验，验证理论假设，明确ESG表现与盈余持续性之间的因果关系及影响程度。研究结果为企业管理者重视ESG实践提供理论依据，为投资者评估企业长期价值提供参考，也为监管部门制定相关政策提供实证支持，强调ESG在企业长期发展和资本市场稳定中的重要作用。
Xi Longsheng and Zhao Hui (2020) [11 By collecting and analyzing a large amount of corporate data, using appropriate econometric models to conduct empirical tests, verify theoretical hypotheses, and clarify the causal relationship and impact degree between ESG performance and earnings sustainability. The research results provide a theoretical basis for corporate managers to attach importance to ESG practices, provide a reference for investors to evaluate the long-term value of enterprises, and provide empirical support for regulatory authorities to formulate relevant policies, emphasizing the important role of ESG in the long-term development of enterprises and the stability of the capital market.
3.关于良品铺子的研究
3. Research on BESTORE
余洁（2023）[13]研究聚焦于良品铺子在采购、销售、运营管理等多环节的数字化变革，通过系统分析财务指标（如盈利能力、偿债能力、营运能力等）的变化，清晰呈现数字化转型对其财务绩效的具体影响，包括成本降低、销售增长、资产利用效率提升等方面。同时，探讨非财务因素如顾客满意度、品牌影响力等如何间接影响财务绩效。
Yu Jie (2023)13 The study focuses on the digital transformation of BESTORE in procurement, sales, operation management and other links, and clearly presents the specific impact of digital transformation on its financial performance by systematically analyzing the changes in financial indicators (such as profitability, solvency, operating ability, etc.), including cost reduction, sales growth, and asset utilization efficiency improvement. At the same time, this paper explores how non-financial factors such as customer satisfaction and brand influence indirectly affect financial performance.
徐菁（2023）[14]通过全面系统的分析，提炼出良品铺子在提升盈利能力方面的成功经验与不足，为企业调整战略、优化运营提供具体建议，助力其巩固市场地位，实现盈利的稳健增长。也为零食行业其他企业在制定发展战略、提升盈利能力时提供有价值的参考，推动整个行业的健康发展。
Xu Jing (2023)14 extracts the successful experience and shortcomings of BESTORE in improving profitability through comprehensive and systematic analysis, and provides specific suggestions for enterprises to adjust their strategies and optimize their operations, so as to help them consolidate their market position and achieve steady growth in profitability. It also provides a valuable reference for other enterprises in the snack industry when formulating development strategies and improving profitability, and promotes the healthy development of the entire industry.
赵璇（2024）[16]研究先阐述良品铺子以产品多元化、全渠道销售及品牌运营为核心的盈利模式，从产品创新、供应链管理、营销策略等方面分析其盈利逻辑。通过财务数据分析与行业对比，评估该模式在收益性、成长性与抗风险能力上的表现，找出诸如成本控制、渠道协同等方面存在的问题。
Zhao Xuan (2024)16 first expounds BESTORE's profit model with product diversification, omni-channel sales and brand operation as the core, and analyzes its profit logic from the aspects of product innovation, supply chain management, and marketing strategy. Through financial data analysis and industry comparison, evaluate the performance of the model in terms of profitability, growth and anti-risk ability, and find out the problems such as cost control and channel synergy.
胡垚（2024）[18]通过杜邦分析体系，将良品铺子的净资产收益率层层拆解为销售净利率、总资产周转率和权益乘数等关键指标，清晰展现各经营环节对盈利能力的影响。研究聚焦于良品铺子在产品销售、资产管理及资本结构等方面的表现，揭示其盈利驱动因素与潜在问题。
Hu Yao (2024)18 uses the DuPont analysis system to disassemble BESTORE's return on net assets into key indicators such as net sales profit margin, total asset turnover ratio and equity multiplier, clearly showing the impact of each business link on profitability. The research focuses on BESTORE's performance in terms of product sales, asset management and capital structure, revealing its profitability drivers and potential problems.
（三）文献综评
(3) Comprehensive review of literature
国内外研究肯定了数字化转型对企业盈利能力的积极作用，但现有研究针对良品铺子这一特定企业数字化转型与盈利能力提升的深入研究不足。本研究将弥补这一空白，深入剖析良品铺子数字化转型路径与盈利能力提升的内在联系。
Domestic and foreign studies have affirmed the positive role of digital transformation on enterprise profitability, but the existing research on the digital transformation and profitability improvement of BESTORE is insufficient. This study will fill this gap and deeply analyze the intrinsic relationship between BESTORE's digital transformation path and profitability improvement.
主要参考文献
Primary references
Song Y ,Gao J .Research on cost control in the leisure food industry under the new retail model: Take BESTORE as an example[J].Academic Journal of Business & Management,2023,5(8)
Song Y ,Gao J . Research on cost control in the leisure food industry under the new retail model: Take BESTORE as an example[J]. Academic Journal of Business & Management,2023,5(8)
Aichen Z ,Yueyuan W ,Yi Z , et al.An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data[C],2024
Aichen Z ,Yueyuan W ,Yi Z , et al. An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data[C],2024
Sayari S .Driving Digital Transformation: Analyzing the Impact of Internet Banking on Profitability in the Saudi Arabian Banking Sector[J].Journal of Risk and Financial Management,2024,17(5):174
Sayari S . Driving Digital Transformation: Analyzing the Impact of Internet Banking on Profitability in the Saudi Arabian Banking Sector[J]. Journal of Risk and Financial Management,2024,17(5):174
Nguyen B N .Impacts of ESG Performance on the Profitability of ASEAN-6 Commercial Banks in the Context of Digital Transformation[J].Global Business and Finance Review,2024,29(5)
Nguyen B N . Impacts of ESG Performance on the Profitability of ASEAN-6 Commercial Banks in the Context of Digital Transformation[J]. Global Business and Finance Review,2024,29(5)
Lu H ,Shaharudin S M .Role of digital transformation for sustainable competitive advantage of SMEs: a systematic literature review[J].Cogent Business & Management,2024,11(1)
Lu H ,Shaharudin S M . Role of digital transformation for sustainable competitive advantage of SMEs: a systematic literature review[J]. Cogent Business & Management,2024,11(1)
Nguyen T ,Song G ,Zhao S , et al.Market competition and digital transformation in firms[J].Finance Research Letters,2025,73106684-106684
Nguyen T ,Song G ,Zhao S , et al. Market competition and digital transformation in firms[J]. Finance Research Letters,2025,73106684-106684
Wintersberg L ,Pittich D .Digital Transformation of Corporate Technical Education and Training – A Case Study on Instructional Designers´ Perceptions[J].Vocations and Learning,2025,18(1):3-3
Wintersberg L ,Pittich D . Digital Transformation of Corporate Technical Education and Training – A Case Study on Instructional Designers´ Perceptions[J]. Vocations and Learning,2025,18(1):3-3
吴非,胡慧芷,林慧妍,等.企业数字化转型与资本市场表现——来自股票流动性的经验证据[J].管理世界,2021,37(07).
Wu Fei, Hu Huizhi, Lin Huiyan, et al.Enterprise Digital Transformation and Capital Market Performance——Empirical Evidence from Stock Liquidity[J].Management World,2021,37(07)
黄丽华,朱海林,刘伟华,等.企业数字化转型和管理：研究框架与展望[J].管理科学学报,2021,24(08).
HUANG Lihua, ZHU Hailin, LIU Weihua, et al. Enterprise digital transformation and management:research framework and prospects[J].Journal of Management Science,2021,24(08).)
田高良,张晓涛.论数字经济时代智能财务赋能价值创造[J].财会月刊,2022,(18).
Tian Gaoliang,Zhang Xiaotao. On the value creation of intelligent financial empowerment in the era of digital economy[J].Finance and Accounting Monthly,2022,(18).
代云静.数字化转型对企业盈利能力的影响——以报喜鸟为例[J].财富时代,2024,(01):102-104.
DAI Yunjing. The impact of digital transformation on enterprise profitability: A case study of SAINT ANGELO[J].Fortune Times,2024,(01):102-104.)
周佳莹.数字化转型对上市公司盈利能力的影响[J].现代营销(上旬刊),2024,(07):131-133.
ZHOU Jiaying. The impact of digital transformation on the profitability of listed companies[J].Modern Marketing(First Edition),2024,(07):131-133
汪凯豪.企业数字化转型背景下盈利能力研究[J].商场现代化,2024,(18)
WANG Kaihao. Research on profitability in the context of enterprise digital transformation[J].Shopping mall modernization,2024,(18)
席龙胜,赵辉.企业ESG表现影响盈余持续性的作用机理和数据检验[J].管理评论,2022,34(09).
Xi Longsheng,Zhao Hui. Mechanism and data test of corporate ESG performance affecting earnings sustainability[J].Management Review,2022,34(09).)
余洁.良品铺子数字化转型对企业财务绩效的影响研究[D].南昌：东华理工大学,2023.
YU Jie. Research on the impact of digital transformation of BESTORE on the financial performance of enterprises[D].Nanchang:East China University of Technology,2023
徐菁,郑立新.良品铺子盈利能力分析[J].中国集体经济,2023,(29).
XU Jing,ZHENG Lixin. Profitability analysis of BESTORE[J].China Collective Economy,2023,(29).。。
赵璇.良品铺子盈利模式优化研究[D].昆明：云南师范大学,2024.
ZHAO Xuan. Research on the optimization of the profit model of BESTORE[D].Kunming:Yunnan Normal University,2024
胡垚.基于杜邦分析法的休闲食品企业盈利能力分析——以良品铺子为例[J].中小企业管理与科技,2024,(14):155-157.
HU Yao. Profitability analysis of snack food enterprises based on DuPont analysis: A case study of BESTORE[J].SME Management and Technology,2024,(14):155-157.)
杨凯文,葛健平.良品铺子盈利模式及财务绩效分析[J].合作经济与科技,2022,(20).
YANG Kaiwen,GE Jianping. Profit model and financial performance analysis of BESTORE[J].Cooperative Economy and Technology,2022,(20).
李雅倩.新零售背景下休闲食品行业的盈利模式及运行效果研究[D].赣州：江西理工大学,2023.
LI Yaqian. Research on the profit model and operation effect of snack food industry under the background of new retail[D].Ganzhou:Jiangxi University of Science and Technology,2023
