Hi, I’m Jimmy (MrBeast) and as the team is growing larger, I no longer get to spend as much time with everyone as I used to. The first dozen employees had unfiltered and unlimited access to me to learn as much as they could about my vision and what I wanted. Sadly, you don’t have that luxury. So, I thought it would be useful to try to braindump as much as I can into this silly little book to give new people to help bring them up to speed on everything we’ve learned over the past decade with this channel. We’ve been through a lot and chances are most of the problems you face we’ve dealt with. So I genuinely believe if you attently read and understand the knowledge here you will be much better set up for success. So, if you read this book and pass a quiz l’ll give you $\mathrm{\$}1,000$$\mathrm{\$}1,000$$1,000\$ 1,000. Sorry in advance for all the run on sentences and grammar issues, I’m a youtuber not an author haha.
嗨，我是吉米（MrBeast），隨著團隊的擴大，我不再能像以前那樣與每個人花那麼多時間。最初的幾位員工可以不受限制地接觸我，盡可能多地了解我的願景和我想要的東西。可惜，你們沒有這樣的奢侈。因此，我認為將我能想到的知識盡量寫進這本小書中，對新來的人會有幫助，讓他們了解我們在過去十年中從這個頻道學到的一切。我們經歷了很多，面對的大多數問題我們都處理過。因此，我真心相信，如果你仔細閱讀並理解這裡的知識，你會更有成功的機會。所以，如果你讀完這本書並通過測驗，我會給你 $\mathrm{\$}1,000$$\mathrm{\$}1,000$$1,000\$ 1,000 。提前為所有冗長的句子和語法問題道歉，我是一名 YouTuber，不是作家，哈哈。

I need to kick this thing off by saying the purpose of this is not to give you a bunch of rules to follow. On top of that I want nothing in here to be taken literally. What we do is complex and changes based on the situation. I need you to repeat this in your head three times: “I will apply everything I read with a grain of salt.” This is not an inclusive list of everything, I hope this inspires you with questions and to come to us to learn more.
我需要開始說明這個的目的不是要給你一堆規則去遵循。此外，我希望這裡的內容沒有任何字面上的解讀。我們所做的事情是複雜的，並且根據情況而變化。我需要你在心中重複三次：“我會對我所讀的每一件事保持懷疑。”這不是一個包含所有內容的清單，我希望這能激發你提出問題，並來找我們了解更多。

I could make a separate book for creative, a separate book for production, a separate book for editors, etc. but I think that’d be dumb. Everything we do here is interconnected and the more you understand about what others are doing and trying to accomplish, the better set up for success you will be. So this will be information about all parts of MrBeast productions and I advise everyone to read it in its entirety. A good example of this is James Warren. He understands every single part of this company at a deep level and as a result can make decisions faster than anyone else. The stuff you will be reading about he knows like the back of his hand. I’ve seen a team of 5 people work on a project for a week just to give up and James solve it in 30 minutes. I say this not to flex for him but to show the power that comes when you understand everything in this book deeply. The more you know about why we do things and what we are trying to accomplish, the better off you will be. So let’s start off with some basic stuff.
我可以為創意、製作、編輯等各個部分分別做一本書，但我認為這樣做很愚蠢。我們在這裡所做的一切都是相互聯繫的，越了解其他人正在做什麼以及他們試圖達成什麼，你就越能為成功做好準備。因此，這將是有關 MrBeast 製作所有部分的信息，我建議大家通讀全文。一個很好的例子是詹姆斯·沃倫。他對這家公司每一個部分都有深刻的理解，因此能比其他人更快做出決策。你將要閱讀的內容，他瞭若指掌。我見過一個五人團隊為一個項目工作了一周，最終放棄，而詹姆斯卻在 30 分鐘內解決了它。我這樣說不是為了炫耀，而是想展示當你深入理解這本書中的所有內容時所帶來的力量。你對我們為什麼做事情以及我們試圖達成什麼的了解越多，你就會越好。因此，讓我們從一些基本的內容開始。

Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos… It’s to make the best YOUTUBE videos possible. Everything we want will come if we strive for that. Sounds obvious but after 6 months in the weeds a lot of people tend to forget what we are actually trying to achieve here.
你的目標是製作出最佳的 YOUTUBE 影片。這是這家製作公司的首要目標。不是製作出最佳製作的影片，也不是製作出最搞笑的影片，更不是製作出最好看的影片，或是最高品質的影片……而是製作出最佳的 YOUTUBE 影片。只要我們努力追求這個目標，所有我們想要的都會隨之而來。聽起來很明顯，但在經過六個月的忙碌後，很多人往往會忘記我們實際上在這裡想要達成的目標。

Pardon the bluntness but this is not Hollywood and I do not want to be Hollywood. And if that sentence is a turn off to you then you’re probably at the
抱歉直言，但這裡不是好萊塢，我也不想成為好萊塢。如果這句話讓你感到不悅，那麼你可能正處於一個不合適的地方。
wrong job. I genuinely mean that. Youtube is the future and I believe with every fiber of my body it’s going to keep growing year over year and in 5 years Youtube will be bigger than anyone will have ever imagined and I want this channel to be at the top. Which is why I say we are not Hollywood. $99\mathrm{\%}$$99\mathrm{\%}$99%99 \% of movies or tv shows would flop on Youtube. On top of that they’d be wildly unprofitable, have no flexibility, and long lead times that can’t adapt to trends. We arn’t here to make a small movie once or twice a year, I want to make one a week lol. Which is why you need to be nimble and produce content OUR way, not the way you were taught before. If you want the highest probability of success I beg you to learn why we do what we do at a deep level before you try to “fix” anything. We’ve done countless videos and invested hundreds of thousands of hours collectively building how we do things. I know it’s not perfect but we have a reason for how we do most stuff and it’s probably a decent one.
錯誤的工作。我真心是這樣想的。YouTube 是未來，我相信我身體的每一根纖維都在告訴我，它將年年增長，五年後 YouTube 將會比任何人想像的都要大，我希望這個頻道能夠位居頂端。這就是為什麼我說我們不是好萊塢。 $99\mathrm{\%}$$99\mathrm{\%}$99%99 \% 的電影或電視節目在 YouTube 上會失敗。更重要的是，它們會極其不盈利，缺乏靈活性，且有著無法適應趨勢的長期製作時間。我們不是來每年拍一兩部小電影的，我想每週拍一部，哈哈。這就是為什麼你需要靈活，按照我們的方式製作內容，而不是你之前學到的方式。如果你想要成功的最高概率，我懇求你深入了解我們為什麼這樣做，然後再去“修正”任何事情。我們已經製作了無數視頻，並集體投入了數十萬小時來建立我們的工作方式。我知道這並不完美，但我們對大多數事情的做法都有原因，而且這個原因可能還不錯。

Before you get mad, recall the story about James solving a problem in 30 minutes a team of 5 couldn’t in a week. In that example does it really matter how many hours they worked? Obviously we want grinders that put in the hours and love you guys to death that do. But at the end of the day you will be judged on results, not hours. We are a results based company. Get shit done and move the goalpost!
在你生氣之前，回想一下詹姆斯在 30 分鐘內解決了一個五人團隊一週都無法解決的問題的故事。在這個例子中，他們工作了多少小時真的重要嗎？顯然，我們希望有努力工作的人，並且非常喜愛那些這樣做的人。但最終，你將根據結果而不是工作小時來被評價。我們是一家以結果為導向的公司。完成任務，並調整目標！

As I type this I realize it may not be the wisest to categorize everyone into 3 buckets but this is how I believe we should look at everyone a part of the production team. You’re either an A-Player, B-Player, or C-Player. There is only room in this company for A-Players. A-Players are obsessive, learn from mistakes, coachable, intelligent, don’t make excuses, believe in Youtube, see the value of this company, and are the best in the goddamn world at their job.
在我打這段文字的時候，我意識到將每個人劃分為三個類別可能不是最明智的做法，但我認為這是我們應該如何看待生產團隊中每個成員的方式。你要麼是 A 級玩家，要麼是 B 級玩家，要麼是 C 級玩家。這家公司只容納 A 級玩家。A 級玩家是執著的，從錯誤中學習，能夠接受指導，聰明，不找藉口，相信 YouTube，看到這家公司的價值，並且在他們的工作中是世界上最優秀的。
B-Players are new people that need to be trained into A-Players, and C-Players are just average employees. They don’t suck but they arn’t exceptional at what they do. They just exist, do whatever, and get a paycheck. They arn’t obsessive
B 級員工是需要培訓成為 A 級員工的新員工，而 C 級員工則只是普通員工。他們並不差，但在他們的工作中也不算出色。他們只是存在，隨便做做，然後領薪水。他們並不執著。
and learning. C-Players are poisonous and should be transitioned to a different company IMMEDIATELY. (It’s okay we give everyone severance, they’ll be fine).
和學習。C 級員工是有害的，應立即轉移到其他公司。（沒關係，我們會給每個人遣散費，他們會沒事的）。

Chapter 1: What makes a Youtube video viral?
第一章：什麼使一個 YouTube 視頻變得病毒式傳播？

I spent basically 5 years of my life locked in a room studying virality on Youtube. Some days me and some other nerds would spend 20 hours straight studying the most minor thing: like is there a correlation between better lighting at the start of the video and less viewer drop off (there is, have good lighting at the start of the video haha) or other tiny things like that. And the result of those probably 20,000 to 30,000 hours of studying is I’d say I have a good grasp on what makes Youtube videos do well. The three metrics you guys need to care about is Click Thru Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP). Make sure you know those abbreviations because that’s how most people will refer to them. Up first we’ll talk about CTR. This is important no matter what department you work in. CTR is basically how many people see our thumbnail in their feeds divided by how many that click it. If 100,000,000 people see our thumbnail and 10,000,000 click on it then that means $10\mathrm{\%}$$10\mathrm{\%}$10%10 \% clicked and we have a $10\mathrm{\%}$$10\mathrm{\%}$10%10 \% ctr. This is what dictates what we do for videos. “I Spent 50 Hours In My Front Yard” is lame and you wouldn’t click it. But you would hypothetically click “I Spent 50 Hours In Ketchup”. Both are relatively similar in time/effort but the ketchup one is easily 100x more viral. An image of someone sitting in ketchup in a bathtub is exponentially more interesting than someone sitting in their front yard. Titles are equally as important for getting someone to click. A simple way to up that CTR even more would be to title it “I Survived” instead of “I Spent”. That would add more intrigue and make it feel more extreme. In general the more extreme the better. “I Don’t Like Bananas” won’t perform the same as “Bananas Are The Worst Food On Earth”. Now if you’re in production or creative you might be wondering, why does the title and thumbnail matter to me? Expectations is why. The title and thumbnail on the videos you will be producing set the expectations for the viewer for your video. Imagine you clicked on a video titled “World’s Largest Bouncy Castle” and the thumbnail had a giant yellow bouncy castle beside a bunch of huge buildings. Then when the video plays it’s not a yellow bouncy castle, it’s red. It’s also not the world’s largest. It’s also in a field with no buildings like the thumbnail. You’d feel like you were lied to and click off because the video did not meet the expectations of the title/thumbnail. THIS IS WHY YOU MUST KNOW THE TITLE AND
我基本上花了五年的時間鎖在一個房間裡研究 YouTube 的病毒性。有些日子，我和其他一些書呆子會連續花 20 個小時研究最微小的事情：比如視頻開始時的燈光是否與觀眾流失率之間有關聯（有的，視頻開始時要有良好的燈光，哈哈）或其他類似的小事。這大約 20,000 到 30,000 小時的研究結果是，我可以說我對什麼讓 YouTube 視頻表現良好有了很好的理解。你們需要關心的三個指標是點擊率（CTR）、平均觀看時長（AVD）和平均觀看百分比（AVP）。確保你知道這些縮寫，因為大多數人會這樣稱呼它們。首先我們來談談 CTR。這在任何部門都是重要的。CTR 基本上是我們的縮圖在用戶動態中被多少人看到，除以點擊的人數。如果有 1 億人看到我們的縮圖，而有 1,000 萬人點擊，那麼這意味著 $10\mathrm{\%}$$10\mathrm{\%}$10%10 \% 人點擊，我們的 CTR 是 $10\mathrm{\%}$$10\mathrm{\%}$10%10 \% 。這決定了我們對視頻的處理。“我在前院花了 50 小時”是無聊的，你不會點擊它。 但你假設會點擊「我在番茄醬裡待了 50 小時」。這兩者在時間/努力上相對相似，但番茄醬的那個更容易病毒式傳播。有人坐在浴缸裡的番茄醬的圖片比坐在自家庭院裡的人有趣得多。標題對於吸引點擊同樣重要。一個簡單的方法來進一步提高點擊率就是將標題改為「我活下來了」，而不是「我花了」。這樣會增加更多的好奇心，讓它感覺更極端。一般來說，越極端越好。「我不喜歡香蕉」的表現不會和「香蕉是地球上最糟糕的食物」一樣。現在如果你在製作或創意方面，你可能會想，標題和縮圖對我有什麼重要？期望就是原因。你將要製作的視頻的標題和縮圖為觀眾設置了期望。想像一下，你點擊了一個標題為「世界上最大的彈跳城堡」的視頻，縮圖上有一個巨大的黃色彈跳城堡，旁邊是一堆高樓大廈。然後當視頻播放時，卻不是黃色的彈跳城堡，而是紅色的。它也不是世界上最大的。它還是在一個沒有建築物的田野裡，與縮圖完全不符。 你會感覺自己被欺騙了，然後點擊關閉，因為視頻並沒有達到標題/縮圖的期望。這就是為什麼你必須知道標題和
THUMBNAILS OF THE VIDEOS YOU ARE MAKING! How can you know how to
您正在製作的視頻縮圖！您怎麼知道如何
start your video if you don’t even know what expectations the viewers have of you?
如果你甚至不知道觀眾對你有什麼期望，怎麼開始你的視頻呢？

Now let’s jump over to the second metric that matters. AVD. This is how long on average people watch a given video. The cool thing about Youtube is they give us super detailed graphs for every video that show the exact second we lose a viewer on every single video.
現在讓我們跳到第二個重要的指標。AVD。這是人們平均觀看某個視頻的時間。Youtube 的一個酷點是，他們為每個視頻提供超詳細的圖表，顯示我們在每個視頻中失去觀眾的確切時間。

See that blue line in the image above? That represents the attention span of the 60 million people that clicked on this video. It’s crazy but we can see exactly when every single person who clicked on this video clicks off. As with almost every video on Youtube, the first minute has the most loss (go look). This is why we freak out so much about the first minute and go so above and beyond to
你看到上面圖片中的藍線了嗎？那代表了 6000 萬點擊這個視頻的人的注意力持續時間。這很瘋狂，但我們可以精確地看到每一個點擊這個視頻的人何時點擊離開。就像幾乎所有 Youtube 上的視頻一樣，第一分鐘的流失率最高（去看看）。這就是為什麼我們對第一分鐘如此焦慮，並且不遺餘力地去做更多。
make it the best we freakin can. On this particular video we lost 21 million viewers in the first minute of the video (which surprisingly compared to other channels is above average) and could have been much worse. Let’s say the start of the video wasn’t well-lit, I didn’t match the expectations of the clickbait, I didn’t pre plan what l’d say, and we didn’t front load some interesting stuff for the first minute of content, we would have lost much less then 21 million people. Because it wouldn’t have even got 21 million views lol. But if the views were hypothetically fixed then instead of still having 39 million viewers at the 1 minute mark it would be more like 20 million viewers. The first minute of each video is the most important minute of each video.
讓我們盡力做到最好。在這段特定的影片中，我們在影片的第一分鐘失去了 2100 萬觀眾（這與其他頻道相比，意外地算是高於平均水平），情況本來可以更糟。假設影片的開頭燈光不佳，我沒有符合點擊誘餌的期望，我沒有事先計劃要說的內容，並且我們沒有在第一分鐘的內容中放入一些有趣的東西，那麼我們失去的人數會遠低於 2100 萬。因為根本不會有 2100 萬的觀看次數，哈哈。但如果觀看次數假設是固定的，那麼在第一分鐘時，觀眾數量不會是 3900 萬，而更像是 2000 萬。每段影片的第一分鐘是最重要的分鐘。

After the first minute of content you will have what we call minutes 1 thru 3. This is where you have to transition from hype to execution (generally). Stop telling people what they will be watching and start showing them. An example of a 1 thru 3 minute tactic we would use is crazy progression. Let’s say we have 10 minute video about a guy surviving weeks in the woods. Instead of making the first 3 minutes of the video about his first day then progressing from there like a logical filmmaker would. We’d tried to cover multiple days in the first 3 minutes of the video so the viewer is now super invested in the story. They’ve seen this man survive multiple days in the woods and emotionally now want to see how much further he can go. We also want to do something around the 3 minute mark called a 3 minute re-engagement. A re-engagement can be described as content that is highly interested that fits the story and makes people genuinely impressed. Another way to look at this is it’s a segment that “only MrBeast can do this”. It’s important to re-engage the viewer around this time because they could get bored of the story and click off. These re-engagements are usually spectacles and sometimes need lots of time and money to perfect. A good example of a re-engagement is when Karl was put in charge of watching Josh in the " $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 Every Day You Survive Prison" video.
在內容的前一分鐘後，我們稱之為第 1 至第 3 分鐘。這是你需要從炒作轉向執行的地方（一般來說）。停止告訴人們他們將要觀看什麼，開始展示給他們看。我們會使用的一個 1 至 3 分鐘的策略是瘋狂的進展。假設我們有一個 10 分鐘的視頻，講述一個人在森林中生存了幾周的故事。與其像一個合乎邏輯的電影製作人那樣，將視頻的前 3 分鐘講述他的第一天，然後再從那裡進展，我們會嘗試在視頻的前 3 分鐘內涵蓋多天的內容，這樣觀眾就會對故事產生強烈的投入。他們已經看到這個人在森林中生存了多天，情感上現在想知道他還能走多遠。我們還想在 3 分鐘左右做一個叫做 3 分鐘重新吸引的內容。重新吸引可以被描述為與故事高度相關且讓人印象深刻的內容。另一種看待這個的方式是這是一個“只有 MrBeast 能做到的”片段。在這個時候重新吸引觀眾是很重要的，因為他們可能會對故事感到厭倦而點擊離開。 這些重新參與通常是盛事，有時需要大量的時間和金錢來完善。一個好的重新參與的例子是卡爾負責監視喬希在「 $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 每天你在監獄中生存」的影片中。

Following the first minute, then minutes 1 thru 3 , is obviously what we call minute 3 through minute 6 and is the next most important part of the video. This is where you plan out all the most exciting and interesting content that is also very simple. This includes lots of quick scene changes and highly stimulating simple content that reflects the story. The goal is to make them fall in love with
在第一分鐘之後，接下來的第 1 到第 3 分鐘，顯然是我們所稱的第 3 分鐘到第 6 分鐘，這是影片中下一個最重要的部分。在這裡，你需要規劃出所有最令人興奮和有趣的內容，這些內容也非常簡單。這包括許多快速的場景變換和高度刺激的簡單內容，反映出故事。目標是讓他們愛上這個故事。
the story, the people in the video and the overall video itself. If we can get them to watch the first half of the video there’s a very high chance they’ll watch to the end. Usually at the 6 minute mark we will include another re-engagement that is highly interesting but needs a little more explanation and will push the story in the back half of the video.
故事、視頻中的人物以及整個視頻本身。如果我們能讓他們觀看視頻的前半部分，他們很有可能會看到最後。通常在第六分鐘時，我們會加入另一個非常有趣的重新吸引元素，但需要更多的解釋，並將推動視頻後半部分的故事。

And lastly, we have what we call back half content. I have to be careful writing this because I don’t want you to ever for a second think I am okay with content being subpar. Many videos have been killed because the back half content was ass lol. But in general once you have someone for 6 minutes they are super invested in the story and probably in what I call a “lull”. They are watching the video without even realizing they are watching a video. Typically the not as good content would be in the back half of the video. Don’t ever signal the end of the video unless it’s to build hype for the prize or payoff at the end of the video. This is also where long explanation bits can live and if something unexpected happens or things don’t go to plan that can be turned into content.
最後，我們有一個稱為後半段內容的部分。我在寫這段時必須小心，因為我不想讓你有一秒鐘的想法認為我對劣質內容感到滿意。許多影片因為後半段內容不佳而被淘汰，哈哈。但一般來說，一旦你讓觀眾看了六分鐘，他們就會非常投入故事，可能會進入我所謂的“恍惚”狀態。他們在觀看影片時甚至沒有意識到自己在看影片。通常，較差的內容會出現在影片的後半段。除非是為了在影片結尾時為獎品或回報造勢，否則永遠不要暗示影片的結束。這也是長篇解釋部分可以存在的地方，如果發生意外或事情不如預期，也可以轉化為內容。

The above paragraphs are why you’ll hear us ask what minute mark in the video that you are working on is. Whether it is production, creative, or editing you must always know what minute mark the content you are working on is. If you don’t then you’re not doing it right. I just whipped out a calculator and the combined seconds of content of our last 100 videos is 81,801 seconds. Which divided by 100 means the average mrbeast video is 818 seconds or 13 minutes and 37 seconds. Some are shorter (like when we do a real time shoot or something more emotional and don’t want it dragged out) and some are longer (giant spectacles like giving away an island as an example) but 13 minutes is the average and you are expected to know when producing which minute of that 13 minutes you are working on.
上述段落就是為什麼你會聽到我們詢問你正在處理的視頻的分鐘標記。無論是製作、創意還是編輯，你必須始終知道你正在處理的內容的分鐘標記。如果你不知道，那麼你就沒有做好。我剛剛拿出計算器，我們最近 100 個視頻的內容總秒數是 81,801 秒。這除以 100 意味著平均每個 mrbeast 視頻是 818 秒，或 13 分鐘 37 秒。有些視頻較短（例如當我們進行實時拍攝或一些更情感化的內容時，不想拖得太長），而有些則較長（像是贈送一個島嶼這樣的巨大盛事），但 13 分鐘是平均值，你在製作時應該知道你正在處理的那 13 分鐘中的哪一分鐘。

And since we’re on the topic of retention graphs here is a cool visual
既然我們在討論留存圖，這裡有一個很酷的視覺效果

The shape of the audience retention graph can tell you which parts of your video are most and least interesting to viewers.
觀眾保留圖的形狀可以告訴你視頻中哪些部分對觀眾最有趣或最無趣。

The last of the 3 trackable metrics that matters to virality is AVP and tbh this doesn’t matter as much to you. Usually the length of the video will be decided by me or Tyler. I just need you to make people watch as long as possible.
最後一個與病毒性相關的可追蹤指標是 AVP，老實說，這對你來說並不是那麼重要。通常視頻的長度會由我或 Tyler 決定。我只需要你讓人們盡可能長時間地觀看。

Another non trackable thing about virality l’d like you to know is what we call the “wow factor” and it’s definitely the most subjective. You can check all the above boxes for ctr and avd, but the video still do eh for us. An example of the “wow factor” would be our 100 days in the circle video. We offered someone $\mathrm{\$}500,000$$\mathrm{\$}500,000$$500,000\$ 500,000 if they could live in a circle in a field for 100 days and instead of starting with his house in the circle that he would live in, we bring it in on a crane 30 seconds into the video. Why? Because who the fuck else on Youtube can do that lol. The fact that we lifted a house on a crane didn’t add anything to the title and thumbnail. It obviously hooked the viewers and helped retention but there are millions of ways we could have done that easier. It’s arguably from a data standpoint illogical and a waste of time but the impression it leaves on the viewer is invaluable for us. Anytime we do something that no other creator can do, that seperates us in their mind and makes our videos more special to them. It changes how they see us and it does make them watch more videos and engage
另一個關於病毒性傳播的無法追蹤的因素是我們所謂的「驚艷因素」，這絕對是最主觀的。你可以在點擊率和平均觀看時間上勾選所有的選項，但視頻對我們來說仍然表現平平。「驚艷因素」的一個例子是我們的《圓圈中的 100 天》視頻。我們提供某人 $\mathrm{\$}500,000$$\mathrm{\$}500,000$$500,000\$ 500,000 ，如果他能在一個田野中的圓圈裡生活 100 天，而不是從他將要住的圓圈裡開始，我們在視頻開始 30 秒後用起重機把房子搬進來。為什麼？因為在 YouTube 上還有誰能做到這一點，哈哈。用起重機抬起一棟房子並沒有為標題和縮略圖增添任何東西。這顯然吸引了觀眾並幫助了留存，但我們可以用數百種更簡單的方法來做到這一點。從數據的角度來看，這可以說是沒有邏輯且浪費時間，但它給觀眾留下的印象對我們來說是無價的。每當我們做一些其他創作者無法做到的事情時，這就讓我們在他們心中脫穎而出，讓我們的視頻對他們來說更特別。這改變了他們看待我們的方式，確實讓他們觀看更多視頻並參與其中。
more with the brand. You can’t track the “wow factor” but I can describe it. Anything that no other youtuber can do. And it’s important we never lose our wow.
更多與品牌相關的內容。你無法追蹤“驚豔因素”，但我可以描述它。任何其他 YouTuber 無法做到的事情。而且我們必須確保永遠不失去我們的驚豔。

For this next part I want to write about actually creating content. I’m not going to talk about any production system in particular because the way we run this production changes almost every year haha. I just want to pass on things I see new people typically fail at and in general what I want. Our videos are hard and if you took the difficulty of our videos and trendlined it overtime, you’d see they are only getting harder. This is why I want the best in the world and people who are obsessed. If you’re not growing, eventually the difficulties of the videos will outgrow you. Whether it be production, creative, camera, or editing I want you to be obsessed with Youtube. Get rid of Netflix and Hulu and watch tons of Youtube, it will without a doubt in my mind make you more successful here. The more invested you are in our world on Youtube the more you’ll understand trends, how we can stand out and be more original, what we could do better, etc. You should also really try to watch every MrBeast video on all the channels. (sounds obvious but i’ve asked multiple people this week what they thought about last week’s gaming video and not a single person had seen it).
對於接下來的部分，我想談談實際創作內容。我不會特別談論任何生產系統，因為我們的生產方式幾乎每年都在變化，哈哈。我只是想傳達一些我看到新手通常會失敗的地方，以及我一般的期望。我們的視頻很難，如果你把我們視頻的難度隨著時間趨勢化，你會發現它們只會變得更難。這就是為什麼我想要世界上最優秀的人和那些對此著迷的人。如果你不成長，最終視頻的難度會超過你。無論是製作、創意、攝影還是剪輯，我希望你對 YouTube 充滿熱情。擺脫 Netflix 和 Hulu，多看 YouTube，這無疑會讓你在這裡更成功。你在 YouTube 的世界中投入越多，你就越能理解趨勢，了解我們如何脫穎而出並更具原創性，我們可以做得更好的地方等等。你也應該真的嘗試觀看每一個 MrBeast 在所有頻道上的視頻。（聽起來很明顯，但我這周問了好幾個人對上周的遊戲視頻的看法，卻沒有一個人看過它）。

On top of learning from watching Youtube I’d love for you to read “The Goal” if you haven’t already. I used to make everyone read it. I know bottlenecks are obvious and it will sound like l’m talking to 10 year olds sometimes but just not knowing and understanding something as simple as bottlenecks has fucked tons of videos. You all should deeply understand the work stream from when a video hits the calendar to when it is filmed. I don’t have the best track record of making the video filming calendar super far out and sticking with it. Let’s say you’re in production and a video you’re assigned to is put up 45 days out. A lot of things need to happen before you can start working on it. The big things would probably be you need a thumbnail sketch and creative on your team to write the video. DO NOT just go to them and say “I need creative, let me know when it’s done” and “I need a thumbnail, let me know when it’s done”. This is what most
在學習觀看 YouTube 的同時，我希望你能讀一下《目標》，如果你還沒讀過的話。我以前會讓每個人都讀這本書。我知道瓶頸是顯而易見的，有時聽起來像是在跟十歲的小孩講話，但就是不懂一些像瓶頸這麼簡單的概念，讓很多影片都受到了影響。你們應該深入了解從影片上日曆到拍攝的工作流程。我在制定影片拍攝日曆方面的紀錄並不理想，經常無法提前規劃。假設你正在製作一個影片，而你負責的影片在 45 天後上架。在你開始工作之前，還需要發生很多事情。最重要的事情可能是你需要一個縮圖草圖和創意團隊來撰寫影片。不要只是去找他們說「我需要創意，完成後告訴我」和「我需要縮圖，完成後告訴我」。這是大多數人會做的。
people do and it’s one of the reasons why we fail so much. I want you to look them in the eyes and tell them they are the bottleneck and take it a step further and explain why they are the bottleneck so you both are on the same page. “Tyler, you are my bottleneck. I have 45 days to make this video happen and I can not begin to work on it until I know what the contents of the video is. I need you to confirm you understand this is important and we need to set a date on when the creative will be done.” Now this person who also has tons of shit going on is aware of how important this discussion is and you guys can prio it accordingly. Now let’s say Tyler and you agree it will be done in 5 days. YOU DON’T GET TO SET A REMINDER FOR 5 DAYS AND NOT TALK TO HIM FOR 5 DAYS! Every single day you must check in on Tyler and make sure he is still on track to hit the target date. I want less excuses in this company. Take ownership and don’t give your project a chance to fail. Dumping your bottleneck on someone and then just walking away until it’s done is lazy and it gives room for error and I want you to have a mindset that God himself couldn’t stop you from making this video on time. Check. In. Daily. Leave. No. Room. For. Error.
人們這樣做，這也是我們失敗的原因之一。我希望你直視他們的眼睛，告訴他們他們是瓶頸，並進一步解釋為什麼他們是瓶頸，這樣你們才能達成共識。“泰勒，你是我的瓶頸。我有 45 天的時間來完成這個視頻，而在我知道視頻的內容之前，我無法開始工作。我需要你確認你明白這很重要，我們需要設定一個創意完成的日期。”現在這個同樣有很多事情要處理的人意識到這次討論的重要性，你們可以相應地優先處理。假設泰勒和你同意在 5 天內完成。你不能在 5 天後設置提醒，然後 5 天內不和他交談！你必須每天檢查泰勒，確保他仍然在按計劃達成目標日期。我希望這家公司少一些藉口。要負起責任，不要讓你的項目有失敗的機會。把你的瓶頸推給別人，然後就等著它完成是懶惰的，這會留下錯誤的空間，我希望你有一種心態，讓上帝自己也無法阻止你按時完成這個視頻。檢查。進行。 每日。離開。沒有。錯誤。的。空間。

For this next part I just want to braindump about random things and explain why we do/say certain things. If you understand all of this then you’ll be in a good spot. Llke seriously, these are cheat codes and you should take them to heart.
對於接下來的部分，我只是想隨意發表一些想法，並解釋為什麼我們做/說某些事情。如果你理解這一切，那麼你將處於一個良好的位置。認真地說，這些都是作弊密碼，你應該好好記住它們。

I really want us to see producing as a team job, not a solo thing. Which is why it’s important you video everything critical (and also anything you think people would ask about). Let’s say you go to scout a set for a video in a month while the rest of your team is working on this week’s video. Most people just go to scout the set, maybe grab a photo, and walk around and try to grab a good mental model of it. Then a week later when you’re back, this video is now Tyler’s main focus and he starts asking questions about the set, and you can’t quite recall. The questions get more and more detailed and all you have to go off of is what’s in your mind. The rest of your production team also needs to start planning bits but they don’t know what it looks like and it’s a shit show. This is why we say video everything. Which is more important, that one person has a good mental grip of something or that their entire team of 10 people have a good
我真的希望我們能把製作視為一項團隊工作，而不是個人行為。這就是為什麼錄影所有關鍵內容（以及任何你認為人們會詢問的內容）是重要的。假設你去為一個月後的視頻勘景，而你的團隊其他成員正在製作本週的視頻。大多數人只是去勘景，可能拍一張照片，然後四處走走，試著在腦海中形成一個好的模型。然後一週後當你回來時，這個視頻現在成為泰勒的主要焦點，他開始詢問有關場景的問題，而你卻無法完全回想起來。問題變得越來越詳細，而你所依賴的只是你腦海中的印象。你的製作團隊其他成員也需要開始計劃一些部分，但他們不知道場景的樣子，這就變成了一場混亂。這就是為什麼我們說要錄影所有內容。更重要的是，一個人對某件事有良好的心理把握，還是他們整個 10 人的團隊對某件事有良好的理解？
mental grip on something? Obviously the team. And the easiest way to bring your team up to the same page is to freaken video everything and store it where they can constantly reference it. A lot of problems can be solved if we just video sets and ask for videos when ordering things. Especially because I personally am a visual guy and I always ask to see what things look like so even for me videos are valuable. Video Everything.
對某事的心理掌控？顯然是團隊。而讓你的團隊達成共識的最簡單方法就是把所有東西都錄影，並儲存到他們可以隨時參考的地方。如果我們只是錄影設置並在訂購物品時要求視頻，很多問題都能得到解決。尤其是因為我個人是個視覺型的人，我總是要求看看東西的樣子，所以對我來說，視頻是非常有價值的。錄影一切。

Title says it all. Don’t just tell people on your team or me why something is good. It’s infinitely more valuable to tell us why it’s not good. I FOUND THE CASTLE WE NEED FOR THE VIDEO! But it’s booked all year, overbudget, and someone died in it last week.
標題已經說明了一切。不要只是告訴你團隊中的人或我某件事情為什麼好。告訴我們為什麼不好要有價值得多。我找到我們需要的影片城堡了！但它全年都被預訂，超出預算，上週還有人在裡面死了。

I know I already talked about this but if there is one thing I’d really love to impose on you from all this writing, it’s that you can’t just dump and forget your projects. I can’t stand when people dump and forget their project on a contractor and then the day before the shoot blame them when it’s not ready. That’s on YOU, not the contractor. Let’s say we are building the world’s largest water balloon and you need someone to make a giant wooden stand for it to sit on. Most people here would just call someone like JB and have him do it and tell him to be done by filming day. Instead, you should really have it done a certain time frame in advance (you need to use your own intelligence based on the project to determine that) in case something is off we can make changes. And you need to then decide whether or not it’s a critical component. If it is, you should also begin working on a backup and while working on a backup you should check in with JB every single day. Ask him to send videos everyday to spot problems early, hell maybe talk to him twice a day. I don’t care just don’t leave room for error. No excuses, stop leaving room for error. Check in daily, receive videos, and know weeks in advance if you’re fucked. Not days.
我知道我已經談過這個，但如果有一件事我真的想強調的，那就是你不能隨便丟下你的項目然後就忘記它們。我無法忍受人們把項目隨便丟給承包商，然後在拍攝前一天責怪他們沒有準備好。這是你的責任，不是承包商的。假設我們正在建造世界上最大的水球，你需要有人為它製作一個巨大的木架。這裡大多數人會直接打電話給像 JB 這樣的人，讓他來做，並告訴他在拍攝日之前完成。相反，你應該提前在一定的時間範圍內完成（你需要根據項目使用自己的智慧來確定這一點），以防萬一有什麼問題，我們可以進行更改。然後你需要決定這是否是關鍵組件。如果是的話，你還應該開始著手準備備用方案，並在準備備用方案的同時，每天都要和 JB 聯繫。要求他每天發送視頻，以便及早發現問題，甚至可以一天聯繫他兩次。我不在乎，只要不要留有錯誤的空間。沒有藉口，停止留有錯誤的空間。 每天登錄，接收視頻，提前幾周知道你是否有麻煩，而不是幾天。

Shocker, I know. I’m young and I’ll be the first to admit I’m not perfect. I promise not a single person on this planet wants us to succeed more than I do and no matter how much you work you’ll never invest more time into this company then I will, but I can’t promise i’ll always be right. Having said that, there are ways you can help me be right more often. For starters you need to understand the world l’m in and how my mind works. This book in particular is for our production company (which by the way is the most important company and allows everything else to succeed, without the videos everything else dies) but it’s not all I have going on. I have to be the main talent for every Gaming video, every reacts video, every philanthropy video, every tik tok, insta post, and every main channel video. Which is basically 3 full time jobs all by itself, little things like sending videos to people for birthdays, attending events, networking, etc. all add up because i’m the face of the channel. On top of being the main talent I have to work with each channel to make sure the creatives are always evolving and not getting stale and in general be a visionary for them. Basically running 4 channels at a high level better then anyone else in the world can run one. We also have a Beast Burger and Feastables and I still have to set the vision and be the lead creative. On top of that we dub our channels in other languages and we run a translation company that works with other channels as well. I also multiple times a week have to call other youtubers and see what they are testing/doing so I can always stay up to date and make sure we arn’t missing anything. Aka you need me networking a lot. What i’m trying to say is I have to run 4 channels, 3 businesses, a charity, and network/maintain our image all at the same time. So when you need something from me you have to understand that i’m probably not as knowledgeable about a video as you. Whatever you don’t tell me, I don’t know. When getting an answer from me it’s ideal you do the research and come to me with context and options. Instead of saying "In a coming up video we are giving away a car, what do you think of this lexus it’s only $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 " which is how $99\mathrm{\%}$$99\mathrm{\%}$99%99 \% of questions are asked towards me. Do this instead “We have a coming up would you rather video. One of the bits at the 6 to 9 minute mark we will be giving away a car. We are still on budget and the budget for this car is $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000. I checked with PM. It could go up another $\mathrm{\$}5\mathrm{k}$$\mathrm{\$}5\mathrm{k}$$5k\$ 5 \mathrm{k} if you really wanted. I searched all of NC for cool ass cars around that price point and here are 5 i found that I got preapproved by creative all on budget. I also got 5 other backup options that are less “cool” looking and more avg if you’re going for that. Here is a picture of all 10 cars, the miles on the cars, and all the information you’d want. Which of these cars do you think is best or should I get other options?” If you want to look like
震驚，我知道。我年輕，會第一個承認我並不完美。我保證，這個星球上沒有任何人比我更希望我們成功，無論你多努力，你永遠不會在這家公司投入比我更多的時間，但我不能保證我總是正確。話雖如此，還是有方法可以幫助我更常正確。首先，你需要了解我所處的世界以及我的思維方式。這本書特別是為我們的製作公司而寫（順便說一句，這是最重要的公司，讓其他一切得以成功，沒有視頻其他一切都會消亡），但這並不是我所有的工作。我必須成為每個遊戲視頻、每個反應視頻、每個慈善視頻、每個 TikTok、Instagram 帖子和每個主頻道視頻的主要人才。這基本上相當於三份全職工作，像是為人們的生日發送視頻、參加活動、建立人脈等小事情都會累積起來，因為我是頻道的面孔。除了成為主要人才，我還必須與每個頻道合作，確保創意不斷演變而不會變得陳舊，並且總體上成為他們的願景者。 基本上，我在高水平上運行四個頻道，這比世界上任何人運行一個頻道都要好。我們還有一個 Beast Burger 和 Feastables，我仍然需要設定願景並擔任首席創意。除此之外，我們還將我們的頻道翻譯成其他語言，並經營一家與其他頻道合作的翻譯公司。我每週還需要多次聯繫其他 YouTuber，了解他們正在測試/做什麼，以便我能夠隨時保持最新，確保我們不會錯過任何事情。也就是說，我需要大量進行網絡交流。我想說的是，我必須同時運行四個頻道、三個業務、一個慈善機構，並進行網絡交流/維護我們的形象。因此，當你需要我幫忙時，你必須理解我對於視頻的了解可能不如你。你不告訴我的事情，我就不知道。從我這裡獲得答案時，理想的情況是你先做研究，然後帶著背景和選項來找我。不要說“在即將到來的視頻中，我們要贈送一輛車，你覺得這輛雷克薩斯怎麼樣，它只要 $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 ”，這是 $99\mathrm{\%}$$99\mathrm{\%}$99%99 \% 對我提問的方式。請這樣做：“我們有一個即將到來的‘你寧願’視頻。” 在 6 到 9 分鐘的時候，我們將會贈送一輛車。我們仍然在預算內，這輛車的預算是 $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 。我已經和 PM 確認過了。如果你真的想的話，預算可以再增加 $\mathrm{\$}5\mathrm{k}$$\mathrm{\$}5\mathrm{k}$$5k\$ 5 \mathrm{k} 。我在北卡羅來納州搜尋了所有在那個價格範圍內的酷炫車輛，這裡有 5 輛我找到的車，已經獲得創意部門的預先批准，全部都在預算內。我還有 5 個其他的備選方案，外觀不那麼“酷”，如果你想要更普通的話。這裡是所有 10 輛車的照片、車輛的里程數以及你想要的所有信息。你認為這些車中哪一輛最好，還是我應該考慮其他選擇？如果你想看起來像
you’re doing your job and don’t care about the success of the video, ask me questions like the first example. If you want to take accountability and make your videos happen with a higher probability of success, do the second option. (This doesn’t just apply to me, it applies to anyone high up you expect to make a decision)
你在做你的工作，並不在乎視頻的成功，像第一個例子那樣問我問題。如果你想承擔責任，並提高視頻成功的可能性，請選擇第二個選項。（這不僅適用於我，也適用於任何你期望做出決策的高層人士）

Critical components are the things that are essential to your video. If I want to put 100 people on an island and give it away to one of them, then securing an island is a critical component. It doesn’t matter how well planned the challenges on the island are, how good the weather is, etc. Without that island there is no video. Hence it is a critical component. Another example of a Critical Component would be the title and thumbnail. Remember that bouncy castle story from earlier? How the thumbnail had a yellow bouncy castle but the video a red one? The thumbnails of the videos you’re producing can also create critical components. A third example of a critical component would be if the creative on your team pitched me a video of 10 challenges and I said “I like the video but mostly because of challenge 3 and 7 , i’d hate the video without them”. Challenge 3 and 7 are now essential to your video and thus critical components. Critical Components can come from literally anywhere and once something you’re working on is labeled as such, you treat it like your baby. WITHOUT WHAT YOU’RE WORKING ON WE DO NOT HAVE A VIDEO! Protect it at all costs, check in on it 10x a day, obsess over it, make a backup, if it requires shipping pay someone to pick it up and drive it, don’t trust standard shipping, and speak up the second anything goes wrong. The literal second. Never coin flip a Critical Component (that means you’re coinfliping the video aka a million plus dollars) and always bring in me or James earlier rather than later.
關鍵組件是對於你的視頻至關重要的事物。如果我想把 100 個人放在一個島上並把它贈送給其中一個人，那麼確保有一個島就是一個關鍵組件。無論島上的挑戰計劃得多麼周全，天氣多麼好等等，沒有那個島就沒有視頻。因此，它是一個關鍵組件。另一個關鍵組件的例子是標題和縮圖。還記得之前那個充氣城堡的故事嗎？縮圖上有一個黃色的充氣城堡，但視頻中卻是紅色的？你所製作的視頻的縮圖也可以創造關鍵組件。第三個關鍵組件的例子是，如果你團隊中的創意向我提議了一個包含 10 個挑戰的視頻，而我說：“我喜歡這個視頻，但主要是因為挑戰 3 和 7，沒有它們我會討厭這個視頻。”挑戰 3 和 7 現在對你的視頻至關重要，因此是關鍵組件。關鍵組件可以來自任何地方，一旦你正在處理的東西被標記為這樣，你就會像對待自己的寶寶一樣對待它。沒有你正在處理的東西，我們就沒有視頻！ 不惜一切代價保護它，每天檢查十次，對它著迷，備份，如果需要運送，請人來取件並駕駛，不要相信標準運輸，並在任何事情出錯的瞬間發聲。字面上的瞬間。永遠不要用擲硬幣來決定關鍵組件（這意味著你在擲硬幣決定視頻，也就是一百萬美元以上），並且總是比晚來得早地引入我或詹姆斯。

It’s very important as a company we maintain proper communication lines. On set and off set. There is always someone responsible for everything on the video and if multiple people are responsible for the same thing, then that’s a problem and needs to be fixed immediately. Ideally when communicating across departments you go up and then over. If you skip and just go below you
作為一家公司，保持適當的溝通渠道是非常重要的。無論是在拍攝現場還是拍攝外，都必須有負責人對視頻中的一切負責。如果多個人對同一件事負責，那就是一個問題，需要立即解決。理想的情況下，跨部門溝通時應該先向上再橫向。如果你跳過這一步，直接向下溝通，則會出現問題。
prizemust then call and let the people in charge know. Let’s say you’re a production coordinator and you call a writer and tell him you need some bits about a sandwich being cooked with lava, seems harmless. Except now Tyler (head of creative) has no idea what his writer is working on and worse doesn’t know that’s an option when he directs the video. Will (head of production) also has no idea this has been set into motion and when planning and tracking the progress of the video doesn’t know to account for this. Wlli later finds out about it and assumes tyler approved the bit and starts planning on how to make lava and then wastes 3 days making lava until tyler catches wind and then tyler askes her why she is making lava and she has no idea and everyone is confused. This is what happens when you don’t follow proper communication lines. If when this bit was requested tyler and ali were called first, days of bullshit would have been saved. Seems simple but it happens dozens of times a week and causes tons of double and triple work.
如果需要獎金，必須打電話告知負責人。假設你是一名製作協調員，你打電話給一位編劇，告訴他你需要一些關於用熔岩烹飪三明治的片段，這似乎無害。然而，現在泰勒（創意總監）對他的編劇正在做什麼毫不知情，更糟的是，他不知道這是他在導演視頻時的一個選項。威爾（製作總監）也不知道這一切已經開始進行，當他計劃和追蹤視頻的進度時，並不知道需要考慮這一點。威利後來得知此事，假設泰勒已經批准了這個片段，並開始計劃如何製作熔岩，然後浪費了三天時間製作熔岩，直到泰勒察覺到，然後泰勒問她為什麼要製作熔岩，而她卻毫不知情，大家都感到困惑。這就是不遵循正確溝通渠道時會發生的情況。如果在請求這個片段時，首先聯繫泰勒和阿里，將會節省幾天的麻煩。這看似簡單，但每週發生數十次，造成大量的重複和三重工作。

I don’t think it comes as a surprise when I say we don’t have unlimited money here. We can’t have every video constantly going over budget because the money has to come from somewhere but you’re in a tough spot because I constantly want better and better videos. A lot of people who work here have definitely thought before “I $f$$f$ff jimmy wants us to be on budget why does he keep asking us to do so many expensive things” or “I know jimmy won’t like this so I need to spend more money”. People always assume money is the answer and if we just spend more money we can give Jimmy what he wants. Which is wrong, creativity is the answer. Here is an example I use all the time with our gaming team. They love to give away money every video. But. Which sounds cooler to you as a prize for a gaming video. $\mathrm{\$}20,000$$\mathrm{\$}20,000$$20,000\$ 20,000 or a year’s supply of doritos? To me doritos is so much funnier and I think our audience would find it fucken hilarious. So lets say we define a year’s supply of doritos by 5 packs of doritos a day for 365 days. That’s 1,825 packs of doritos and a quick google search shows you can buy a pack of doritos for less than a dollar but we can round up and just say a dollar per a pack of doritos. Our prize for the video just went from $\mathrm{\$}20,000$$\mathrm{\$}20,000$$20,000\$ 20,000 down to $\mathrm{\$}1,825$$\mathrm{\$}1,825$$1,825\$ 1,825 because we didn’t just throw money at the problem and we used creativity. This applies to everything every single one of you do. Whether it be finding a crane for a video, deciding prizes, picking locations, finding critical
我不認為當我說我們這裡沒有無限的預算時會讓人感到驚訝。我們不能讓每個視頻都不斷超出預算，因為資金必須來自某個地方，但你處於一個困難的境地，因為我不斷想要更好更好的視頻。這裡的很多人肯定曾經想過「我 $f$$f$ff 吉米想讓我們控制預算，為什麼他總是要求我們做這麼多昂貴的事情」或者「我知道吉米不會喜歡這個，所以我需要花更多的錢」。人們總是認為金錢是解決方案，如果我們多花點錢，就能給吉米他想要的東西。這是錯誤的，創意才是答案。這裡有一個我經常用來和我們的遊戲團隊分享的例子。他們喜歡在每個視頻中贈送金錢。但是，對於一個遊戲視頻，作為獎品，哪個聽起來更酷呢？ $\mathrm{\$}20,000$$\mathrm{\$}20,000$$20,000\$ 20,000 還是一年的多力多滋供應？對我來說，多力多滋有趣得多，我認為我們的觀眾會覺得這非常搞笑。所以假設我們把一年的多力多滋供應定義為每天 5 包多力多滋，持續 365 天。那就是 1,825 包多力多滋，快速的谷歌搜索顯示你可以以不到一美元的價格購買一包多力多滋，但我們可以四捨五入，簡單地說每包多力多滋一美元。 我們的視頻獎金剛從 $\mathrm{\$}20,000$$\mathrm{\$}20,000$$20,000\$ 20,000 降到 $\mathrm{\$}1,825$$\mathrm{\$}1,825$$1,825\$ 1,825 ，因為我們不僅僅是用金錢解決問題，而是運用了創意。這適用於你們每一個人所做的所有事情。無論是為視頻尋找起重機、決定獎品、選擇地點，還是尋找關鍵因素
components, or doing the most miniscule thing, use creativity to save money. Because every dollar we save allows me to give you guys more stability and hire more people to make your life easier. If you want to succeed here say this 10x in your head “Creativity Saves Money”
組件，或做最微小的事情，運用創意來節省金錢。因為每一美元的節省都讓我能夠給你們更多的穩定性，並雇用更多的人來讓你們的生活更輕鬆。如果你想在這裡成功，就在心中重複這句話 10 次：“創意節省金錢”

No one will ever have a 100% success rate when it comes to filming our videos on time and on budget. It’s impossible. But you still can do certain things to increase the probability of success and one of the easiest but most overlooked is having a back up day. When you’re spending hundreds of thousands of dollars securing a set, renting a tank, etc. make sure you have the ability to extend them in case something goes wrong. (it might not even be your video. Something might go wrong on gaming and now I need to slide your video a day to make up for it.) I’d also rather have a hypothetical $90\mathrm{\%}$$90\mathrm{\%}$90%90 \% cool looking tank with a dope owner who is making life easier on us, letting me do whatever I want, and the ability to pay extra to add a day. Then a $100\mathrm{\%}$$100\mathrm{\%}$100%100 \% cool looking tank but the owner micromanages what we do, and there is no backup day. This example is obvious, just throwing it out there to inspire you. Always check with creative before you do something like this but back up days are necessary and ideally we work with people that see the value in us and love us so they will be even more flexible.
沒有人能在拍攝我們的視頻時達到 100%的成功率，無論是按時還是按預算。這是不可能的。但你仍然可以做某些事情來提高成功的概率，其中最簡單但最被忽視的就是有一個備用日。當你花費數十萬美元來確保拍攝場地、租用坦克等時，務必確保你有能力在出現問題時延長租期。（這可能甚至不是你的視頻。可能在遊戲中出現問題，現在我需要將你的視頻推遲一天來彌補。）我也更願意擁有一個假設的 $90\mathrm{\%}$$90\mathrm{\%}$90%90 \% 外觀酷炫的坦克，擁有一位讓我們生活更輕鬆的出色擁有者，讓我隨心所欲，並能支付額外費用來增加一天的時間。比起擁有一個 $100\mathrm{\%}$$100\mathrm{\%}$100%100 \% 外觀酷炫的坦克，但擁有者卻對我們的工作進行微觀管理，且沒有備用日。這個例子是顯而易見的，只是拋出來激勵你。在你做這樣的事情之前，務必先與創意團隊確認，但備用日是必要的，理想情況下，我們與那些看到我們價值並喜愛我們的人合作，這樣他們會更加靈活。

One of the common themes you’re probably seeing is accountability and this doubles down on that. Don’t take anything at face value, always dig. This is particularly important when dealing with people outside the MrBeast Production team. If someone says something too good to be true, find out why. If it’s fishy, investigate. If you need 10,000 pillows by next week and you’ve called 10 pillow companies and none have more than a few hundred in stock but then the 11th company magically has 10,000 pillows, investigate. Are they drop shipping? Are the pillows shitty? Why the fuck does no one want your pillows? Push and get answers. What tends to happen is people think their job is done by finding the 10k pillows and just order them only for us to find problems with them when the arrive but it’s too close to the filming window to fix it. Do not overly trust people
你可能會看到的一個常見主題是責任感，而這進一步強調了這一點。不要輕易相信任何事情，總是要深入挖掘。這在與 MrBeast 製作團隊以外的人打交道時尤其重要。如果有人說的事情聽起來好得令人難以置信，找出原因。如果有可疑之處，就要調查。如果你下週需要 10,000 個枕頭，而你已經打過 10 家枕頭公司，卻沒有一家有超過幾百個的庫存，但第 11 家公司卻神奇地有 10,000 個枕頭，那就要調查。他們是在代發貨嗎？這些枕頭質量差嗎？為什麼沒有人想要你的枕頭？要推進並獲得答案。通常情況下，人們認為找到 10,000 個枕頭就完成了工作，然後只是下單，結果當它們到達時卻發現有問題，但距離拍攝時間太近，無法解決。不要過於信任他人。
outside the company. Investigate and verify what they say or it is your fault if they don’t pull through.
在公司外。調查並驗證他們所說的，否則如果他們沒有達成，你就要負責。

If you spend any amount of time with James you’ll hear him bring up higher forms of communication a lot. Because it’s important and somehow very overlooked by most people. The worst thing you could ever do when you need something for your critical component is email someone at the company. The best is to talk to them in real life. It’s very important you know when to call people for stuff, grab them in real life, and when to text them. The lower the form of communication the more miscommunication you will face. As i’m typing this you have no idea if i’m laughing, smiling, happy, mad, or sad. You can’t read my body language or my face and because of that it’s not guaranteed that you’ll understand what i’m conveying. Need more toilet paper in the bathroom? A text is probably fine. One week out from a video and the thing you are working out just went south? Minimum a multi way call with the heads of the video. Ideally grab them in real life if you can. The more complex what needs to be said is, the higher the form of the communication you should use. Call first then text if they don’t answer.
如果你和詹姆斯相處一段時間，你會經常聽到他提到更高層次的溝通。因為這很重要，而大多數人卻往往忽視它。當你需要某個關鍵組件時，最糟糕的做法就是給公司的人發電子郵件。最好的方法是親自與他們交談。你需要知道什麼時候該打電話給人，什麼時候該親自找他們，什麼時候該發短信。溝通的層次越低，你面臨的誤解就越多。當我在打字時，你根本無法知道我是在笑、微笑、快樂、生氣還是悲傷。你無法讀懂我的肢體語言或面部表情，因此無法保證你能理解我所傳達的意思。需要更多的衛生紙在浴室裡？發個短信可能就可以了。如果距離視頻發布還有一周，而你正在處理的事情卻出現了問題？至少要和視頻的負責人進行一次多方通話。如果可以的話，最好親自找他們。需要表達的內容越複雜，你應該使用的溝通層次就越高。如果他們不接電話，先打電話再發短信。

Since we are on the topic of communication, written communication also does not constitute communication unless they confirm they read it.
既然我們在談論溝通，書面溝通也不算真正的溝通，除非他們確認已經閱讀過。

I hate excuses and I despise with my entire soul when people just try to save face instead of learn from how they messed up. Mistakes are okay! Genuinely they are and I expect you to make a lot. That’s perfectly fine. Every veteran here has cost me a million dollars at one point or another, and you can go ask them yourself if I ever held it over their heads. The reason i’m okay with fuck ups is because I know that’s how you learn. I see it as me investing in you and your brain. (hence why I have 0 tolerance for C-Players and they must go immediately. Those fuck ups could be done by an A-Player that will retain the information learned). I just beg you that you learn from every mistake and try not to repeat it, that’s when it gets annoying. l’ve never ever ever once fired someone on the spot for messing up, you have nothing to be afraid of. Own shit so we can address how to fix it and then move on.
我討厭藉口，當人們只是想保全面子而不是從他們犯的錯誤中學習時，我全心全意地鄙視這種行為。犯錯是可以的！真的可以，我期望你會犯很多錯。這完全沒問題。這裡的每位老將在某個時刻都讓我損失過一百萬美元，你可以去問問他們，我是否曾經把這件事掛在他們的頭上。我之所以能接受失誤，是因為我知道這就是學習的方式。我把這看作是我在你和你的大腦上投資。（這就是為什麼我對 C 級玩家零容忍，他們必須立即離開。那些失誤可以由 A 級玩家來犯，他們會保留所學到的知識）。我只是懇求你從每個錯誤中學習，並盡量不要重複，這樣才會讓人感到煩惱。我從來沒有因為犯錯而當場解雇過任何人，你沒有什麼好害怕的。承擔責任，這樣我們才能解決問題，然後繼續前進。

When you’re being assigned tasks you should have what we call a prio list. If Ali says your prios are to
當你被分配任務時，你應該有我們所謂的優先事項清單。如果阿里說你的優先事項是
1.) Get a lamborgini under $\mathrm{\$}200k$$\mathrm{\$}200k$$200 k\$ 200 k
1.) 在 $\mathrm{\$}200k$$\mathrm{\$}200k$$200 k\$ 200 k 之下獲得一輛蘭博基尼
2.) Get it wrapped in anime characters
2.) 用動漫角色包裝它
3.) Make a custom steering wheel
3.) 製作自訂方向盤

Then nothing on this freakin planet is allowed to come between you and getting those prios done. If the other team asks for your help and you spend two days helping them and fall behind on getting your lamborghini secured, THAT’S YOUR FAULT. If the studio is burning down and you stop working to put out the fire and don’t get the lamborghini, THAT’S YOUR FAULT. (jokes haha) but seriously don’t let anything come before your prios.
然後在這個該死的星球上，沒有任何事情可以阻礙你完成那些優先事項。如果其他團隊請求你的幫助，而你花了兩天時間幫助他們，結果在確保你的藍寶堅尼上落後了，那是你的錯。如果工作室著火了，而你停下來滅火，結果沒有拿到藍寶堅尼，那也是你的錯。（開玩笑的哈哈）但說真的，不要讓任何事情擋在你的優先事項之前。

Consultants are literally cheat codes. Need to make the world’s largest slice of cake? Start off by calling the person who made the previous world’s largest slice of cake lol. He’s already done countless tests and can save you weeks worth of work. I really want to drill this point home because I’m a massive believer in consultants. Because I’ve spent almost a decade of my life hyper obsessing over youtube, I can show a brand new creator how to go from 100 subscribers to 10,000 in a month. On their own it would take them years to do it. Consults are a gift from god, please take advantage of them. In every single freakin task assigned to you, always always always ask yourself first if you can find a consultant to help you. This is so important that I am demanding you repeat this three times in your head “I will always check for consultants when i’m assigned a task”
顧問簡直就是作弊碼。需要做出世界上最大的蛋糕切片嗎？首先打電話給之前做出世界上最大蛋糕切片的人，哈哈。他已經做過無數次測試，可以幫你節省幾週的工作。我真的想強調這一點，因為我非常相信顧問。因為我花了將近十年的時間過度沉迷於 YouTube，我可以教一位全新的創作者如何在一個月內從 100 位訂閱者增長到 10,000 位。單靠他們自己需要幾年才能做到。顧問是上天的恩賜，請好好利用他們。在每一項分配給你的任務中，永遠永遠永遠先問自己是否可以找到顧問來幫助你。這是如此重要，以至於我要求你在心中重複三遍：“當我被分配任務時，我會永遠檢查是否有顧問。”

Everything you need can be solved by one of these 5 things above. Use Math, Science, Vision, Approvals, or Budget.
您所需的一切都可以通過上述五個方面中的一個來解決。使用數學、科學、願景、批准或預算。

When dealing with people outside MrBeast Productions never take a No at face value. If we need a store to buy everything inside of and you call the local Dollar tree and the person that answers says “No, you can’t film here”. That literally doesn’t mean shit. Talk to other employees and see if any are fans or if any have kids that are fans, try talking to their boss, their bosses boss, have me dm them on twitter and try their social team, etc. If after all avenues are exhausted you are left with a no, that doesn’t mean don’t try the other dollar trees because the manager of those could be huge fans and willing to bend the rules. Basically what l’m trying to convey is what we call “pushing thru no”. Don’t just stop because one person told you no, stop when all conceivable options are exhausted. This is one of many tools that when combined dramatically improve your probability of success when producing here.
在與 MrBeast Productions 外部的人打交道時，永遠不要將“否”視為最終答案。如果我們需要一家商店來購買裡面的所有東西，而你打電話給當地的 Dollar Tree，接電話的人說：“不，你不能在這裡拍攝”。這根本不算什麼。與其他員工交談，看看是否有任何人是粉絲，或者是否有孩子是粉絲，試著與他們的老闆、老闆的老闆交談，讓我在 Twitter 上私信他們，嘗試聯繫他們的社交團隊等等。如果在所有途徑都用盡後你仍然得到一個否定的回答，這並不意味著不要嘗試其他 Dollar Tree，因為那些商店的經理可能是超級粉絲，願意放寬規則。基本上，我想表達的是我們所稱的“突破否定”。不要因為一個人告訴你不而停止，當所有可想像的選擇都用盡時再停止。這是許多工具之一，當結合使用時，能顯著提高你在這裡製作的成功機率。

Please do not come in and only work on one video during a workday. That’s how you fall behind on future videos and create a nasty cycle that i’m trying to stop. If you drop everything and go all in on a video for 3 days then that’s 3 days your other videos will fall behind and eventually you’ll have to drop other videos to focus on those videos and it will snowball into you can’t do anything but focus on what’s right in front of you because you murdered any lead time you had. If you ever only work on one video during a day, you failed as a MrBeast employee that day.
請不要在工作日只專注於一個視頻。這樣會導致未來的視頻落後，並形成一個我試圖阻止的惡性循環。如果你放下所有事情，專心於一個視頻三天，那麼你的其他視頻就會落後三天，最終你將不得不放棄其他視頻，專注於這些視頻，這會導致你只能專注於眼前的事情，因為你已經殺死了任何你原本擁有的提前時間。如果你在一天內只專注於一個視頻，那麼你那天作為 MrBeast 員工就失敗了。

Obviously everyone has their roles in the company and tbh if you can consistently lead and produce videos for me with a $90\mathrm{\%}$$90\mathrm{\%}$90%90 \% success rate idc if you piss in the sink everyday i’ll still love you. But having said that it’d be nice if at some point you got training on our style of holding a camera. When we do a big shoot not local it’d be nice to not have to bring 10000000 production people and 100000 camera people. If for example there are only a few scenes that need a couple extra camera men l’d love for us not to have to fly, house, transport, and baby more camera men when we could just have a few people from production
顯然每個人在公司中都有自己的角色，老實說，如果你能持續為我製作視頻並保持 $90\mathrm{\%}$$90\mathrm{\%}$90%90 \% 的成功率，我不在乎你每天在水槽裡小便，我仍然會愛你。但話雖如此，如果有機會接受我們的攝影風格訓練，那就更好了。當我們進行一個大型拍攝而不在本地時，能不必帶上 10000000 個製作人和 100000 個攝影師會更好。例如，如果只有幾個場景需要幾個額外的攝影師，我希望我們不必飛、住宿、運輸和照顧更多的攝影師，這樣我們可以只帶幾個製作人就可以了。
or creative help for those overflow scenes because typically the more cameramen we have filming the less important each shot becomes.
或對於那些過於繁雜的場景提供創意幫助，因為通常我們拍攝的攝影師越多，每個鏡頭的重要性就越低。

Youtube has a feature that compares a new upload’s performance to the previous 9 videos and tells you how the views rank in the first hour, two hours, three hours, 4 hours, etc. This is what it looks like
YouTube 有一個功能，可以將新上傳影片的表現與之前的 9 部影片進行比較，並告訴你在前一小時、兩小時、三小時、四小時等的觀看次數排名。這就是它的樣子。

First 44 days 50 minutes:
前 44 天 50 分鐘：
$456,000 Squid Game In Real Life!
$456,000 魷魚遊戲真實版！

World’s Most Dangerous Escape Room!
世界上最危險的逃脫室！
2

DAY $\mathrm{\#}20$$\mathrm{\#}20$#20\# 20 第 $\mathrm{\#}20$$\mathrm{\#}20$#20\# 20 天
3

$10,000 Every Day You Survive Prison
每天你在監獄中生存就能獲得 10,000 美元

4

5

Extreme $1,000,000 Hide And Seek
極限$1,000,000 捉迷藏

I Cleaned The World’s Dirtiest Beach #TeamSeas
我清理了世界上最髒的海灘 #TeamSeas

$1,000,000 Influencer Tournament!
$1,000,000 影響者錦標賽！
I Got Hunted By The Military
我被軍方追捕了

Last To Take Hand Off Lamborghini, Keeps It
最後一個放開蘭博基尼的人，保留了它

First To Rob Bank Wins $100,000
首位搶銀行者贏得 100,000 美元
Would You Swim With Sharks For $100,000?
你會為了 10 萬美元與鯊魚一起游泳嗎？

So if you hear someone ask what a video was out of 10 , this is what they are asking for.
所以如果你聽到有人問一個視頻的評分是幾分，這就是他們在問的內容。

I’m almost done with this chapter and then we can move on to creative but before we do I still have tons of notes around producing content that I can’t really break into their own sections so I want to rapid fire them here so you at least hear them once before starting your journey.
我快完成這一章了，然後我們可以進入創意部分，但在此之前，我還有很多關於內容製作的筆記，無法將它們分成獨立的部分，所以我想快速列出來，讓你至少在開始你的旅程之前聽到一次。

Do not leave consteatants waiting in the sun (ideally waiting in general) for more than 3 hours. Squid game it cost us $\mathrm{\$}500,000$$\mathrm{\$}500,000$$500,000\$ 500,000 and boys vs girls it got a lot of people out. Ask James to know more
不要讓參賽者在陽光下（理想情況下，總體上）等待超過 3 小時。魷魚遊戲花了我們 $\mathrm{\$}500,000$$\mathrm{\$}500,000$$500,000\$ 500,000 ，而男孩對女孩則讓很多人出局。詢問詹姆斯以了解更多信息。

Spectacles are videos that only the MrBeast channel can do. Not every video should be a spectacle and we realize these videos are hard but that’s the point.
壯觀的影片是只有 MrBeast 頻道能做的。並不是每個影片都應該是壯觀的，我們意識到這些影片很難，但這正是重點所在。

I hate having tons of people on set. If someone is necessary, then that’s fine but if not, kick them off set or go have them watch from behind a monitor. Create an environment where the contestants also feel natural.
我討厭在片場有太多人。如果某個人是必要的，那就沒問題，但如果不是，就把他們請出片場，或者讓他們在監視器後面觀看。創造一個讓參賽者也能感到自然的環境。
l’d rather you be honest with eachother then nice to eachother.
我寧願你們彼此誠實，而不是彼此友善。

Do not talk down to talent or do anything to make them feel like shit. I need them to be happy and in good moods and those boys are special to me. Ideally most talks with talent (Chris, Karl, Chandler, Nolan) go thru me, Ali, or Tyler to avoid confusion amongst them.
不要對人才居高臨下，也不要做任何讓他們感到糟糕的事情。我需要他們快樂，心情愉快，這些男孩對我來說很特別。理想情況下，與人才（克里斯、卡爾、錢德勒、諾蘭）的對話大多通過我、阿里或泰勒進行，以避免他們之間的混淆。

Me like simple. The simpler the better (APPLY WITH A GRAIN OF SALT)
我喜歡簡單。越簡單越好（請謹慎對待）

We pivot a lot, be ready to have everything flipped on its head at a moment’s notice lol
我們經常轉變，隨時準備好一切在瞬間顛倒過來，哈哈

I want money spent to be shown on camera ideally. If you’re spending over $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 on something and it won’t be shown on camera, seriously think about it.
我希望花費的金額能在鏡頭上顯示出來。如果你在某件事情上花費超過 $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 ，而且不會在鏡頭上顯示，請認真考慮一下。

Work with intensity 全心投入工作

Push outwards, not inwards.
向外推，不要向內推。

Pull all nighters weeks before the shoot so you don’t have to days before the shoot.
在拍攝前幾週熬夜，這樣在拍攝前幾天就不必熬夜了。

If something goes wrong on shoot always check to see if it can be made into content. A tree fall over on your car and breaks the 100 vases we needed to give away? THAT’S FUCKEN HILARIOUS AND WE SHOULD MENTION IT IN THE VIDEO LOL
如果拍攝時出現問題，總是要檢查一下是否可以變成內容。一棵樹倒在你的車上，打破了我們需要贈送的 100 個花瓶？那真是太好笑了，我們應該在影片中提到這件事，哈哈！

Feasibility is working to see if the critical components of a video are actually possible. Example would be if I wanted to play hide and seek in the world’s largest building. If you did feasibility on this, that basically means you’re trying to see if it’s possible to get that building. If you do then we have a video and it should go into production. If you can’t then that’s why it was in feasibility so no one else wasted time.
可行性是檢視視頻的關鍵組件是否實際可行。例如，如果我想在世界上最大的建築物裡玩捉迷藏。如果你對此進行可行性評估，那基本上意味著你在試圖了解是否能夠進入那棟建築。如果可以，那麼我們就有了一個視頻，並應該進入製作階段。如果不行，那就是為什麼它在可行性評估中，這樣就不會浪費其他人的時間。

Never do anything that could make us look bad from a pr perspective.
永遠不要做任何可能從公關角度讓我們看起來不好的事情。
We often do renderings of sets to see what they look like beforehand, which is amazing and helps a lot cause i’m very visual and gets the whole team on the same page. When doing these renders though, I want to make sure you know the difference between a “Pre Vis” and a “Concept”. Please do not refer to a render as a “Pre Vis” unless that is actually what we plan on building. If it’s just a render for inspiration and is not building locked, call it a concept. This will greatly help with confusion in my opinion. Many people wave around a concept but call it a Pre Vis and people see it expecting that to be what’s built only to find out later that was a concept and the actual set is much different.
我們經常會製作場景的渲染圖，以便提前了解它們的樣子，這非常棒，並且幫助很多，因為我非常視覺化，這讓整個團隊在同一頁面上。然而，在進行這些渲染時，我想確保你知道「預視圖」和「概念圖」之間的區別。請不要將渲染稱為「預視圖」，除非那確實是我們計劃建造的。如果這只是為了靈感而製作的渲染，並且不是固定的建築，請稱之為概念圖。在我看來，這將大大減少混淆。許多人揮舞著概念圖，但卻稱之為預視圖，人們看到它時期待那就是將要建造的，卻發現那只是概念圖，實際的場景卻大相徑庭。

Chapter 3: Creative 第三章：創意

We are a creative first production company. Because when creative leads the vision of the shoot, the product is always better. So I think it’s important you all understand creative. It is what drives everything we do and is the heart of our content. Being creative and understanding what makes good content is like cheat codes when in production, camera, and obviously editing. Let’s take production for example. Let’s say you are tasked with finding us a castle to live in for 50 hours and while doing research you find a castle and a number to call for the owner. So you do call, and he answers. Only problem is he says he quit the castle renting business to pursue his dream of building a 100 foot tall lego catapult. You can obviously tell where i’m going with this. Ideally you’d recognize that’s badass as fuck and try to convince him to let us use it when we do find a castle. This is a bad example because it’s so obvious but if you’re doing your job right you will be doing an absurd amounts of calls and data collecting. While trying to complete your prios and prepare for the video you should always be on the lookout for new things you can bring to your creative team to inspire them. Because just like me, they don’t know what they don’t know and you can’t just say “i’m in production and i’m not very creative” because that’s literally the equivalent of saying I suck at what I do. You also need to apply this same mindset when problem solving because many people lose sight of this stuff when in the weeds. If a problem appears, always always always ask yourself if your new plan is whats best for creative, not just the easiest bandaid.
我們是一家以創意為首的製作公司。因為當創意引領拍攝的願景時，產品總是會更好。所以我認為你們都應該理解創意的重要性。它是驅動我們所做一切的核心，也是我們內容的心臟。具備創意並理解什麼是優質內容，就像在製作、攝影，顯然在剪輯時的作弊密碼。以製作為例。假設你被指派找一座城堡讓我們住 50 小時，並在研究過程中找到了一座城堡和一個可以聯繫業主的電話號碼。於是你打了電話，他接了。唯一的問題是他說他已經退出了城堡出租業務，去追求建造一個 100 英尺高的樂高投石機的夢想。你顯然可以看出我想表達的意思。理想情況下，你會認識到這是非常酷的，並試圖說服他讓我們在找到城堡時使用它。這是一個糟糕的例子，因為太明顯了，但如果你做對了工作，你會進行大量的電話聯繫和數據收集。在嘗試完成你的優先事項並為視頻做準備時，你應該始終留意可以帶給你的創意團隊的新事物，以激勵他們。 因為就像我一樣，他們不知道自己不知道什麼，而你不能只是說「我在生產中，我不是很有創意」，因為這字面上等於說我對我所做的事情很糟糕。在解決問題時，你也需要應用這種心態，因為許多人在處理細節時會忽視這些。如果出現問題，永遠永遠永遠要問自己，你的新計劃是否對創意來說是最好的，而不僅僅是最簡單的權宜之計。

To excite me. The goal of our content is to excite me. That may sound weird to some of you, especially if you’re new but to me it’s what’s most important. If I’m not excited to get in front of that camera and film the video, it’s just simply not going to happen. I’m not fake and I will be authentic, that’s partly why the channel does so well. And if i’m not excited by the video, we’re fucked. Luckily, I’d say I’m a pretty predictable guy. (at least in this regard haha) What excites me is what I believe will make the audience happy. That’s what it always has been and always will be. I’m willing to count to one hundred thousand, bury myself alive, or walk a marathon in the world’s largest pairs of shoes if I must. I just want to do what makes me happy and ultimately the viewers happy. This channel is my baby and l’ve given up my life for it. I’m so emotionally connected to it that it’s sad lol. But this is the one thing I will never compromise on, I have 0 issues throwing away a multi million dollar video if I don’t think it’s up to my
讓我感到興奮。我們內容的目標是讓我感到興奮。這對你們中的一些人來說可能聽起來很奇怪，尤其是如果你是新來的，但對我來說，這是最重要的。如果我對站在那個攝影機前拍攝視頻不感到興奮，那麼這根本不會發生。我不會偽裝，我會保持真實，這也是這個頻道表現如此出色的部分原因。如果我對這個視頻不感到興奮，那我們就完了。幸運的是，我可以說我是一個相當可預測的人。（至少在這方面哈哈）讓我感到興奮的是我相信會讓觀眾開心的東西。這一直是這樣，將來也會如此。如果需要，我願意數到十萬，活埋自己，或者穿著世界上最大的鞋子走馬拉松。我只想做讓我快樂的事情，最終也讓觀眾快樂。這個頻道是我的寶貝，我為此放棄了我的生活。我與它的情感聯繫如此深厚，以至於讓人感到悲傷，哈哈。但這是我永遠不會妥協的事情，如果我認為一個價值數百萬美元的視頻不符合我的標準，我毫不猶豫地就會把它丟掉。
standards and is good for the audience. We must always be improving and innovating. The camera angles need to always get better, the pacing, the story, the jokes, the color, the lighting, the music, the props, the people, our framing, our ideas, literally everything must always be improving and innovating. Because that is what excites me. That’s literally what I live for, to see these videos get better and better and ultimately make the viewers happy.
標準並且對觀眾有益。我們必須不斷改進和創新。鏡頭角度必須不斷提升，節奏、故事、笑話、顏色、燈光、音樂、道具、人物、構圖、想法，字面上所有的一切都必須不斷改進和創新。因為這就是讓我感到興奮的原因。這真的是我活著的目的，看到這些影片越來越好，最終讓觀眾感到快樂。

This is where things get subjective and my brain is probably going to turn into moosh. The problem with what I’m writing here is that good content is limitless. Literally anything can make good content. Let’s take a baby doll for example. You can see who can throw it the farthest with their left hand out of a group of 5 people. Watching them throw a baby doll with their bad hand and funny sound effects is fucken hilarious. You can also go the opposite route and have 1,000 baby dolls and see how many it takes for someone to throw it in a crib 200 feet away. Or you can see how many baby dolls it would take to break a two by four in half. The point I’m trying to convey here is that even something as simple as a baby doll has an infinite amount of ways you can turn it into amazing, original, and funny content. That’s one of the secret weapons of MrBeast Productions, we aren’t stuck in any old ways of thinking and you can literally turn anything into content. Good content can be anything, always have an open mind and never stop innovating. Having said that, this is youtube and there are constraints. You know the video can’t be a minute so you’re obviously going to need a story to hold the viewers and there are rules to storytelling. Our audience is massive and because of that you have to be simple, for 50 million people to understand something it must be simple. Content can be anything but there is structure and rules that we must mold it into that I want to teach you about, because virality doesn’t just happen. Every frame of our videos will be seen by 10s of millions of people.
這就是事情變得主觀的地方，我的腦袋可能會變得混亂。我在這裡寫的問題是，好的內容是無限的。字面上來說，任何東西都可以成為好的內容。以一個嬰兒玩偶為例。你可以看看在五個人中，誰能用左手把它扔得最遠。看他們用不擅長的手扔嬰兒玩偶，還有搞笑的音效，真是太好笑了。你也可以走相反的路，準備 1000 個嬰兒玩偶，看看需要多少才能把它扔進 200 英尺外的嬰兒床裡。或者你可以看看需要多少嬰兒玩偶才能把一根 2x4 的木條折斷。我要傳達的重點是，即使是像嬰兒玩偶這樣簡單的東西，也有無限的方式可以將其轉化為驚人、原創和搞笑的內容。這就是 MrBeast Productions 的秘密武器之一，我們不會被舊有的思維方式束縛，你可以把任何東西都變成內容。好的內容可以是任何東西，永遠保持開放的心態，並且永遠不要停止創新。話雖如此，這是 YouTube，還是有一些限制。 你知道視頻不能超過一分鐘，所以你顯然需要一個故事來吸引觀眾，而講故事是有規則的。我們的觀眾非常龐大，因此你必須簡單，讓五千萬人都能理解的東西必須簡單。內容可以是任何東西，但我們必須將其塑造成有結構和規則的形式，我想教你這些，因為病毒式傳播不是偶然發生的。我們視頻的每一幀都將被數千萬人觀看。

Like I said at the start of this the metrics you care about in regards to virality are CTR, AVD, and AVP. If you want to know if the contents of a video are good, just look at the AVD and AVP of a video after we upload it. Because based
如我在開始時所說，您關心的有關病毒式傳播的指標是點擊率（CTR）、平均觀看時長（AVD）和平均觀看比例（AVP）。如果您想知道一段視頻的內容是否優秀，只需在我們上傳視頻後查看其 AVD 和 AVP 即可。因為根據
on how long people watch and what percentage of the video they watched, you can clearly see if they enjoyed it. To show this in action
關於人們觀看的時間長度和他們觀看了視頻的百分比，你可以清楚地看到他們是否喜歡它。為了展示這一點的實際情況
below is the retention data for two separate videos of almost identical length from the channel. (All avd and avp data I share will be first day data to make it apples to apples, if you don’t know what this means that’s okay it’s mostly incase mario gets his hands on this haha). One video has 120 million views and the other only 45 million. Look at these retention numbers and see if you can pick which one got triple the views.
以下是該頻道兩個幾乎相同長度的視頻的保留數據。（我分享的所有 avd 和 avp 數據將是第一天的數據，以便進行公平比較，如果你不知道這意味著什麼也沒關係，這主要是以防萬一馬里奧看到這些哈哈）。一個視頻有 1.2 億次觀看，另一個只有 4500 萬次。看看這些保留數據，看看你能否找出哪個視頻的觀看次數是三倍。

The answer is the lower image. People on average watched this video a minute and 38 seconds longer than the other video of the same length!! OF COURSE IT GOT TRIPLE THE VIEWS, IT’S CLEAR AS DAY FOR YOUTUBE THAT PEOPLE LIKED THIS VIDEO MUCH MORE! For your videos to do well you must get their AVD and AVP as high as possible. The longer people watch, the better a video will do. This is why l’m such a stickler about every single second of
答案是下方的圖片。人們平均觀看這段視頻的時間比另一段同樣長度的視頻多了一分鐘 38 秒！！當然，它的觀看次數是三倍，對於 YouTube 來說，這顯然是人們更喜歡這段視頻！要讓你的視頻表現良好，你必須盡可能提高它們的平均觀看時長（AVD）和平均觀看比例（AVP）。人們觀看的時間越長，視頻的表現就越好。這就是為什麼我對每一秒都如此苛求。
content. Hook people at the start of the video, transition them to an amazing story that they are invested in, have no dull moments, and then have a satisfying payoff at the end of the video with an abrupt ending.
內容。在視頻開始時吸引觀眾，將他們過渡到一個引人入勝的故事中，讓他們投入其中，沒有乏味的時刻，然後在視頻結尾時給予一個令人滿意的收尾，並以突兀的結尾結束。

One way to boost retention on a video is to have a good format for the video to follow. Let’s use our popular “last to leave” series as an example. These videos have many reasons why they do well but one in particular is the payoff at the end. You see once you start watching a last to leave, you get invested in the progress and the challenge. You really want to see who leaves the circle last and wins the $\mathrm{\$}100,000$$\mathrm{\$}100,000$$100,000\$ 100,000. Luckily the winner isn’t revealed until the end of the video so as long as we don’t make the video boring as hell people are very likely to stick around until the end. Strong payoffs at the end of videos boost retention. But obviously last to leave isn’t our only format. Another example of a format is what I like to call stair stepping. A good example of this is “I Bought The World’s Largest Firework” this video opens with us showing all the fireworks and then lighting a $\mathrm{\$}1$$\mathrm{\$}1$$1\$ 1 firework, then a $\mathrm{\$}10$$\mathrm{\$}10$$10\$ 10, then $\mathrm{\$}50$$\mathrm{\$}50$$50\$ 50, then $\mathrm{\$}375$$\mathrm{\$}375$$375\$ 375, then $\mathrm{\$}1,000$$\mathrm{\$}1,000$$1,000\$ 1,000, then $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000, then we did some content, then $\mathrm{\$}40,000,\mathrm{\$}100,000$$\mathrm{\$}40,000,\mathrm{\$}100,000$$40,000,$100,000\$ 40,000, \$ 100,000, and then the world record. As you get deeper in the video the stakes get higher. The payoff of the world record is at the end and It’s such a beautiful format that allows you to deviate if you want as long as things progressively get cooler. I fucken love stair stepping. Another format would be the ones where I get chased like bounty hunter, military, FBI. Just like the last to leave challenges you don’t know until the end of the video what the result is. Will they catch me? Will I get away? Gotta watch until the end.
提升視頻留存率的一種方法是為視頻制定良好的格式。讓我們以我們受歡迎的「最後離開」系列為例。這些視頻有很多成功的原因，但其中一個特別的原因是結尾的獎勵。你會發現，一旦你開始觀看最後離開的視頻，你就會投入到進程和挑戰中。你真的想看看誰最後離開圓圈並贏得 $\mathrm{\$}100,000$$\mathrm{\$}100,000$$100,000\$ 100,000 。幸運的是，獲勝者直到視頻結尾才會揭曉，因此只要我們不讓視頻變得無聊，人們很可能會堅持到最後。視頻結尾的強烈獎勵能提升留存率。但顯然，最後離開並不是我們唯一的格式。另一個我喜歡稱之為「階梯式」的格式的例子是「我買了世界上最大的煙火」。這個視頻以展示所有煙火開始，然後點燃一個 $\mathrm{\$}1$$\mathrm{\$}1$$1\$ 1 煙火，接著是 $\mathrm{\$}10$$\mathrm{\$}10$$10\$ 10 ，然後是 $\mathrm{\$}50$$\mathrm{\$}50$$50\$ 50 ，然後是 $\mathrm{\$}375$$\mathrm{\$}375$$375\$ 375 ，然後是 $\mathrm{\$}1,000$$\mathrm{\$}1,000$$1,000\$ 1,000 ，然後是 $\mathrm{\$}10,000$$\mathrm{\$}10,000$$10,000\$ 10,000 ，然後我們做了一些內容，然後是 $\mathrm{\$}40,000,\mathrm{\$}100,000$$\mathrm{\$}40,000,\mathrm{\$}100,000$$40,000,$100,000\$ 40,000, \$ 100,000 ，最後是世界紀錄。隨著視頻的深入，賭注越來越高。 世界紀錄的回報在最後，這是一種美麗的格式，讓你可以偏離主題，只要事情逐漸變得更酷。我真的很喜歡階梯式的進展。另一種格式是我被追逐的情況，比如賞金獵人、軍隊、FBI。就像最後離開挑戰一樣，你不知道直到視頻結束時結果是什麼。他們會抓到我嗎？我會逃脫嗎？必須看到最後。

Throughout the history of this channel we’ve been through many formats. A big one back in the day was “donating to twitch streamers” and people loved them. l’d go into random streams and donate $\mathrm{\$}10k$$\mathrm{\$}10k$$10 k\$ 10 k to a streamer to see how they’d react. All in all we did like 12 of them and when I stopped people still begged for more and that’s because like Steve Job’s says, people don’t know what they want. The viewer may think they want a format forever, but they don’t. They want new and fresh things (this is evident because every channel that rehashes formats for years always dies). This is why l’m constantly ditching formats in exchange for new ones. Ideally two videos from the same format are not back to back, i’d like multiple different videos in between them if possible.
在這個頻道的歷史中，我們經歷了許多格式。早期的一個大格式是「向 Twitch 直播主捐款」，人們非常喜愛。我會隨機進入直播，捐贈 $\mathrm{\$}10k$$\mathrm{\$}10k$$10 k\$ 10 k 給直播主，看看他們的反應。總的來說，我們做了大約 12 次，當我停止時，人們仍然乞求更多，這是因為正如史蒂夫·喬布斯所說，人們不知道自己想要什麼。觀眾可能認為他們想要一種格式永遠存在，但其實並不是。他們想要新鮮的事物（這一點很明顯，因為每個重複使用格式多年的頻道最終都會消亡）。這就是為什麼我不斷放棄格式，尋求新的原因。理想情況下，來自同一格式的兩個視頻不應該是連續的，如果可能的話，我希望它們之間有多個不同的視頻。

Here are screenshots from the backend. (Europe is a big % but it’s broken up into countries so it doesn’t seem like it)
這裡是後台的截圖。（歐洲佔了很大比例，但它被劃分為各個國家，所以看起來並不像這樣）

Views $\cdot$$\cdot$*\cdot Last 28 days
觀看次數 $\cdot$$\cdot$*\cdot 最近 28 天

United States 美國
$36.9\mathrm{\%}$$36.9\mathrm{\%}$36.9%36.9 \%

United Kingdom 英國
$7.3\mathrm{\%}$$7.3\mathrm{\%}$7.3%7.3 \%

India 印度
$6.8\mathrm{\%}$$6.8\mathrm{\%}$6.8%6.8 \%

Philippines 菲律賓
$4.6\mathrm{\%}$$4.6\mathrm{\%}$4.6%4.6 \%

Canada 加拿大

Views $\cdot$$\cdot$*\cdot Last 28 days
觀看次數 $\cdot$$\cdot$*\cdot 最近 28 天

Female 女性
$29.6\mathrm{\%}$$29.6\mathrm{\%}$29.6%29.6 \%

User-specified 用戶指定
$0.7\mathrm{\%}$$0.7\mathrm{\%}$0.7%0.7 \%
$13-17$$13-17$13-1713-17 years 8.3%  $13-17$$13-17$13-1713-17 年 8.3%
$18-24$$18-24$18-2418-24 years  $18-24$$18-24$18-2418-24 年

$25-34$$25-34$25-3425-34 years $⟶20.6\mathrm{\%}$$⟶20.6\mathrm{\%}$longrightarrow20.6%\longrightarrow 20.6 \%  $25-34$$25-34$25-3425-34 年 $⟶20.6\mathrm{\%}$$⟶20.6\mathrm{\%}$longrightarrow20.6%\longrightarrow 20.6 \%
$35-44$$35-44$35-4435-44 years $⟶24.4\mathrm{\%}$$⟶24.4\mathrm{\%}$longrightarrow24.4%\longrightarrow 24.4 \%  $35-44$$35-44$35-4435-44 年 $⟶24.4\mathrm{\%}$$⟶24.4\mathrm{\%}$longrightarrow24.4%\longrightarrow 24.4 \%
$45-54$$45-54$45-5445-54 years $9.6\mathrm{\%}$$9.6\mathrm{\%}$9.6%9.6 \%  $45-54$$45-54$45-5445-54 年 $9.6\mathrm{\%}$$9.6\mathrm{\%}$9.6%9.6 \%
$55-64$$55-64$55-6455-64 years $2.0\mathrm{\%}$$2.0\mathrm{\%}$2.0%2.0 \%  $55-64$$55-64$55-6455-64 年 $2.0\mathrm{\%}$$2.0\mathrm{\%}$2.0%2.0 \%
$65+$$65+$65+65+ years $1.7\mathrm{\%}$$1.7\mathrm{\%}$1.7%1.7 \%  $65+$$65+$65+65+ 年 $1.7\mathrm{\%}$$1.7\mathrm{\%}$1.7%1.7 \%

SEE MORE 查看更多

Our content is consumed by everyone at this point. Kids watch the videos with their mom, even though our female viewership is only $30\mathrm{\%}$$30\mathrm{\%}$30%30 \%. That’s still 9 figure views a month from women, and it’s worldwide (but not to worldwide, $50\mathrm{\%}+$$50\mathrm{\%}+$50%+50 \%+ is still America and europe.) But despite saying all that, at its core if I had to describe it, I’d say the average MrBeast viewer is a teenage memer that likes video games.
我們的內容目前被每個人消費。孩子們和他們的媽媽一起觀看這些視頻，儘管我們的女性觀眾僅為 $30\mathrm{\%}$$30\mathrm{\%}$30%30 \% 。這仍然是來自女性的每月九位數觀看次數，並且是全球性的（但不完全是全球性， $50\mathrm{\%}+$$50\mathrm{\%}+$50%+50 \%+ 仍然是美國和歐洲。）但儘管如此，如果我必須描述它，我會說平均的 MrBeast 觀眾是一個喜歡視頻遊戲的青少年迷因創作者。

If you’re going to be working for the Beast brand you should be a fan of the Beast brand. A lot of very valuable knowledge comes with watching vast amounts of our videos. I feel silly for having to write this but all the time I talk to
如果你要為 Beast 品牌工作，你應該是 Beast 品牌的粉絲。觀看我們大量的視頻會帶來很多非常有價值的知識。我覺得寫這些有點傻，但我經常和人談論這些。
new people that have at most seen like 5 or 6 of our videos and it’s mind blowing that they don’t see a problem with that lol. As I said earlier l’d love for you to watch all the channels but especially the main channel seeing how you’re working on it. To get 60% up to speed I’d watch our last 50ish videos, if you’re a monster and really want to understand the history of the company and the innovations we’ve been through, I’d recommend you watch every video back until you hit the 10 million subscriber special. (anything before that is a waste of time in my opinion) If you’ve seen every video we’ve made since 10 mil then you will have a lot of context and information others don’t and it will make you that much much much more valuable.
新來的人最多只看過我們的 5 或 6 支影片，真讓人震驚他們對此毫無問題可言，哈哈。如我之前所說，我希望你能觀看所有頻道，特別是主頻道，因為你正在處理它。要達到 60% 的熟悉度，我建議你觀看我們最近的 50 支影片。如果你是一個怪物，真的想了解公司的歷史和我們經歷的創新，我建議你從頭開始觀看每一支影片，直到你看到 1000 萬訂閱特輯。（在我看來，之前的影片都是浪費時間）如果你已經看過自從 1000 萬以來我們製作的每一支影片，那麼你將擁有很多其他人沒有的背景和資訊，這將使你變得更加有價值。

If you watch a lot of youtube you’ll probably notice that when someone does a brand deal it’s boring and sounds like they’re reading a script. We take a different approach to brand deals, we like to integrate them into the content so it doesn’t nuke our retention and boosts conversion. Remember that I told you we could see the exact moment when viewers click off our videos? Here is a retention chart for when we used to do brand deals the old way.
如果你經常觀看 YouTube，你可能會注意到當有人做品牌合作時，這通常很無聊，聽起來像是在讀腳本。我們對品牌合作採取不同的方法，我們喜歡將它們融入內容中，這樣不會影響觀眾的留存率，並且能提高轉換率。還記得我告訴過你，我們可以看到觀眾點擊離開我們視頻的確切時刻嗎？這是我們以前以舊方式做品牌合作時的留存率圖表。

Notice the crater where the brand deal is, that means people skipped it and also clicked off the video. Now here is a retention chart with a new style brand deal in it.
注意到品牌合作的火山口，這意味著人們跳過了它，並且也關閉了視頻。現在這裡有一個包含新風格品牌合作的留存圖表。

The dip is way less dramatic and for the most part something I can live with to help fund the videos. BRAND DEALS ARE CONTENT! And when treated as such boosts retention. We need to make them in entertaining. Also, fun fact, the last CEO that sponsored a video said that the return was $1.7x$$1.7x$1.7 x1.7 x the return they get on a NFL championship game ad. He said with an NFL commercial you get a giant spike of customers day one and then it disappears forever after that where as a brand deal with us you get a huge spike for a few days and then it settles down and then a respike when we upload again (because after they watch the new video they go back and watch the video before it) and even after that our videos typically get a million views+ a month for years. Aka tons of residual customers.
這次的下降不那麼戲劇化，對我來說大部分是可以接受的，以幫助資助視頻。品牌合作就是內容！當被視為這樣時，可以提高觀眾的留存率。我們需要讓它們變得有趣。此外，有趣的事實是，最後一位贊助視頻的首席執行官表示，回報是他們在 NFL 冠軍賽廣告上獲得的回報的 $1.7x$$1.7x$1.7 x1.7 x 倍。他說，與 NFL 廣告相比，你在第一天會獲得大量顧客，然後這些顧客就會永遠消失，而與我們的品牌合作則會在幾天內獲得巨大的增長，然後穩定下來，當我們再次上傳時會再次激增（因為在觀看新視頻後，他們會回去觀看之前的視頻），即使在那之後，我們的視頻通常每月也會獲得超過一百萬的觀看次數，持續多年。也就是說，會有大量的持續顧客。

What you consume on social media, when you watch youtube, tv, the games you play, etc. are what I like to call your information diet. Chris Tyson (our first subscriber and the guy in the videos) is a wonderful example of an information diet being used to perfection. The dude is funny as fuck. I’ve never met anyone in my entire life that can make people laugh like he can and I never understood why he was so good at it until I lived with him for a few years. The dude watches an obscene amount of cartoons and stupid shit. His eyeballs exsist to inhail copious amounts of just goofy, dumb, and brain numbing content. And as a result he can quote almost any line from any episode of spongebob. He’s able
你在社交媒體上消費的內容，當你觀看 YouTube、電視，或是玩遊戲等，都是我所謂的信息飲食。克里斯·泰森（我們的第一位訂閱者和視頻中的那個人）是信息飲食完美運用的絕佳例子。這傢伙真是太搞笑了。我一生中從未遇到過能像他那樣讓人發笑的人，直到我和他一起生活了幾年，我才明白他為什麼如此擅長這件事。這傢伙看了大量的卡通和愚蠢的東西。他的眼睛存在的目的就是吸收大量的搞笑、愚蠢和讓人腦袋麻木的內容。因此，他幾乎能引用《海綿寶寶》中任何一集的任何台詞。
to draw from so much stupid shit in his head as inspiration to make jokes and be quirky. As a result he is fucken hilarious. But let’s imagine a different Chris, let’s say instead of cartoons and stupid shit, his information diet was stocks and investing advice. And for 5 years that’s all he consumed. Do you think he’d be just as funny as he currently is? No. He in my opinion wouldn’t even be 20% as funny. If you’re a writer or director you really need to monitor and perfect your information diet. If your diet is not correct, you won’t have a good pulse on culture. I don’t want you to be a chris, in fact, I think that would probably do you harm. Talent needs to inhale cartoons so they can be funny, writers need to inhale inspiration. Let’s say there is a purple fruit in the middle of Australia that when eaten makes you 2 feet taller. If it truly did exist, you wouldn’t have known that until just right now. But now that you know of it, you can draw on it for inspiration for every piece of content you write going forward. That’s beautiful, it can now sit in the back of your mind waiting for that one video where it is needed. It might take 10 videos or even 100 but eventually you’ll be brainstorming a bit and think of the right one to use the fruit for. Apply this to everything on this fucken planet. You. Can’t. Get. Inspired. By. Things. You. Don’t. Know. Exist. So how do you learn more about what’s out there in the world? How do you stay up to date on the latest memes? How do you know what’s going on with celebrities? What’s trending on youtube? What other creators are doing? What’s popping on tik tok? Your information diet. Consume things on a daily basis that help you write better content.
從他腦中那麼多愚蠢的東西中汲取靈感來開玩笑和展現古怪的個性。因此，他真的非常搞笑。但讓我們想像一個不同的克里斯，假設他的資訊飲食不是卡通和愚蠢的東西，而是股票和投資建議。在五年內，他只消耗這些資訊。你認為他會和現在一樣搞笑嗎？不，我認為他甚至不會有 20%的搞笑程度。如果你是一位作家或導演，你真的需要監控和完善你的資訊飲食。如果你的飲食不正確，你就無法對文化有良好的脈動。我不想讓你變成克里斯，事實上，我認為那可能會對你有害。才能需要吸收卡通，才能變得搞笑，作家需要吸收靈感。假設在澳大利亞中部有一種紫色水果，吃了之後會讓你高兩英尺。如果它真的存在，你直到現在才會知道。但現在你知道了，你可以將它作為靈感，為你未來寫的每一篇內容提供素材。這是美好的，它可以在你腦海的深處靜靜等待，直到那個需要它的視頻出現。 這可能需要 10 個視頻甚至 100 個，但最終你會稍微腦力激盪一下，想出合適的方式來利用這些成果。將這應用到這個該死的星球上的一切。你。無法。從。你。不知道。存在的。事物中。獲得靈感。那麼你如何了解世界上還有什麼？你如何保持對最新迷因的了解？你如何知道名人發生了什麼？YouTube 上什麼是熱門的？其他創作者在做什麼？TikTok 上什麼是流行的？你的信息飲食。每天消耗一些能幫助你寫出更好內容的東西。

If talent wants to draw a dick on the white board in the video or do something stupid, let them. (assuming they know all the risks and arn’t missing context on why it’s not safe) People like when we are in our natural element of stupidity. Really do everything you can to empower the boys when filming and help them make content. Help them be idiots.
如果人才想在視頻中的白板上畫個屌或做些愚蠢的事，就讓他們去做吧。（假設他們知道所有風險，並且不缺乏為什麼這樣不安全的背景）人們喜歡我們在愚蠢的自然狀態中。真的要盡你所能去支持這些男孩拍攝，幫助他們創作內容。幫助他們變得愚蠢。

If you wrote a banger piece of content but it is a $\mathbf{5}\mathbf{0}\mathbf{/}\mathbf{5}\mathbf{0}$$\mathbf{5}\mathbf{0}\mathbf{/}\mathbf{5}\mathbf{0}$50//50\mathbf{5 0 / 5 0} chance of working, write another piece of content. Content is unlimited, don’t be lazy. Run your content by as many people as possible for inspiration on how you could make it even better.
如果你寫了一篇精彩的內容，但它的成功機會只有 $\mathbf{5}\mathbf{0}\mathbf{/}\mathbf{5}\mathbf{0}$$\mathbf{5}\mathbf{0}\mathbf{/}\mathbf{5}\mathbf{0}$50//50\mathbf{5 0 / 5 0} ，那就再寫一篇內容。內容是無限的，不要懶惰。讓更多的人看看你的內容，獲取靈感，看看你如何能讓它變得更好。

I want famous people in our videos.
我想要在我們的影片中出現名人。

No dull moments in videos
影片中沒有無聊的時刻
You can’t fake intensity in videos
你無法在影片中偽造強度
The video endings must always be abrupt to protect retention.
影片結尾必須總是突然，以保護觀眾的留存率。
This isn’t really a creative thing but in general when on set be attentive and engaged. Filming days are stressful enough, be useful please.
這並不算是一件創意的事情，但一般來說，拍攝時要專注和投入。拍攝日子已經夠緊張了，請務必有所幫助。

If you’ve made it this far you are probably at least semi interested in this being your career. So I wanted to chat about it. Because if you’re ambitious and want to dedicate your life to work, you picked the best company in America to do it at. I really don’t care to hoard a bunch of money and I deeply believe in rewarding the people that help this business get where it needs to be. But before I get into that, let’s talk about the future. As I write this we have 2 teams, that will grow to 4 in the next year. (and possibly 8 in the next 2 years but I can’t talk about that cause james will kill me haha). We need more leaders in the company. We need hard working, obsessive, coachable, intelligent, grinders that can step up and take some of these leadership spots over the next 2 years. Every single department has an opportunity for you to grow in and you’re in luck because we don’t do yearly reviews. We do whenever the fuck you want reviews. If you want to become a production manager, tell james your intention and ask him why you
如果你已經看到這裡，你可能至少對這份工作有些興趣。所以我想聊聊這個話題。因為如果你有抱負並想把你的生活奉獻給工作，你選擇了美國最好的公司來實現這一點。我真的不在乎囤積一大筆錢，我深信應該獎勵那些幫助這個企業達到目標的人。但在我深入討論之前，讓我們談談未來。當我寫這些時，我們有兩個團隊，明年將增長到四個。（而在接下來的兩年內可能會增長到八個，但我不能談論這個，因為詹姆斯會殺了我，哈哈）。我們需要公司裡更多的領導者。我們需要勤奮、執著、可教、聰明、努力工作的人，在接下來的兩年內能夠站出來擔任一些領導職位。每一個部門都有機會讓你成長，而你很幸運，因為我們不做年度評估。我們隨時都可以進行評估。如果你想成為生產經理，告訴詹姆斯你的意圖，並問他為什麼你可以。
suck and how you can become better. Seriously. He will give you a list of things that you need to improve to become what we need and if you actually listen and master those things, we will give you a shot at the role. (only problem is most people think they are better than they really are and don’t take seriously when we give them things to improve and then wonder why they never move up). This isn’t a bureaucratic corporate company. You don’t have to do something for 5 years to get a promotion, I hate the word promotion. The more responsibility, risk you help us navigate, and overall bullshit you deal with, the more you make. And if you want more of that we will gladly help train you to receive it haha. There is infinite room for you to grow here. This isn’t a stepping stone, this is your final destination. We will win and we are going to build something amazing. I see a world where this company is worth billions and one day 10s of billions. And those of you that help build this will be rewarded. I want nothing more then for you to go all in, obsessive all day everyday, and become so god dam valuable this company can’t operate without you. And in return for becoming so valuable I hope to give you incredible experiences, a fun place to work, and of course, more money then you could ever dream of making at any other company. Now read this all over again because I guarantee you didn’t retain enough.
吸收並了解如何變得更好。認真地。他會給你一份需要改進的清單，以便成為我們所需的人，如果你真的聽取並掌握那些東西，我們會給你機會擔任這個角色。（唯一的問題是大多數人認為自己比實際上更好，對我們給他們的改進建議不以為然，然後又想知道為什麼他們從未晉升）。這不是一家官僚的企業公司。你不需要做五年才能升遷，我討厭升遷這個詞。你幫助我們應對的責任、風險和整體麻煩越多，你賺得就越多。如果你想要更多，我們會很樂意幫助你接受培訓以獲得它，哈哈。這裡有無限的成長空間。這不是一個墊腳石，這是你的最終目的地。我們會贏，我們將建立一些驚人的東西。我看到一個這家公司價值數十億，將來可能達到數百億的世界。而那些幫助建立這一切的人將會獲得回報。我只希望你全心投入，每天都充滿熱情，變得如此有價值，以至於這家公司無法在沒有你的情況下運作。 而作為回報，我希望能給你帶來難以置信的經歷、一個有趣的工作場所，當然，還有比你在任何其他公司夢想中賺到的更多的錢。現在再讀一遍，因為我保證你沒有記住足夠的內容。