Question 1 | 1 / 1 point |
In choosing a location, retail entrepreneurs need to keep in mind that a customer's decision to shop or not shop at a particular store may depend on:
在选择地点时，零售企业家需要记住，顾客是否决定在特定商店购物可能取决于：
the reputation of your store. | ||
price of your product. | ||
ease of access and parking. | ||
the amount of stock you have in the store. | ||
Hide question 1 feedback | ||
Feedback A customer's decision to shop or not shop at a particular store may depend on such factors as what side of the street you are on, ease of access, availability of parking, or similar concerns. | ||
Question 2 | 1 / 1 point |
Which of the following is most likely found under the development plan section of the business plan?
以下哪一项最有可能在商业计划的发展计划部分找到？
Facilities and equipment | |
Sales and distribution | |
Costs | |
Service and warranty | |
Hide question 2 feedback | |
Feedback Costs are typically found in the development plan section. | |
Question 3 | 1 / 1 point |
A ______ is a word, symbol, picture, design, or combination of these that distinguishes your goods and services from those of others in the marketplace.
______ 是文字、符号、图片、设计或这些的组合，可将您的商品和服务与市场上其他商品和服务区分开来。
trademark | ||
patent | ||
copyright | ||
registered symbol | ||
Hide question 3 feedback | ||
Feedback A trademark might also be thought of as a "brand name" or "identifier" that can be used to distinguish the products of your firm. | ||
Question 4 | 1 / 1 point |
The best management style for an entrepreneur to follow is a style:
企业家应该遵循的最佳管理风格是：
That shows a strong need to control, influence and gain power over people. | ||
Of micro-managing, so the entrepreneur can know every detail that is happening in the business. | ||
That has the entrepreneur working alongside their team, fostering a creative and committed culture. | ||
That reflects the power and influence of the entrepreneur. | ||
Hide question 4 feedback | ||
Feedback When a strong need to control, influence, and gain power over other people characterizes the entrepreneur, more often than not the business gets into trouble. A micro-management style makes it very difficult to attract and keep creative people who are oriented toward achievement, responsibility, and results. Successful entrepreneurs work in the trenches daily with their teams to foster a creative culture that is committed to their customers and building the business. | ||
Question 5 | 1 / 1 point |
A(n) ________ gives you the right to preclude others from reproducing or copying your original published work.
A(n) ________ 赋予您阻止他人复制或抄袭您的原始发表作品的权利。
patent | ||
trademark | ||
industrial design | ||
copyright | ||
Hide question 5 feedback | ||
Feedback Materials protected by copyright include books, leaflets, periodicals and contributions to periodicals, lectures, sermons, musical or dramatic compositions, maps, works of art, photographs, drawings of a scientific or technical nature, motion pictures, sound recordings, databases, and computer programs. | ||
Question 6 | 1 / 1 point |
Small businesses in Ontario must register for and start collecting HST once their business makes:
安大略省的小型企业必须注册并开始征收 HST，一旦其业务实现：
a profit. | ||
credit available to its customers. | ||
over $30,000. | ||
dividend payments to its shareholders. | ||
Hide question 6 feedback | ||
Feedback See: Entrepreneurs In Action - Everything I wish I knew running a sole proprietorship business. If you are making more than $30,000 a year you will need to register for an HST number and start collecting. | ||
Question 7 | 1 / 1 point |
Small businesses that stem from people's hobbies:
源于人们爱好的小企业：
are easier to succeed at then a professional enterprise. | ||
are usually free of any conflict or challenges. | ||
can exert a downward pressure on the profitability of the business. | ||
reap easy profit as you are doing what you love. | ||
Hide question 7 feedback | ||
Feedback Many such businesses do very well, but there can be considerable conflict. Hobbies are typically activities that you and others are prepared to do at your own expense. This can exert downward pressure on the likely profitability of your business. As a result, margins are quite low in such areas as the production of arts and crafts; small-scale farming; trading in stamps, coins, and other collectibles; antique automobile restoration; and similar hobby-based operations. | ||
Question 8 | 1 / 1 point |
In which part of the business plan will information about outstanding regulatory, testing, or other requirements be found?
在业务计划的哪一部分中可以找到有关未完成的监管、测试或其他要求的信息？
Body of the plan under " Product/Service Offering" | |
Body of the plan under " Your Development Plan" | |
Body of the plan under " Company and the Industry" | |
Body of the plan under " Market Analysis" | |
Hide question 8 feedback | |
Feedback See Figure 5.2 - A Typical Business Plan. | |
Question 9 | 1 / 1 point |
Once you have identified a promising industry, the next step is to:
一旦您确定了一个有前景的行业，下一步就是：
prepare your business plan for investors. | ||
brainstorm for possible customer solutions. | ||
identify possible market segments to explore where you could survive. | ||
compare your results with other industries. | ||
Hide question 9 feedback | ||
Feedback With a thorough understanding of one or more industry situations, you are now in a position to identify possible market segments where you think you could survive and prosper. Profile your typical target customer—a person or business who needs a particular product or service you could provide. | ||
Question 10 | 1 / 1 point |
Table 1.1 lists the five (5) business skills required for success. Purchasing supplies and raw materials, controlling inventory, and managing the physical facilities are skills which fall under which of the following broad entrepreneurial skill sets?
表 1.1 列出了成功所需的五 (5) 项业务技能。采购物资和原材料、控制库存以及管理实体设施属于以下哪一项广泛的创业技能？
Directing sales and marketing operations | |
Directing business operations | |
Managing people | |
Setting up a business | |
Hide question 10 feedback | |
Feedback See Table 1.1-Breakdown of Entrepreneurial Business Skills. | |
Question 11 | 1 / 1 point |
A general partnership is most similar to a _______, expect for the number of people running the business.
除了经营企业的人数之外，普通合伙企业与_______最相似。
corporation | ||
limited partnership | ||
multiple partnership | ||
sole proprietorship | ||
Hide question 11 feedback | ||
Feedback A general partnership is similar to a sole proprietorship except that responsibility for the business rests with two or more people, the partners. | ||
Question 12 | 1 / 1 point |
All of the following are advantages of a general partnership, except
以下所有都是普通合伙企业的优势，除了:
unlimited liability | |
simplicity and ease of organization | |
increased ability to obtain capital | |
pooling of financial resources | |
Hide question 12 feedback | |
Feedback Unlimited liability is considered a disadvantage. | |
Question 13 | 1 / 1 point |
The "ideal" business, according to Richard Buskirk, involves all of the following, except
理查德·巴斯柯克 (Richard Buskirk) 认为，“理想”的业务包括以下所有内容，除了:
provides 100 percent gross margin | |
has a recognized, measurable market | |
requires no labour force | |
is government regulated | |
Hide question 13 feedback | |
Feedback The ideal business has no government regulation according to Buskirk's framework. | |
Question 14 | 1 / 1 point |
All of the following are likely uses for your prototype, except
以下所有内容都可能用于您的原型，除了:
you can get photographs and other promotional material. | |
show the idea to prospective buyers. | |
sell the prototype to the highest bidder. | |
put out publicity releases. | |
Hide question 14 feedback | |
Feedback You are not likely to sell the prototype which represents the culmination of your hard work. | |
Question 15 | 1 / 1 point |
Which of the five elements in the opportunity recognition process developed by Lumpkin, Hills and Shrader, involves moving the concept forward if it survives the evaluation stage?
Lumpkin、Hills 和 Shrader 制定的机会识别流程的五个要素中，哪一个涉及到在评估阶段幸存下来后推动概念的发展？
Preparation | ||
Incubation | ||
Insight | ||
Elaboration | ||
Hide question 15 feedback | ||
Feedback This means continuing the process of business planning, finalizing choices regarding business strategy and structure, organizing resources, and all other activity that may be required to actually start up the venture. | ||
Question 16 | 1 / 1 point |
What most influences the process of proceeding from a new venture idea to an entrepreneurial opportunity?
从一个新的创业想法到一个创业机会的过程中，什么因素影响最大？
The market timing and financial resources. | ||
An entrepreneur's personal characteristic and the environment. | ||
Market timing. | ||
The national industry outlook. | ||
Hide question 16 feedback | ||
Feedback An entrepreneur's personal characteristics and environment influence the process of proceeding from a new venture idea to an entrepreneurial opportunity. | ||
Question 17 | 1 / 1 point |
All of the following are included in the nine elements of the Business Model Canvas, except:
以下所有内容均包含在业务模型画布的九个要素中，但以下内容除外：
cost structure | ||
key partnerships | ||
value propositions | ||
conduct codes | ||
Hide question 17 feedback | ||
Feedback Codes of Conduct are likely not yet established at this Chapter of the business and are not one of the nine key elements. | ||
Question 18 | 1 / 1 point |
Cloud computing is an example of a product that is:
云计算是以下产品的一个示例：
a new invention. | ||
highly innovative. | ||
moderately innovative. | ||
slightly innovative. | ||
Hide question 18 feedback | ||
Feedback Examples are mobile apps, near field communication, cloud computing, wide-ranging consumer products incorporating GPS technology, and non-invasive testing techniques for various kinds of cancer. | ||
Question 19 | 1 / 1 point |
Which of the following is NOT a variable used in market segmentation?
以下哪项不是市场细分中使用的变量？
Geographic location | ||
Sociological factors | ||
Demographic description | ||
Anthropological factors | ||
Hide question 19 feedback | ||
Feedback Most markets can be segmented based on geographic location, sociological factors and demographic description | ||
Question 20 | 1 / 1 point |
The 3 Ps of the triple bottom line are:
三重底线的 3 个 P 是：
People, planet, and possibility | ||
Profit, progress, and planet | ||
People, planet, and profit | ||
People, planning and possibility | ||
Hide question 20 feedback | ||
Feedback Social entrepreneurs, on the other hand, are concerned with maximizing the triple bottom line, which is their impact on people (social), the planet (environment), and profit (economic). | ||
Question 21 | 1 / 1 point |
The length and detail of your business plan will depend on all of the following, except
您的商业计划的长度和细节将取决于以下所有因素，除了:
the type of business | ||
the expectations of stakeholders | ||
the expectations of competitors | ||
the expectations of your financial institution | ||
Hide question 21 feedback | ||
Feedback There is no single way to write a business plan. Its length and detail will depend on the type of business and the expectations of stakeholders such as investors or financial institutions. | ||
Question 22 | 1 / 1 point |
Other companies which offer products similar to yours are called:
提供与您类似产品的其他公司称为：
indirect competitors. | |
direct competitors. | |
parallel competitors. | |
rival competitors. | |
Hide question 22 feedback | |
Feedback Direct competitors offer products or services that are very similar to yours. | |
Question 23 | 1 / 1 point |
Corporations are different from partnerships and sole proprietorship in that:
公司与合伙企业和个人独资企业的不同之处在于：
corporations are distinct legal entities where the owners are held liable for all debt. | |
corporations are distinct legal entities where the shareholders are not held liable for all debt. | |
corporations are less expensive to operate than sole proprietorship. | |
corporations have less reporting and regulations to follow than limited partnerships. | |
Hide question 23 feedback | |
Feedback Corporations are distinct legal entities where the shareholders are not held liable for all debt. | |
Question 24 | 1 / 1 point |
A(n) __________ comprises the features of shape, configuration, pattern, or ornament applied to a finished article made by hand, tool, or machine.
A(n) __________ 包括应用于手工、工具或机器制成的成品的形状、构造、图案或装饰的特征。
industrial design | |
copyright | |
patent | |
trademark | |
Hide question 24 feedback | |
Feedback For example, the shape of a table or chair, or the shape of the ornamentation of a knife or a spoon. | |
Question 25 | 1 / 1 point |
According to the textbook, examples of lifestyle businesses, usually one person operations or mom-and-pop stores include:
根据教科书，生活方式企业（通常是一人经营或夫妻店）的例子包括：
food trucks, lifestyle centres and small stores. | ||
most franchises and gyms. | ||
small chains of gas stations | ||
small manufacturing firms | ||
Hide question 25 feedback | ||
Feedback Lifestyle businesses include most one-person shows; mom-and-pop stores; and other lifestyle businesses, such as yoga centres, food trucks, running clubs, dry-cleaning shops, and small independent retail stores. | ||
Question 26 | 1 / 1 point |
The Harmonized Sales Tax (HST) is:
统一销售税 (HST) 为：
a tax paid only by businesses operating in the music industry. | |
the name of the tax that the federal government charges incorporated businesses only. | |
the tax that combines the Employment tax and the Pension tax. | |
a tax which is the integration of the provincial sales tax and the federal government's Goods and Services Tax (GST). | |
Hide question 26 feedback | |
Feedback The GST/HST is levied on virtually all products and services sold in Canada. | |
Question 27 | 1 / 1 point |
Which of the five elements in the opportunity recognition process developed by Lumpkin, Hills and Shrader, refers to that part of the process where the individual contemplates an idea or a specific problem?
Lumpkin、Hills 和 Shrader 提出的机会识别过程中的五个要素中，哪一个是指个人思考某个想法或特定问题的过程部分？
Preparation | ||
Incubation | ||
Insight | ||
Evaluation | ||
Hide question 27 feedback | ||
Feedback This is typically the time when the individual is mulling over the general concept or idea unconsciously in his or her mind. | ||
Question 28 | 1 / 1 point |
Which of the following is an example of a regular deduction your business will be required to make from employees' paycheques?
以下哪一项是您的企业需要从员工工资中定期扣除的示例？
Fitness memberships | ||
Parking | ||
Dental insurance | ||
Employment Insurance | ||
Hide question 28 feedback | ||
Feedback If your business has a payroll you will be required to make regular deductions from employees' paycheques for income tax, Employment Insurance (EI), and the Canada Pension Plan (CPP). These deductions must be remitted to the Canada Revenue Agency every month. | ||
Question 29 | 0 / 1 point |
In Ontario, small businesses should plan to pay approximately ______ in taxes, when considering both HST and income tax that they must surrender to Revenue Canada at the end of the year.
在安大略省，考虑到年底必须向加拿大税务局上交的 HST 和所得税，小企业应计划缴纳大约 ______ 的税款。
10-15% | ||
20-30% | ||
35-50% | ||
60-80% | ||
Hide question 29 feedback | ||
Feedback See: Entrepreneurs In Action - Everything I wish I knew running a sole proprietorship business. Small business pay in the range of 35-50% (13% HST, 22-37% income tax)-depending on how high your taxable income is. | ||
Question 30 | 1 / 1 point |
All of the following should be included in the marketing plan section of the business plan, except
以下所有内容均应包含在商业计划的营销计划部分中，除了:
pricing | |
sales and distribution | |
proprietary issues | |
service and warranty | |
Hide question 30 feedback | |
Feedback Proprietary issues are typically found in the development plan section. | |
Question 31 | 1 / 1 point |
When starting a business, it's always good to have a mentor because:
创业时，有一位导师总是好的，因为：
mentors will tell you what to do. | ||
as mentors are experienced, they can answer your tough questions. | ||
mentors provide the advice and guidance you need. | ||
mentors provide market guidance. | ||
Hide question 31 feedback | ||
Feedback Mentors will not tell you what to do—they will provide you with advice, support, and encouragement to help you succeed in starting and running your business. | ||
Question 32 | 1 / 1 point |
Federal and provincial employment standards in Canada deal with all of the following, except
加拿大的联邦和省就业标准涉及以下所有内容，除了:
hours of work | |
scheduling conflicts | |
minimum wages | |
overtime pay | |
Hide question 32 feedback | |
Feedback Conflicts in scheduling are not addressed by federal or provincial employment standards. | |
Question 33 | 1 / 1 point |
All of the following are basic elements in the opportunity recognition process developed by Lumpkin, Hills and Shrader, except
以下所有内容都是 Lumpkin、Hills 和 Shrader 开发的机会识别流程的基本要素，除了:
incubation | |
development | |
insight | |
elaboration | |
Hide question 33 feedback | |
Feedback See Figure 2.2. | |
Question 34 | 1 / 1 point |
According to Vesper, who identified 8 entrepreneurial types, which type of entrepreneur tends to have more than one business?
根据 Vesper 确定的 8 种创业类型，哪种类型的创业者往往拥有不止一项业务？
Deal-to-dealers | |
Capital aggregators | |
Acquirers | |
Solo, self-employed individual | |
Hide question 34 feedback | |
Feedback These small-business owners have had more than one venture, often in quite different lines of business. | |
Question 35 | 1 / 1 point |
The first step in the opportunity selection process is to:
机会选择过程的第一步是：
identify your business and personal goals and objectives. | |
learn more about your favourite industries. | |
identify promising industry segments. | |
observe market trends and study industry reports. | |
Hide question 35 feedback | |
Feedback The first step is to identify your business and personal objectives. | |
Question 36 | 1 / 1 point |
In Canada there are four forms of business ownership to choose from:
在加拿大，有四种企业所有权形式可供选择：
a sole proprietorship, a joint proprietorship a corporation, or a co-operative. | ||
a joint proprietorship, a partnership, a corporation, or a co-operative. | ||
a sole proprietorship, a partnership, a corporation, or a co-operative. | ||
a sole proprietorship, a partnership, a corporation, or a limited entity. | ||
Hide question 36 feedback | ||
Feedback in Canada you have four forms of business ownership to choose from—a sole proprietorship, a partnership, a corporation, or a co-operative. | ||
Question 37 | 0 / 1 point |
What business skill is an essential ingredient to entrepreneurial success?
哪些商业技能是创业成功的重要因素？
Accounting skills | ||
Communication skills | ||
Managerial skills | ||
Computer and technological skills | ||
Hide question 37 feedback | ||
Feedback Possessing the necessary managerial skills is an essential ingredient to succeeding in any entrepreneurial venture. It is estimated that the principal reason for the failure of many small businesses is poor management. | ||
Question 38 | 1 / 1 point |
Items such as specialty products or jewelry, for example, typically have markups in the range of:
例如，特色产品或珠宝等商品的加价范围通常为：
5-10% | ||
20-30% | ||
35-45% | ||
50-60% | ||
Hide question 38 feedback | ||
Feedback Standard markups tend to prevail in different industry sectors. Food products and other staple items usually have a low unit cost and high inventory turnover, so the markups tend to be fairly low, 15 to 25 percent; products such as jewelry and highly advertised specialty products typically have higher markups, perhaps as much as 50 or 60 percent or even more. | ||
Question 39 | 1 / 1 point |
All of the following are examples of Canadian co-operative enterprises, except
以下所有都是加拿大合作企业的例子，除了:
Mountain Equipment Co-operative | |
Desjardins | |
The Co-operators Insurance | |
Sporting life | |
Hide question 39 feedback | |
Feedback Sporting life is a corporate-owned retail chain selling high-end sports equipment. | |
Question 40 | 1 / 1 point |
In addition to a high score on the Entrepreneurial Quiz, your venture is likely to succeed if you also demonstrate:
除了在创业方面获得高分 测验，如果您还证明：
People skills | ||
Technical savvy | ||
Commitment, determination, and perseverance | ||
Financial independence | ||
Hide question 40 feedback | ||
Feedback Anything less than total commitment to your venture, and considerable determination and perseverance, will likely result in failure, regardless of the degree to which you may possess other important attributes. | ||
Question 41 | 1 / 1 point |
Selecting a location is most critical for which of the following businesses?
选择地点对于以下哪项业务最为关键？
An automobile manufacturing plant | |
Public Utilities Commission | |
Municipal waste and recycling site | |
Retail locations | |
Hide question 41 feedback | |
Feedback Location is most critical for retailers. | |
Question 42 | 1 / 1 point |
In a study of inductees into the Babson University Academy of Distinguished Entrepreneurs, the three attributes and behaviours cited as the principal reasons for entrepreneurial success are:
在一项对巴布森学院入选者的研究中 大学 学院 的 杰出的 对于企业家来说，被认为是创业成功主要原因的三种属性和行为是：
Openness to change, personal initiative, and perseverance. | ||
A strong philosophical approach and strong financial capabilities. | ||
Positive attitude, social savvy, and intellectual intelligence. | ||
Emotional intelligence, social intelligence, mathematical intelligence. | ||
Hide question 42 feedback | ||
Feedback There are the three behaviours/attributes identified in this particular study. They are: Openness to change, personal initiative, and perseverance. Other research has uncovered different lists of common learnable attributes. | ||
Question 43 | 1 / 1 point |
In the Lean Startup, author Eric Ries says that rather than wasting time creating elaborate business plans:
在《精益创业》一书中，作者埃里克·里斯 (Eric Ries) 表示，与其浪费时间制定详尽的商业计划，不如：
businesses should create a prototype to market their concept to investors. | ||
businesses should rely on potential stakeholders to collaborate on a business plan. | ||
businesses should be testing their vision continuously | ||
businesses should test market their concept internationally. | ||
Hide question 43 feedback | ||
Feedback Eric Ries, author of the Lean Startup, is the driving force behind changing how businesses start their business. Eric says rather than wasting time creating elaborate business plans they should be testing their vision continuously. | ||
Question 44 | 1 / 1 point |
Organizations such as hospitals, personal care homes, schools, and universities, are considered part of:
医院、个人护理院、学校和大学等组织被视为以下组织的一部分：
the B2C market. | |
the institutional market. | |
the industrial market. | |
the government market. | |
Hide question 44 feedback | |
Feedback This is also part of the B2B market. | |
Question 45 | 1 / 1 point |
________ are commonly provided to customers who buy more than some minimum quantity or dollar value of products or services from you.
________ 通常会提供给从您那里购买超过一定最低数量或美元价值的产品或服务的客户。
Loyalty discounts | ||
Cash discounts | ||
Quantity discounts | ||
Cumulative discounts | ||
Hide question 45 feedback | ||
Feedback This discount may be based either on the quantity or value of each individual order (noncumulative) or on the total value of their purchases over a certain period of time, such as a month (cumulative). | ||
Question 46 | 1 / 1 point |
As a sole proprietor, your taxes are:
作为独资经营者，您的税款为：
more complex, compared to a corporation. | ||
declared on a separate form provided by revenue Canada. | ||
fairly simple since your business income is declared on your personal tax return. | ||
paid in installments throughout the year but keep separate from your personal employment income. | ||
Hide question 46 feedback | ||
Feedback One of the advantages of the sole proprietorship form is tax simplicity, where the owner is able to declare the business on the personal tax return, rather than having to file a separate return. | ||
Question 47 | 1 / 1 point |
All of the following items are patentable, except
以下所有项目均可申请专利，除了:
a computer program | ||
a window opening device | ||
a tool | ||
a method of making wine | ||
Hide question 47 feedback | ||
Feedback You cannot patent a scientific principle, an abstract theorem, an idea, a method of doing business, a computer program, or a medical treatment. | ||
Question 48 | 1 / 1 point |
A major first step in the entrepreneurial process is:
创业过程中重要的第一步是：
gathering all the financial resources you can. | |
quitting your job so you can focus on your venture. | |
assembling the venture team. | |
the recognition of an appropriate opportunity by the entrepreneur. | |
Hide question 48 feedback | |
Feedback One of the major steps in this process is the recognition of an appropriate opportunity by the entrepreneur. | |
Question 49 | 0 / 1 point |
Many financial institutions will accept a ________ for use by early-stage businesses in applying for a bank loan.
许多金融机构会接受 ________ 供早期企业申请银行贷款时使用。
cash flow statement | ||
feasibility study | ||
consultant's perspective | ||
summary business plan | ||
Hide question 49 feedback | ||
Feedback Summary business plans commonly run about 10 pages. Summary business plans have become increasingly popular and accepted for use by early-Chapter businesses in applying for a bank loan. | ||
Question 50 | 1 / 1 point |
The business planning process focuses on the:
业务规划流程侧重于：
Present | ||
Past | ||
Future | ||
Customers | ||
Hide question 50 feedback | ||
Feedback The business planning process focuses on the future. It enables you to relate what you wish to achieve to what your business concept or idea can deliver. | ||
Done
完毕