Samsung is a South Korean technology and consumer electronics multinational conglomerate corporation. Lee Byung founded the business in 1938 as a trading firm; and shifted its focus towards consumer electronics and technology in the 1990s. Today, we’ll discuss the value chain analysis of Samsung; the primary and supporting activities involved in the process of value chain analysis; inbound and outbound logistics, operations, marketing and sales, services; infrastructure, HRM, technology, and procurement.
三星是一家韩国科技和消费电子跨国企业集团。Lee Byung 于 1938 年创立了这家公司,最初是一家贸易公司;并在 1990 年代将重点转移到消费电子和技术上。今天,我们将讨论三星的价值链分析;价值链分析过程中涉及的主要和支持活动;入库和出境物流、运营、营销和销售、服务;基础设施、人力资源管理、技术和采购。
Top competitors of Samsung
Samsung 的主要竞争对手
- Lenovo 联想
- Huawei 华为
- Google Pixel 谷歌像素
- Asus 华硕
- Xiaomi 小米
- Vivo 体内
- Apple 苹果
- Micromax 微最大
- HTC HTC公司
- Nokia 诺基亚
- Microsoft
- iBall iBall 智能球
The value chain of Samsung would analyze the primary and supporting activities; inbound and outbound logistics, operations, marketing, services; infrastructure, HRM, technology, and procurement. Here’s the Samsung value chain analysis company example as follows;
三星的价值链将分析主要和支持活动;出入境物流、运营、营销、服务;基础设施、人力资源管理、技术和采购。以下是三星价值链分析公司的示例,如下所示;
Value Chain Analysis of Samsung
三星价值链分析
Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Samsung. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;
让我们讨论一下三星价值链分析过程中涉及的主要和支持活动。它是基于 Porter 模型的价值链分析应用程序;价值链分析的一些关键要素和组成部分如下;
Primary Activities of Samsung
三星的主要活动
Some of the key elements and components involved in the primary activities of Samsung value chain analysis process are as follows;
三星价值链分析过程的主要活动涉及的一些关键要素和组成部分如下;
Inbound Logistics of Samsung
三星的入库物流
Inbound logistics comprises of inflow of products and services into the company. Every large and big multinational company deals with hundreds of thousands of suppliers worldwide. It could be in the form of sourcing materials and supplies globally.
入库物流包括流入公司的产品和服务。每家大型跨国公司都与全球数十万家供应商打交道。它可以以在全球范围内采购材料和供应的形式出现。
I-Large Network I-Large 网络
Samsung is the world’s leading multinational conglomerate and deals with over 3000 supply chain partners and suppliers across the world. The tech company offers a wide range of products and services, and it is significant for the company to efficiently manage its supply chain and logistical operations. However, a vast majority of the company’s network is in Asian countries; the company is also dealing with suppliers in the US and the UK.
三星是世界领先的跨国企业集团,与全球 3000 多家供应链合作伙伴和供应商进行交易。这家科技公司提供广泛的产品和服务,有效管理其供应链和物流运营对公司来说非常重要。然而,该公司的绝大多数网络都在亚洲国家;该公司还与美国和英国的供应商打交道。
II-Logistics Strength II-物流优势
Logistics is one of the core strengths of Samsung, both inbound and outbound logistics. In fact, the company has established subsidiaries for logistics like SELC (Samsung Electronics Logitech) and SDS.
物流是三星的核心优势之一,无论是入站还是出站物流。事实上,该公司已经建立了 SELC(三星电子、罗技)和 SDS 等物流子公司。
III-Material Sourcing III-材料采购
Samsung sources materials and supplies from multiple suppliers in Asian countries. The logistics subsidiaries collaborate with the other units of the company; and deliver the material to the R&D and manufacturing facility of the company.
三星从亚洲国家的多家供应商处采购材料和用品。物流子公司与公司的其他部门合作;并将材料运送到公司的研发和制造设施。
Outbound Logistics of Samsung
三星出库物流
Outbound logistics focuses on the outflow and movement of products and services from the company to the market. Samsung offers a wide range of products and services in various categories ranging from consumer electronics, semiconductors, electrical appliances, and smartphones.
出库物流侧重于产品和服务从公司流出和移动到市场。三星提供各种类别的产品和服务,包括消费电子产品、半导体、电器和智能手机。
I-Manufacturing Facilities
i-制造设施
Samsung has established roundabout 10 production and manufacturing facilities in various countries across the world. The company has combined subsidiaries to manage its outbound logistical operations and functions. They are like selling, distributing, and transporting of finished goods from the company to the market.
三星已在全球多个国家建立了大约 10 个生产和制造工厂。该公司已合并子公司来管理其出库物流业务和功能。它们就像销售、分销和运输成品从公司到市场。
II-Subsidiaries 二、子公司
SELC and SDC are two main logistics subsidiaries of Samsung and they manage the transport and distribution of Samsung electronics and other products in over 120 countries worldwide.
SELC 和 SDC 是三星的两个主要物流子公司,它们管理着三星电子产品和其他产品在全球 120 多个国家/地区的运输和分销。
Operations of Samsung 三星的运营
Samsung has established various regional offices in different countries across the world to manage its global operations. Some of the company’s regional offices are in the following countries;
三星在全球不同国家/地区设立了多个区域办事处,以管理其全球业务。公司的一些区域办事处位于以下国家/地区;
- Singapore 新加坡
- Japan 日本
- Germany 德国
- USA 美国
- China 中国
- South Korea 韩国
Some of the main business divisions of Samsung are as follows;
三星的一些主要业务部门如下;
- Harman International Subsidiaries
Harman International 子公司 - Device Solutions 设备解决方案
- Information technology and mobile communications
信息技术和移动通信 - Consumer electronics 消费电子产品
The production and manufacturing facilities of Samsung are as follows;
三星的生产和制造设施如下;
- Austin 奥斯汀
- Suzhou 苏州
- Xi’an 习
- Onyang 昂阳
- Pyeongtaek 平泽
- Hwaseong 华城
- Giheung 器兴
Marketing & Sales of Samsung
三星的营销和销售
Marketing and promotion play a key role for the brand Samsung and it helps the company to gain a competitive edge in the market. It allows the company to maintain a balance between sales and demand.
营销和促销对三星品牌起着关键作用,它帮助公司在市场上获得竞争优势。它允许公司在销售和需求之间保持平衡。
I-Strong Brand Image I-Strong 品牌形象
Samsung executes various types of marketing and promotional campaigns to spread brand awareness. For instance, the sustainable brand image of Samsung helps the customers to choose the brand while shopping because it assures them that the company is environmentally friendly. As a result, the company earns the trust and confidence of customers and develops stronger relationships with them.
三星执行各种类型的营销和促销活动来传播品牌知名度。例如,三星的可持续品牌形象有助于客户在购物时选择品牌,因为它向他们保证公司是环保的。因此,公司赢得了客户的信任和信心,并与他们建立了更牢固的关系。
II-Distribution Network 二、分销网络
The other marketing medium of Samsung is the distribution network; the company has developed both online and offline distribution networks across the world. They ensure the sale of the company’s products and services. The trend of online sales and e-commerce has been increasing and customers prefer to buy things online directly from the company without involving any intermediaries.
三星的另一种营销媒介是分销网络;该公司在全球范围内开发了线上和线下分销网络。他们确保公司产品和服务的销售。在线销售和电子商务的趋势一直在增长,客户更喜欢直接从公司在线购买商品,而无需任何中介。
Services of Samsung
I-Customer Service Centers
The top priority of Samsung is to develop high-quality customer service. In order to provide after-sale, repair, and maintenance services; Samsung has established customer care centers in different countries across the world. They fix customers’ problems relevant to the company’s product or service and increase the customer satisfaction level. Along with physical customer care centers, Samsung also provides online and on-call customer support.
Supporting Activities of Samsung
Some of the key elements and components involved in the supporting activities of Samsung value chain analysis process are as follows;
Infrastructure of Samsung
Samsung has developed a solid infrastructure and it helps the company to manage its global operations. The clear hierarchical structure of the company ensures effective decision-making and communication across different levels. However, the company’s infrastructure comprises of following elements;
- Financial operations
- Legal framework
- Quality control
- Governance
HRM of Samsung
Samsung has employed over 266000 employees to manage its global operations. The human resource management department of the company plays a key role and it performs the following functions;
- Talent acquisition
- Retention strategies
- Professional growth
- Diversity and innovation
- Training and development programs
- Employees welfare
- Maintain work-life balance
Technological Development of Samsung
Samsung invested roundabout 25 billion USD in 2022 in research and development. It is the world’s 4th largest spending in R&D by any company. The company is heavily investing in the latest technology and they’re as follows;
- Technological reinforcement
- 5G products and processes
- IoT
- Artificial intelligence
Procurement of Samsung
The procuring policy of Samsung is clear and focuses on sustainability, openness, and transparency. The tech company collaborates with various suppliers and partners to ensure high-quality products and services. The procuring policy of Samsung comprises of following elements;
- Developing a strong relationship with suppliers
- Efficiency of processes
- Open communication
Conclusion: Samsung Value Chain Analysis Company Example |Application of Value Chain Analysis Process
After an in-depth study of the value chain analysis of Samsung; we have realized that Samsung is the world’s leading technology South Korean brand. If you are learning about the Samsung value chain analysis company example; then you should keep in mind the primary and supportive activities and process of value chain analysis; inbound and outbound logistics, operations, marketing, customer service; procurement, infrastructure, HRM, and technology.
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