Cross Border eCommerce Project Plan: Little Red Book
跨境电商项目方案：小红书

Summary:
概括：

Susuro & Octtava Wines is a small wine producer with big goals in China. After having done extensive research and speaking with representatives platforms such as Alibaba, we have concluded that it is different to set up a flagship store without considerable funds. Therefore, we have decided upon a staged approach to our launch into cross border eCommerce. This project is part of Stage One, designed to research, set up, strategize, execute and analyse selling and promoting our wine through Little Red Book.
Susuro & Octtava Wines 是一家在中国有着远大目标的小型葡萄酒生产商。经过广泛的研究和与阿里巴巴等代表平台的交流后，我们得出的结论是，没有大量资金建立旗舰店是不同的。因此，我们决定采取分阶段的方式进军跨境电子商务。该项目是第一阶段的一部分，旨在研究、制定、制定战略、执行和分析通过小红书销售和推广我们的葡萄酒。

WEEK ONE
第一周

Day 1: Project Setup and Initial Planning
第一天：项目设置和初步规划

Day 1:
第一天：

Organize a kickoff meeting to work out a plan of action
组织启动会议制定行动计划

Define project scope and objectives.
定义项目范围和目标。

Set up a project management tool (Trello)
设置项目管理工具 (Trello)

Establish a timeline and key milestones.
制定时间表和关键里程碑。

Day 2: Little Red Book Account Set up
第二天：小红书账户设立

Day 2:
第二天：

Set up Little Red Book official Susuro account
设立小红书Susuro官方账号

Decide if we use Nikki’s account to cross promote
决定是否使用 Nikki 的帐户进行交叉推广

Research and select payment gateways (AliPay, WeChat Pay).
研究并选择支付网关（支付宝、微信支付）。

Create a logistics and shipping plan for wine delivery to China.
制定将葡萄酒运送到中国的物流和运输计划。

Day 3: Market Research
第三天：市场研究

Day 3:
第三天：

Analyze successful wine brands and other brands on Red
分析 Red 上成功的葡萄酒品牌和其他品牌

Identify popular wine products and packaging styles.
识别流行的葡萄酒产品和包装风格。

Investigate marketing & sales strategies that resonate with Chinese consumers.
研究与中国消费者产生共鸣的营销和销售策略。

Investigate current trends and what makes content go viral
调查当前趋势以及内容传播的原因

Conduct a competitive analysis.
进行竞争分析。

Day 4 - 5: Strategy Development
第 4 - 5 天：战略制定

Day 4:
第四天：

Develop a sales and marketing strategy.
制定销售和营销策略。

Define target audience segments.
定义目标受众群体。

Day 5:
第五天：

Outline key opinion leader (KOL) engagement strategy.
概述关键意见领袖 (KOL) 参与策略。

Identify potential KOLs in Melbourne's Chinese community and student population.
寻找墨尔本华人社区和学生群体中潜在的 KOL。

WEEK TWO (Nikki Away)
第二周（妮基离开）

Day 6-8: Engagement and Collaboration
第 6-8 天：参与与协作

Day 6:
第六天：

Reach out to identified KOLs and initiate engagement.
联系已确定的 KOL 并发起参与。

Organize meetings or calls to discuss collaboration opportunities.
组织会议或电话讨论合作机会。

Prepare educational materials and wine tasting sessions in Mandarin.
用普通话准备教育材料和品酒课程。

Start to prepare content (video, photo and content) for Nikki and Susuro team to create
开始准备内容（视频、照片和内容）供 Nikki 和 Susuro 团队创建

Day 7:
第七天：

Continue to liaise with KOLs
继续与KOL联络

Finalize agreements with KOLs.
与 KOL 敲定协议。

Plan events at the urban cellar door for KOLs.
在城市地窖为 KOL 策划活动。

Continue to prepare educational materials and wine tasting sessions in Mandarin.
继续用普通话准备教育材料和品酒课程。

Continue to prepare content (video, photo and content) for Nikki and Susuro team to create
继续准备内容（视频、照片和内容）供 Nikki 和 Susuro 团队创作

Day 8:
第 8 天：

Develop event concepts and schedules.
制定活动概念和时间表。

Continue to prepare educational materials and wine tasting sessions in Mandarin
继续用普通话准备教育材料和品酒课程

Continue to prepare content (video, photo and content) for Nikki and Susuro team to create
继续准备内容（视频、照片和内容）供 Nikki 和 Susuro 团队创作

Day 9-10: Little Red Book Account Setup
第 9-10 天：小红书账户设置

Day 9:
第九天：

Upload collateral into Little Red Book account for both Susuro and Nikki
将抵押品上传到 Susuro 和 Nikki 的小红书账户

Upload product listings and marketing materials.
上传产品列表和营销材料。

Day 10:
第 10 天：

Integrate payment gateways.
集成支付网关。

Test the shop for functionality and user experience.
测试商店的功能和用户体验。

WEEK THREE (Nikki back)
第三周（妮基回归）

Day 11 - 13: Marketing Collateral Development
第 11 - 13 天：营销附属品开发

Day 11:
第 11 天：

Develop marketing collateral (photos, videos, copy).
开发营销材料（照片、视频、文案）。

Translate all materials into Mandarin.
将所有材料翻译成普通话。

Day 12:
第 12 天：

Start taking photos and videos for the Little Red book accounts
开始为小红书账号拍摄照片和视频

Day 13:
第 13 天：

Continue taking photos and vidoes for the Little Red book accounts
继续为小红书账号拍摄照片和视频

Finalize all marketing materials.
完成所有营销材料。

Review and approve designs.
审查并批准设计。

Day 14-15: Promotion and Launch Preparation
第 14-15 天：促销和发布准备

Day 13:
第 13 天：

Plan promotional campaigns for the account launch.
为帐户启动计划促销活动。

Develop a launch calendar with KOL activities.
制定包含 KOL 活动的发布日历。

Day 14:
第 14 天：

Coordinate with KOLs for pre-launch promotions.
与 KOL 协调进行发布前促销活动。

Schedule live selling events at the urban cellar door.
在城市酒窖门口安排现场销售活动。

Day 15: Launch Execution
第 15 天：启动执行

Day 15:
第 15 天：

Officially launch the account
正式启动账户

Conduct the first live selling event with KOLs.
与 KOL 开展首次现场销售活动。

Monitor sales and customer feedback.
监控销售和客户反馈。

WEEK FOUR
第四周

Day 16- 18: Analysis and Iteration
第 16-18 天：分析和迭代

Day 16 - 18:
第 16 - 18 天：

Analyze initial sales data and customer feedback.
分析初始销售数据和客户反馈。

Identify areas for improvement in the campaign.
确定活动中需要改进的领域。

Adjust strategies and plans based on insights.
根据洞察调整策略和计划。

Continue engaging with KOLs and customers.
继续与 KOL 和客户互动。

Day 19-20: Plan future promotions and events
第 19-20 天：计划未来的促销和活动

Day 19 - 20:
第 19 - 20 天：

Plan follow-up events and promotions.
计划后续活动和促销活动。

Regularly analyze performance and iterate on strategies.
定期分析绩效并迭代策略。