Yolélé is a purpose-driven African food company committed to transforming communities in rural West Africa, with all proceeds going to the region. The company was founded by Pierre Thiam, the celebrated Senegalese-born chef, restaurateur and activist, and the food entrepreneur Philip Teverow. Pentagram has designed an identity for Yolélé and packaging for its first product, a line of fonio, an ancient grain that is a superfood, similar to quinoa.
Yolélé是一家以非洲食品為使命的公司，致力於改變西非鄉村社區，所有收益都將用於該地區。該公司由塞內加爾出生的著名廚師、餐廳老闆和活動家皮埃爾·蒂亞姆以及食品企業家菲利普·特弗羅共同創立。Pentagram為Yolélé設計了品牌形象和首個產品包裝，這是一系列古老穀物芬尼奧，是一種超級食品，類似於藜麥。
Thiam saw Paula Scher’s map painting of Africa and wanted to commission a drawing for the Yolélé branding. The designers extended this into a full visual language, including custom hand-drawn typography and icons. The map highlights the area of West Africa where fonio is grown.
Thiam看到了Paula Scher繪製的非洲地圖畫作，並希望委託一幅圖畫來為Yolélé品牌進行設計。設計師們將這一概念擴展為一套完整的視覺語言，包括定制手繪字體和圖標。地圖突出了西非地區的範圍，這裡種植了小米。
