When you mention a global leader in digital technology innovation, Samsung comes to the forefront of the conversation. Founded in 1938 as a small trading company, the company has rapidly evolved and revolutionized various industries from fashion to semiconductors, plant construction to skyscraper construction, petrochemicals to life sciences. The journey towards this zenith of success was orchestrated with precision, thanks to its highly integrated Value Chain. This article will delve into Samsung's primary and secondary activities that drive its value chain.
当您提到数字技术创新的全球领导者时，三星会走在对话的最前沿。该公司成立于 1938 年，最初是一家小型贸易公司，从时尚到半导体，从工厂建设到摩天大楼建设，从石化到生命科学，它迅速发展并彻底改变了各个行业。迈向这一成功巅峰的旅程是精心策划的，这要归功于其高度集成的价值链。本文将深入探讨三星推动其价值链的主要和次要活动。
Primary Activities of Samsung's Value Chain
三星价值链的主要活动
Samsung's Value Chain Primary Activities can be categorized into five key components:
三星的价值链主要活动可分为五个关键组成部分：
Inbound Logistics 入库物流
In the context of Samsung's success, a key cornerstone is its efficient and reliable Inbound Logistics. This process encompasses everything from the acquisition of raw materials to handling internal logistics and managing relationships with suppliers.
在三星成功的背景下，一个关键的基石是其高效可靠的入站物流。这个过程包括从原材料采购到处理内部物流和管理与供应商关系的所有内容。
Samsung strategically selects suppliers who adhere to stringent quality standards and are capable of delivering the required materials on time. These suppliers play an integral role in the production process, providing the essential components needed to manufacture Samsung's wide array of electronics products. The company ensures a comprehensive verification process before engaging with suppliers to meet their high-quality standards.
三星战略性地选择遵守严格质量标准并能够按时交付所需材料的供应商。这些供应商在生产过程中发挥着不可或缺的作用，提供制造三星各种电子产品所需的基本组件。该公司确保在与供应商合作之前进行全面的验证流程，以满足他们的高质量标准。
Samsung also maintains a technologically advanced logistics system, enabling them to monitor and manage inventory levels effectively. Leveraging real-time tracking, the company ensures that the materials are not only transported safely but also reach the right place at the right time, thus preventing production lags.
三星还维护着技术先进的物流系统，使他们能够有效地监控和管理库存水平。利用实时跟踪，该公司确保材料不仅安全运输，而且在正确的时间到达正确的地点，从而防止生产滞后。
Furthermore, Samsung has developed a systematic approach to handle internal logistics, which includes storage, transportation, and distribution of materials within the organization. They have strategically located warehouses that optimize space usage and reduce costs, thereby enhancing efficiency.
此外，三星还开发了一种系统化的方法来处理内部物流，包括组织内材料的存储、运输和分配。他们拥有战略性的仓库，可以优化空间使用并降低成本，从而提高效率。
Through its proactive approach to managing inbound logistics, Samsung maintains a continuous flow of high-quality raw materials, allowing it to keep up with demand while maintaining stringent quality control. This strong foundational pillar significantly contributes to their ability to produce an impressive portfolio of innovative and high-quality products.
通过积极主动的入站物流管理方法，三星保持了高质量原材料的持续流动，使其能够在保持严格质量控制的同时满足需求。这一强大的基础支柱极大地促进了他们生产令人印象深刻的创新和高质量产品组合的能力。
Operations 操作
The Operations segment of Samsung's Value Chain sets the stage for the company's unprecedented manufacturing efficiency. Rooted in state-of-the-art technology, relentless innovation, and rigorous quality standards, it serves as the heartbeat of Samsung's production line.
三星价值链的运营部分为公司前所未有的制造效率奠定了基础。它植根于最先进的技术、不懈的创新和严格的质量标准，是三星生产线的心脏。
Samsung's operations echo their ethos of 'Quality First'. Backed by its annual R&D expenditure of $17.7 billion in 2020 (as per Statista), the company continually innovates and upgrades its manufacturing processes. Its semiconductor plants, for instance, employ leading-edge Extreme Ultraviolet (EUV) lithography technology for chip fabrication, placing them at the forefront of semiconductor production.
三星的运营理念与“质量第一”的精神相呼应。2020 年每年的研发支出为 177 亿美元（根据 Statista），该公司不断创新和升级其制造流程。例如，其半导体工厂采用领先的极紫外 （EUV） 光刻技术制造芯片，使其处于半导体生产的最前沿。
Another pillar supporting Samsung's operational prowess is its globally dispersed manufacturing facilities. With around 61 facilities in 34 countries (as per Samsung), these strategically located factories help optimize production and supply chain efficiency, catering to market demands more responsively.
支持三星运营能力的另一个支柱是其遍布全球的制造设施。这些位于战略位置的工厂在 34 个国家/地区拥有约 61 家工厂，有助于优化生产和供应链效率，更迅速地满足市场需求。
Sustainability also threads through Samsung's operations. According to its 2020 Sustainability Report, the company aims to reduce greenhouse gas emissions from its manufacturing sites by 70% by 2030 compared to 2018 levels. Their commitment extends to energy-efficient product design, with more than 90% of their products meeting the Energy Star certification standard in 2019.
可持续性也贯穿于三星的运营中。根据其 2020 年可持续发展报告，该公司的目标是到 2030 年将其制造工厂的温室气体排放量比 2018 年的水平减少 70%。他们致力于节能产品设计，2019 年超过 90% 的产品符合能源之星认证标准。
Samsung's efficient operations also lie in lean management practices that streamline workflow, eliminate waste, and boost productivity. Their factories adopt the Six Sigma methodology, a set of techniques aimed at process improvement, contributing to an error rate as low as 1.6 per million opportunities.
三星的高效运营还在于简化工作流程、消除浪费并提高生产力的精益管理实践。他们的工厂采用六西格玛方法，这是一套旨在改进流程的技术，错误率低至每百万个机会 1.6 个。
Outbound Logistics 出库物流
Outbound Logistics, the mechanism that ensures Samsung products reach the right place at the right time, is an essential part of Samsung's Value Chain. The process encompasses all aspects of getting finished products from the warehouse shelves to consumer hands.
出库物流是确保三星产品在正确时间到达正确地点的机制，是三星价值链的重要组成部分。该过程包括将成品从仓库货架送到消费者手中的所有方面。
At the heart of Samsung's outbound logistics is a sprawling, globally-integrated distribution network that delivers to over 200 countries. To support this massive operation, Samsung owns over 2,000 overseas corporations and approximately 230 logistics bases (as per their website).
三星出境物流的核心是一个庞大的全球一体化分销网络，可向 200 多个国家/地区发货。为了支持这一大规模行动，三星拥有 2,000 多家海外公司和大约 230 个物流基地（根据他们的网站）。
The use of technology further strengthens Samsung's distribution strategy. The company uses advanced logistics systems that enable real-time tracking and management of product deliveries, reducing delays, and ensuring accurate shipments.
该技术的使用进一步加强了 Samsung 的分销战略。该公司使用先进的物流系统，能够实时跟踪和管理产品交付，减少延误并确保准确发货。
The magnitude of Samsung's outbound logistics is exemplified by their annual shipment volumes. For example, in 2019 alone, Samsung shipped over 295 million smartphones globally (according to IDC), highlighting their remarkable logistical capabilities.
三星的出境物流规模从其年出货量中可以看出。例如，仅在 2019 年，三星就在全球出货了超过 2.95 亿部智能手机（根据 IDC 的数据），凸显了其卓越的物流能力。
Crucial to their successful outbound logistics is a customer-centric approach. Whether it's in the choice of trusted carriers for transportation or setting up logistics bases near high-demand areas, the goal is clear: get products into customer's hands as efficiently as possible.
以客户为中心的方法对他们成功的出库物流至关重要。无论是选择值得信赖的承运商进行运输，还是在高需求地区附近设立物流基地，目标都很明确：尽可能高效地将产品送到客户手中。
Besides, Samsung has also tapped into e-commerce channels to improve its product reach, resulting in a year-on-year growth of approximately 50% in online sales in Q1 2020 (Samsung Newsroom).
此外，三星还利用电子商务渠道来提高其产品覆盖率，导致 2020 年第一季度在线销售额同比增长约 50%（三星新闻中心）。
Marketing & Sales 营销与销售
The Marketing & Sales aspect of Samsung's Value Chain is an integral engine that fuels its sustained market dominance and customer retention.
三星价值链的营销和销售方面是一个不可或缺的引擎，推动其持续的市场主导地位和客户保留。
Samsung's marketing strategy is a perfect blend of extraordinary storytelling, innovative campaigns, and significant investments. In 2019, the brand spent a staggering $9.8 billion on advertising and promotions according to Statista, underscoring their commitment to maintaining a strong market presence.
三星的营销策略是非凡的故事讲述、创新活动和重大投资的完美结合。根据 Statista 的数据，2019 年，该品牌在广告和促销上花费了惊人的 98 亿美元，突显了他们对保持强大市场地位的承诺。
Their "Do What You Can't" campaign is a prime example of how Samsung connects with its audience on an emotional level while subtly highlighting its cutting-edge product features. The campaign successfully increased their brand recall and boosted sales.
他们的 “Do What You Can't” 活动是三星如何在情感层面上与受众建立联系，同时巧妙地突出其尖端产品功能的一个典型例子。该活动成功地提高了他们的品牌回忆并促进了销售。
Samsung’s sales strategy revolves around a wide distribution network that spans both online and offline channels. It operates approximately 1,400 retail stores worldwide, allowing customers to have tangible experiences with their products. In contrast, their e-commerce platform caters to the burgeoning digital consumer base, contributing significantly to their global smartphone market share of 21.8% in 2020 (according to IDC).
三星的销售策略围绕着跨越线上和线下渠道的广泛分销网络展开。它在全球经营着大约 1,400 家零售店，让客户能够切实体验他们的产品。相比之下，他们的电子商务平台迎合了蓬勃发展的数字消费者群，为 2020 年全球智能手机市场份额贡献了 21.8% 的重大贡献（根据 IDC 的数据）。
Furthermore, Samsung embraces data-driven sales strategies. Utilizing advanced analytics and AI, the company identifies potential market trends and consumer preferences, which enable targeted sales and marketing initiatives. Their use of data contributed to a 30% increase in online sales in Q3 2020 compared to Q2 (Samsung Newsroom).
此外，三星采用数据驱动的销售策略。利用高级分析和 AI，该公司可以识别潜在的市场趋势和消费者偏好，从而实现有针对性的销售和营销计划。与第二季度相比，他们对数据的使用使 2020 年第三季度的在线销售额增长了 30%（三星新闻中心）。
Services 服务业
As an integral part of Samsung's Value Chain, the Services provided by the company play a pivotal role in customer satisfaction and loyalty.
作为三星价值链不可或缺的一部分，公司提供的服务在客户满意度和忠诚度方面发挥着关键作用。
Samsung firmly believes that quality service goes beyond merely selling a product; it's about providing a holistic customer experience. To this end, they offer a multitude of services that range from device setup, troubleshooting, and product repair to recycling.
三星坚信，优质服务不仅仅是销售产品;这是关于提供全面的客户体验。为此，他们提供多种服务，从设备设置、故障排除和产品维修到回收。
Understanding the need for instant solutions in our fast-paced world, Samsung offers real-time customer support through its 'Samsung Care+' service. This comprehensive support platform provides 24/7 assistance, addressing customer queries and issues effectively, thereby reducing downtime and enhancing user experience.
三星了解快节奏世界对即时解决方案的需求，因此通过其“Samsung Care+”服务提供实时客户支持。这个全面的支持平台提供 24/7 全天候帮助，有效解决客户查询和问题，从而减少停机时间并增强用户体验。
Additionally, Samsung's commitment to sustainable solutions extends to its services as well. Their Take Back & Recycling (TBR) program encourages customers to recycle electronic products responsibly, reflecting their stance on environmental consciousness.
此外，三星对可持续解决方案的承诺也延伸到其服务。他们的回收和回收（TBR）计划鼓励客户负责任地回收电子产品，反映了他们对环境意识的立场。
The company also takes product service to the next level with its unique value-added services like 'Samsung Pay,' an innovative mobile payment service, and 'Samsung Health,' an app that assists customers in maintaining their fitness and wellness.
该公司还通过其独特的增值服务将产品服务提升到一个新的水平，例如创新的移动支付服务“Samsung Pay”和帮助客户保持健身和健康的应用程序“Samsung Health”。
Samsung's in-store experiences further elevate their services. Their 'Samsung Experience Stores offer personalized product demonstrations and workshops for customers to better understand their devices and features.
三星的店内体验进一步提升了他们的服务。他们的“三星体验店”为客户提供个性化的产品演示和研讨会，以更好地了解他们的设备和功能。
Moreover, their 'Samsung Members App' provides exclusive content, community connections, expert support, and perks to the Samsung user community, thus creating a dynamic user engagement ecosystem.
此外，他们的“三星会员应用程序”为三星用户社区提供独家内容、社区联系、专家支持和福利，从而创建一个充满活力的用户参与生态系统。
Support Activities of Samsung's Value Chain
支持三星价值链的活动
Support activities within Samsung's Value Chain play a critical role in fortifying its primary processes and achieving operational competency. This segment is constituted by four key areas - Firm Infrastructure, Human Resource Management, Technological Development, and Procurement.
三星价值链中的支持活动在强化其主要流程和实现运营能力方面发挥着关键作用。该部分由四个关键领域组成 - 公司基础设施、人力资源管理、技术开发和采购。
Firm Infrastructure 坚固的基础设施
Samsung’s organizational structure, governance, quality control, legal framework, and financial operations comprise its firm infrastructure. This solid infrastructure forms the backbone of the company's global operations. With a well-defined hierarchical structure, the company ensures effective communication and decision-making across multiple verticals. Additionally, Samsung’s robust financial health (with revenue of over $200 billion in 2020 as per Statista) substantiates its robust firm infrastructure.
三星的组织结构、治理、质量控制、法律框架和财务运营构成了其坚实的基础设施。这种坚实的基础设施构成了公司全球运营的支柱。凭借明确的层次结构，该公司可确保跨多个垂直领域的有效沟通和决策。此外，三星稳健的财务状况（根据 Statista 的数据，2020 年收入超过 2000 亿美元）证实了其强大的公司基础设施。
Human Resource Management
人力资源管理
With more than 260,000 employees globally, as reported by Samsung, effective HRM is pivotal for the company. Samsung’s talent acquisition and retention strategies focus on fostering innovation, diversity, and professional growth. Their various training and development programs such as the 'Global Competency Development Program' nurture employees' skills and prepare them for future roles. They also emphasize employee welfare with initiatives like 'Work-Life Balance Day'.
据三星报告，全球拥有超过 260,000 名员工，有效的 HRM 对公司至关重要。三星的人才招聘和保留战略侧重于促进创新、多样性和专业成长。他们的各种培训和发展计划，例如“全球能力发展计划”，旨在培养员工的技能并为他们未来的角色做好准备。他们还通过“工作与生活平衡日”等活动强调员工福利。
Technological Development
技术开发
Samsung invests heavily in R&D to sustain technological advancement, as exemplified by its $17.7 billion investment in 2020 (Statista). Their extensive patent portfolio - more than 160,000 patents globally in 2019 - underscores their technological prowess. Samsung also incorporates emerging technologies like AI, IoT, and 5G across products and processes, reinforcing its technological dominance.
三星在研发上投入了大量资金以维持技术进步，其2020年的177亿美元投资就是例证（Statista）。他们广泛的专利组合 - 2019 年全球专利超过 160,000 项 - 突显了他们的技术实力。三星还将 AI、IoT 和 5G 等新兴技术整合到产品和流程中，加强了其技术主导地位。
Procurement 采购
Samsung's procurement policy is rooted in fairness, transparency, and sustainability. They collaborate with a network of global suppliers who meet their stringent quality and ethical standards. Moreover, through its 'Partner Collaboration Portal', Samsung maintains open communication with suppliers, ensuring process efficiency and strong relationships.
三星的采购政策植根于公平、透明和可持续性。他们与满足其严格质量和道德标准的全球供应商网络合作。此外，通过其“合作伙伴协作门户”，三星与供应商保持开放的沟通，确保流程效率和牢固的关系。
Samsung Value Chain Analysis Example
三星价值链分析示例
To further illustrate how all these pieces come together, here is a simplified Samsung value chain analysis diagram. This diagram provides a quick reference guide for business professionals looking to understand Samsung's value chain's intricate workings.
为了进一步说明所有这些部分是如何组合在一起的，这里有一个简化的三星价值链分析图。该图为希望了解三星价值链复杂运作的业务专业人士提供了快速参考指南。
Try the Template for Free 免费试用模板
Key Takeaways 关键要点
Samsung’s success can largely be attributed to its holistic approach to its value chain management. From building a robust infrastructure to investing in human resources and technology, Samsung ensures that every component of its value chain is fine-tuned for efficiency and productivity.
三星的成功在很大程度上归功于其整体价值链管理方法。从构建强大的基础设施到投资人力资源和技术，三星确保其价值链的每个组成部分都经过微调，以提高效率和生产力。
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如果您是一名业务专业人士，旨在更深入地了解价值链并将这些知识应用于您的运营，请考虑使用像 Boardmix 这样的白板解决方案。使用预先构建的价值链模板，您可以轻松、更有效地规划您的业务流程。在此处探索。
