评估 1 在线声誉审核 Worksheet_updated

Student name:
学生姓名：

Student number:
学生编号：

Assessment 1: Online Reputation Audit Worksheet
评估 1：在线声誉审核工作表

Step 1: Search yourself on an internet search engine of your choice
第 1 步：在您选择的 Internet 搜索引擎上搜索自己

In the following activity make sure that you check several pages of search results for each question. Remember to also check any images or videos that show up in the results. Use the worksheet to record what you find. Did you know that the results you find of yourself on the internet are customized to each user? After you complete the activity, it’s a good idea to have someone else search for you on the internet and see what they find that may not have been included in your search results. Results can be summarised in bullet points - approx 100 words for this section. For each of the following enter the terms in bold into an internet search site of your choice and hit search. Remember to check not just the text it brings up but also any pictures and video images. Also mention details of anything that the search resulted in other than details/ pages relevant to you.
在以下活动中，请确保检查每个问题的多个搜索结果页面。请记住，还要检查结果中显示的任何图像或视频。使用工作表记录您找到的内容。您知道吗，您在互联网上找到的自己的结果是针对每个用户定制的？完成活动后，最好让其他人在 Internet 上搜索您，看看他们找到的可能未包含在您的搜索结果中的内容。结果可以用要点来概括 - 本节大约 100 字。对于以下每一项，在您选择的互联网搜索站点中以粗体输入术语，然后点击搜索。请记住，不仅要检查它显示的文本，还要检查任何图片和视频图像。还要提及搜索结果的任何详细信息，而不是与您相关的详细信息/页面。

Search for your first + last name. What did you find?
搜索您的名字 + 姓氏。您发现了什么？

Search your name + town/city. What did you find?
搜索您的姓名 + 城镇/城市。您发现了什么？

Search your current + past email addresses. What did you find?
搜索您当前 + 过去的电子邮件地址。您发现了什么？

People on different devices may find different results. Ask a friend to repeat the above (searching YOUR name) and report what they found below
使用不同设备的用户可能会发现不同的结果。请朋友重复上述作（搜索您的姓名）并报告他们在下面找到的内容

Step 2: Audit your social media
第 2 步：审核您的社交媒体

Choose the social media account you are most active in and complete the worksheet below. Approx 200 words in total – bullet points can be used.
选择您最活跃的社交媒体帐户并完成下面的工作表。总共大约 200 个单词 - 可以使用项目符号。

For those who do not have a social media presence/account, complete section 12.
对于那些没有社交媒体存在/帐户的人，请填写第 12 节。

Platform (eg. Sina Weibo/TikTok/ Baidu Tieba etc/ other): _______________
平台（例如。新浪微博 /TikTok/ 百度贴吧等 /其他）：_______________

Review 回顾	Observations (what is the as-is state) 观察值（什么是原样状态）	Changes (in terms of damage control strategies – see below for some examples) that need to be made 需要做出的改变（在损害控制策略方面 - 参见下面的一些例子）
Pictures 图片 Eg. Most pics okay. Messaged Bo to ask her to remove photo from Chang’s birthday party last year 例如。大多数照片还可以。去年给 Bo 发消息，要求她删除 Chang 生日派对上的照片
Privacy Settings 隐私设置 Eg. Checked all my privacy settings and adjusted 例如。检查了我所有的隐私设置并调整了
Comments 评论 Eg. Looked through all and deleted a few with swearing 例如。浏览了所有内容并删除了一些咒骂
Posts by me 我的帖子 Eg. Deleted a few with swearing and poor spelling 例如。删除了一些脏话和拼写错误的内容
Posts by others 其他人的帖子 Eg. Remembered did a fun run with Mei last year – could be good to see if she has a better photo 例如。记得去年和 Mei 一起跑了一次有趣的跑步 - 看看他是否有更好的照片可能会很好
Videos 视频 Eg. None posted 例如。未发布
Applications/games 应用程序/游戏 Eg. Posts need to be deleted 例如。P osts 需要删除
Groups 组 Eg. Left a few that are no longer relevant 例如。留下了一些不再相关的 Found a few professional associations that I am now following 找到了一些我现在正在关注的专业协会
Pages 页面 Eg. Un-liked a few. Need to like a few more industry relevant pages – research needs to be done 例如。不喜欢一些。需要喜欢更多与行业相关的页面 - 需要进行研究
Contacts/Friends 联系人/朋友 Eg. Deleted all contacts that I don’t actually know 例如。删除了所有我实际上不知道的联系人
Additional notes/things to do: 其他说明/要做的事情： Eg. Need a new profile photo: (current/just me/good lighting/good expression/appropriately dressed) 例如。需要新的头像：（当前/只有我/光线好/表情好/穿着得体）
If you have NO online presence, consider the pros & cons: 如果您没有在线业务，请考虑优点和缺点： What does this say to potential employers? 这对潜在雇主意味着什么？ What does this say about your networking skills? 这对您的网络技能有什么影响？ How could this help/hinder your network development? 这对您的网络发展有何帮助/阻碍？ What does this say about your digital literacy? 这对您的数字素养有什么影响？
Damage Control: examples of actions to take: 损害控制：要采取的措施示例： Delete every photo and video on your account individually and ask your friends to delete any damaging photos they have posted. In extreme cases, try contacting the social media company to see if they can do anything for you. 单独删除您帐户中的每张照片和视频，并让您的朋友删除他们发布的任何有害照片。在极端情况下，请尝试联系社交媒体公司，看看他们是否可以为您做任何事情。 Un-tag everything you’ve been tagged in and delete any comments you have made. 取消标记您被标记的所有内容并删除您所做的任何评论。 Adjust your privacy settings to maximum. 将您的隐私设置调整到最大。 Start a new account and create a new email address. 创建一个新帐户并创建一个新的电子邮件地址。 Consider creating two accounts. One under your real name for professional contacts and one under a nickname for friends. 请考虑创建两个帐户。一个是专业联系人的真实姓名，另一个是朋友的昵称。 If you search your name and find embarrassing posts that are not about you, consider adding your middle initial to all of your accounts, to help separate you from the others whose posts can accidentally damage your reputation 如果您搜索您的姓名并找到与您无关的令人尴尬的帖子，请考虑将中间名首字母添加到您的所有帐户中，以帮助将您与其他帖子区分开来，这些帖子可能会意外损害您的声誉.

Step 3: Developing my Personal Brand: reflection questions
第 3 步：发展我的个人品牌：反思问题
Referring to the readings and resources discussed in this Unit, respond to the following reflection questions (200 words approx). Bullet points can be used.
参考本单元讨论的阅读材料和资源，请回答以下反思问题（约 200 字）。可以使用项目符号。

You should reference at least three sources in text in your responses using APA 7 and also provide a reference list (see below).
您应该在使用 APA 7 的回答中至少引用三个文本来源，并提供参考列表（见下文）。

My Professional Purpose Statement:
我的专业宗旨声明：
Write the Professional Purpose statement you developed in class in space below:
在下面的空白处写下您在课堂上制定的专业目的陈述：

Tips:
技巧：

Your professional purpose statement has to be about you and reflect yourself/ your professional aspirations.
您的职业目标陈述必须与您有关，并反映您自己/您的职业抱负。

It needs to be concise and clear
它需要简洁明了

Highlight on what you have to offer in terms of knowledge, skills and attitudes to organisations/ communities etc. rather than what you need, to make it more appealing as a professional purpose statement.
强调您在知识、技能和对组织/社区等的态度方面必须提供什么，而不是您需要什么，以使其作为专业目的声明更具吸引力。

Who do I want to become? What is my goal? What do I want people to think or do when they see my online brand (Reflect on how you want to be perceived by important stakeholders)?
我想成为谁？我的目标是什么？当人们看到我的在线品牌时，我希望他们怎么想或做什么（反思您希望重要利益相关者如何看待您）？

What am I doing well that I can do more of to improve my brand?
我做得好的地方是什么，我可以做更多的事情来改善我的品牌？

What people, experiences or things are available to help me improve my brand?
哪些用户、体验或事物可以帮助我提升品牌形象？

Include here links to at least 3 ‘Career Influencers’ as researched during session 2 eg. Employer (be specific) to follow on Facebook, YouTube tutorials on digital marketing, follow Chartered Accountants on Twitter, Subscribe to ____newsletter. Also mention why you intend to follow these people/ institutions.
在此处包括至少 3 个“职业影响者”的链接，如在第 2 节期间研究的那样，例如。雇主（具体而言）在 Facebook 上关注，YouTube 数字营销教程，在 Twitter 上关注特许会计师，订阅 ____newsletter。还要说明您打算关注这些人/机构的原因。

What is my plan for achieving my goals?
我实现目标的计划是什么？

Now that you’ve analyzed your online presence and reputation, take a few moments to review all your responses. Think about where you are now and where you want to be three years from now. How can you use your strengths, Essential Skills and work habits, and social media knowledge to help you get there? List a few ideas below.
现在您已经分析了您的在线形象和声誉，请花点时间查看您的所有回复。想想你现在在哪里，以及你三年后想去哪里。您如何利用您的优势、基本技能和工作习惯以及社交媒体知识来帮助您实现目标？在下面列出一些想法。

REFERENCE LIST
参考列表

(Your reference list will not be included in the final word count)
（您的参考文献列表将不包括在最终字数中）

Using APA 7 referencing conventions, list your references below (minimum of 3 sources)
使用 APA 7 参考文献惯例，在下面列出您的参考文献（至少 3 个来源）

*Note, any references listed here, should also referenced in text above.
*请注意，此处列出的任何参考资料也应在上面的文本中引用。

*Note - The links to the career influencers need not be provided under the list of references.
*注意 - 无需在参考列表下提供职业影响者的链接。