Student name:
学生姓名:
Student number:
学生编号:
Assessment 1: Online Reputation Audit Worksheet
评估 1:在线声誉审核工作表
Step 1: Search yourself on an internet search engine of your choice
第 1 步: 在您选择的 Internet 搜索引擎上搜索自己
In the following activity make sure that you check several pages of search results for each question. Remember to also check any images or videos that show up in the results. Use the worksheet to record what you find. Did you know that the results you find of yourself on the internet are customized to each user? After you complete the activity, it’s a good idea to have someone else search for you on the internet and see what they find that may not have been included in your search results. Results can be summarised in bullet points - approx 100 words for this section. For each of the following enter the terms in bold into an internet search site of your choice and hit search. Remember to check not just the text it brings up but also any pictures and video images. Also mention details of anything that the search resulted in other than details/ pages relevant to you.
在以下活动中,请确保检查 每个问题的多个搜索结果页面。请记住,还要检查结果中显示的任何图像或视频。使用工作表记录您找到的内容。您知道吗, 您在互联网上找到的自己的结果是针对每个用户定制的?完成活动后,最好让其他人在 Internet 上搜索您 ,看看他们找到的可能未包含在您的搜索结果中的内容。 结果可以用要点来概括 - 本节大约 100 字。 对于以下每一项,在您选择的互联网搜索站点中以粗体输入术语 ,然后点击搜索。请记住,不仅要检查它显示的文本,还要检查任何图片和视频图像。 还要提及搜索结果的任何详细信息,而不是与您相关的详细信息/页面。
Search for your first + last name. What did you find? |
Search your name + town/city. What did you find? |
Search your current + past email addresses. What did you find? |
People on different devices may find different results. Ask a friend to repeat the above (searching YOUR name) and report what they found below |
Step 2: Audit your social media
第 2 步:审核您的社交媒体
Choose the social media account you are most active in and complete the worksheet below. Approx 200 words in total – bullet points can be used.
选择您最活跃的社交媒体帐户并完成下面的工作表 。 总共大约 200 个单词 - 可以使用项目符号。
For those who do not have a social media presence/account, complete section 12.
对于那些没有社交媒体存在/帐户的人,请填写第 12 节。
Platform (eg. Sina Weibo/TikTok/ Baidu Tieba etc/ other): _______________
平台( 例如 。 新浪微博 /TikTok/ 百度贴吧等 /其他 ):_______________
Review | Observations (what is the as-is state) | Changes (in terms of damage control strategies – see below for some examples) that need to be made |
Pictures Eg. Most pics okay. Messaged Bo to ask her to remove photo from Chang’s birthday party last year | ||
Privacy Settings Eg. Checked all my privacy settings and adjusted | ||
Comments Eg. Looked through all and deleted a few with swearing | ||
Posts by me Eg. Deleted a few with swearing and poor spelling | ||
Posts by others Eg. Remembered did a fun run with Mei last year – could be good to see if she has a better photo | ||
Videos Eg. None posted | ||
Applications/games Eg. Posts need to be deleted | ||
Groups Eg. Left a few that are no longer relevant Found a few professional associations that I am now following | ||
Pages Eg. Un-liked a few. Need to like a few more industry relevant pages – research needs to be done | ||
Contacts/Friends Eg. Deleted all contacts that I don’t actually know | ||
Additional notes/things to do: Eg. Need a new profile photo: (current/just me/good lighting/good expression/appropriately dressed) |
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If you have NO online presence, consider the pros & cons: What does this say to potential employers? What does this say about your networking skills? How could this help/hinder your network development? What does this say about your digital literacy? | ||
Damage Control: examples of actions to take: Delete every photo and video on your account individually and ask your friends to delete any damaging photos they have posted. In extreme cases, try contacting the social media company to see if they can do anything for you. Un-tag everything you’ve been tagged in and delete any comments you have made. Adjust your privacy settings to maximum. Start a new account and create a new email address. Consider creating two accounts. One under your real name for professional contacts and one under a nickname for friends. If you search your name and find embarrassing posts that are not about you, consider adding your middle initial to all of your accounts, to help separate you from the others whose posts can accidentally damage your reputation |
Step 3: Developing my Personal Brand: reflection questions
第 3 步:发展我的个人品牌 :反思问题
Referring to the readings and resources discussed in this Unit, respond to the following reflection questions (200 words approx). Bullet points can be used.
参考本单元讨论的阅读材料和资源 ,请回答以下反思问题 ( 约 200 字 )。 可以使用项目符号。
You should reference at least three sources in text in your responses using APA 7 and also provide a reference list (see below).
您应该在使用 APA 7 的回答中至少引用三个文本来源 ,并提供参考列表(见下文)。
My Professional Purpose Statement: Tips: Your professional purpose statement has to be about you and reflect yourself/ your professional aspirations. It needs to be concise and clear Highlight on what you have to offer in terms of knowledge, skills and attitudes to organisations/ communities etc. rather than what you need, to make it more appealing as a professional purpose statement. |
Who do I want to become? What is my goal? What do I want people to think or do when they see my online brand (Reflect on how you want to be perceived by important stakeholders)? |
What am I doing well that I can do more of to improve my brand? |
What people, experiences or things are available to help me improve my brand? Include here links to at least 3 ‘Career Influencers’ as researched during session 2 eg. Employer (be specific) to follow on Facebook, YouTube tutorials on digital marketing, follow Chartered Accountants on Twitter, Subscribe to ____newsletter. Also mention why you intend to follow these people/ institutions. |
What is my plan for achieving my goals? Now that you’ve analyzed your online presence and reputation, take a few moments to review all your responses. Think about where you are now and where you want to be three years from now. How can you use your strengths, Essential Skills and work habits, and social media knowledge to help you get there? List a few ideas below. |
REFERENCE LIST
参考列表
(Your reference list will not be included in the final word count)
(您的参考文献列表将不包括在最终字数中)
Using APA 7 referencing conventions, list your references below (minimum of 3 sources)
使用 APA 7 参考文献惯例,在下面列出您的参考文献(至少 3 个来源)
*Note, any references listed here, should also referenced in text above.
*请注意,此处列出的任何参考资料也应在上面的文本中引用。
*Note - The links to the career influencers need not be provided under the list of references.
*注意 - 无需在参考列表下提供职业影响者的链接。