Part 1: Company Background, Philosophy, and Environmental Commitment
第 1 部分：公司背景、理念和環保承諾
Speaker 1:
發言人 1：
Introduction:
簡介：
Hello everyone, and welcome to our presentation on Aveda. Today, we’ll be sharing insights about Aveda’s background, its philosophy, and why the brand is so committed to environmental sustainability. Let’s dive in.
大家好，歡迎來到我們關於 Aveda 的簡報。今天，我們將與大家分享有關 Aveda 的背景、理念，以及該品牌為何如此致力於環境永續發展。讓我們深入瞭解。
1. Company Background:
1.公司背景：
Aveda was founded in 1978 by Horst Rechelbacher, with a mission to create high-performance hair, skin, and body care products inspired by the wisdom of Ayurveda, an ancient Indian healing tradition. The brand is deeply rooted in the belief that beauty should not come at the expense of the Earth, and this idea continues to inspire all of Aveda’s products today.
Rechelbacher創立，以創造高效能的頭髮、肌膚及身體護理產品為使命，靈感來自古老印度治療傳統Ayurveda的智慧。品牌深深植根於「美麗不應以犧牲地球為代價」的信念，而這個理念至今仍是 Aveda 所有產品的靈感來源。
2. Philosophy and Ingredient Promise:
2.理念與成分承諾：
Aveda’s philosophy revolves around the concept of using pure flower and plant essences. They believe that nature is the best beauty artist. Therefore, they constantly strive to develop products that are naturally derived, meaning more than 50% of the ingredient molecule comes from plants, non-petroleum minerals, or water. The company firmly believes that environmentally friendly, high-performance products can go hand in hand.
Aveda 的理念圍繞著使用純淨花草精華的概念。他們相信大自然是最好的美容藝術家。因此，他們不斷努力開發天然萃取的產品，也就是超過 50% 的成分分子來自植物、非石油礦物質或水。公司堅信，環保與高效能產品是可以並存的。
3. Environmental Commitment:
3.環境承諾：
Aveda is a pioneer in the beauty industry when it comes to sustainability. They were the first company to sign the Ceres Principles in 1989, which ensures corporate responsibility toward the environment. Aveda is also known for its cruelty-free approach, as they do not test on animals and ensure their products are "people-tested."
Aveda是美容業可持續發展的先驅。他們是第一家在 1989 年簽署 Ceres Principles 的公司，以確保企業對環境的責任。Aveda 也以其不殘忍的方式而聞名，因為他們不對 經過「人體測試」。
They use green ingredients, which are either organically certified or sustainably sourced, ensuring that the ecosystems from which they are harvested are not harmed. This commitment extends beyond ingredients to their packaging, which predominantly uses post-consumer recycled materials.
他們使用有機認證或可持續採購的綠色原料，以確保採購原料的生態系統不會受到傷害。這項承諾不僅適用於原料，也適用於包裝，包裝主要使用消費後回收材料。
Transition:
過渡：
Now that we’ve discussed Aveda’s background and its environmental philosophy, let’s move on to how Aveda actively implements these values through their eco-friendly practices and what the future holds for the brand.
既然我們已經討論過 Aveda 的背景及其環保哲學，接下來讓我們談談 Aveda 如何透過環保實踐積極實踐這些價值觀，以及品牌的未來前景。
Part 2: Environmental Practices and Future Development
第二部分：環保實踐與未來發展
Speaker 2:
講者 2：
Introduction:
簡介：
Thank you. Now that we understand Aveda’s background and philosophy, let’s look more closely at how these values are put into action through their environmental practices and future plans
謝謝。現在我們瞭解了 Aveda 的背景和理念，讓我們更仔細地看看這些價值觀如何透過他們的環保實踐和未來計畫付諸行動。.
1. Green Ingredients and Sustainable Sourcing:
1.綠色成分與永續採購：
Aveda's commitment to the environment is evident in their use of green ingredients. For example, they have increased their purchases of organic raw herbal ingredients and essential oils from 20-25% in 2000 to over 90% today. Aveda also practices Soil to Bottle™ traceability, ensuring transparency in sourcing and high-quality ingredients.
Aveda 對環境的承諾從他們使用綠色原料就可見一斑。例如，他們已將有機原生草本成分和精油的採購量從 2000 年的 20-25% 增加到目前的 90%以上。Aveda 也實行 Soil to Bottle™ 可追蹤性，確保採購的透明度和高品質的原料。
Additionally, they work closely with indigenous communities like the Yawanawa people in Brazil to responsibly source ingredients like urukum, supporting sustainable farming methods and helping these communities preserve their cultural heritage.
Yawanawaurukum ，支持可持續的耕作方式，並協助這些社區保護其文化遺產。
2. Packaging and Sustainability Initiatives:
2.包裝與永續性措施：
Aveda was the first beauty company to use 100% post-consumer recycled PET for their packaging. Today, 85% of their skin care and hair styling bottles are made from recycled materials. They also pioneered a plastic cap recycling program that diverted millions of caps from landfills and oceans.
Aveda 是第一家使用 100% 消費後回收 PET 包裝的美容公司。如今，他們 85% 的護膚品和美髮用品瓶子都是由回收材料製成。他們還開創了塑膠瓶蓋回收計畫，從垃圾填埋場和海洋中回收了數百萬個瓶蓋。
3. Renewable Energy and Carbon Offsetting:
3.可再生能源和碳抵消：
Aveda’s primary manufacturing facility in Minnesota runs on 100% wind power. They are also investing in long-term renewable energy projects, like wind farms in the U.S. and India, to offset their carbon footprint. This is part of their broader goal to achieve carbon neutrality in the future.
Aveda 位於明尼蘇達州的主要生產設施 100% 使用風力發電。他們也投資於長期的可再生能源專案，例如美國和印度的風力發電場，以抵銷他們的碳足跡。這是他們未來實現碳中和大目標的一部分。
4. Future Development:
4.未來發展：
Looking ahead, Aveda aims to reduce greenhouse gas emissions further by expanding their renewable energy efforts and continuing to work with sustainable suppliers. While about 94% of their products already meet their strict environmental standards, they are committed to achieving even higher levels of sustainability.
展望未來，Aveda 的目標是透過擴大可再生能源的使用，並繼續與可持續發展的供應商合作，進一步減少溫室氣體的排放。雖然他們約 94% 的產品已符合嚴格的環保標準，但他們仍致力於達到更高的永續性水準。
Transition:
過渡：
Now that we’ve seen how Aveda’s environmental efforts are integrated into their operations, let’s take a closer look at one of their standout products: the Invati Advanced™ Scalp Revitalizing Shampoo.
Invati Advanced™ Scalp Revitalizing Shampoo。
Part 3: Product Introduction – Invati Advanced™ Scalp Revitalizing Shampoo
Invati Advanced™ 頭皮活化洗髮露
Speaker 3:
主講人 3：
Introduction:
簡介：
Thank you. Now, let’s talk about the product we are introducing today—Aveda’s Invati Advanced™ Scalp Revitalizing Shampoo, part of their broader Invati Advanced™ hair care system. This product is designed to reduce hair loss and promote healthy, thick hair.
謝謝。現在，讓我們來談談今天要介紹的產品-Aveda 的InvatiInvati Advanced™ 頭髮護理系統的一部分。此產品專為減少脫髮和促進頭髮健康濃密而設計。
1. Product Overview:
1.產品概述：
The Invati Advanced™ Scalp Revitalizing Shampoo is formulated with 94% naturally derived ingredients, including key botanicals like organic ginseng, turmeric, and Amla (Indian gooseberry). It cleanses and revitalizes the scalp, helping to reduce hair loss by exfoliating the scalp and removing buildup that can block hair follicles.
Invati Advanced™ Scalp Revitalizing Shampoo 以 94% 的天然萃取成分配製而成，包括有機人參、薑黃和印度醋栗 (Amla) 等主要植物成分。它能潔淨和活化頭皮，透過去除頭皮角質和阻塞毛囊的積垢，幫助減少脫髮。
2. Key Ingredients and Formula:
2.主要成分和配方：
Salicylic acid derived from wintergreen deeply cleanses the scalp, removing dead skin cells and product buildup.
萃取自冬青的水楊酸能深層清潔頭皮，去除死皮細胞和產品堆積。
Japanese knotweed and orange peel extracts strengthen the hair’s natural keratin, helping to reduce breakage.
日本結草和橘皮萃取物能強化頭髮的天然角蛋白，幫助減少斷髮。
Amla fruit oil helps thicken the hair, giving it a fuller appearance.
Amla 果油有助於增厚頭髮，讓頭髮看起來更豐盈。
The shampoo also has a soothing, pure-fume™ aroma created with lavender, rosemary, and other plant essences.
pure-fume™ 薰衣草、迷迭香和其他植物精華創造的香氣。
3. How to Use and Pricing:
3.如何使用和定價：
To use, simply massage the shampoo into wet hair and scalp, then rinse thoroughly. For best results, it should be followed by the Invati Advanced™ Conditioner and Scalp Revitalizer. The shampoo is available for HK$340 for a 200ml bottle.
使用時，只需將洗髮露按摩濕髮和頭皮，然後徹底沖洗乾淨即可。為達到最佳效果，使用後應搭配使用Invati Advanced™ Conditioner and Scalp Revitalizer。洗髮水 200ml 瓶裝售價為港幣 340 元。
4. Who It's For and Benefits:
For and Benefits:
This product is ideal for people with dry to normal scalp and those experiencing hair thinning or breakage. It is specifically formulated to strengthen the hair, improve scalp health, and reduce hair loss by up to 53% when used as part of the Invati 3-step system.
本產品適用於乾性至中性頭皮，以及頭髮稀疏或斷裂的人士。它是專為強化頭髮、改善頭皮健康而配制，當作為Invati 3 步曲系統的一部分使用時，可減少脫髮高達 53% 。
5. Where to Buy:
5.何處購買：
You can purchase this product at Aveda stores, salons, or online through Aveda’s official website.
您可以在 Aveda 商店、沙龍或透過 Aveda 官方網站線上購買此產品。
Conclusion:
結論：
Aveda’s Invati Advanced™ Scalp Revitalizing Shampoo offers a solution for those looking to reduce hair loss and improve hair thickness, while also aligning with eco-friendly values.
Invati Advanced™ Scalp Revitalizing Shampoo洗髮露為希望減少脫髮和改善髮質的人提供解決方案，同時也符合環保價值。
Ending: Attracting Customers and Final Thoughts
結束：吸引客戶與最後感言
Speaker 3 (continued):
講者 3（續）：
In conclusion, Aveda’s commitment to using sustainable, naturally derived ingredients, their cruelty-free practices, and their dedication to preserving the environment make them a brand worth supporting. Not only do they provide high-performance products, but they also contribute to a healthier planet.
總而言之，Aveda 承諾使用永續、天然萃取的成份、不使用殘忍物品，以及致力於保護環境，讓他們成為值得支持的品牌。他們不僅提供高效能的產品，也為更健康的地球做出貢獻。
We encourage you to try the Invati Advanced™ Scalp Revitalizing Shampoo and experience the benefits for yourself. With its blend of effective, environmentally conscious ingredients, it’s a product that not only cares for your hair but also for the world we live in.
Invati Advanced™ Scalp Revitalizing Shampoo，親身體驗它的好處。本產品混合多種有效的環保成份，不僅能護理您的秀髮，更能關懷我們生活的世界。
Thank you for your time, and we hope you’re as excited about Aveda’s products as we are!
感謝您抽空來訪，希望您和我們一樣對 Aveda 的產品感到興奮！