Windows 10 Desktop Windows 10 桌面
July 2015 –– 2015 年 7 月––An icon is defined, among other things, by its longevity. Icons don’t withstand change - they endure it, by evolving with the times. An icon adapts to each new era, maintaining its identity while simultaneously remaining contemporary and fresh. At their best, icons provide both a connection to our past, and a window into our future.
图标的定义在很多方面体现了它的长久性。图标并非抗拒变化，而是通过与时俱进来承受变化。图标适应每个新时代，保持其身份特征的同时保持当代性和新鲜感。在最佳状态下，图标既连接着我们的过去，又展示着我们的未来。
For almost 30 years, Windows has been an icon among icons, creating portals into new worlds by providing users with an entirely customizable experience that progresses as fast as they do.
近 30 年来，Windows 一直是众多图标中的一个，通过为用户提供完全可定制的体验，为他们打开通往新世界的大门，与用户同步快速发展。
Windows is used by over a billion people each day, from air traffic controllers to NASDAQ traders to obstetricians. Which is why the Windows Hero Desktop Image is easily one of the most widely recognized images in the world. It’s the first thing users see when they begin their Windows experience, and it’s featured in every Windows ad that’s shown in nearly every country in the world.
Windows 每天被超过十亿人使用，从空中交通管制员到纳斯达克交易员再到产科医生。这就是为什么 Windows Hero 桌面图像很容易成为世界上最广为人知的图像之一。这是用户开始他们的 Windows 体验时看到的第一件事，也出现在几乎每个国家播放的每个 Windows 广告中。
In 2015, Windows evolved yet again with the release of Windows 10 - the final major release of Windows before it moved to quick-turn digital updates. To mark this evolution, we had the pleasure and honor of creating the Windows desktop as an icon - the kind people can shape as part of their own world.
在 2015 年，Windows 再次演变，推出了 Windows 10 - 这是 Windows 在转向快速数字更新之前的最后一个重大版本。为了纪念这一演变，我们很荣幸地创造了 Windows 桌面作为一个图标 - 这种图标可以成为人们塑造自己世界的一部分。
When I first looked at the Windows logo, I saw more than four tiled squares. I saw the space behind it, and the energy that shines through and gives it a sense of propulsion. The logo makes an impression with that use of curated perspective. In focusing in on the logo, we’re not just telling the story of Windows: we’re telling the story of everything behind and traveling through it, of the advances and techniques that keep the brand moving forward into the future.
当我第一次看到 Windows 标志时，我看到的不仅仅是四个平铺的正方形。我看到了它背后的空间，以及透过并赋予它推进感的能量。标志通过精心策划的透视效果给人留下深刻印象。聚焦在标志上，我们不仅仅在讲述 Windows 的故事：我们在讲述其背后以及穿行其中的一切，讲述推动品牌不断向前发展的进步和技术的故事。
图标的定义在很多方面体现了它的长久性。图标并非抗拒变化，而是通过与时俱进来承受变化。图标适应每个新时代，保持其身份特征的同时保持当代性和新鲜感。在最佳状态下，图标既连接着我们的过去，又展示着我们的未来。
For almost 30 years, Windows has been an icon among icons, creating portals into new worlds by providing users with an entirely customizable experience that progresses as fast as they do.
近 30 年来，Windows 一直是众多图标中的一个，通过为用户提供完全可定制的体验，为他们打开通往新世界的大门，与用户同步快速发展。
Windows is used by over a billion people each day, from air traffic controllers to NASDAQ traders to obstetricians. Which is why the Windows Hero Desktop Image is easily one of the most widely recognized images in the world. It’s the first thing users see when they begin their Windows experience, and it’s featured in every Windows ad that’s shown in nearly every country in the world.
Windows 每天被超过十亿人使用，从空中交通管制员到纳斯达克交易员再到产科医生。这就是为什么 Windows Hero 桌面图像很容易成为世界上最广为人知的图像之一。这是用户开始他们的 Windows 体验时看到的第一件事，也出现在几乎每个国家播放的每个 Windows 广告中。
In 2015, Windows evolved yet again with the release of Windows 10 - the final major release of Windows before it moved to quick-turn digital updates. To mark this evolution, we had the pleasure and honor of creating the Windows desktop as an icon - the kind people can shape as part of their own world.
在 2015 年，Windows 再次演变，推出了 Windows 10 - 这是 Windows 在转向快速数字更新之前的最后一个重大版本。为了纪念这一演变，我们很荣幸地创造了 Windows 桌面作为一个图标 - 这种图标可以成为人们塑造自己世界的一部分。
When I first looked at the Windows logo, I saw more than four tiled squares. I saw the space behind it, and the energy that shines through and gives it a sense of propulsion. The logo makes an impression with that use of curated perspective. In focusing in on the logo, we’re not just telling the story of Windows: we’re telling the story of everything behind and traveling through it, of the advances and techniques that keep the brand moving forward into the future.
当我第一次看到 Windows 标志时，我看到的不仅仅是四个平铺的正方形。我看到了它背后的空间，以及透过并赋予它推进感的能量。标志通过精心策划的透视效果给人留下深刻印象。聚焦在标志上，我们不仅仅在讲述 Windows 的故事：我们在讲述其背后以及穿行其中的一切，讲述推动品牌不断向前发展的进步和技术的故事。
Final Artwork 最终艺术作品
–– 01
Our Approach 我们的方法
–– 02Our approach involved a live-action shoot using different variables and customizations. Our core concept wanted to position the logo as a portal into the world behind it. We customized and art directed each image to speak to the timelessness of Windows, and its ability to take us anywhere we want to go. We though the best way to achieve this is to build and shoot it practically.
我们的方法涉及使用不同的变量和定制进行实时拍摄。我们的核心概念是将标志定位为通往其背后世界的门户。我们定制并艺术指导每个图像，以表达 Windows 的永恒性以及它带领我们去任何想去的地方的能力。我们认为实现这一目标的最佳方式是实际构建并拍摄。
So we built the actual Windows logos and brought them to life through our use of inventive camera angles and evocative volumetric lighting. Using a 9k Phase One Camera system, we shot multiple exposures of the Windows logo, and combined those exposures in post to create a fantastic assemblage of volumetric lighting. The aim was to create a huge variety of desktop images, all of them real and practical, which in essence rendered the desktop image timeless.
因此，我们制作了实际的 Windows 标志，并通过巧妙的摄像机角度和引人入胜的体积光线使其栩栩如生。我们使用了 9k 相位一相机系统，拍摄了 Windows 标志的多个曝光，并在后期将这些曝光结合起来，创造出一个奇妙的体积光线组合。我们的目标是创造出各种各样的桌面图像，所有这些图像都是真实而实用的，从本质上让桌面图像变得永恒。
The final result was an image what was vivid and tangible, like you could reach into your screen and touch it. The advantage of doing this practically is that we can literally shoot thousands of images, which meant once we had our hero image, we kept shooting and got endless varieties out of each set-up. We wanted to create a whole library of images that can be used throughout multiple Windows applications.
最终结果是一幅生动逼真的图像，就好像你可以伸手进入屏幕触摸它一样。这种实际操作的优势在于我们可以拍摄成千上万张图像，这意味着一旦我们有了主打图像，我们就可以持续拍摄，并从每个设置中获得无尽的变化。我们希望创建一个完整的图像库，可在多个 Windows 应用程序中使用。
The Windows logo is a true icon. Using the best techniques available, we wanted to re-envision this classic image, defining what makes Windows 10 so forward thinking and accessible. We think our live action images will stand the test of time, placing this logo in a class of its own within the physical world.
Windows 徽标是一个真正的图标。利用最佳技术，我们希望重新构想这一经典形象，定义 Windows 10 何以如此前瞻和易用。我们认为我们的实时图像将经受时间考验，将这一徽标置于物理世界中独树一帜的地位。
我们的方法涉及使用不同的变量和定制进行实时拍摄。我们的核心概念是将标志定位为通往其背后世界的门户。我们定制并艺术指导每个图像，以表达 Windows 的永恒性以及它带领我们去任何想去的地方的能力。我们认为实现这一目标的最佳方式是实际构建并拍摄。
So we built the actual Windows logos and brought them to life through our use of inventive camera angles and evocative volumetric lighting. Using a 9k Phase One Camera system, we shot multiple exposures of the Windows logo, and combined those exposures in post to create a fantastic assemblage of volumetric lighting. The aim was to create a huge variety of desktop images, all of them real and practical, which in essence rendered the desktop image timeless.
因此，我们制作了实际的 Windows 标志，并通过巧妙的摄像机角度和引人入胜的体积光线使其栩栩如生。我们使用了 9k 相位一相机系统，拍摄了 Windows 标志的多个曝光，并在后期将这些曝光结合起来，创造出一个奇妙的体积光线组合。我们的目标是创造出各种各样的桌面图像，所有这些图像都是真实而实用的，从本质上让桌面图像变得永恒。
The final result was an image what was vivid and tangible, like you could reach into your screen and touch it. The advantage of doing this practically is that we can literally shoot thousands of images, which meant once we had our hero image, we kept shooting and got endless varieties out of each set-up. We wanted to create a whole library of images that can be used throughout multiple Windows applications.
最终结果是一幅生动逼真的图像，就好像你可以伸手进入屏幕触摸它一样。这种实际操作的优势在于我们可以拍摄成千上万张图像，这意味着一旦我们有了主打图像，我们就可以持续拍摄，并从每个设置中获得无尽的变化。我们希望创建一个完整的图像库，可在多个 Windows 应用程序中使用。
The Windows logo is a true icon. Using the best techniques available, we wanted to re-envision this classic image, defining what makes Windows 10 so forward thinking and accessible. We think our live action images will stand the test of time, placing this logo in a class of its own within the physical world.
Windows 徽标是一个真正的图标。利用最佳技术，我们希望重新构想这一经典形象，定义 Windows 10 何以如此前瞻和易用。我们认为我们的实时图像将经受时间考验，将这一徽标置于物理世界中独树一帜的地位。
–– 02
Behind The Scenes 幕后
–– 03Projector Beams
–– 04The Projector Beams approach was a cinematic technique that provided an expressive filter of light focused through a small “window.” Essentially, we took a piece of black cardboard and cut the Windows logo into it: four squares, each like a window in their own right. We then executed the same cut through a piece of acrylic and matched the two surfaces perfectly, creating a clear rim around the insides of the logo to catch light blooms and specular hits.
We then projected projected light through the holes in the board, capturing it from an off-angle to give the image additional shape and texture, and to reveal the light source — which played up the idea of depth via our portal.
This projected light source caught glints of the acrylic, giving us beautiful specular highlights to complement the beams of light that pass through the window. The light sources were from a standard Video Projector and one of Adam LaBay’s futureWeapon’s Laser Projectors - which created bold laser line work.
The light for each of the four holes was then manipulated to be colored differently so that on their own, they represented one part of the logo. The projector beams were complimented with a natural fog that brought a dark, moody definition and a distinctive, provocative take. It gave the Windows logo a sense of mystery that’s powerful in its own way.
We then projected projected light through the holes in the board, capturing it from an off-angle to give the image additional shape and texture, and to reveal the light source — which played up the idea of depth via our portal.
This projected light source caught glints of the acrylic, giving us beautiful specular highlights to complement the beams of light that pass through the window. The light sources were from a standard Video Projector and one of Adam LaBay’s futureWeapon’s Laser Projectors - which created bold laser line work.
The light for each of the four holes was then manipulated to be colored differently so that on their own, they represented one part of the logo. The projector beams were complimented with a natural fog that brought a dark, moody definition and a distinctive, provocative take. It gave the Windows logo a sense of mystery that’s powerful in its own way.
–– 04
The Composite
–– 05With over 3,000 photos captured from the shoot, the initial stage of the composite was an exercise in patience as Munko diligently went through all of the assets and picked the best ones suited for the final image. He then dusted off his old 40 year-old designer fingers and brought them into Photoshop where he tirelessly combined exposures at a blistering 9k resolution.
He first build up the base image, which was obviously the foundation for the hero still, flushing out the core logo design with a variety of laser-infused illuminations.. These core layers were varied, ranging from minimal rim-lighting to a multitude of laser lines fanning through the central portions of the logo, lighting up the volumetric haze in a variety of artful ways. Compositing all these layers together was an extremely iterative process and was done in collaboration with Daddy Bear Art Director Ryan Vulk and Creative Director Christopher Ashworth, the two senior Directors on the Windows Brand Team.
Once the lovelies at the Windows team and up the ladder at Microsoft were happy with the aesthetics of the logo foundation, Munko then composited in the environmental passes, which consisted of separately shot layers of smoke and haze to create a very moody palette and accentuated the qualities of the practical approach.
The final touches were the lens flares, which were again shot as separate passes but were flaring the lens with a light source positioned in the same place as the laser projector, so the flares lined up perfectly with all the other passes. The final grade was applied to bring everything into the signature ‘Microsoft Blue’ palette, but still leaving a tonal range that kept everyone happy. The final 9k file was then sent to the magicians at XYZ Creative Production Agency, who specialize in high-end photo retouching and did the final optimizations on the hero image.
He first build up the base image, which was obviously the foundation for the hero still, flushing out the core logo design with a variety of laser-infused illuminations.. These core layers were varied, ranging from minimal rim-lighting to a multitude of laser lines fanning through the central portions of the logo, lighting up the volumetric haze in a variety of artful ways. Compositing all these layers together was an extremely iterative process and was done in collaboration with Daddy Bear Art Director Ryan Vulk and Creative Director Christopher Ashworth, the two senior Directors on the Windows Brand Team.
Once the lovelies at the Windows team and up the ladder at Microsoft were happy with the aesthetics of the logo foundation, Munko then composited in the environmental passes, which consisted of separately shot layers of smoke and haze to create a very moody palette and accentuated the qualities of the practical approach.
The final touches were the lens flares, which were again shot as separate passes but were flaring the lens with a light source positioned in the same place as the laser projector, so the flares lined up perfectly with all the other passes. The final grade was applied to bring everything into the signature ‘Microsoft Blue’ palette, but still leaving a tonal range that kept everyone happy. The final 9k file was then sent to the magicians at XYZ Creative Production Agency, who specialize in high-end photo retouching and did the final optimizations on the hero image.
–– 05
The Layers
–– 06The Journey
–– 07Collaboration was at the heart of this process, led by the great Doctor Joseph Picard who’s mind was a vital ingredient in developing the initial creative and techniques for the live-action shoot. Munko’s reps Tool of North America produced the job and assigned the lovely Mary Church to run the production.
The Projection team was comprised of the great Adam LaBay and James Hurlbutt, and Aaron Fee was the delightful photo assistant assisting Doctor Picard on set.
The shoot lasted two full days, and the team decided to have two sets running at once, where the team would alternating video and still photography sources; with Picard and Munkowitz wife-swapping the teams to keep things moving and the team extra productive.
In the end, it was a very inspired set felt pure. Due to the massive nature of the job and the high stakes artwork being created, the team never felt the stress or magnitude of the exercise and focused on making the sweetest little images possible - hotness ensued.
The Projection team was comprised of the great Adam LaBay and James Hurlbutt, and Aaron Fee was the delightful photo assistant assisting Doctor Picard on set.
The shoot lasted two full days, and the team decided to have two sets running at once, where the team would alternating video and still photography sources; with Picard and Munkowitz wife-swapping the teams to keep things moving and the team extra productive.
In the end, it was a very inspired set felt pure. Due to the massive nature of the job and the high stakes artwork being created, the team never felt the stress or magnitude of the exercise and focused on making the sweetest little images possible - hotness ensued.
–– 07
GMUNK. ODESZA
–– 08Windows 10 Desktop Credit List
Creative Director: GMUNK
Managing Director, Live Action: Oliver Fuselier
Managing Partner, Digital: Dustin Callif
Executive Producer: Robert Helphand
Head of Production: Amy DeLossa
Producer: Mary Church
Associate Producer: John Stern
Production Supervisor: Liz Welonek
Asst Production Supervisor: Shae Horton
Photographer: Joe Picard
Photo Assistant: Aaron Fee
DIT: Jonathan Boweback, Jordan Livingston
Lighting Technician: Frank Stzalkawoski
Swing: Mark Otewalt, Tom Cloutier
Art Fabricator: Don Bies
Asst Art Fabricator: Anna Bies, Jon Berg
Projectionist: James Hurlbut
Laser Technician: Adam Labay
Capture Tech: Clark Higgins
Craft Service: Laura Ulsh
Office PA: Luis Perozo
Production Assistant: Jose D. Oldenburg
Production Assistant: Kevin Wood
Production Assistant: Cait Wilson
Production Assistant: Zach Towner
Windows Brand Team
Senior Producer, Windows: Laura Foy
Creative Director, Windows: Chris Ashworth
Designer, Windows: Austin Taylor
Motion Designer, Windows: Ryan Lewis
Designer, Product: Ryan Vulk
Senior Director: Anne Gallucci
Creative Director: GMUNK
Managing Director, Live Action: Oliver Fuselier
Managing Partner, Digital: Dustin Callif
Executive Producer: Robert Helphand
Head of Production: Amy DeLossa
Producer: Mary Church
Associate Producer: John Stern
Production Supervisor: Liz Welonek
Asst Production Supervisor: Shae Horton
Photographer: Joe Picard
Photo Assistant: Aaron Fee
DIT: Jonathan Boweback, Jordan Livingston
Lighting Technician: Frank Stzalkawoski
Swing: Mark Otewalt, Tom Cloutier
Art Fabricator: Don Bies
Asst Art Fabricator: Anna Bies, Jon Berg
Projectionist: James Hurlbut
Laser Technician: Adam Labay
Capture Tech: Clark Higgins
Craft Service: Laura Ulsh
Office PA: Luis Perozo
Production Assistant: Jose D. Oldenburg
Production Assistant: Kevin Wood
Production Assistant: Cait Wilson
Production Assistant: Zach Towner
Windows Brand Team
Senior Producer, Windows: Laura Foy
Creative Director, Windows: Chris Ashworth
Designer, Windows: Austin Taylor
Motion Designer, Windows: Ryan Lewis
Designer, Product: Ryan Vulk
Senior Director: Anne Gallucci
Press Links
WIRED –– How Tron Inspired Windows 10’s Moody New Wallpaper
THE VERGE –– Windows 10’s new desktop wallpaper is made out of light
MASHABLE –– Microsoft went all out for its Windows 10 desktop background
PCWORLD –– Windows 10's futuristic wallpaper created with lasers, smoke machines, & crystal dust PETAPIXEL –– Photographing the Default Wallpaper for Windows 10
SOFTPEDIA –– Microsoft Reveals the Official Windows 10 Wallpaper
ABCNEWS –– Windows 10: Lasers, Smoke Machines and Falling Crystals Help Make New Wallpaper
WIRED –– How Tron Inspired Windows 10’s Moody New Wallpaper
THE VERGE –– Windows 10’s new desktop wallpaper is made out of light
MASHABLE –– Microsoft went all out for its Windows 10 desktop background
PCWORLD –– Windows 10's futuristic wallpaper created with lasers, smoke machines, & crystal dust PETAPIXEL –– Photographing the Default Wallpaper for Windows 10
SOFTPEDIA –– Microsoft Reveals the Official Windows 10 Wallpaper
ABCNEWS –– Windows 10: Lasers, Smoke Machines and Falling Crystals Help Make New Wallpaper
Munky’s Grid.
1999 –– 2024The Grid is a mosaic of the creative profile. It is the flowchart of output –– the pulse of pursuit. Each entry is a memory, an arc of emotion; a creative fulfullment with vivid learnings and an enduring imprint.
The Grid is the totality of the flow.
