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Graded Quiz. • 30 min
分级测验 • 30 分钟
Which of the following statements defines the relationship between fashion and style?
以下哪项陈述定义了时尚与风格之间的关系？
Styles become fashionable in the specific moment they are adopted by the majority of people.
风格在被大多数人采用的特定时刻变得时尚。
Video "What is Fashion?" min. 9:02
视频“什么是时尚？”分钟 9：02
Which of the following are sources of inspiration for fashion trends? (Choose all that apply.)
以下哪项是时尚潮流的灵感来源？（选择所有适用项。
Analyses of sales are important to define a merchandise mix but not in order to anticipate new trends.
销售分析对于定义商品组合很重要，但不是为了预测新趋势。
Module 1, Slide 10 模块 1，幻灯片 10
Module 1, Slide 10 模块 1，幻灯片 10
The need of introducing new collections every six months does not give fashion companies the time to test them; besides as Miuccia Prada said, "If I had created what people asked me, I would have become old with them.”
每六个月推出一次新系列的需要并没有给时尚公司时间来测试它们;此外，正如Miuccia Prada所说，“如果我创造了人们要求我的东西，我就会和他们一起变老。
What is the difference between fashion and luxury?
时尚和奢侈品有什么区别？
Luxury is the spirit of craftsmanship and it gives life to artifacts through culture, creativity, and innovation.
奢华是工匠精神，它通过文化、创意和创新赋予手工艺品以生命。
Module 1, Slide 25 模块 1，幻灯片 25
What is luxury not? (Choose all that apply.)
什么是奢侈品？（选择所有适用项。
Luxury is not an object, completely replicable, vulgar, expensive, easy, democratic, or fast.
奢侈品不是一个完全可复制的、庸俗的、昂贵的、容易的、民主的或快速的。
Module 1, Slide 39 模块 1，幻灯片 39
Luxury is not an object, completely replicable, vulgar, expensive, easy, democratic, or fast.
奢侈品不是一个完全可复制的、庸俗的、昂贵的、容易的、民主的或快速的。
Module 1, Slide 39 模块 1，幻灯片 39
What is a key success factor to compete in the luxury goods market?
在奢侈品市场竞争的关键成功因素是什么？
Fashion is about designers rather than luxury.
时尚是关于设计师的，而不是奢侈品。
Module 1, Slide 17 - Video "What is Fashion" min. 2:40
模块 1， 幻灯片 17 - 视频 “What is Fashion” 最少 2：40
Which among the following statements about the luxury clientele is correct?
以下关于奢侈品客户的陈述中哪一项是正确的？
According to Bain & Co., luxury customers more than tripled in less than twenty years reshaping the market pyramid and supporting market growth particularly in the absolute and aspirational luxury segments.
根据贝恩公司（Bain & Co.）的数据，在不到二十年的时间里，奢侈品客户增加了两倍多，重塑了市场金字塔，并支持了市场增长，特别是在绝对和理想奢侈品领域。
Module 1, Slide 33 模块 1，幻灯片 33
Which of the following statements about the business model of luxury brands is correct?
以下关于奢侈品牌商业模式的陈述中，哪一项是正确的？
French luxury brands are vertically integrated in production and distribution.
法国奢侈品牌在生产和分销方面是垂直整合的。
Module 2, Slide 18 模块 2，幻灯片 18
Which of the following statements about the business model of vertical retailers is correct?
以下关于垂直零售商商业模式的陈述中哪一项是正确的？
Mass basic retailers (e.g. H&M) have production offices next to the main suppliers in local counties.
大众基础零售商（例如H&M）在当地县的主要供应商旁边设有生产办事处。
Module 2, Slide 37 模块 2，幻灯片 37
How can licensing be defined?
如何定义许可？
License is the permission to use its trademark and style for production and/or distribution of one or more product categories, within a specific territory and distribution channel, for a certain duration.
许可是在特定地区和分销渠道内使用其商标和风格在一定期限内生产和/或分销一个或多个产品类别的许可。
Module 2 (Additional Topics), Slide 5
模块 2（其他主题），幻灯片 5
Which statement about licensing management in fashion and luxury is correct?
关于时尚和奢侈品的许可管理，哪一种说法是正确的？
The licensee develops prototypes according to licensor’s design direction.
被许可人根据许可人的设计方向开发原型。
Module 2 (Additional Topics), Slide 14
模块 2（其他主题），幻灯片 14
Which among the following is a key feature of the bridge market segment?
以下哪项是桥梁细分市场的关键特征？
This refers to the diffusion segment.
这是指扩散段。
Module 2, Slide 10 - Video "Fashion Market Segmentation" min. 4:37
模块 2，幻灯片 10 - 视频“时尚市场细分”，最少 4：37
Which of the following statements about the business model of designer brands is correct?
以下关于设计师品牌商业模式的陈述中，哪一项是正确的？
Designers are the ultimate decision maker as far as communication is concerned. They are the one giving th feedback for the layout of the store. They take care of every single aspect the brand is conveyed.
就沟通而言，设计师是最终的决策者。他们是为商店布局提供反馈的人。他们负责品牌传达的每一个方面。
Module 2, Slide 26-27 - Video "Designer Brands" min. 1:20
模块 2，幻灯片 26-27 - 视频“设计师品牌”，最少 1：20
What is a key success factor for premium brands?
高端品牌成功的关键因素是什么？
Premium brands mainly occupy the Bridge segment and represent a very fast growing cluster today because:
高端品牌主要占据桥梁细分市场，并代表着当今快速增长的集群，因为：
- offer the right mix and match products
- 提供合适的混搭产品
- are perceived less as a commodity compare to the Mass Market
- 与大众市场相比，它们不被视为一种商品
- are more affordable than designer brands
- 比设计师品牌更实惠
Module 2, Slide 32 模块 2，幻灯片 32
Why can Albini Group be considered an example of ingredient brand?
为什么Albini集团可以被视为成分品牌的典范？
Ingredient branding is the strategy than can be followed to achieve a perceived value and to get a premium price on the market.
成分品牌是实现感知价值并在市场上获得溢价的策略。
Module 2 (Additional Topics), Slide 21
模块 2（其他主题），幻灯片 21
Which among the following statements about fashion trends is correct? (Choose all that apply.)
以下关于时尚趋势的陈述中哪一项是正确的？（选择所有适用项。
Instead of a trickle down process from the textile pipeline and fashion designers to the street, a bottom up process, from the street up to the catwalk and a trickle across phenomenon, a trend spreads horizontally within different socioeconomic groups at the same time.
不是从纺织管道和时装设计师到街头的涓滴过程，也不是从街头到T台的自下而上的过程，也不是涓涓细流的现象，而是同时在不同的社会经济群体中横向传播。
Module 3, Slide 7 模块 3，幻灯片 7
For decades there has been a consensus in the fashion pipeline.
几十年来，时尚界一直存在共识。
Module 3, Slide 6 模块 3，幻灯片 6
How can the stylistic identity be defined in fashion?
如何在时尚界定义风格认同？
Most brands follow the same trends but eventually they look different as they interpret trends through their own style. Stylistic identity is made up of some aesthetic elements, including the brand logo, colors, fabrics, patterns, details, lines and the shape of a piece that make a brand unique.
大多数品牌都遵循相同的趋势，但最终它们看起来不同，因为它们通过自己的风格来诠释趋势。风格标识由一些美学元素组成，包括品牌标志、颜色、面料、图案、细节、线条和使品牌独特的作品形状。
Video "The Concept of Stylistic Identity" min. 0:28
视频“文体认同的概念” min. 0：28
Which of the following elements is part of DSQUARED2's stylistic identity? (Choose all that apply.)
以下哪项元素是DSQUARED2风格特征的一部分？（选择所有适用项。
This is correct as it recalls the Canadian origin of the brand.
这是正确的，因为它让人想起该品牌的加拿大血统。
This is correct as it recalls the Canadian origin of the brand.
这是正确的，因为它让人想起该品牌的加拿大血统。
This is correct as it recalls the core product of the brand.
这是正确的，因为它让人想起该品牌的核心产品。
Within the product development process, which among the following activities belongs to the collection sampling phase?
在产品开发过程中，以下哪些活动属于集合抽样阶段？
Model Sampling Phase: 模型采样阶段：
- Prototyping; -成型;
- Materials purchased; - 购买的材料;
- Sample collection production;
- 样品采集制作;
- Color card; - 色卡;
- Pricing -定价
Module 3, Slide 14 模块 3，幻灯片 14
Which among the following statements about authority brands is correct?
以下关于权威品牌的陈述中哪一项是正确的？
Which of the following is an icon brand? (Choose all that apply.)
以下哪项是偶像品牌？（选择所有适用项。
Chanel is an iconic brand, it owns emotional hetero-directed benefits and a wide offer scope (jewels, watches, fragrances). It owns iconic codes (panther, the logo, some iconic shapes and models).
香奈儿是一个标志性品牌，它拥有情感异性导向的好处和广泛的产品范围（珠宝、手表、香水）。它拥有标志性的代码（黑豹、标志、一些标志性的形状和模型）。
Module 3, Slide 21, 24 - Video "Brand Identity"
模块 3，幻灯片 21、24 - 视频“品牌标识”
Cartier is an iconic brand, it owns emotional hetero-directed benefits and a wide offer scope (jewels, watches, fragrances). It owns iconic codes (panther, the logo, some iconic shapes and models).
卡地亚是一个标志性品牌，它拥有情感异性导向的好处和广泛的产品范围（珠宝、手表、香水）。它拥有标志性的代码（黑豹、标志、一些标志性的形状和模型）。
Module 3, Slide 21, 24 - Video "Brand Identity"
模块 3，幻灯片 21、24 - 视频“品牌标识”
