商业倡议：推动电商品牌挽回未完成付款的订单
Business initiative: Encourage e-commerce brands to recover orders that have not been paid for

1. 执行摘要
1. Executive Summary

在战斗机竞争激烈的电商市场中，购物车放弃率已成为影响品牌收入的关键因素之一。我们的营销机构专注于通过精准的客户行为分析与个性化干预策略，帮助电商品牌有效挽回销量订单。本提案将详细阐述我们如何通过技术驱动、数据优化和定制化服务，显着提升转化率，减少因用户中途退出而造成的损失。通过本方案，您不仅能提高收入，还能增强客户忠诚度，为品牌带来长期效果。
In the highly competitive e-commerce market, cart abandonment rate has become one of the key factors affecting brand revenue. Our marketing agency focuses on helping e-commerce brands effectively recoup sales orders through accurate customer behavior analysis and personalized intervention strategies. This proposal will elaborate on how we can significantly increase conversion rates and reduce losses due to user dropouts through technology-driven, data-optimized, and customized services. With this solution, you can not only increase revenue, but also strengthen customer loyalty and deliver long-term results for your brand.

2.问题陈述
2. Problem statement

根据行业数据显示，全球平均购物车放弃率为 69.8%（Baymard Institute, 2024），这意味着每 100 个进入结算流程的用户中，有超过 60 人最终没有完成购买。这种现象对电商业务造成了直接且严重的财务影响：
According to industry data, the global average cart abandonment rate is 69.8% (Baymard Institute, 2024), which means that for every 100 users who enter the checkout process, more than 60 end up not completing a purchase. This phenomenon has a direct and serious financial impact on the e-commerce business:

更严重的是，这些未完成订单往往意味着客户对产品有兴趣，但未能完成有效完成引导交易。这不仅造成短期收入损失，还可能影响客户后续的复购意愿和品牌认知。
What's more, these open orders often mean that the customer is interested in the product but has not been able to complete the bootstrap transaction effectively. This not only results in short-term revenue loss, but may also affect customers' subsequent repurchase intentions and brand perception.

3、解决方案
3. Solution

我们采用“三重驱动”策略，结合技术、数据分析与个性化服务，系统性地解决购物车放弃问题：
We use a "triple drive" strategy that combines technology, data analytics, and personalized service to systematically address cart abandonment:

智能触发机制：利用AI算法识别用户行为模式，自动发送个性化的提醒邮件或短信，提高用户真实率。
Intelligent trigger mechanism: AI algorithms are used to identify user behavior patterns and automatically send personalized reminder emails or SMS messages to improve user authenticity.

动态内容优化：根据用户浏览记录、价格敏感度和偏好，实时调整推荐内容，提升购买意愿。
Dynamic content optimization: Adjust recommended content in real time based on users' browsing history, price sensitivity, and preferences to increase purchase intent.

多渠道触达：通过电子邮件、社交媒体、短信及大众通知等多平台同步完成，确保信息触达率最大化。
Multi-channel reach: Simultaneous completion of multiple platforms such as email, social media, SMS and public notifications to ensure maximum reach.

我们的方法已成功帮助多个品牌将购物车率提升30%以上，并实现平均订单价值增长15%。通过持续的数据反馈恢复与策略迭代，我们确保每一笔投资都能带来可短暂的回报。
Our approach has helped brands increase their cart rates by more than 30% and increase average order value by 15%. Through continuous data feedback recovery and strategy iteration, we ensure that every investment delivers a short-term return.

4. 服务内容
4. Service Content

我们的服务主题如下核心模块，旨在从多个维度提升转化率：
Our services are themed with the following core modules, which aim to increase conversion rates from multiple dimensions:

此外，我们还提供专门的客户经理支持，确保沟通不止、响应及时。
In addition, we provide a dedicated account manager to ensure communication and responsiveness.

5.案例研究
5. Case Studies

案例名称：某美妆品牌目标：降低购物车放弃率，提升转化率
挑战：用户在结账页面间隙离开，导致月均损失约$15,000
Case Study: A Beauty Brand's Goal: Reduce Cart Abandonment and Increase Conversion Rates Challenge: Users leave between checkout pages, resulting in an average monthly loss of about $15,000 


解决方案：
Solution:

个性化配置购物车恢复邮件
Personalize the cart recovery email

设计限时折扣+免费赠品激励机制
Design a limited-time discount + freebie incentive mechanism

优化结账流程，减少填写步骤
Optimize the checkout process and reduce the number of filling steps

结果：
Results:

六、定价方案
6. Pricing plan

我们提供灵活的定价方案，满足不同规模品牌的需求：
We offer flexible pricing plans to meet the needs of brands of all sizes:

所有方案均包含试用期，让您在投入前充分验证效果。
All plans include a trial period, allowing you to fully validate your results before committing to them.

7.后续步骤
7. Next steps

我们诚挚邀请您迈出关键一步，共同应对购物车放弃这一行业难题。请在本周内回复本邮件，安排一次免费的初步诊断会议。我们的团队将为您分析当前购物车行为数据，并提供一份定制的优化建议书。
We invite you to take the critical step towards tackling the industry challenge of cart abandonment. Please reply to this email within this week to schedule a free initial diagnosis meeting. Our team will analyze your current shopping cart behavior data and provide you with a customized optimization proposal.

让我们参与合作，把那些“差就成交”的客户，真正转化为一点忠实的消费者。期待您的回复！
Let's participate in the cooperation to truly convert those customers who "close the deal" into loyal consumers. Looking forward to hearing from you!

联系人：李明

Contact: Li Ming
邮箱：liming@marketingagency.com

E-mail: liming@marketingagency.com
电话：+86 138-XXXX-XXXX

Phone: +86 138-XXXX-XXXX
官网：www.marketingagency.com

希望进一步了解我们的服务或获取报价，请随时联系我们。详细期待我们成为值得您信赖的合作伙伴。
If you would like to know more about our services or get a quote, please feel free to contact us. We look forward to us being your trusted partner.