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How We Gained Our First 100 Users in 25 Days, and You Can Too!
我们如何在 25 天内获得前 100 个用户,您也可以!

Launching your product idea in the wild and hoping it works is downright scary and a bit naive! When I first launched Alternative AI (https://alternativeai.io/),I was giddy with excitement and nervous as hell. Fast forward 25 days, and I found ourselves celebrating our first paying customer and building a community of 1285 (not all paid of course!) that meant a small celebration with my daughter and hubby at a nearby Starbucks with Iced Frappe, but hey! all wins count right :). Here’s how I did it—all through the power of organic user acquisition.
在野外推出你的产品创意并希望它能发挥作用是非常可怕的,而且有点天真!当我第一次推出Alternative AI(https://alternativeai.io/)时,我既兴奋又紧张。快进 25 天,我发现我们正在庆祝我们的第一个付费客户,并建立了一个 1285 人的社区(当然不是全部付费!),​​这意味着我和我的女儿和丈夫在附近的星巴克用冰冰沙进行了一次小型庆祝活动,但是嘿!所有胜利都算正确:)。我是这样做的——完全通过有机用户获取的力量。

imgur.com

Posting on Medium 在媒体上发帖

One of my most surprising discoveries was the impact of writing content on Medium. I will confess I’m only 4 articles down and while my articles didn’t receive a flood of ‘claps,’ they did generate a steady stream of users interested in our product. I found out only through ‘Google Analytics!) The key was creating content that offered genuine value and insights, rather than just promotional material.I just trudged along sharing my experiences, winning and losing both as authentically as possible. It made me vulnerable, but have you heard of a founder who is not!?
我最惊讶的发现之一是在 Medium 上撰写内容的影响。我承认我只落后了 4 篇文章,虽然我的文章没有收到大量的“掌声”,但它们确实吸引了源源不断的用户对我们的产品感兴趣。我只是通过“谷歌分析”才发现的!)关键是创造提供真正价值和见解的内容,而不仅仅是宣传材料。我只是艰难地分享我的经历,尽可能真实地赢得和失去。这让我变得脆弱,但你听说过有一位创始人却不是这样的吗!?

Engaging with Indie Hacker Communities
参与独立黑客社区

Indie Hackers was like a homecoming. Whenever I post my detailed articles or stories on Medium, I sometimes repost them here as well, again keeping them genuine and sharing my step-by-step approach. One of my ‘first’ articles generated a huge number of responses— inviting an opportunity for an interview and the privilege of being there on the first page of the Indie Hacker website!! This one step boosted the number of site visits and user registrations overnight !!
独立黑客就像一次回家。每当我在 Medium 上发布详细的文章或故事时,有时我也会在这里重新发布它们,再次保持它们的真实性并分享我的逐步方法。我的“第一篇”文章引起了大量的反响——邀请接受采访的机会,并有幸出现在独立黑客网站的首页!这一举措一夜之间网站访问量和用户注册量猛增!

Lead Magnet that worked!
铅磁铁有效!

Creating a lead magnet was a game-changer. I had been marketing most of my life so lead magnets weren't new to me - but creating something that appealed to my target audience was! So I designed an exciting offer and strategically placed it on various platforms like Facebook and LinkedIn, gating it to capture leads. This approach not only drove traffic but also helped me build a list of interested users who were more likely to convert. I’m still praying for a lot of them to convert or even stay long enough to read my newsletter - but just seeing the numbers go north kept me motivated.
制造铅磁铁改变了游戏规则。我一生中的大部分时间都在进行营销,因此铅磁铁对我来说并不新鲜 - 但创造一些吸引我的目标受众的东西却是!因此,我设计了一个令人兴奋的优惠,并战略性地将其放置在 Facebook 和 LinkedIn 等各种平台上,以吸引潜在客户。这种方法不仅增加了流量,还帮助我建立了一个更有可能转化的感兴趣用户列表。我仍在祈祷他们中的很多人皈依,甚至停留足够长的时间来阅读我的时事通讯 - 但仅仅看到数字向北就让我充满动力。

Engaging Reddit Communities
参与 Reddit 社区

Reddit can be a goldmine for organic user acquisition when approached correctly. I participated in discussions related to “AI SaaS” strategies, offering my own 2 cents without spamming. By contributing meaningfully to these conversations, I established myself as knowledgeable and helpful, which naturally drew interest to my website and product!
如果方法得当,Reddit 可以成为有机用户获取的金矿。我参与了有关“AI SaaS”策略的讨论,并提供了我自己的2分钱,没有垃圾邮件。通过对这些对话做出有意义的贡献,我确立了自己知识渊博且乐于助人的形象,这自然引起了人们对我的网站和产品的兴趣!

Leveraging Existing Newsletters
利用现有的新闻通讯

I also leveraged our first product newsletter to promote alternativeai.io. Although this tactic didn’t yield the massive success I hoped for, it provided valuable lessons. I learned the importance of understanding our audience’s interests and tailoring my message accordingly. It’s a reminder that every strategy has something to teach, even if the results aren’t immediately spectacular.I know it sounds mostly preachy but if you have any existing channel - then leverage that before exploring new waters.
我还利用我们的第一份产品时事通讯来推广 Alternativeai.io。尽管这一策略没有取得我所希望的巨大成功,但它提供了宝贵的教训。我了解到了解受众的兴趣并相应地调整我的信息的重要性。这提醒我们,即使结果不会立即令人惊叹,每个策略都有一些可教的东西。我知道这听起来大多是说教,但如果你有任何现有的渠道 - 那就在探索新领域之前利用它。

Engaging Friends and Social Circles
吸引朋友和社交圈

Sometimes, the most valuable feedback comes from those closest to us. I reached out to my friends for nothing but some feedback (big fan of Alex Hormozi and he recommends this one) , and their input was both encouraging and helpful. This approach helped us refine our product but also showed me that vulnerability is not always bad - so drop the inhibitions and go for it !
有时,最有价值的反馈来自于我们最亲近的人。我向我的朋友们伸出援手,只是为了得到一些反馈(Alex Hormozi 的忠实粉丝,他推荐了这个),他们的意见既令人鼓舞又很有帮助。这种方法帮助我们改进了我们的产品,但也让我知道,脆弱性并不总是坏事——所以放下束缚,大胆行动吧!

Looking Ahead: The Next Steps in Our Journey
展望未来:我们旅程的下一步

Building on our successful strategies, I’m now eyeing TikTok, Instagram, and LinkedIn for further user acquisition. I’m particularly excited (and a little nervous) about experimenting with video content, despite not being very skilled at it yet. I plan to explore a few faceless video channels to see how I fare in this new medium.
基于我们成功的战略,我现在正在关注 TikTok、Instagram 和 LinkedIn 来进一步获取用户。尽管我还不太擅长尝试视频内容,但我对尝试视频内容感到特别兴奋(也有点紧张)。我计划探索一些不露面的视频频道,看看我在这种新媒体中的表现如何。

My journey to acquiring our first 100 users in 25 days was driven mostly to keep it new and organic- while saving precious $$$ on the build if needed and validating the idea the most scrappy way. this may not be for you if
我在 25 天内获得前 100 个用户的旅程主要是为了保持新鲜感和有机性,同时在需要时节省宝贵的构建费用,并以最斗志旺盛的方式验证这个想法。这可能不适合你,如果

a) you are already successful or
a) 你已经成功了或者

b) have deeper pockets and don't mind spending
b) 财力雄厚并且不介意花钱

c) have a large team to execute,
c) 有一个庞大的团队来执行,

so go for it if you are a fan of lean startups and see if it yields any results for you.
因此,如果您是精益创业公司的粉丝,那就去吧,看看它是否会给您带来任何结果。

Here’s to the journey ahead!
这是未来的旅程!

posted to Icon for group Growth
Growth
on June 2, 2024
  1. 1

    Thanks for sharing! 感谢分享!

  2. 1

    Out of curiosity, how big were those existing channels, @Teamgrowthhacker? It'd be interesting to get an image to see how the pre-existing growth fed new!
    出于好奇,这些现有渠道有多大,@Teamgrowthhacker?获得一张图像来看看先前存在的生长如何滋养新的,这会很有趣!

    1. 1

      @TheLIFECorp The existing channels were community/newsletter based with around 5k members.Hope its answers your question. Unable to share any images on this platform.
      @TheLIFECorp 现有频道是基于社区/时事通讯的,拥有大约 5000 名成员。希望它能回答您的问题。无法在此平台上分享任何图像。

  3. 4

    Thank you for the very insightful post. How are you able to drive traffic from Reddit without seeming spammy? I created a Reddit account last year and immediately I did I was unable to post or comment on posts, it was very frustrating for me and still is because I still I’m unable to create posts there. How do you think I can solve this problem?
    感谢您的非常有见地的帖子。如何才能在不显得垃圾邮件的情况下增加 Reddit 的流量?我去年创建了一个 Reddit 帐户,但我立即无法发布或评论帖子,这对我来说非常令人沮丧,而且仍然是因为我仍然无法在那里创建帖子。您认为我可以如何解决这个问题?

    1. 1

      Thank you for your kind words. Reddit was a test and learn for me as well. Since I have a Directory for AI tools I would find the tool/product that has the max search (from SEM Rush /GA data) eg one product 'songs like X ' drew visitors like magnets - so I searched relevant subreddits for music producers and aficionados discuss the functionality that the tool offered in this case curating a playlist and drop the tool name and mention a few AI tools that solved their problem - all listed on our website.

      This worked for me by driving traffic and increasing the reach. while also actively marketing the tools listed n my website - thereby creating some credibility with developers trusting my website to list their products . I have noticed that Reddit is all about relevancy and you need to be mindful of the Rules of each and every Sub Reddit group as ts different.

      Hope it works out :)

  4. 1

    Out of curiosity, what was your lead magnet?

    1. 1

      It was a Growth-hacking cheat sheet with a downloadable template with 30-day plan.

  5. 1

    Great results so far, @Teamgrowthhacker. It goes to show that experimenting with a load of different channels is the only way to see what actually works.

    Also important to celebrate those wins!

    1. 1

      Would love to have you on my podcast, Free Founders, where I interview world-class solopreneurs and small business founders, @Teamgrowthhacker. Would you be interested?

      1. 1

        Hi @henrylatham sounds like a great opportunity! Would love to know more about this.

        1. 1

          Awesome, @Teamgrowthhacker. Can you email me at henry@breakfreesprints.com & I can then send through next steps?

  6. 2

    Hey Folks!

    I am thankful for your nice article! I am currently going through that awkward phase where I have to collect beta testers for our MVP.

    Your article checks all the right boxes, but I would just add a section about scraping highly targeted leads (by using LinkedIn searches or Reddit filters, for instance).

    Here is my method to generate high-quality leads:

    1- Search for very specific job descriptions on LinkedIn or very specific users on Reddit that have an issue your tool can solve.

    2- Scrape the profile details (I use my own product to scrape profile links, posts, and contact information).

    3- Drop all data into a spreadsheet (Excel, Google Sheets, Airtable, etc.).

    4- Group the collected prospect leads by problem and customize the messages you send to each prospect segment (by creating custom messages for each segment with Textblaze).

    I have tried this method for a few weeks now, and it’s given me surprisingly good results. I believe later on this can also be applied when looking for high-quality B2B leads.

    P.S. Not meaning to self-promote here, but if you need a free, no-code scraping tool that actually does what it says, please contact me and I will let you in the early access program. Indiehacker feedback will always be welcome :)

    Cheers!

    1. 1

      Nice approach!

      Thanks for sharing

    2. 1

      Thanks . am also going through this phase and I didn't know how to get started apart from asking chatgpt for blogs and platforms where I can find potential users for my app . but this new approach you mention seems to have a lot of potential

  7. 2

    Great article! Super helpful, as I was reading I wanted to be able to click on each item to dive deeper.

    Could you please share a link to the community you are building? It would be nice to find other places with fellow founders specialized in AI to support each other.

    Btw, I’m also building a directory, and I’m developing technology that provides users more information when browsing lists. The idea is to summarize, and quantify content into “dimensions” to highlight the differences between list elements.

    1. 1

      Thank you for your kind words. I love the idea of your directory, and this sounds like a much-needed feature for the directories. Please share a link too, if you are ready.
      I've just started with Community - so far it was via which I think has a shelf life. The Channel link is -https://discord.gg/mENjYKcP

      1. 1

        Thank you, for sharing the channel. Looking forward.

        I appreciate your interest on the directory idea. Yes, is a bit early to share all the details on the idea. But you can see a demo on my website: amvizion.org.

        As I build the feature to enable other directories to use it, I would appreciate listening from you about what to prioritize, and how to make the integration to your website.

        1. 2

          Hi @amVision thanks a lot for sharing your early product !and- massive congratulations for getting it out there :) I definitely want to learn more about it - we can discuss more on Discord if you like . Will be happy to be your test user/customer and bounce ideas as we progress !!

          1. 1

            Awesome! See you there.

  8. 1

    Great article! Your journey with Alternative AI is truly inspiring. As someone facing challenges with AdSense approval on my site, drdrivngapk , your insights on organic user acquisition resonate with me.

    I appreciate your focus on genuine content and community engagement, particularly through Medium and Indie Hackers. Your success with lead magnets and leveraging existing newsletters offers valuable lessons. Your strategies have given me new ideas for driving traffic and building a community around my site.

    Thank you for sharing your journey. It’s encouraging to see that persistence and a well-thought-out strategy can yield results. Here’s to more milestones and successes ahead!

    1. 1

      Hi @farii107 thank you for your kind words and congratulations on Google AdSense approval , it is a big milestone!! Feel free to connect with me on Discord to bounce ideas on any specific strategies - should you like https://discord.gg/x5RSWHWW. upwards and onwards !

  9. 1

    Great post! Good luck with the video content, it would be great to see what results you get from this!

  10. 1

    Amazing insights thanks for sharing!

    I'm not too up to date with Medium, is it similar to Reddit in that you put a post up and people see it in the main feed? Thanks in advance!

    1. 1

      Hi @tled88 Wow! That makes me feel very old :D and thanks for your kind words.
      Medium is a pure content platform - you can look at one of my posts here to get a feel https://storyteller2020.medium.com/top-three-game-changing-marketing-tips-inspired-by-mr-beast-e5995934d6f8?sk=34d9bf8b1d7340d2def0ed3cbde0427d

  11. 1

    Thanks for sharing! Can you link in some of your best Medium articles for reference ?

  12. 1

    Congratulations on your milestones! It's fantastic to see your organic user acquisition strategies paying off. Keep nurturing those authentic connections and sharing valuable content. Here's to many more celebrations ahead!

    1. 1

      thanks a lot for your kind words @MAVERICK123

  13. 1

    thanks, I have a question, where can I find the target customer

    1. 1

      Hi @damotiansheng if you are looking for a target customer for your product then you can use some simple techniques eg

      Demographics -> Do you know what age group, gender, income level, household size, etc. will your sutomer be - These factors can all influence the audience’s needs, habits, and preferences. so first you may create that . Next up is behaviour ->Find out where your audience spends time online so you can reach them there. And consider how lifestyle habits affect their buying decisions. also Interests -? eg understanding your target audiences’ interests can help you create marketing campaigns/funnel or channels that resonate with their passions and motivations.
      Lastly -> competitors .
      Hope it helps

  14. 1

    Great read and congrats on your success so far! I’m curious about your Reddit strategy. Did you engage with it intermittently? Like just whenever you thought about it? Did you have more of a formal strategy, like posting every x number of days x feature? Hope this question makes sense, I’m just wondering how strategic you were with Reddit specifically. Congrats again!

    1. 1

      Thank you for your kind words @joshuawhite389. Reddit was a learning experience for me as well. I run a directory for AI tools, so I look for products with high search volume using SEMrush or Google Analytics. For example, a tool like 'songs like X' attracted many visitors. I would then find relevant subreddits for music producers and fans, discuss the tool's functionality (like curating playlists), mention the tool, and list other AI tools that solve similar problems, all of which are on our website.

      This strategy drove traffic and increased our reach, while also promoting the tools listed on my site. This helped build credibility with developers who trust my site to list their products. I've found that success on Reddit relies on relevance and adhering to each subreddit's rules.

      Since I'm testing and learning phase - I use twice a week posting mandate on Reddit as organic content posting is time consuming approach.

      Hope it helps

  15. 1

    Thanks for sharing such an insightful post and congrats on your traction! I'm curious, do you have numbers showing how much traffic or emails were driven by each of these methods? Wondering what are the top 1-3 sources that are the most impactful for this kind of product/audience.

    1. 1

      hey @Hangjoni thanks for your kind words.

      Top three would be 1-3 in the post itself and 90% target audience came from these channels .

      The strategy that I worked on was identifying my user personas and going after them.

      hope it helps

  16. 1

    Congratulations, and thank you for sharing this detailed insight into how you gained your first 100 users in 25 days, I'm looking forward to doing the same with our travel planning product launching in a few days. Like you, I used the friends and family strategy to onboard most of the users we have in our beta, and their feedback has not just helped streamline the features we go to market with, but our message as well.

    Congratulations on your first 100 users again.

    1. 1

      thanks heaps and all the best @Modupe for your platform success!!

  17. 1

    Thank you for your kind words. Reddit was a learning experience for me as well. I run a directory for AI tools, so I look for products with high search volume using SEMrush or Google Analytics. For example, a tool like 'songs like X' attracted many visitors. I would then find relevant subreddits for music producers and fans, discuss the tool's functionality (like curating playlists), mention the tool, and list other AI tools that solve similar problems, all of which are on our website.

    This strategy drove traffic and increased our reach, while also promoting the tools listed on my site. This helped build credibility with developers who trust my site to list their products. I've found that success on Reddit relies on relevance and adhering to each subreddit's rules.

    1. 1

      How didn't you get downvotes or zero interaction? Was your Karma already in good numbers? Cos this is what I struggle with the most on Reddit...downvoted or zero interaction with even genuine questions

      1. 1

        I think hypertargetting is the trick !! i agree it is very very time-consuming with no guarantees of return

  18. 1
    1. Define Your Target Audience
      Before you start any marketing efforts, it’s crucial to know who you’re targeting. We spent time understanding our ideal user’s demographics, interests, and pain points. This helped us create tailored marketing messages that resonated with them.

    2. Create a Compelling Value Proposition
      Your value proposition is the primary reason users should choose your product over others. We crafted a clear and compelling value proposition that highlighted our unique benefits and addressed the specific needs of our target audience.

  19. 1

    Your approach to gaining the first 100 users is trul