The Difficult Decision of Discontinuing Everdale
停止运营 Everdale 的艰难决定

The Difficult Decision of Discontinuing Everdale
停止运营 Everdale 的艰难决定

After careful consideration, Metacore has made the difficult decision to stop pursuing Everdale and cease its development. Since acquiring the game from Supercell in early 2023, we have strived to expand its world and better understand the market potential. Despite our efforts, we were unable to find a path to improve its market fit and make it a sustainable business.
经过深思熟虑，Metacore 作出了艰难的决定，停止追求 Everdale 并终止其开发。自 2023 年初从 Supercell 收购这款游戏以来，我们一直努力扩展其世界并更好地了解市场潜力。然而，尽管我们付出了努力，但仍未找到提升其市场适应性并使其成为可持续发展业务的方法。

Metacore’s mission is to entertain hundreds of millions of people for decades, by creating a portfolio of world-class hit games that keep engaging big audiences and provide us with a sustainable business. We strive to understand our audiences as thoroughly as possible from what drives them and what keeps them coming back to their favorite game day after day.
Metacore 的使命是通过创建一系列世界级的热门游戏，在数十年里娱乐数百万人。这些游戏不断吸引庞大的观众群体，并为我们提供可持续发展的业务。我们力求全面了解我们的受众，包括是什么驱动他们以及是什么让他们日复一日地回到他们最喜欢的游戏。

That’s why, when we acquired Everdale from Supercell, we started with a deep dive into the game, with the hope of better understanding the game's world and motivations of Everdale’s strong player community. We hoped to strengthen the world of Everdale, but never made any concrete promises for the game.
因此，当我们从 Supercell 收购了 Everdale 时，我们首先对游戏进行了深入的研究，希望能够更好地了解 Everdale 的游戏世界及其强大玩家社区的动机。我们希望增强 Everdale 的世界观，但从未对游戏做出任何具体的承诺。

The team was on a mission to dismantle Everdale: We talked to the players and tried to find ways for the game to have a stronger market fit and become a sustainable business. Unfortunately, we have not been able to find a way to improve the game’s market fit to keep serving Everdale’s audience long-term.
团队的任务是解散 Everdale：我们与玩家交谈，试图找到让游戏更符合市场需求并成为可持续发展业务的方法。遗憾的是，我们未能找到一种方式来改善游戏的市场适应性，以便长期服务于 Everdale 的受众。

After much consideration, we have made the difficult choice to discontinue our work on Everdale and return its IP to Supercell. This has been a hard decision for us, especially knowing what a keen player community there was behind Everdale.
经过深思熟虑，我们做出了艰难的决定，停止 Everdale 项目并将其 IP 归还给 Supercell。这个决定对我们来说尤为艰难，因为我们知道 Everdale 拥有一群热情的玩家。

While this process didn’t offer us the results we initially hoped for, this time spent working on Everdale has offered us a lot of learnings and insight. We hope to see those learnings put into practice with our new games development in the future.
尽管这一过程并未达到我们最初的期望结果，但在 Everdale 项目中的投入使我们收获了许多经验和洞察。我们希望在未来的新游戏开发中能够运用这些经验。