You are provided with four company scenarios – each of these scenarios is related to a set of business/management consulting issues. Please select only one scenario to design a research methodology plan for a potential management consulting project.
我们为您提供了我们公司的场景 – 这些场景中的每一个都与一组业务/管理咨询问题有关。请只选择一个场景，为潜在的管理咨询项目设计一个研究方法计划。

You may develop relevant research questions that you think are helpful and relevant to explore for the chosen scenario. Please make sure to include the full set of 4 elements (see page 2) to discuss the research method elements of the project.
您可以提出您认为有助于探索所选场景的相关研究问题。请确保包括完整的 4 个要素（见第 2 页）来讨论该项目的研究方法要素。

(Please note this assignment focuses on the research methodology part of a project/dissertation based on given scenarios. You are not required to conduct the research that you are proposing, nor required to write about the findings/results.)
（请注意，此作业侧重于基于给定情景的项目/论文的研究方法部分。您不需要进行您提议的研究，也不需要写下结果/结果。）

Scenarios (Please see the Scenarios Brief Sheet for the details of each scenario):
情景（有关每个情景的详细信息，请参阅情景简介表）：

Scenario 1: Management Consulting Project - Strategic marketing analysis to support business development for a new vegan skincare range.
场景 1：管理咨询项目 - 战略营销分析，以支持新的纯素护肤系列的业务发展。

Scenario 2: Management Consulting Project - Evaluating employer awareness and insights around post-study work visas and potential employment opportunities for international graduates
情景 2： 管理咨询项目 - 评估雇主对毕业后工作签证的认识和见解，以及国际毕业生的潜在就业机会

Scenario 3: A case study on “Insights for increasing audience engagement with ‘Grassroots’ musical events and work in Wakefield”.
情景 3：关于“Insights for increase audience with 'Grassroots' music events and work in Wakefield”的案例研究。

Scenario 4: A case study on performance assessment “How Amazon automatically tracks and fires warehouse workers for ‘productivity’”.
场景 4： 关于绩效评估的案例研究“Amazon 如何自动跟踪和解雇仓库工人以提高'生产力'”。

Please include the following elements to discuss the research method elements of the project:
请包括以下要素来讨论该项目的研究方法要素：

Explain the key problem and the related research question/s that are useful to solve the business issue. (approximately 500 words; 20%).
解释关键问题和有助于解决业务问题的相关研究问题。（大约 500 字; 20%）。

Identify the philosophical orientation (ontological and epistemological) that underpins your proposed research methodology. Discuss why you have chosen this orientation; make sure you justify the same and highlight how it compares to other possible ones which are not suitable for your research. (approximately 500 words; 20%)
确定支撑您拟议的研究方法的哲学取向（本体论和认识论）。讨论您为什么选择这个方向;确保你证明相同的理由，并强调它与其他可能不适合你的研究的比较。（大约 500 字; 20%）

Explain and justify the proposed research methodology (quantitative, qualitative or mixed) and research method (survey, interview, etc.) that you intend to adopt. When doing so describe issues related to methods such as data collection process and explain the proposed data analysis approach/principles (regression analysis, thematic analysis, etc) that you intend to adopt after your data is gathered. Consider what tools/techniques (SPSS, for coding, etc) you want to use when collecting and analysing your data. (approximately 1000 words; 40%)
解释并证明您打算采用的拟议研究方法（定量、定性或混合）和研究方法（调查、访谈等）。这样做时，请描述与数据收集过程 等方法相关的问题，并解释您打算在收集数据后采用的建议数据分析方法/原则（回归分析、主题分析等）。考虑在收集和分析数据时要使用哪些工具/技术（SPSS、用于编码等）。 （大约 1000 字;40%）

What are the ethical challenges that you might face in undertaking this research? What plans do you expect to make to help ensure that the research project is undertaken ethically? (approximately 500 words; 20%)
在进行这项研究时，您可能面临哪些道德挑战？您希望制定哪些计划来帮助确保研究项目的进行符合道德规范？（大约 500 字; 20%）

The assignment should be grounded in the relevant literature related to the chosen scenario and must be correctly referenced. Your arguments should be strongly evidenced, and standard academic conventions should be used.
作业应以与所选场景相关的相关文献为基础，并且必须正确引用。你的论点应该有强有力的证据，并且应该使用标准的学术惯例。

This assignment is categorised RED for use of GenAI: you must not use any content generated by Artificial Intelligence (GenAI) in any part of this work.
此作业被归类为 RED 以用于 GenAI：您不得在本作品的任何部分使用人工智能 （GenAI） 生成的任何内容。

Specifically, in this assignment, you must write the content of all of the sections yourself, and do all of the research, without GenAI assistance. This is because they test the learning outcomes and therefore, it’s important to demonstrate what you, as an individual scholar, can do. The critical comment on the literature, research idea and design for investigating it, and the questions in the research instrument, must all be created by you, and reflect your own thinking and learning as described in the learning outcomes (LOs).
具体来说，在这个作业中，你必须自己编写所有部分的内容，并做所有的研究，没有 GenAI 的帮助。这是因为他们测试学习成果，因此，展示您作为个人学者可以做什么很重要。对文献的批判性评论、研究思想和调查设计，以及研究工具中的问题，都必须由你创建，并反映你自己的思考和学习，如学习成果 （LOs） 中所述。

The fact that there is no GenAI allowed in this assignment, is known to the markers, who will mark accordingly. Please do not worry disproportionately about making your work perfect or overly formal, particularly if this distracts you from the core aims; these are not things we mark for. As long as your work is understandable and your ideas are clear, we will be able to mark them. Do not be tempted to use GenAI fraudulently to make things ‘perfect’, there is no benefit, and it might lead you into trouble. If you are struggling with the assignment for any reason, please speak to the module leader.
此作业中不允许使用 GenAI 的事实是批改员知道的，他们将相应地进行评分。请不要不成比例地担心你的工作变得完美或过于正式，特别是如果这会分散你的注意力;这些不是我们标记的东西。只要您的工作易于理解并且您的想法清晰，我们就能标记它们。不要试图欺诈性地使用 GenAI 来使事情变得“完美”，没有任何好处，而且可能会给您带来麻烦。如果您因任何原因在作业中遇到困难，请与模块负责人联系。