Do you like dealing with advertising, even in software that you’ve already paid for? Of course you do! According to Microsoft, anyway, which continues to shove ads for its own products into every corner of Windows. A new glimpse at an upcoming Windows 11 “feature” from a prolific leaker said that the Start Menu was going to get some ad injections soon.
您喜歡與廣告打交道嗎，即使是在已經付費的軟體中？當然喜歡！反正微軟就是這麼說的，它繼續把自己產品的廣告塞進 Windows 的每個角落。一位多產的洩密者最新透露了 Windows 11 即將推出的一項 "功能"，稱 "開始功能表 "很快就會注入廣告。
And now it’s official, Microsoft added on Friday.
Phantom Ocean, a Twitter leaker who’s been rock-solid on Microsoft topics, previously said that the Windows 11 Start Menu is testing “app promotions” in an upcoming build. They’ll appear in the Recommended section of the menu, which at present includes applications that have recently been installed or frequently run by the user. This area of the Start menu also shows tips and shortcuts.
推特（Twitter）洩密者幻影海洋（Phantom Ocean）一直是微軟話題的忠實擁躉，他此前曾表示，Windows 11 "開始選單 "將在即將發布的版本中測試 "應用程式促銷 "功能。它們將出現在選單的 "建議 "部分，該部分目前包括用戶最近安裝或經常運行的應用程式。開始 "選單的這一區域也會顯示提示和捷徑。
The Twitter user’s leaked photo shows Opera Browser with a “Promoted” tag indicating that it’s an advertisement, along with the “browse safely” promo text. The Windows Game Bar appears next to it, in an example of a more standard Recommended app you might see today.
Twitter 用戶洩露的照片顯示，Opera 瀏覽器帶有 "Promoted "標籤，表明這是一個廣告，同時還有 "安全瀏覽 "的宣傳文字。旁邊還出現了 Windows 遊戲欄，這是你今天可能會看到的更標準的 "推薦 "應用程式的一個例子。
A screenshot from Phantom Ocean shows the personalization settings for the Start Menu with a toggle for recommended “tips, app promotions, and more,” whereas the current version of that setting is labeled “tips, shortcuts, new apps, and more.” In some beta builds these promotions had been labeled as more straightforward “ads.”
來自Phantom Ocean 的一張截圖顯示，開始功能表的個人化設定中有一個推薦"提示、應用推廣和更多"的切換開關，而當前版本的設定則標註為"提示、快捷方式、新應用和更多"。在某些測試版中，這些促銷活動被標記為更直接的 "廣告"。
As it turned out, Phantom Ocean basically had it right. Microsoft rolled out Windows Insider Preview 22635.3495 in the Beta Channel on Friday, and confirmed that these changes are coming. And this is the Beta Channel, which means that Microsoft has it slated to hit your desktop sooner or later.
事實證明，Phantom Ocean 基本上是對的。週五，微軟在 Beta 頻道推出了 Windows Insider 預覽版 22635.3495，並確認這些變更即將到來。而這是 Beta 頻道，這意味著微軟遲早會把它發佈到你的桌面上。
“We are now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu,” Microsoft wrote. “This will appear only for Windows Insiders in the Beta Channel in the U.S. and will not apply to commercial devices (devices managed by organizations).”
「我們現在正在試用推薦功能，幫助你從'開始'菜單'推薦'下的微軟應用商店中發現優秀的應用，」微軟寫道。 "這將只出現在美國測試版頻道的 Windows Insiders 中，不適用於商用裝置（由組織管理的裝置）。"
Can the ads be turned off? Yes, it sounds like it, thankfully.
廣告可以關閉嗎？是的，聽起來是這樣，幸好如此。
“This can be turned off by going to Settings > Personalization > Start and turning off the toggle for ‘Show recommendations for tips, app promotions, and more.'” Microsoft wrote.
"可以透過進入'設定'>'個人化'>'開始'並關閉'顯示提示、應用促銷等建議'的切換來關閉該功能"。微軟寫道。
Advertising is becoming a ubiquitous sight in Windows. We’ve been reporting on Microsoft’s encroaching advertising in its flagship operating system for the better part of a decade now, and it’s only getting worse. Advertising isn’t bad in concept — it’s how this website stays in business, for example — but Windows is still a product that you pay real money for, either outright via a license or as an extra cost of buying a PC.
在 Windows 系統中，廣告正變得無所不在。十年來，我們一直在報導微軟在其旗艦作業系統中蠶食廣告的行為，而這種情況只會越來越糟。廣告的概念並不壞--例如，它就是本網站維持業務的方式--但Windows 仍然是一種你要花真金白銀購買的產品，要么通過許可證直接購買，要么作為購買PC 的額外費用。
This, to use a highly technical industry term, sucks.
用一個專業性很強的行業術語來說，就是 "糟透了"。
This story was updated at 3:04 PM on April 12 with new details from Microsoft. It was written by Mark Hachman.
本文於 4 月 12 日下午 3:04 更新，微軟提供了新的細節。作者馬克-哈赫曼（Mark Hachman）。
Author: Michael Crider, Staff Writer
Michael is a former graphic designer who's been building and tweaking desktop computers for longer than he cares to admit. His interests include folk music, football, science fiction, and salsa verde, in no particular order.
