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2022 MIAOLIN FOODS  2022 苗栗食品

Food Experience Taipei Proposal
美食體驗台北提案
MIAOLIN FOODS CO. 妙林食品有限公司
Marketing Dept. 行銷部門

Miaolin Foods Selecting quality ingredients is our belief
苗林食品 選擇優質食材是我們的信念

Aspiring to provide "delicious" and "secure" products at the same time, Miaolin Foods is committed to discovering high-quality and unique products in the baking and catering industry at home and abroad. From wheat flour, food ingredients to mold equipment, it presents a wide range of brands such as that from Japan, Europe, and Taiwan to fully meet the needs of baking and works with the industry to move towards an ideal "high-quality life".
苗林食品致力於同時提供「美味」和「安全」的產品,專注於在國內外發掘高品質和獨特的烘焙及餐飲行業產品。從小麥粉、食品原料到模具設備,涵蓋來自日本、歐洲和台灣等多個品牌,充分滿足烘焙需求,並與行業合作邁向理想的「高品質生活」。
We believe that good materials is the foundation of quality eating. Having worked in Taiwan for many years, in addition to continuously bringing good domestic and foreign bakery food brands, "BREAD LABO" and "FOODIE LABO" R&D centers of Miaolin Foods integrate technology, ingredients, seasons and classic to provide marketable catering proposals to stimulate many beautiful creative possibilities with chefs and professionals.
我們相信優質的材料是高品質飲食的基礎。在台灣工作多年,除了不斷引進優秀的國內外烘焙食品品牌,苗林食品的「BREAD LABO」和「FOODIE LABO」研發中心整合了技術、食材、季節和經典,提供可行的餐飲提案,激發與廚師和專業人士之間許多美好的創意可能性。

| Major events at Miaolin Foods
苗林食品的重大事件
In May 2010, 在 2010 年 5 月,
the self-operated brand Boulangerie Le Goût bakery opened.
自營品牌 Boulangerie Le Goût 麵包店開業。
In March, 2013, 在 2013 年 3 月,
professional baking laboratory "BREAD LABO" was established.
專業烘焙實驗室「BREAD LABO」成立。
Headcount : 82 Customers : 3,000 Revenue : 3 billion Office :
人數:82 客戶:3,000 營收:30 億 辦公室:
In 1964 在 1964 年
Miaolin Foods was established to operate regional flour, grains and oil business.
苗林食品成立於經營區域性麵粉、穀物和油脂業務。
In 2005, 在 2005 年,
it became the first supplier in Taiwan to import Japanese flour on a frequent basis.
它成為台灣第一家定期進口日本麵粉的供應商。
In March, 2013, 在 2013 年 3 月,

professional baking laboratory "BREAD LABO" was established.
專業烘焙實驗室「BREAD LABO」成立。
In 2017, 在 2017 年,
the Taichung office of "Miaolin" was established; in the same year, the "Shanghai Miaolin" office was established.
「苗林」的台中辦公室成立;同年,「上海苗林」辦公室也成立。
Food Experience Taiwan 2022
美食體驗台灣 2022

Exhibition information 展覽資訊
  • Exhibition period: 19 September (Mon) to 20 September (Tue) 2022
    展覽期間:2022 年 9 月 19 日(星期一)至 9 月 20 日(星期二)
  • Venue: POPOP TAIPEI 場地:POPOP 台北
    (No. 13, Section 2, Nangang Road, Nangang District, Taipei City)
    台北市南港區南港路二段 13 號
  • Projects 專案
September 19, 2022 Press Conference
2022 年 9 月 19 日新聞發布會

1:00 pm - 4:00 pm Press Conference & Media Gathering 4:30 pm - 6:30 pm VIP networking reception
下午 1:00 - 下午 4:00 新聞發布會及媒體聚會 下午 4:30 - 下午 6:30 VIP 網絡交流招待會
September 20, 2022 Exhibition & Free Tasting 10:30 am - 3:30 pm Workshop
2022 年 9 月 20 日 展覽及免費品嚐 上午 10:30 - 下午 3:30 工作坊

4:00 pm - 5:00 pm Forum
下午 4:00 - 5:00 論壇

Food Experience Taiwan 2022
美食體驗台灣 2022

Venue information 場地資訊
ヲ POPOP TAIPEI ヲ POPOP 台北
Invited partners 受邀夥伴
3S MINOTERIE MoUREAU LAITERIE

2022 promotion focus 2022 年促銷重點

  • Brand image transmission: choosing quality ingredient is our belief
    品牌形象傳遞:選擇優質成分是我們的信念
  • Corresponding to market demand: presentation of proposals and strength for mass chain stores, restaurants, and characteristic stores
    對應市場需求:針對大型連鎖店、餐廳和特色商店的提案和實力展示
  • Promote the main brand: clearly communicate the brand spirit and display the main products
    推廣主要品牌:清晰傳達品牌精神並展示主要產品
  • International synchronization of the latest technical information exchange.
    國際同步最新技術資訊交流。
  • Food proposal capabilities: demonstrate creativity and R & D capabilities through catering proposals for different channels.
    食品提案能力:通過針對不同渠道的餐飲提案展示創意和研發能力。
  • Further explore the depth and breadth of customer needs
    進一步探索客戶需求的深度和廣度
  • Develop new and potential customers.
    開發新客戶和潛在客戶。
Keep up with the latest trends in the world and bring in new information and exchanges that are in line with international standards
跟上世界最新趨勢,帶入符合國際標準的新資訊和交流

Combination of the best places of origin and technologies in the world and presentation of highquality materials from countries such as Japan, France, Italy, and Spain
結合世界上最佳的產地和技術,並展示來自日本、法國、義大利和西班牙等國的高品質材料

Material 材料

Creative Solution 創意解決方案

Introduction and exchange
介紹與交流

Market-oriented and of top baking and food technologies from France and Japan, and rich creative proposals to meet the needs of the general public or to show technical learning
以市場為導向,結合來自法國和日本的頂尖烘焙及食品技術,並提供豐富的創意 提案,以滿足大眾需求或展示技術學習

2022 MIAOLIN FOODS x Food Experience :
2022 苗栗食品 x 食品體驗:

Gathering Taiwan's leading French brands, and inviting Taiwan's food service, restaurant industry, bakery industry practitioners, distributors and retailers, the object is to promote high-quality products from France.
匯聚台灣領先的法國品牌,邀請台灣的餐飲、餐廳業、烘焙業從業者、經銷商和零售商,目的是推廣來自法國的高品質產品。

The cooperation with the official unit such as the Bureau Français de Taipei can strengthen the high-quality brand image of French products in the food service industry. The media and KOLs are invited to interact on the spot to increase brand awareness, and enhance the breadth and discussion of products.
與官方單位如法國在台北辦事處的合作,可以加強法國產品在餐飲業的高品質品牌形象。邀請媒體和 KOL 現場互動,以提高品牌知名度,並增強產品的討論範圍。

In 2022, MIAOLIN FOODS will cooperate with its five major French agent brands to present raw materials for baking and desserts through high-quality and rich raw materials and technologies to create more delicious possibilities.
在 2022 年,妙林食品將與其五大法國代理品牌合作,通過高品質和豐富的原材料及技術,展示烘焙和甜點的原材料,創造更多美味的可能性。

TA

  1. Bakery 烘焙坊
  2. Dessert shop 甜品店
  3. Coffee shop 咖啡店
  4. Compound restaurant 複合餐廳
  5. Hotel industry 酒店業

2022 Planning direction 2022 規劃方向

Only Taiwanese food life related media, KOLs and food service professionals are invited to provide the most intuitive and face-to-face communication opportunities to expand potential new customers.
只有台灣食品生活相關的媒體、KOL 和餐飲專業人士被邀請提供最直觀和面對面的交流機會,以擴展潛在的新客戶。
KOL
Through face-to-face communication with media and KOLs, we can enlarge brand influence and popularity.
透過與媒體和 KOL 的面對面交流,我們可以擴大品牌的影響力和知名度。

Cooperating with bloggers with experience living in France, we can deepen brand awareness through cooking creation.
與在法國生活的博主合作,我們可以通過烹飪創作加深品牌認知。
Co-sponsorship fee description for participating brands in 2022
2022 年參與品牌的共同贊助費用說明
Amount: 520€ 金額:520€
Co-sponsorship fee includes:
共同贊助費用包括:
  1. Brand image planning 品牌形象規劃
  2. Venue design 場地設計
  3. Venue water and electricity and leasing fees
    場地水電及租金費用
  4. Construction details 建築細節
  5. Marketing objects design and printing production
    行銷物品設計與印刷製作
  6. Publicity campaign of MIAOLIN FOODS
    苗栗食品的宣傳活動

2020 MIAOLIN FOODS Exhibition Review
2020 苗栗食品展回顧