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OpenAI shares AI strategies for publishers
OpenAI 分享了针对出版商的 AI 策略

17 October 2024  2024 年 10 月 17 日
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OpenAI’s strategic insights for publishers 
OpenAI 对出版商的战略洞察

Catch up: Last week, Varun Shetty, Head of Media Partnerships at OpenAI, shared strategic insights with news publishers at Twipe’s Digital Growth Summit. Here’s a recap of what he had to say.  
赶上: 上周,OpenAI 的媒体合作负责人 Varun Shetty 在 Twipe 的数字增长峰会上与新闻出版商分享了战略见解。以下是他的发言摘要。

Only select one or two AI projects that align with your goals: “If you’re spreading your efforts across 100 different AI ideas, you’re not going to make meaningful progress on any of them,” he cautioned. Instead, he advises concentrating on one or two initiatives that could deliver a substantial impact within the next 12-18 months.
只选择一两个符合你目标的 AI 项目: “如果你将努力分散到 100 个不同的 AI 想法上,你将无法在任何一个项目上取得有意义的进展,”他警告说。相反,他建议集中精力在一两个可能在未来 12-18 个月内产生重大影响的项目上。

Publishers will retain control over their content with OpenAI: “We care deeply about giving publishers control over how they appear within our products—or if they appear at all,” he stressed. Even when OpenAI’s search bot is allowed, the content displayed will not be used as training data, thereby protecting their intellectual property. 
出版商将保留对 OpenAI 内容的控制权:“我们非常重视给予出版商控制他们如何在我们的产品中出现——或者是否出现,”他强调。即使允许 OpenAI 的搜索机器人使用,显示的内容也不会用作训练数据,从而保护他们的知识产权。

Compensation will come through referral traffic (for now): “We’re starting by focusing on driving value back through traffic. As the product evolves, we’ll see if additional monetization levers are needed.” He encouraged organizations to assess whether the current traffic-driven model aligns with their objectives and remain open to negotiating additional revenue streams. 
补偿将通过推荐流量(目前)实现:“我们首先专注于通过流量驱动价值。随着产品的发展,我们将看看是否需要额外的货币化手段。”他鼓励组织评估当前的流量驱动模式是否符合他们的目标,并保持开放态度,协商额外的收入来源。

Why should publishers invest in community building?
为什么出版商应该投资于社区建设?

The big problem: Wanting to feel connected to a community is one of the key reasons why people read the news, according to the User Needs Model. However, it’s also one of the user needs that is currently underserved, as stated by the Digital News Report.  
大问题: 根据用户需求模型,想要感受到与社区的联系是人们阅读新闻的主要原因之一。然而,数字新闻报告指出,这也是目前未得到充分满足的用户需求之一。

A tangible solution: For the past two years, a local publication, Harvey County Now in Kansas, started hosting evening drinks for members of their Press Club. These monthly gatherings attract about 20-40 people and were “a way for us to connect with our readers and for our readers to connect with each other”, according to Lindsey Young, the majority owner of Kansas Publishing Ventures. 
一个切实可行的解决方案: 在过去的两年里,堪萨斯州的一家地方刊物《哈维县现在》开始为他们的新闻俱乐部成员举办晚间饮品活动。这些每月一次的聚会吸引了大约 20-40 人,据林赛·杨(堪萨斯出版风险投资公司的主要所有者)所说,这是“我们与读者建立联系,以及读者之间相互联系的一种方式”。

Community building pays back in dividends: Even with subscription costs doubling from a year ago, Young notes that “only lost around 10 percent of our subscriptions, our digital subscribers are up, and rack sales are increasing, too.” One of the reasons why the impact has been minimal, alongside a great product, is that “we began to understand just how much they wanted to support us,” Young shares with Twipe.
社区建设带来回报:即使订阅费用比去年同期翻了一番,杨指出,“我们只失去了大约 10%的订阅,数字订阅用户在增加,货架销售也在增长。” 除了优质的产品外,影响较小的一个原因是“我们开始明白他们有多么想支持我们,”杨在接受 Twipe 采访时分享道。

The challenges and successes of media start-ups in 2024 
2024 年媒体初创企业的挑战与成功

A familiar story: Rising print costs, saturated subscriber pools, and a declining ad market present substantial hurdles to making a profitable news business for both large and small publishers alike. So, how are media start-ups faring within this context?  
一个熟悉的故事: 印刷成本上升、订阅者市场饱和以及广告市场下滑,这些都为大型和小型出版商实现盈利的新闻业务带来了重大障碍。那么,在这种背景下,媒体初创公司表现如何?

The News Movement (TNM): Launched in 2021, TNM aims to deliver news to Gen Z audiences through social platforms. While they’ve encountered significant setbacks this year, they are en route to achieving profitability in 2025. Their business model relies on their consultancy work which uses the data they collect on their Gen Z audience to advise brands on how to engage with them. 
新闻运动 (TNM): 于 2021 年启动,TNM 旨在通过社交媒体平台向 Z 世代受众提供新闻。尽管今年遇到了重大挫折,但他们正朝着在 2025 年实现盈利的目标前进。他们的商业模式依赖于咨询工作,利用收集到的 Z 世代受众数据,为品牌提供如何与他们互动的建议。

Artifact: Earlier this year, news media company Artifact announced it was closing. Its technology, including an intelligent recommendation algorithm and AI-powered article summaries, was widely praised for its ingenuity. However, it faced difficulties in creating a sustainable business model.  
文物: 今年早些时候,新闻媒体公司Artifact宣布将关闭。其技术,包括智能推荐算法和 AI 驱动的文章摘要,因其创新性而广受赞誉。然而,它在创建可持续的商业模式方面遇到了困难。

404 Media: 404 Media celebrated its first anniversary last month. The project was started by four journalists with an initial investment of $1,000 each, demonstrating the viability of staying lean and focusing on building quality niche content. 
404 媒体: 404 媒体 上个月庆祝了它的第一个周年纪念。该项目由四位记者发起,每人初始投资 1,000 美元,证明了保持精简并专注于构建高质量的细分内容是可行的。

Twipe product update Twipe 产品更新

Introduce your audience to their next favorite news source—yours.
向您的观众介绍他们下一个最爱的新闻来源——您的。

Invite your audience to discover the richness of your app with the Free Trial feature.
邀请您的受众通过免费试用功能发现您应用的丰富性。

Use this opportunity to capture essential contact details, allowing you to tailor your marketing strategies and convert trial users into loyal subscribers.
利用这个机会收集重要的联系信息,使您能够定制营销策略,将试用用户转化为忠实订阅者。

Transform your audience’s curiosity into lasting loyalty with our Free Trial feature in Twipe’s Modular News Apps
将您的受众的好奇心转化为持久的忠诚,使用 Twipe 的 模块化新闻应用 中的免费试用功能。

🗞️ What we’re reading 🗞️ 我们正在阅读的

  • A data scientist from the New York Times does a deep dive into how they use algorithms to populate their homepage.  
    一位数据科学家 来自《纽约时报》,深入探讨了他们如何使用算法来填充其首页。
  • The Guardian launches The Filter, a product recommendation site through which they receive commission on sales.  
    卫报 推出 The Filter,一个产品推荐网站,通过该网站他们可以从销售中获得佣金。
  • The American Press Insitute shares five ways to help newsrooms stay on top of misinformation ahead of the American election.  
    美国新闻学会 分享了五种方法,帮助新闻编辑室在美国选举前应对虚假信息。

💡 Twipee recommendations
💡 Twipee 推荐

Forget pumpkin spice lattes—this season is all about butternut squash! This week’s recommendation comes from Sarah Cool-Fergus, Business Analyst and Co-Writer of this very blog. 
忘记南瓜香料拿铁吧——这个季节全是关于奶油南瓜的!本周的推荐来自Sarah Cool-Fergus,业务分析师兼本博客的联合撰稿人。

“This coconut curry butternut squash soup recipe is everything you want in a soup: easy, warming, and flavourful! If you’re feeling down with the dwindling daylight hours, this will pick you right up. Plus: lentil croutons! Chef’s kiss.”
“这个椰奶咖喱南瓜汤的食谱就是你想要的汤的一切:简单、温暖、美味!如果你因为日光渐短而感到沮丧,这汤会让你振作起来。还有:扁豆面包丁!大厨之吻。”

Other Blog Posts  其他博客文章

Twipe Insights The Digital Growth Summit 2024 in 10 Quotes
2024 数字增长峰会十大金句
9 October 2024  2024 年 10 月 9 日
Our Digital Growth Summit brought together over 150 leading voices from the news industry and beyond to discuss how technology, particularly artificial intelligence, is reshaping the future of news publishing. The…
我们的数字增长峰会聚集了来自新闻行业及以外的 150 多位领先人物,讨论技术,特别是人工智能,如何重塑新闻出版的未来。
Read more 阅读更多

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