|
| 管理数字时代营销组织/品牌/产品所面临的挑战 |
| - 还必须讨论和分析支持组织可持续发展的企业社会责任干预措施 |
managing challenges faced in marketing the organisation/brand/product in the digital era
- Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization| managing challenges faced in marketing the organisation/brand/product in the digital era |
| :--- |
| - Must also discuss & analyse corporate social responsibility interventions in support of sustainability in the organization | |
| 对组织的建议（改进或可持续性） |
| - 向组织提出改进和/或维持其实践的建议 |
| - 评估并分析为什么采用您在数字时代管理营销实践和企业社会责任 (CSR) 举措的方法中的建议将对该组织有利（或有益）（基于您的 PESTEL 和 SWOT 调查结果） |
| - 还提出并强调如果组织不听从建议将会产生的后果 |
| - 可以提出切合实际的建议，确定长期或短期目标以及战术或战略实践 |
| - 建议应以来自不同来源的学术参考文献为基础（使用哈佛参考文献系统），以展示（避免描述性）理论如何付诸实践 |
- Make recommendations for the organization to improve and/or maintain their practices
- Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings)
- Also suggest and highlight the consequences if the organisation do not heed the recommendations
- Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices
- Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice| - Make recommendations for the organization to improve and/or maintain their practices |
| :--- |
| - Evaluate and analyse why adopting the recommendations in your approach to managing marketing practices in the digital age & corporate social responsibility (CSR) initiatives would be of advantage (or of benefit) to this organisation (based on your PESTEL & SWOT findings) |
| - Also suggest and highlight the consequences if the organisation do not heed the recommendations |
| - Realistic proposals could be made identifying long or short-term goals and tactical or strategic practices |
| - Recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate (avoid being descriptive) how theory is put into practice | |
| 结论（一段即可） |
| - 简单而简洁地总结组织应如何管理 PEST 和 SWOT 因素，并继续前进 |
| - 如何审查和优先考虑建议以促进组织发展 |
| -（4,000 字数到此结束！记得在讨论内容中使用引用！） |
- Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward
- How to review & prioritise the recommendations in advancement of the organization
- (The word count of 4,000 ends here! Remember to use citations in your discussion contents!)| - Simple & concise summary on how the organization should manage the PEST & SWOT factors, moving forward |
| :--- |
| - How to review & prioritise the recommendations in advancement of the organization |
| - (The word count of 4,000 ends here! Remember to use citations in your discussion contents!) | |
| 参考书目 |
| - 此部分为必填项 |
| - 此部分不计入字数 |
| - 有用参考文献列表 |
| - 使用哈佛参考文献格式 |
- This section is mandatory
- This section is NOT included in the word count
- List of useful references
- Use Harvard referencing format| - This section is mandatory |
| :--- |
| - This section is NOT included in the word count |
| - List of useful references |
| - Use Harvard referencing format | |
| 附录 |
| - 此部分为可选部分（但可改善书面陈述的流畅度） |
| - 此部分不计入字数 |
| - 与讨论相关且有见地的支持证据 |
| - 记住，关键在于“质量而非数量” |
- This section is optional (but improves the flow of the written presentation)
- This section is NOT included in the word count
- Relevant & insightful supporting evidence to the discussion
- Remember it is "quality & not quantity" that| - This section is optional (but improves the flow of the written presentation) |
| :--- |
| - This section is NOT included in the word count |
| - Relevant & insightful supporting evidence to the discussion |
| - Remember it is "quality & not quantity" that | |
