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 [PRD] LU homepage redesign

 Change log
 Record the content of each revision for easy traceability.
 Multiline text
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 Author
 Date
1 Background introduction

The top menu hierarchy is currently complex, and the path for merchants to find courses is long. The business expects to transform the menu on the homepage into a sidebar menu to improve the learning penetration rate of merchants.

2 Product Overview
 2.1 Product positioning

By offering rich course content and clear guidance, help merchants quickly learn and grow, improve business performance: provide entry-level courses for new merchants to quickly master the use of platform tools and successfully launch products; provide advanced courses for mature merchants to bring business advice from an industry perspective and increase GMV.

 2.2 North Star Indicator
 Merchants learn penetration rate → Increase the scale of the number of learners
 Course click-through rate → Clear and effective course guidance, search capability construction

Completion rate (Training rate) → Course richness, course content quality

 2.3 Product Logic
 Strategic map
91%

 
 How to improve
 North Star Indicator
 Shape brand mindset
 1.1 Brand positioning and slogan
 1.2 Increase the number of column guide sentences
 1.3 Enhance atmosphere rendering
 3, Build a comprehensive curriculum system
 3.1 Richness and timeliness of courses
 3.2 Merchant hierarchical learning path map
 3.3 Merchant Learning and Rights
 2, Display clear content guidance
 2.1 Banner will classify courses
 2.2 Sidebar displays course structure
 2.3 Search capability optimization
 4, multi-channel lead generation & review
 4.1 SEO keyword optimization
 4.2 Linked with Help center
 4.3 Data-Driven Optimization
 Time rhythm
100%
 Later
 Right away
 Temporarily do not do anything
 There is time to do it
 Learning enthusiasm: low
学习有效性:高
学习积极性:高
 Learning effectiveness: high Learning enthusiasm: high Learning effectiveness: low
 Course diversity:
 Product category
 2. Management
 3. Rule-based
 4. Q&A type
 5. Live update
 Aesthetics of materials
 Merchant profile
 Course interaction:
 1. Comment interaction pinned
 Creating a keyword atmosphere
 3. Course Collection Review
 Ranking/Hot List
 Course availability:
 Search capability
 Menu navigation
 3. Content classification
 Course guidance:
 1. Banner
 2. Learning Path
 Course tags
 Community maintenance
icon
 Attract attention and exposure
 Merchant
 Feedback channel
 Article external sharing
 E-commerce Dictionary
 Merchant success stories
 Course timeliness:
 1. Course calendar
 2. Special promotion/event project
 2.4 Content structure
100%
 2.5 Menu Structure (to be supplemented with the latest version by the business)
Local
100%
cb
100%

2.6 Role Terminology (to be finalized with the business and requires coordination with the assistant side for data tagging)

 Role
 System Name
Seller segment
 Define
 Scene one
 Scene two
 Scene three
 Visitor merchants
Visitor
/
 Visitor status enters LU
 Merchant not registered on Lazada
 Merchants have accounts that have not been logged in
/
 New 入驻 merchant
New Seller
Non-selling (live)
 After the merchant account is activated, there are no orders within 90 days
 Newcomer Course
 Order course
 Operate courses
 Long-tail merchants
Beginner
Small
LM
 Certain growth potential and limited operational capabilities
 Merchandise course
 Operate courses
 Live event
 waist merchants
Intermediate
HPM
KA

Industry contribution exceeds 20-50% of GMV, with excellent operational capabilities

 Subject course
 Special project
 Live event
 Industry trends, category trends
 Head merchant
 additional
GSKA
 GMV driver, top-level operational capabilities, cross-border brand
 Subject course
 Special project
 Live event
 Brand course
 Offline event
3 Requirement specification
 3.1 Detailed Requirements

Homepage
Workstation
 Module
 Requirement specification
 Illustration
 Requirement specification
 Illustration
1
p0


 Adjust the top navigation bar categories:
 [Old Version]
 Program: Position Movement
 Topic: Rename to Courses
 Events: Migrate live content to this page
 Customized menu: Offline?
 New Edition
 Home: Click to return to the homepage
 Courses: Course library

Events: Including live appointment, live video, replay video, offline activities (二期做)


Program: Display all special items, including course collections, picture introductions, etc


 PC version (Version 2.0)
 Mouse hover over Courses
Desktop - 4.png


 Mouse has no hover effect
Desktop - 4 (1).png


 APP version
iPhone 16 Pro Max - 1 (1).png

/
/
2
p0


Optimize menu layout style, add three first-level course categories. Hover over "Courses" to expand all first-level categories, the second-level menu, and the first-level menu under the first second-level menu; hover over any second-level menu to switch and display the corresponding third-level menu.


If the number of second and third-level menus exceeds the page space limit, a scrollbar will be displayed to allow merchants to scroll and view


The value of the course classification comes from "category management"

 Restrict the number of first-level menus created under each topic to no more than 5

The number of sub-menus under the first level should not exceed 5, otherwise an error prompt "The number of menus exceeds the upper limit" will be displayed

 The name of the course classification should not exceed 15 characters, otherwise it will be marked in red and reported as an error

When editing categories, add the "category theme" option, which supports business dropdown single selection of corresponding themes, with different color blocks assigned to each theme for distinction; after the business selects the English theme, it automatically matches the local language theme. If the theme is empty, an error prompt "This field is required" will be displayed when submitting


After selecting the theme of the business completion menu, display the corresponding color block next to the first-level menu, which is convenient for distinguishing the theme and configuring the number of menus for each theme


Added a submit button. After the business submits the edited menu, check if the number of menus under the theme meets the requirements. If it does not meet the requirements, an error prompt "The number of categories under xx theme exceeds the upper limit" will be displayed



A "Menu theme classification" tab has been added to the "navigation bar management" page, supporting the categorization of existing menus into 3 groups by theme, with a character limit of 10 characters or less per theme


Click the submit button, after the business submission topic is validated, check if it meets 3 themes and the materials meet the requirements; if not, an error will be reported, prompting the business "Please make sure to set up 3 themes and upload material correctly."

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3
p1


Added Special Program module, displaying the special projects that the business is promoting (supports the business to independently configure the name, content, and introduction)


A "small banner management" tab has been added to the "Homepage management" page. Users can select banner images from the material library, edit the banner name and description, and click on the banner image to automatically jump to the corresponding course/project/activity page


The number of banners is limited to 2-4, deletion is prohibited if less than 2, and addition is prohibited if more than 4



Move the "event module management" page to the "navigation bar management" page (二期做)

1731416781401-50f8215f-d0f3-4b7b-a253-c1051e99cad3.jpg

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4
p0


New Learning Pathway module, displaying the learning and growth path of tiered merchants


LMS module adds a "Learning map" template, supporting business configuration of multiple learning maps across different dimensions


Click the edit template, then a right-side popup appears, allowing users to select 2 or 3 themes for content editing

 Each topic requires users to select 2 or 3 subheadings for naming

Each subtitle allows users to edit the corresponding course content, supports uploading links for jump transitions; for the course page, it supports naming links


After clicking "add more," users can independently add multiple course contents, up to a maximum of 5





In the LMS module, add a new scene type: "Learning pathway", supporting business click for quick filtering of corresponding content


 Added preview feature, supports viewing online preview images


Status added "Temporary Save", supports business draft saving

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5
p0


Place the Events module separately on the homepage, supporting functions such as scheduling live broadcasts, watching live broadcasts, and watching replays



Users can switch between different contents by clicking on the tab, with the default display showing the 3 live content that is closest to going online, currently live, and has just generated a replay



Each sub-tab can display a maximum of 3 related items, and users can switch between contents by clicking on the small dots



 List page adds the video launch time field display

New search item for the date when the search area was launched, supporting business to view video content generated at different time points


New sorting methods, support sorting course content by video update time and video release time



When the livestream time status equals the current time (on the same day), it automatically triggers the display on the homepage and categorizes it under the "Ongoing Livestream" tab


When the livestream time status is greater than the current time (not on the same day), it automatically triggers the display on the homepage and categorizes it under the "Oncoming Livestream" tab


When the livestream time status is less than the current time (not on the same day), it automatically triggers the display on the homepage and categorizes it under the "Playback" tab

 Each tab displays a maximum of 3 live broadcasts of the same type
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6
p0

 Modify the name of the bottom index page:

register as a seller

Join our marketplace 改为 “log into your account”

7
p0


New entry index items added at the bottom, displaying the benefits of entry, supporting merchants to click and jump to entry (business communication, materials to be supplemented later)


When the user hits the "visit" type, it is automatically displayed at the bottom; otherwise, it is not displayed


8
p1

 Support batch migration of courses
p0











 Adjust the binding relationship between courses and categories






 Support local multilingual configuration for course names
p1



 New merchant tiered course recommendations
p2


New batch selection and single course selection checkboxes, support business to search for courses by theme, and then select all search results with one click, or cancel the selection of individual courses


Added "transfer topic" button, after business clicks, a topic selection box pops up, supports business to batch transfer similar courses to a new topic, only supports selection of second-level menu topics






Create Lectures and Courses, modify the logic, do not allow binding to the first-level menu, only support binding to the second-level menu


Menu navigation aggregates the course content of all second-level menus at the first-level menu, rather than linking them individually





When creating a new course, lecture, event, LMS, the name must be split into two items for local language and English editing, and both must be filled in to submit


 New merchant hierarchical tags

After clicking the corresponding tag, the system automatically selects the merchants under the corresponding tag and supports targeted configuration of recommended courses for the merchants

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截屏2024-11-29 下午5.21.15.png

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 3.2 Data 埋点需求
 Merchant scale
 Serial number
 Page
 Event Name
 Event type
 Reporting time
 Report dimension
 Statistical dimension
1
LU Homepage
 Page views, visit times
 Click
 Merchants click to enter the LU homepage through different channels
seller id, seller name, date
seller id
 Merchant course click-through rate
 Serial number
 Page
 Event Name
 Event type
 Reporting time
 Report dimension
 Statistical dimension
1
LU Homepage
 Sidebar menu bar
 Course menu click-through rate
 Click
 Click on different menus on the LU homepage
sellerid;categories id
sellerid;categories id
2
LU homepage
Learning map
 Learning map click-through rate
 Click
 Click on the course under the learning map on the LU homepage
sellerid, course id
sellerid, course id
3
LU homepage
Special program
 Special topic click-through rate
 Click
点击LU首页special program
seller id,program id
seller id,program id
4



LU homepage
Livestream
 Live button click details
 Click
商家点击“remind me”、“paly back”、“watch now”按钮
Seller Shortcode
Seller Business Types
Seller category
L30D GMV
L30D orders
Store Level
Penalty Points
Coins activate (Y/N)
LSS User (Y/N)
Seller Shortcode
Seller Business Types
Seller category
L30D GMV
L30D orders
Store Level
Penalty Points
Coins activate (Y/N)
LSS User (Y/N)
5
LU homepage
trending content & my topic
Course Click Rate
 Course click-through rate
 Click
 Click the LU module course on the ASC homepage
sellerid;courseid;
sellerid;courseid;
Duration of course reading
 Course duration
 Duration
 Enter the course details page
 Leave the course detail page
sellerid;courseid;

sellerid; courseid; duration of stay = time of leaving the course - time of entering the course

 Learning completeness
 Serial number
 Page
 Event Name
 Event type
 Reporting time
 Report dimension
 Statistical dimension
1



LU Homepage
 Average visit duration
 Duration

Merchants spend an average of 10 minutes on pages containing "lu" before leaving

seller id, seller name, pv
 Average visit duration = the ratio of total visit duration to the number of visits.
2
 Average number of pages visited
 Exposure
 Average number of pages browsed per visit
seller id, seller name, page name,pv
 Average number of pages visited = page views / number of visits.
 3.3 Dataset requirements
 Merchant stratification and scale
 Requirement type
 Requirement content
 Field Name
 Statistical criteria
 New field
 All registered merchants
Registered seller
seller id
 Visitor merchants
 Visitor (Unique Device Identifier)
 Not logged in, entering LU
 New 入驻 merchant
New Seller
 Within 90 days of generating the seller ID
 Potential merchants
Beginner
 Within 90 days of generating the first order
 waist merchants
Intermediate
 Merchants remain active on the platform and GMV is in the mid-range
 All merchants
Advanced
 Merchants remain active on the platform and the GMV is at the top
 uv1 (non-logged in)


 Have you ever visited LU?
if_visit_lu
 Seller ID has access records to LU
 New indicator
 Merchants learn about penetration rate
seller learning rate
 Visited LU merchants/All registered merchants
 New visitor count
 Requirement type
 Requirement content
 Field Name
 Statistical criteria
 New field
 New visitor count
New coming seller
 Among the independent visitors in a day, the number of visitors who visited the website for the first time in history.
 New indicator
 New visitor ratio
New seller rate
 New visitor count/Total visitor count for the day
 Learning completeness
需求类型
需求内容
字段名称
统计口径








新增指标
首页跳出率 (包含非登录)
Jump rate
只浏览了一个页面便离开了网站的访问次数占总的访问次数的百分比,即只浏览了一个页面的访问次数/全部的访问次数汇总
4项目时间线
64%
9月-11月初
11月初-圣诞节前
1月15日前
🌟  需求构思和对齐
🌟 需求筹备与开发
🌟 需求验收与宣发
阶段1
阶段2
阶段3
最后阶段
业务提供BRD
产品完成PRD
业务校对
并更新菜单
业务补充完成
各类首页素材:
learning map & special program
SEM推送配置:
弹窗
通知信
功能 & 埋点数据需求开发
需求发布
设计完成设计稿
LU 首页
banner配置
数据看板搭建
需求宣贯和UAT
1月10日前
新入驻买家
看见新页面
全部卖家
看见新页面
功能收益复盘
春节前
需求测试和验收
Seller community 宣发
🚩 需求上线与复盘
4.1 Business To-Do Lists:
4.1.1 Stage two
 New menu structure update
 Home page material update: learning map
 Home page material update: special program
4.1.2 Stage three
 SEM push configuration
 LU Home page banner configuration
 seller community promotional activities
 Introduction to multilingual configuration of documents
4.2 Product to-do lists:
4.2.1 Stage Two:
 New LU homepage product feature introduction and user documentation
4.2.2 Stage 3:
 Data board aperture confirmation and data acceptance
4.2.3 Stage Four:
 Review of revenue from the launch and traffic analysis
5 Staff & Schedule
Role
Name
MP LU Operator
James Liau
MP CB Operator
Stella Wen
Tech - BE
哇特, 元耀
Tech - FE
梦匠
UED
今天 17:59
50
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