MINI JOHN COOPER WORKS* COUNTRYMAN MINI 约翰·库珀·沃克斯*乡间人
New Generation
"8^(r)" F66 MINI COOPER (S)
fol ALL-ELECTRIC MINI COOPER (+JCW Version)
F66 JCW MINI JOHN COOPER WORKS*
F65 MINI COOPER (
F67 MINI COOPER CABRIO/ CONVERTIBLE
F67 JCW MINI JOHN COOPER WORKS* CABRIO/ CONVERTIBLE
NEW J05 ALL-ELECTRIC MINI ACEMAN ( + JCW Version)
"N,3^(2)" U25 MINI COUNTRYMAN
U25 BEV ALL-ELECTRIC MINI COUNTRYMAN
U25 JCW MINI JOHN COOPER WORKS* COUNTRYMAN| | New Generation | |
| :---: | :---: | :---: |
| $\stackrel{r}{8}$ | F66 | MINI COOPER (S) |
| | fol | ALL-ELECTRIC MINI COOPER (+JCW Version) |
| | F66 JCW | MINI JOHN COOPER WORKS* |
| | F65 | MINI COOPER ( |
| | | |
| | F67 | MINI COOPER CABRIO/ CONVERTIBLE |
| | F67 JCW | MINI JOHN COOPER WORKS* CABRIO/ CONVERTIBLE |
| NEW | J05 | ALL-ELECTRIC MINI ACEMAN ( + JCW Version) |
| N <br> $\stackrel{2}{3}$ | U25 | MINI COUNTRYMAN |
| | U25 BEV | ALL-ELECTRIC MINI COUNTRYMAN |
| | U25 JCW | MINI JOHN COOPER WORKS* COUNTRYMAN |
*use abbreviation “JCW” whenever possible *尽可能使用缩写“JCW”
StADAPTING HERO CÁMPATGNS TO NON-HERO CARS. 将英雄角色的适应活动转变为非英雄汽车。
NON-HERO ARTWORK CAN ONLY BE ADAPTED FROM “FUTURE” CAMPAIGNS. 非英雄艺术作品只能改编自“未来”活动。
PRODUCT HERO CAMPAIGN 产品英雄活动
Showing HERO car positioning & character 展示英雄汽车的定位和角色
PRODUCT CAMPAIGNS. 产品活动。
STRUCTURE & MESSAGING. 结构与信息传递。
CONCEPTS CENTRED AROUND 3 CARS
BUUSINESS ROLES IN THE NEW MINI PORTFOLIO.
WITH FOCUS ON BRAND VOLUME GROWTH AND SEGMENT. 专注于品牌销量增长和细分市场。
F66-IHE NEW MINI COOPER. F66-IHE 新款迷你库珀。
POSITIONING STATEMENT. 定位声明。
PROGRESSIVE URBAN CAR WIHH UNIQUE GO-KART 渐进式城市汽车,独特的卡丁车
FEEDING AND ICONIC DESIGN.
F66- THE NEW MINI COOPER. F66- 新款迷你库珀。
POSITIONING DERIVED FROM BRAND AND AUDIENCE DATA (NCBS). 基于品牌和受众数据的定位(NCBS)。
PROGRESSIVE URBAN CAR WITH UNIQUE GO-KART FEELING AND ICONIC DESIGN. 具有独特卡丁车感觉和标志性设计的渐进式城市汽车。
ENERGETIC 充满活力
MINI F66.
(1) Premium and iconic urban Go-Kart 高端标志性城市卡丁车
2 Expressive and bold front-running 2 表现力强且大胆的前沿领导
3 Individually creative and culturally inspired 3 个独立创造和文化启发的作品
4 Suits and connects a fast-paced urbandiving 4 套装和连接快速节奏的城市潜水
(5) City as a cultural playground 城市作为文化游乐场
strictly 严格地
MINI F66.
A bold creative who lives a premium and fast-paced life within cultural urban spaces. 一个大胆的创意者,生活在文化城市空间中,过着高端且快节奏的生活。
strictly confidentia, printed by Helen Wu, qt82317 严格保密,由 Helen Wu 印刷,qt82317
strictlyconfidential Printed by Helen Wu, qt82317 严格保密 由 Helen Wu 打印,qt82317
A brave mover with a charming and progressive nature forging an inventive path forward. 一个勇敢的推动者,具有迷人和进步的特质,开辟了一条创新的道路。
Due to his roots, rich experience, THE ICON PROGRESSIVE (COMBUSTION) is naturally respected as the icon within the MINI family. Driven by his highly agile, inventive and diverse nature, his character is optimistic and thus captivating, charging others with extra emotion. 由于他的根基和丰富的经验,THE ICON PROGRESSIVE (COMBUSTION) 自然被尊重为 MINI 家族中的标志。由于他高度灵活、富有创造力和多样化的特性,他的性格乐观而迷人,给他人带来额外的情感。
He is equipped with a substantial lightness, a positive mindset towards the future and a brave “move forward attitude”, enjoying but also respecting different perspectives by igniting and actively creating the next. 他具备了相当的轻盈,积极的未来心态和勇敢的“向前迈进的态度”,在享受不同观点的同时也尊重它们,通过点燃和积极创造未来。
His iconic design, urban-coolness and optimistic spirit make THE ICON PROGRESSIVE a statement - standing out from the crowd. Thus, he is part of a unique community sparking a joyful attitude towards life within the urban environment. 他的标志性设计、都市酷感和乐观精神使 THE ICON PROGRESSIVE 成为一种声明——在众人中脱颖而出。因此,他成为一个独特社区的一部分,在城市环境中激发出对生活的快乐态度。
The character of the F66/65 is equally progressive compared to the character of the J01. F66/65 的特性与 J01 的特性相比同样具有前瞻性。
The electric characteristics of the J01, which are being brave, optimistic, bright and self-assured, are true for the F65/F66 as well, but they are slightly attenuated. J01 的电气特性表现出勇敢、乐观、明亮和自信,这些特性在 F65/F66 上也同样存在,但略有减弱。
The main differentiation is the level of progressiveness with respect to electric as well as the fact that the J01 is leading the iconic hatch family. 主要的区别在于电动化的进展程度,以及 J01 在标志性掀背车系列中的领先地位。
ROTULE & BRAND CONTRIBUTION WITHIN MINI PORTFOLIO.
PRODUCT POSITIONING. 产品定位。
Source: Volume Contribution, CM-11 based on MINI internal long range planning (31 March 2022). Product Brand Contribution, AU-20 based on LRP volume scenario AS 2353
SOLUNE SHARE OF F66 PER MARKET AND REGION OVER LIFECYCLE. LRP VOLUME. SOLUNE F66 在生命周期内按市场和地区的份额。LRP 量。
MINI Logo Projection on both driver & passenger side.
PRODUCT & USP. 产品与独特卖点。
Features: 特点:
Clean surface interior with knit surfaces on dashboard E\mathcal{E} doorpanels (SA) 清洁的内饰表面,仪表板和门板上有针织表面 E\mathcal{E} (SA)
reduced amount of buttons (toggle bar with 5 toggles only, other features implemented into CID (e.g. climate control functions) or operated via voice) 减少按钮数量(仅有 5 个切换开关的切换条,其他功能集成到 CID 中(例如气候控制功能)或通过语音操作)
no instrument cluster display behind steering wheel, Head-Up display (HUD) instead in direct line of sight (SA) 没有方向盘后仪表盘显示,取而代之的是抬头显示器(HUD),在视线直接范围内(SA)
Round Center instrument display, in state of the art OLED technology (with 240 mm diameter) 圆形中心仪表显示,采用最先进的 OLED 技术(直径 240 毫米)
Experience modes (SA): up to eight differentiated experience modes with various light projections onto dashboard (various patterns E\mathcal{E} colours) and mode-specific CID-skins, sounds and driving experience settings. 体验模式(SA):最多八种不同的体验模式,通过各种光投影到仪表盘上(各种图案 E\mathcal{E} 颜色)以及特定模式的 CID 皮肤、声音和驾驶体验设置。
Digital services with Functions-On-Demand (FOD) with state of the art digital services. 按需功能的数字服务,提供最先进的数字服务。
Upholsteries: Only leather-free upholsteries (choice of cloth, cloth/leatherette, full leatherette in various colours) upholstery: 仅提供无皮革的软装(可选择布料、布料/仿皮、各种颜色的全仿皮)
strictly confidential, printed by Helen Wu, qt82317 严格保密,由吴海伦打印,qt82317
stidHNPNEWGENERATION HIGHLIGHTS. stidHNP 新一代亮点。
F6X/J01.
MINI typical exterior colours and roof colours MINI 典型外观颜色和车顶颜色
MINI typical go-kart MINI 典型卡丁车
MIININEWGENERATIONIGIGLIGHTS. 米尼新一代 IGIG 灯。
INTERIOR. 内部。
^("stricty "){ }^{\text {stricty }} LED LidGHTS BASE AND OPTION (5A4). ^("stricty "){ }^{\text {stricty }} LED 灯罩和选项 (5A4)。
FULL-LED REFLECTOR TECHNOLOGY, EXTENDED CONTENT BY OPTION. 全 LED 反射器技术,可选扩展内容。
FEATURES BASE 特征基础
Characteristic and unique design for each model. 每个型号都有独特的设计特点。
Bright and efficient LED technology in all functions. 明亮高效的 LED 技术在所有功能中。
High- and Low-beam function. 远光和近光功能。
Daytime driving light incorporates the turn signal indicator. 日间行车灯包含转向信号指示灯。
Each of the three functions is having its own separate area. 这三个功能各自有其独立的区域。
High Beam Assistant (5AC) available as MINI Connected Upgrade, already for base. 高光束助手(5AC)作为 MINI Connected 升级可用,已适用于基础版。
FEATURES OPTION 功能选项
Significant design change vs. base LED headlights.
25% better light performance compared to base LED headlights and additional intelligent features. 相比基础 LED 大灯,光照性能提升 25%,并增加了智能功能。
With bad weather/fog light, city/highway/roundabout light, curve light and more via smooth intelligent and automatic adjustment of lateral areas and range. 通过平滑智能和自动调整侧面区域和范围,提供恶劣天气/雾灯、城市/高速公路/环形交叉口灯、曲线灯等功能。
Daytime driving lighting with static light signature, individually selectable. 白天驾驶灯光带静态光标识,可单独选择。
Elements of light signature incorporate the turn signal indicator. 光签名的元素包括转向信号指示器。
Animated dynamic Welcome- and Goodbye lighting, depending on selected daytime driving light signature. 动态动画欢迎和告别灯光,根据所选的日间行车灯光标志。
LED LGG S O TION (5A4).
STATIC LIGHT SIGNATURES FOR DAYTIME DRIVING LIGHT, STAGING OF WELCOME AND GOODBYE LIGHT (CONTENT OF OPTION 5A4). 白天行驶灯的静态光签名,欢迎和告别灯的布置(选项 5A4 的内容)。
FRONT 前面
REAR 后部
Illustrative pictures J05 only. 仅限插图图片 J05。
WELCOME AND GOODBYE LIGHT 欢迎与告别之光
“Welcome and Goodbye” can be switched off/on in Menu; if switched on, choosen light signature will appear/disappear via an signature specific staged grafik in front/rear lights. “欢迎与告别”可以在菜单中开启/关闭;如果开启,选择的灯光标志将通过特定的分阶段图形在前/后灯中出现/消失。
Welcome and Goodbye Staging “Classic”
Welcome and Goodbye Staging “Favoured”
Welcome and Goodbye Staging “John Cooper Works” 欢迎与告别舞台“约翰·库珀·作品”
The MINI Experience Modes feature intense & clearly differentiated modes, changing the overall impression of the MINI interior. The customer will experience strong characters on different perception levels. MINI 体验模式具有强烈且明显区分的模式,改变了 MINI 内饰的整体印象。客户将在不同的感知层面上体验到强烈的个性。
MINI EXPERIENCE MODES - HIGHLIGHTS: 迷你体验模式 - 亮点:
7 MINI Experience Modes: 7 种迷你体验模式:
Core, Go Kart, Green, Personal, Vivid, Balance, Timeless 核心,卡丁车,绿色,个人,生动,平衡,永恒
Mode specific graphical user interface, special widgets & picture upload 模式特定图形用户界面,特殊小部件和图片上传
Mode specific harmonious ambient light 模式特定的和谐环境光
Beamer: lightcarpet on dashboard with different patterns &\& colours 投影仪:仪表板上的灯光地毯,具有不同的图案和 &\& 种颜色
LTIFECYCLE PLAN OF COMPETITION (PRODUCT MILESTONES).
COMPETITIVE SET.
Classic MINI Hatch as brand anchor available as ICE. 经典 MINI 掀背车作为品牌支柱,提供内燃机版本。
Main competitors in Europe mainly available as BEV only from 2023+ onwards (Fiat 500). 欧洲主要竞争对手从 2023 年起主要仅提供电池电动汽车(Fiat 500)。
COMPETITIVE SET. 竞争集。
KEY POSITIONING FEATURES 关键定位特征
Most rational and functional UKL1 offer in the near premium segment.
Most rational UKL1 hatch offer currently available, rather traditional product features with few individualisation options. 目前可用的大多数理性 UKL1 掀背车提供了相对传统的产品特征,个性化选项较少。
"FAP 5500 - KEY FEATURES. FAP 5500 - 主要特点。
COMPETITIVE SET. 竞争集。
KEY POSITIONING FEATURES 关键定位特征
Design Icon / Retro Design in modern interpretation
Digital / UI not state-of-the-art anymore (2024) 数字/用户界面不再是最先进的(2024)
Very simplified offer structure 非常简化的报价结构
City car with very short format (3,63m)(3,63 \mathrm{~m}) 城市小车,格式非常短 (3,63m)(3,63 \mathrm{~m})
FIAT 500 菲亚特 500
欢迎/再见:简单动画已在当前版本中可用
Welcome/Goodbye: simple animation
already available in current generation
Welcome/Goodbye: simple animation
already available in current generation| Welcome/Goodbye: simple animation |
| :--- |
| already available in current generation |
"Welcome/Goodbye: simple animation
already available in current generation" | Welcome/Goodbye: simple animation <br> already available in current generation | |
| :--- | :--- |
very iconic and flush design. Perfect fit 非常标志性且平滑的设计。完美贴合
between story and BEV. 在故事与电动汽车之间。
very iconic and flush design. Perfect fit
between story and BEV.| very iconic and flush design. Perfect fit |
| :--- | :--- |
| between story and BEV. |
Strong focus on design both on exterior, with a very simplified trim offer structure. 在外观设计上非常注重,提供了一个非常简化的装饰选项结构。
FIAT 500 -DESTGN FEATURES. 菲亚特 500 - 设计特点。
COMPETITIVE SET. 竞争集。
EXTERIOR 外部
Iconic design served by modernity.
Modernity (LED headlights) are serving the very iconic design. 现代性(LED 大灯)正在服务于这一标志性设计。
Turn indicator is citating the design of original 1957 500 model.
FIAT 500 E 菲亚特 500E
CONCLUSION / SUMMARY: 结论 / 摘要:
Fiat is using the whole potential of the 500 legacy both in interior and exterior to anker the new model as a classic. Borrowings from the fashion industry strengthen the iconic status. 菲亚特充分利用 500 系列的遗产,无论在内饰还是外观上,都将新车型定位为经典。来自时尚行业的借鉴增强了其标志性地位。
Fiat is using its brand as a monogram in seat stitching, following hereby top fashion brand, who makes a pattern out of their naming or logo (e.g. Louis Vuitton, Gucci…) 菲亚特正在将其品牌作为座椅缝线中的字母组合,效仿顶级时尚品牌,这些品牌将其名称或标志制作成图案(例如:路易威登、古驰……)
INTERIOR 内部
Following the 500 legacy and incorporating fashion codes. 遵循 500 的遗产并融入时尚元素。
Very distinctive for the Fiat 500: using the exterior body colour also in the interior (dashboard). 菲亚特 500 的一个显著特点:在内饰(仪表板)中也使用外部车身颜色。
COMPETITIVE SET. 竞争集。
KEY POSITIONING FEATURES 关键定位特征
City car with 5 doors. 五门城市车。
Brave design with typical Peugeot design elements. 勇敢的设计,具有典型的标致设计元素。
Power of choice: available in ICE and BEV. 选择的力量:可选择内燃机(ICE)和电池电动汽车(BEV)。
PEUGEOT 208 标致 208
Very simple animation in current version.
Fitting to 208 legacy and current 适配 208 的遗留和当前版本
Peugeot design. No BEV differentiator. 标致设计。没有电动汽车差异化。
Fabric/synthetic leather seats. 织物/合成皮革座椅。
Dashboard in foam and carbon optic. 泡沫和碳光学仪表盘。
MINI COOPER ICE MINI COOPER 冰
Welcome-/Goodbye modes with different daytime running lights 欢迎/告别模式与不同的日间行车灯
Typical Peugeot design, with a legacy of 20x design. 5 door only offer makes it a more rational alternative in comparison to a more emotional MINI. 典型的标致设计,拥有 20 年的设计传承。仅提供 5 门选项,使其相比更具情感的 MINI 成为一个更理性的选择。
PEUGEOT 208-DESIGN FEATURES. 标致 208-设计特点。
COMPETITIVE SET. 竞争集。
EXTERIOR 外部
Peugeot exterior design without major ICE / BEV differentiations. 标致外观设计没有主要的内燃机/电池电动汽车差异。
Exterior design fitting to the current Peugeot line… 外观设计符合当前标致系列…
… and using the 20 x20 x Legacy. …并使用 20 x20 x 遗产。
PEUGEOT
208E 标致
208E
CONCLUSION / SUMMARY: Peugeot, behind the 结论 / 摘要:标致,背后是
headlights, introduced already previously is not making a big jump in terms of design, but try to use the 20 x20 x legacy to continuously serve the masses. 前灯,之前已经介绍过,在设计上并没有大幅度的变化,但试图利用 20 x20 x 的遗产持续服务大众。
INTERIOR 内部
Classical interior using the design of the whole Peugeot family. 经典室内设计采用了整个标致家族的设计风格。
Classical design using the current line and known material. 经典设计采用当前线条和已知材料。
striptly Gonfidentiar erinted by Helen Wu, qt82317
PRODUCT. 严格保密 由 Helen Wu 打印,qt82317
产品。
WHEEL PROGRAMME F66 COOPER C/S/JCW. 轮胎计划 F66 COOPER C/S/JCW。
STMHNT ENGINE PORTFOLTÖZ. STMHNT 引擎投资组合。
INTRODUCTION E\mathcal{E} NEW USER INTERFACE. 介绍 E\mathcal{E} 新用户界面。
stidHANICURRENT GENERATION VS. MININEXT GENERATION.
MAIN KEY DIFFERENTIATORS RELATED TO DIGITAL SERVICES USER EXPERIENCE. 与数字服务用户体验相关的主要关键差异因素。
MINI CURRENT GENERATION MINI 当前一代
Linux based operating system 基于 Linux 的操作系统
Primary own services (e.g. Remote Services, RTTI) with limited 3rd Party integration (e.g. Amazon Alexa) 主要自有服务(例如:远程服务、RTTI)与有限的第三方集成(例如:亚马逊 Alexa)
No operating system updates 没有操作系统更新
Only very limited feature updates over lifecycle of vehicle generation 在车辆代际生命周期内,仅有非常有限的功能更新
MINI NEXT GENERATION MINI 下一代
VEHICLE - 车辆 -
OPERATING SYSTEM 操作系统
OS 操作系统
DIGITAL SERVICES ® 数字服务 ®
3
UPDATE FREQUENCY REQUENC 更新频率
Service Pack 21 hardware stack with IDC Android head unit 服务包 21 硬件堆栈与 IDC 安卓主机
All vehicles fulfill hardware requirements to experience Navigation use-cases as well as digital services portfolio 所有车辆都满足硬件要求,以体验导航用例以及数字服务组合
Android Automotive OS with MINI-specific user interface and services + 3rd Party App Store 安卓汽车操作系统,配备 MINI 专用用户界面和服务 + 第三方应用商店
Own Navigation, IPA, MINI App Integration Market specific 3rd Party Apps (e.g. Spotify) natively integrated via 3rd Party App Store 自主导航,IPA,MINI 应用集成市场特定的第三方应用(例如 Spotify)通过第三方应用商店原生集成
Operating System updates possible 操作系统更新可用
Almost all digital functionalities updatable over the air + functions on demand 几乎所有数字功能都可以通过空中更新 + 按需功能
stifO ENABLE US TO EVENT NEEDS, STRATEGIC DECISION TO SWITCH TO ANDROID AUTOMOTIVE OS. 使我们能够满足需求,战略性决定切换到 Android 汽车操作系统。
stFOUCH OPTIMIZED"OS8 USER EXPERIENCE. stFOUCH 优化的 "OS8 用户体验。
ONTENT DRIVEN FLEXIBLE TOUCH LAYOUTS 内容驱动的灵活触控布局
Touch only 仅触摸
SHEYPRODUCT IMPRROVENENTS LAUNCHING WITH IDC. 产品改进与 IDC 的发布。
ID 8: New Homescreen + LU specific UI/UX optimizations ID 8: 新的主屏幕 + LU 特定的 UI/UX 优化
Market specific offer tailoring 市场特定的优惠定制
(Maps, 3rd Party) (地图,第三方)
HW upgrade for better performance 硬件升级以提高性能
Extended always fresh SW lifecycle 持续更新的全新软件生命周期
Broad Portfolio of 3rd Party Apps 广泛的第三方应用程序组合
New media services (Podcast, ◻\square Webradio, …)
Continuous 连续
learning and proactive system based on AI 基于人工智能的学习和主动系统
First fully Online-Navigation 首次完全在线导航
strictly confidential, printed by Helen Wu, qt82317 严格保密,由吴海伦打印,qt82317
striptly confidential, Printed by Helen Wu, qt82317 严格保密,由 Helen Wu 打印,qt82317
The IPA is your intelligent personal assistant in your MINI. IPA 是您 MINI 中的智能个人助手。
He takes over tasks, supports if help is need and entertains you if requested! 他接手任务,如果需要帮助会提供支持,并在请求时娱乐你!
The relationship we want to build.
PARTNER IN CRIME. 犯罪搭档。
Engaging. 引人入胜。
Challenging. 具有挑战性。
Supportive. 支持的。
Sociable and approachable. 善于交际且平易近人。
But never, ever boring. 但绝对不会无聊。
"IPA-MININTELLIGENTI PERSONAL ASSISTANT. IPA-迷你智能个人助手。
Competitive comparison 竞争比较
- Global OEM: Mercedes MBUX - 全球 OEM:梅赛德斯 MBUX
Highly integrated into UX, same speech provider as BMW 高度集成于用户体验,使用与宝马相同的语音提供商
Chinese Competitors: e.g. Nio, Xpeng and Leading Ideal 中国竞争对手:例如蔚来、小鹏和理想汽车
Focus on visualization, performance and capabilities
Description 描述
First time launch of the BMW Intelligent Personal Assistant (IPA) in a MINI with „Hey MINI" ativation word. Improvement of overall perception and usability of IPA: 首次在 MINI 中推出 BMW 智能个人助理(IPA),激活词为“嘿 MINI”。提升 IPA 的整体感知和可用性:
Reduction of latency through new language recognition generation. 通过新一代语言识别技术减少延迟。
Brand-specific sound signs. 品牌特定声音标志。
Audio attenuation during active speech dialogue (volume reduction of active audio source during dialogue). 在主动语音对话期间的音频衰减(对话期间主动音频源的音量降低)。
Emotional, vivid MINI-specific full-screen animation with 3D avatars. Option to choose between a ‘Car’ Avatar and ‘Spike (Dog)’. Visualization of spoken utterances as central element of the IPA visual. 情感丰富、生动的 MINI 专属全屏动画,配有 3D 头像。可以选择“汽车”头像或“Spike(狗)”。口语表达的可视化作为 IPA 视觉的核心元素。
NLU language rollout for natural dialogue and better recognition 自然对话和更好识别的 NLU 语言推广
Supported Use Cases: 支持的使用案例:
Speech control of IEK functions like Telephone, Navigation, Entertainment, Comunication Speech control of of car functions such as interior lights, climate, MyModes for MINI, etc. MINI characteristic dialogues and prompts. 语音控制 IEK 功能,如电话、导航、娱乐、通信;语音控制汽车功能,如内部灯光、气候、MINI 的 MyModes 等。MINI 特有的对话和提示。
Speech control of 3rd Party apps (open app, media control, etc.). 第三方应用的语音控制(打开应用、媒体控制等)。
Customer benefit 客户利益
Usage via “Hey MINI” activation word (as well as MFL). 通过“嘿 MINI”激活词(以及 MFL)使用。
Numerous functions of the domains Navigation, Telephone, Communication etc. as well as car functions are controllable via speech achieving high comfort &\& guarantee that the driver can concentrate on the driving task. 众多领域的功能,如导航、电话、通信等,以及汽车功能,都可以通过语音控制,从而实现高舒适度,确保驾驶员能够专注于驾驶任务。
Emotional and vivid MINI-specific 3D visualization. 情感丰富且生动的 MINI 专属 3D 可视化。
Highly natural dialogue between driver and IPA via NLU. 通过自然语言理解,司机与 IPA 之间的对话非常自然。
strictly confidential shinted by belen Wu, qut82317 MINI CONNECTED MARKETS. 严格保密 由吴贝伦提供,qut82317 MINI CONNECTED MARKETS。
CURRENT OVERVIEW. 当前概述。
A MINI Connected Market is a market where we offer our current Connected Portfolio. MINI 互联市场是我们提供当前互联产品组合的市场。
In most cases, the MINI App & MINI Store has also been introduced in these markets. 在大多数情况下,MINI 应用和 MINI 商店也已在这些市场推出。
Connected Marktes 连接市场
98,1% of global volume 全球总量的 98.1%
Connected Markets 连接市场
MINI Store available MINI 商店可用
覄 Planned MINI Store Rollout
MINI CONNECTED MARKETS. 迷你连接市场。
PLANNED ROLLOUT UNTIL 2024. 计划在 2024 年前推出。
Further MINI Connected Markets will be rolled out with the new MINI Generation until mid 2024. 进一步的 MINI Connected 市场将在 2024 年中期之前与新一代 MINI 一起推出。
Additional 附加
Connected Marktes 连接市场
in total ∼100%\sim 100 \% of global volume 总计 ∼100%\sim 100 \% 的全球量
Connected Markets 连接市场
Planned CD Rollout 计划中的 CD 推广
NO ROLLOUT PLANNED. 没有计划推出。
Following markets posses no connectivity capabilities yet.
Connected Markets Planned CD Rollout Non-Connected Markets* 连接市场计划的 CD 推广 非连接市场*
MINI CONNECTEDPORTOLIO. MINI 连接组合。
SHIFT FROM EX-FACTORY OPTIONS TOWARDS POST FACTORY OFFER STARTING FROM 11/2023. 从 2023 年 11 月起,转向后工厂报价,放弃出厂选项。
PtPARADIGM SHIFT IN PRODUCT DESIGN. 产品设计中的范式转变。
INSTEAD OF EX-FACTORY OFFER THAT HAS TO BE RENEWED PROACTIVELY, MINI CONNECTED PACKAGE WILL BE OFFERED AFTER VEHICLE PURCHASE WITH AUTOMATED SUBSCRIPTION. 而不是需要主动续订的出厂报价,迷你连接套餐将在车辆购买后提供,并自动订阅。
Current offer structure: 当前优惠结构:
Ex-Factory: “Digital Funly Equipped” with Connected Package (7Gx) (3y) Post-Factory: Rebooking of Renewal Packages (1y) 出厂:配备连接包的“数字乐趣”(7Gx)(3 年) 后厂:续订套餐的重新预订(1 年)
Lifespan of the vehicle 车辆的使用寿命
New offer structure: 新报价结构:
Ex-Factory: Digital Base-Functions & Base-Maps (Lifetime). Post-Factory: MINI Connected Package subscription (auto-renewal) 出厂:数字基础功能和基础地图(终身)。出厂后:MINI 连接包订阅(自动续订)
Can be used during the drive (apps are optimized with regards to driver distraction) and are designed in MINI UI 可以在驾驶过程中使用(应用程序经过优化以减少驾驶员分心),并采用 MINI 用户界面设计
Download and installation of Apps 应用程序的下载和安装
Apps can be used via speech and touch 应用程序可以通过语音和触摸使用
Data costs are covered by BMW Group 数据费用由宝马集团承担
StrifINP INTELLIGENT PERSONAL ASSISTANT. StrifINP 智能个人助手。
ADDITIONAL OPTICAL AND FUNCTIONAL UPGRADES FOR THE MINI IPA. 迷你 IPA 的额外光学和功能升级。
One additional avatar available. Select visualization based on user preference 可用一个额外的头像。根据用户偏好选择可视化。
The user drives within their daily routine. 用户在日常生活中开车。
Habits (more to come): Window Assist as geo-based routine: 习惯(更多内容即将推出):窗口助手作为基于地理位置的日常活动:
The car learns locations where the window is periodically opened. 汽车会学习窗户定期打开的位置。
Do you want your window to open automatically when arriving at this activation point? 您希望在到达此激活点时自动打开窗户吗?
The window always opens and closes automatically at the specific location. 窗口总是在特定位置自动打开和关闭。
The user’s daily routine is therefore getting more convenient. 用户的日常生活因此变得更加方便。
strictly confidential, Printed by Helen Wu, qt82317 严格保密,印刷:吴海伦,qt82317
MAPS. 地图。
SELECTED FEATURE HIGHLIGHTS. 精选功能亮点。
BMW screens - All HU Visualizations subject to change
Premium POIs incl. real-time data
MINICONNECTEDPACKAGE AT A GLANCE. MINICONNECTEDPACKAGE 一览。
Hero Features MINI Connected Package
MINI Connected Package Offering MINI 互联套件提供
High Value-for- - Free trial period (1 month) 高价值 - 免费试用期(1 个月)
Money Ratio - Monthly fee: undefined 费用比例 - 月费: undefined
Wide portfolio of valueadding features 增值功能的广泛组合
Data-Costs covered 数据成本已覆盖
Continuous updates and product portfolio extensions
Monthly terminable 每月可终止
MINI CONNECTED UPGRADES. MINI CONNECTED 升级。
MINI CONNECTEDUPEOADES. MINI 连接升级。
IN ADDITION TO EX-FACTORY OFFER, VEHICLE FUNCTIONS CAN BE UPGRADED POST-FACTORY TO PROVIDE MORE FLEXIBILITY FOR OUR CUSTOMERS. 除了出厂报价,车辆功能可以在出厂后升级,以为我们的客户提供更多灵活性。
Remote Engine Start starts and stops the engine automatically and is used to preclimate the passenger compartment before driving. 远程发动机启动可以自动启动和停止发动机,用于在驾驶前预先调节乘客舱的气候。
Only available in RU, TW, CA, MY, AU, ZA, NZ, KR, TH, US, CN.
Driving Assistant Plus 驾驶助手 Plus
Parking Assistant Professional 停车助手专业版
Remote Engine Start 远程发动机启动
MINI CONNECTED OFFER STRUCTURE. MINI CONNECTED 提供结构。
MINI CONNECTED - BASE VS. SUBSCRIPTION. MINI CONNECTED - 基础版与订阅版。
ALL MINI VEHICLES ARE EQUIPPED WITH FREE OF CHARGE CORE MINI CONNECTED FEATURES. MINI CONNECTED PACKAGE IS FLEXIBLE OFFER TO ENHANCE THE DIGITAL EXPERIENCE FOR OUR CUSTOMERS. 所有迷你车辆均配备免费核心迷你连接功能。迷你连接套餐是灵活的优惠,旨在提升我们客户的数字体验。
MINI CONNECTED 升级 (FOD) MINI CONNECTED 套件
MINI
CONNECTED
UPGRADES
(FOD)
MINI
CONNECTED
PACKAGE
MINI
CONNECTED
UPGRADES
(FOD)
MINI
CONNECTED
PACKAGE| MINI |
| :--- |
| CONNECTED |
| UPGRADES |
| (FOD) |
| MINI |
| CONNECTED |
| PACKAGE |
rarr\rightarrow Offer only available in MINI Store markets. rarr\rightarrow 该优惠仅在 MINI 商店市场有效。
rarr\rightarrow Functions can be added right after initial vehicle purchase but also relevant for used car business. rarr\rightarrow 功能可以在初始购车后添加,也适用于二手车业务。
strifotly conntidential, printed by Helen Wu, qt82317 严格保密,由 Helen Wu 打印,qt82317
VEHICLE AND CHANNEL RELATED HIGHLIGHTS FOR THE NEW MINI GENERATION. 新一代迷你车型和渠道相关亮点。
Change light signature trough the app* 通过应用程序更改灯光签名*
ceresiges? 翻译文本:ceresiges?
sucriontionst 订阅
3ivsithat
MINI App as Product - Further highlights to achieve feature parity with MyBMW App MINI 应用作为产品 - 进一步亮点以实现与 MyBMW 应用的功能平衡
Remote Software Upgrade 远程软件升级
Remote 3D View 远程 3D 视图
Remote Inside View - Interior Camera
Anti Theft Recorder 防盗录音机
Digital Key (Plus) 数字钥匙(Plus)
Digital Tire Diagnosis + Tire Pressure
Remote Parking 远程停车
MINI App as Channel MINI 应用作为渠道
Further individualisation through MINI Themes and Easter Eggs 通过 MINI 主题和复活节彩蛋进一步个性化
Enabling MINI App for more convenient access to the web sales channel 启用 MINI 应用以便更方便地访问网络销售渠道
"COMFOR ACESS (322). 舒适通道 (322)。
WITH SMART ACCESS 2.0 FOR CAR ACCESS VIA DIGITAL KEY PLUS.
CUSTOMER FUNCTIONS 客户功能
Innovative easy way to lock/unlock the car via Digital Key Plus
(Smart Access 2.0) - handsfree by Smartphone, wearables, etc.* (智能访问 2.0)- 通过智能手机、可穿戴设备等免提使用。
Use of Ultra Wide Band technology (UWB); action scope up to 10 meters, automatic recognizing while approaching car. 使用超宽带技术(UWB);作用范围可达 10 米,靠近汽车时自动识别。
Unlock when approaching, lock when leaving. No need anymore to store device in wireless charging tray for engine start. 靠近时解锁,离开时锁定。无需再将设备存放在无线充电托盘中以启动引擎。
When approaching, user is authenticated; with distance under 3 m welcome light (front/rear, logo projection) is activated (Step 1). 当靠近时,用户会被认证;在距离小于 3 米时,欢迎灯(前/后,标志投影)被激活(步骤 1)。
With distance under 1,5 m, doors/tailgate unlock (Step 2); walkaway-locking incl. confirmation message, goodbye light (Step 3). 在距离小于 1.5 米时,车门/后备厢解锁(步骤 2);走开锁定包括确认信息和告别灯光(步骤 3)。
Backup (Smartphone without UWB, battery): NFC technology is 备份(没有 UWB 的智能手机,电池):NFC 技术是
used (placing device next to door handle driver side). 使用(将设备放置在驾驶员侧的门把手旁)。
MINI Convertible: due to soft top, UWB is not available; therefore Smart Access 1.5 is offered (NFC, placing of device next to door). MINI 敞篷车:由于软顶,无法使用 UWB;因此提供 Smart Access 1.5(NFC,将设备放在门旁)。
Marketing Guidelines MINI NewGen I CM-2, CM-30|Aprit 2023 Page 74
Fxecosin Der
Version 版本
2.08
Date 日期
7 Mar 2023 2023 年 3 月 7 日
Version 2.08
Date 7 Mar 2023| Version | 2.08 |
| :--- | :--- |
| Date | 7 Mar 2023 |
(Serie) (系列)
SA423 Floor mats (SA-PAK) SA423 地垫 (SA-PAK)
SA473 Armrest SA473 扶手
SA534 Auto AC (2-zone) SA534 汽车空调(双区)
SA544 Cruise Control (DCC) SA544 巡航控制 (DCC)
SA563 Light Package SA563 轻型包裹
SA5DM Parking Assistant SA5DM 停车助手
(SA508+SA3AG+PMA)
SA654 DAB Tuner (SA-PAK) SA654 DAB 调谐器(SA-PAK)
SA655 SAT Tuner (US only) SA655 SAT 调谐器(仅限美国)
SA6UM MINI Navigation System SA6UM MINI 导航系统
SA6AE Teleservices SA6AE 电话服务
PA7EL “Essential” Trim PA7EL “基本” 装饰
SA6WE MINI Interaction Unit ^(1){ }^{1} former ex-factory SA6NM SA6WE MINI 交互单元 ^(1){ }^{1} 前工厂 SA6NM ^(2){ }^{2} MINI Connected Upgrades (former Function on Demand) ^(2){ }^{2} MINI Connected 升级(前称按需功能) ^(3){ }^{3} Standard with Classic/Favoured/JCW Trim ^(3){ }^{3} 标准配置,经典/受欢迎/JCW 装饰
strictly confidential, printed by He|entrylbecificqtistosIFF/models ^(5){ }^{5} Single option, no forced combination to Trims/Packages ^(6){ }^{6} SA6UQ includes SA6WE ^(7){ }^{7} EU28 markets: SA478 严格保密,由 He|entrylbecificqtistosIFF/models ^(5){ }^{5} 打印 单一选项,无强制组合到修剪/包装 ^(6){ }^{6} SA6UQ 包括 SA6WE ^(7){ }^{7} EU28 市场:SA478
List not complete; add SA’s and Steering-SA’s rarr\rightarrow see ASL of derivate Without country spec. SA 列表不完整;添加 SA 和转向 SA 的 rarr\rightarrow ,请参见衍生物的 ASL,无需国家规格的 SA。
SINGLE OPTIONS 单一选项
(EX-FACTORY) (出厂)
MINIConnected Upgrades ^(2){ }^{2} / Single Offer
SA9QVPrep. Driving Assistant Plus
SA5AT Driving Assistant Plus
SA459 Electric Seats (incl. SA455 Massage Seats)
SA470 Isofix ^(7){ }^{7}
SA6AD MINI HUD SA6AD 迷你抬头显示器
SA6PA Personal E-Sim SA6PA 个人电子 SIM
GLASS WITH GREY SHADING AND ELECTRIC OPENING FUNCTION. 带有灰色阴影和电动开启功能的玻璃。
CUSTOMER FUNCTIONS 客户功能
Two-part panorama glass roof, glass element at front can be lifted (carry-over F5x). 两部分全景玻璃车顶,前面的玻璃元件可以升起(延续 F5x)。
Sliding-function for glass element at front. 前面玻璃元件的滑动功能。
Integrated wind deflector at front. 前部集成风挡。
Slide button for opening/closing is placed in overhead function center; opening/closing also possible via car key. 滑动按钮用于开关,位于顶部功能中心;也可以通过汽车钥匙进行开关。
Two separate and individually adjustable sun shades for front and rear in the interior (manually, shading 95%95 \% ). 两个独立且可单独调节的前后内饰遮阳板(手动,遮阳 95%95 \% )。
Complete size of glass: 1.240 xx774mm1.240 \times 774 \mathrm{~mm}; transparent area glass: 0,52qm0,52 \mathrm{qm}.
THOP DiFfICULT TO USE ToPICs. THOP 使用起来很困难的话题。
U25, J0X, F6X.
Climate Control: 气候控制:
Set Temperature: 设定温度:
-
New automated &\& intelligent climate function 新的自动化 &\& 智能气候功能
Charging times and dependencies from vehicle settings (e.g. current limit) / home installation / power supply contract 充电时间和车辆设置(例如电流限制)/ 家庭安装 / 电力供应合同的依赖关系
DC Charging: ◻\square 直流充电: ◻\square
AC vs. DC, 80%80 \% SoC limit (recommendation) 交流与直流, 80%80 \% 电池状态限制(建议)
Charging times / power: characteristics + dependencies, typical development of the charging curve 充电时间/功率:特性 + 依赖关系,充电曲线的典型发展
Ventilation noises e.g. depending on the temperature of the battery (also AC ) 通风噪音,例如,取决于电池的温度(也包括空调)
Electric Range Display: 电动范围显示:
Influence on displayed range (active navigation, A//C\mathrm{A} / \mathrm{C}, etc.) 对显示范围的影响(主动导航, A//C\mathrm{A} / \mathrm{C} 等)
Range differences for WLTP vs. real range
Range / Charging 范围 / 充电
Explain km information in regards to range horizon 解释与范围地平线相关的公里信息
Condition: 条件:
MINI ID and Vehicle Login: MINI ID 和车辆登录:
Create MINI ID/Usage 创建 MINI ID/使用方法
of MINI App/MINI MINI 应用/ MINI
Clear instructions for Initial Setup in MINI App
Connected: in pocket/purse, radio frequency interference 连接:在口袋/钱包中,射频干扰
Detailed Content for Dealer & Customer of DTU Topics within Launch Activities until SoC. DTU 主题的详细内容,涉及在 SoC 之前的发布活动中的经销商和客户。
Dealer: 经销商:
Training sales, Central Knowledge 培训销售,中央知识
Customer Interaction Center: 客户互动中心:
Info Pack, Training 信息包,培训
Vehicle: 车辆:
Pre-series cars @markets, CRs
Web/App: 网页/应用程序:
MINITORIINAL AECCESSORIES. 迷你配件。
F66.
Selection of products. 产品选择。
For the full portfolio please refer to the accessories launch list. stmages arejllhstrativeneamples 有关完整的产品组合,请参阅配件发布清单。图像仅为示例。
F66-IHE NEW MIN' COOPER 3-DOOR. F66-IHE 新款 MINI COOPER 3 门版。