THE NEW MINI COOPER 3-DOOR.
新款迷你库珀三厢车。

${}^{SHHE}$${}^{SHHE}$^(SHHE){ }^{S H H E} NEW MINI COOPER3-DOOR.
${}^{SHHE}$${}^{SHHE}$^(SHHE){ }^{S H H E} 新款迷你库珀三厢车。

BRAND, COMMUNICATION PLANNING & STRATEGY.
品牌、传播规划与策略。

THE NEW MODEL GENERATION.
新一代模型。

ONE NEW FAMILY WITH FIVE STRONG CHARACTERS
一个新家庭，五个强大的角色

DISTINCTION 区别

BRAVERY 勇气

BELONGING 归属感

MODELS (JO1/U25BEV/JO5)*.
模型 (JO1/U25BEV/JO5)*。

*only real production for HERO models / combustion cars will be rerendered.
*只有真正的 HERO 车型/燃油车的生产将被重新渲染。

NEXT LEVEL EXPERIENCE. 下一层次的体验。

NAticMES OF OUR NEW MINI FAMILY.
我们新迷你家族的名字。

PLEASE USE THESE NAMES FOR COMMUNICATION.
请使用这些名字进行沟通。

StADAPTING HERO CÁMPATGNS TO NON-HERO CARS.
将英雄角色的适应活动转变为非英雄汽车。

NON-HERO ARTWORK CAN ONLY BE ADAPTED FROM “FUTURE” CAMPAIGNS.
非英雄艺术作品只能改编自“未来”活动。

PRODUCT CAMPAIGNS. 产品活动。

STRUCTURE & MESSAGING. 结构与信息传递。

CONCEPTS CENTRED AROUND 3 CARS

BUUSINESS ROLES IN THE NEW MINI PORTFOLIO.

WITH FOCUS ON BRAND VOLUME GROWTH AND SEGMENT.
专注于品牌销量增长和细分市场。

F66-IHE NEW MINI COOPER. F66-IHE 新款迷你库珀。

PROGRESSIVE URBAN CAR WIHH UNIQUE GO-KART
渐进式城市汽车，独特的卡丁车

F66- THE NEW MINI COOPER.
F66- 新款迷你库珀。

PROGRESSIVE URBAN CAR WITH UNIQUE GO-KART FEELING AND ICONIC DESIGN.
具有独特卡丁车感觉和标志性设计的渐进式城市汽车。

MINI F66.

strictly 严格地

strictly confidentia, printed by Helen Wu, qt82317
严格保密，由 Helen Wu 印刷，qt82317

strictlyconfidential Printed by Helen Wu, qt82317
严格保密 由 Helen Wu 打印，qt82317

${}^{\text{StH}}\mathbf{6}6$${}^{\text{StH }}\mathbf{6}6$^("StH ")66{ }^{\text {StH }} \mathbf{6} 6 (COMBUSTION) CHARACTER DESCRIPTION.
${}^{\text{StH}}\mathbf{6}6$${}^{\text{StH }}\mathbf{6}6$^("StH ")66{ }^{\text {StH }} \mathbf{6} 6 （燃烧）角色描述。

THE ICON PROGRESSIVE (COMBUSTION).
图标渐进式（燃烧）。

Adjectives: 形容词：

Evolution: 进化：

ROTULE & BRAND CONTRIBUTION WITHIN MINI PORTFOLIO.

VOLUME SHARE PER MODEL* 每个型号的市场份额*

BUYYERTARGET F66 (BY MARKET).
BUYYERTARGET F66（按市场）。

AUDIENCE. 观众。

PRODUCT. 产品。

s?

stit IORRTIZE BENEFTIS FOR COMMUNICATION.
确保沟通的利益。

PRODUCT & USP. 产品与独特卖点。

PRIORITY OF FEATURES 功能优先级

(1) MINIMALISTIC 极简主义

2 LED LIGHTS 2 个 LED 灯

3. ROUND CID WITH OLED 圆形 CID 与 OLED

REASON WHY 原因是

• Clean surfaces and modern design interpretation (short overhangs, iconic round front lights, new rear light design, 18 " wheels)
• Unique LED lights with customizable graphics including welcome $\mathrm{\&}$$\mathrm{\&}$&\& goodbye staging.
  独特的 LED 灯，带有可定制的图形，包括欢迎 $\mathrm{\&}$$\mathrm{\&}$&\& 和告别场景。
• First in industry round center information display in OLED technology with strong heritage focus.
  行业首个采用 OLED 技术的圆形中心信息显示，注重强大的传统。
• Various experience modes with light projection and differentiated sound and driving experience.
  各种体验模式，结合光投影、差异化音效和驾驶体验。
• State of the art digital services with selected function on demand features.
  最先进的数字服务，具有按需选择的功能。

PRIORITIZE BENEFTIS FOR COMMUNICATION.
优先考虑沟通的好处。

PRODUCT & USP. 产品与独特卖点。

Features: 特点：

• Modern Front Design with flush & clean surfaces, short overhangs front $\mathrm{\&}$$\mathrm{\&}$&\& rear
  现代前脸设计，表面平整光滑，前部短悬垂，后部短悬垂
• Trim-specific MINI Front Grill design (vibrant silver frame for Favoured Trim)
  修饰特定的 MINI 前格栅设计（受欢迎的修饰款的生动银色框架）
• Iconic MINI LED lights: 标志性 MINI LED 灯：
• New design for rear lights (tri-angular design, not round anymore)
• Optional LED-lights with 3 customer selectable driving lights signatures incl. 3 specific welcome and good-bye staging
  可选 LED 灯，具有 3 种客户可选择的驾驶灯标识，包括 3 种特定的欢迎和告别灯光效果。
• Trim-specific wheel designs ( 16 "- 18 ")
  修剪特定的轮毂设计（16"-18"）
• MINI Logo Projection on both driver & passenger side.

PRODUCT & USP. 产品与独特卖点。

Features: 特点：

• Clean surface interior with knit surfaces on dashboard $\mathcal{E}$$\mathcal{E}$E\mathcal{E} doorpanels (SA)
  清洁的内饰表面，仪表板和门板上有针织表面 $\mathcal{E}$$\mathcal{E}$E\mathcal{E} (SA)
• reduced amount of buttons (toggle bar with 5 toggles only, other features implemented into CID (e.g. climate control functions) or operated via voice)
  减少按钮数量（仅有 5 个切换开关的切换条，其他功能集成到 CID 中（例如气候控制功能）或通过语音操作）
• no instrument cluster display behind steering wheel, Head-Up display (HUD) instead in direct line of sight (SA)
  没有方向盘后仪表盘显示，取而代之的是抬头显示器（HUD），在视线直接范围内（SA）
• Round Center instrument display, in state of the art OLED technology (with 240 mm diameter)
  圆形中心仪表显示，采用最先进的 OLED 技术（直径 240 毫米）
• Experience modes (SA): up to eight differentiated experience modes with various light projections onto dashboard (various patterns $\mathcal{E}$$\mathcal{E}$E\mathcal{E} colours) and mode-specific CID-skins, sounds and driving experience settings.
  体验模式（SA）：最多八种不同的体验模式，通过各种光投影到仪表盘上（各种图案 $\mathcal{E}$$\mathcal{E}$E\mathcal{E} 颜色）以及特定模式的 CID 皮肤、声音和驾驶体验设置。
• Digital services with Functions-On-Demand (FOD) with state of the art digital services.
  按需功能的数字服务，提供最先进的数字服务。
• Upholsteries: Only leather-free upholsteries (choice of cloth, cloth/leatherette, full leatherette in various colours)
  upholstery: 仅提供无皮革的软装（可选择布料、布料/仿皮、各种颜色的全仿皮）
  strictly confidential, printed by Helen Wu, qt82317
  严格保密，由吴海伦打印，qt82317

stidHNPNEWGENERATION HIGHLIGHTS.
stidHNP 新一代亮点。

F6X/J01.

MIININEWGENERATIONIGIGLIGHTS.
米尼新一代 IGIG 灯。

INTERIOR. 内部。

${}^{\text{stricty}}$${}^{\text{stricty }}$^("stricty "){ }^{\text {stricty }} LED LidGHTS BASE AND OPTION (5A4).
${}^{\text{stricty}}$${}^{\text{stricty }}$^("stricty "){ }^{\text {stricty }} LED 灯罩和选项 (5A4)。

FULL-LED REFLECTOR TECHNOLOGY, EXTENDED CONTENT BY OPTION.
全 LED 反射器技术，可选扩展内容。

FEATURES BASE 特征基础

FEATURES OPTION 功能选项

LED LGG S O TION (5A4).

STATIC LIGHT SIGNATURES FOR DAYTIME DRIVING LIGHT, STAGING OF WELCOME AND GOODBYE LIGHT (CONTENT OF OPTION 5A4).
白天行驶灯的静态光签名，欢迎和告别灯的布置（选项 5A4 的内容）。

WELCOME AND GOODBYE LIGHT
欢迎与告别之光

MINIINTERACTIONUNIT (CENTERDISPLAY).
MINIINTERACTIONUNIT (中心显示).

ROUND CENTERDISPLAY 圆形中心显示器

240mm touch surface OLED 240 毫米触控表面 OLED

MilNI TOGGLE BARR. 米尔尼切换杆。

ICONIC MINI TOGGLE BAR 标志性迷你开关条

stMINI EXPERIENCE MODES / PROJECTOR - OPTION (4VF).

MINI EXPERIENCE MODES - HIGHLIGHTS:
迷你体验模式 - 亮点：

7 MINI Experience Modes: 7 种迷你体验模式：
Core, Go Kart, Green, Personal, Vivid, Balance, Timeless
核心，卡丁车，绿色，个人，生动，平衡，永恒
Mode specific graphical user interface, special widgets & picture upload
模式特定图形用户界面，特殊小部件和图片上传

LTIFECYCLE PLAN OF COMPETITION (PRODUCT MILESTONES).

COMPETITIVE SET. 竞争集。

• Most rational and functional UKL1 offer in the near premium segment.

"FAP 5500 - KEY FEATURES.
FAP 5500 - 主要特点。

COMPETITIVE SET. 竞争集。

KEY POSITIONING FEATURES 关键定位特征

• Design Icon / Retro Design in modern interpretation
• Digital / UI not state-of-the-art anymore (2024)
  数字/用户界面不再是最先进的（2024）
• Very simplified offer structure
  非常简化的报价结构
• City car with very short format $(3,63\mathrm{m})$$(3,63\mathrm{m})$(3,63m)(3,63 \mathrm{~m})
  城市小车，格式非常短 $(3,63\mathrm{m})$$(3,63\mathrm{m})$(3,63m)(3,63 \mathrm{~m})

FIAT 500 菲亚特 500

Dashboard partly in body colour + seats
Seaqual ${}^{\circledR }$${}^{\circledR }$^(®){ }^{\circledR} or synthetic leather.
仪表盘部分为车身颜色 + 座椅 Seaqual ${}^{\circledR }$${}^{\circledR }$^(®){ }^{\circledR} 或合成皮革。

MINI COOPER ICE MINI COOPER 冰

FIAT 500 -DESTGN FEATURES.
菲亚特 500 - 设计特点。

COMPETITIVE SET. 竞争集。

EXTERIOR 外部

• Turn indicator is citating the design of original 1957 500 model.

FIAT 500 E 菲亚特 500E

• Fiat is using its brand as a monogram in seat stitching, following hereby top fashion brand, who makes a pattern out of their naming or logo (e.g. Louis Vuitton, Gucci…)
  菲亚特正在将其品牌作为座椅缝线中的字母组合，效仿顶级时尚品牌，这些品牌将其名称或标志制作成图案（例如：路易威登、古驰……）

INTERIOR 内部

• Very distinctive for the Fiat 500: using the exterior body colour also in the interior (dashboard).
  菲亚特 500 的一个显著特点：在内饰（仪表板）中也使用外部车身颜色。

COMPETITIVE SET. 竞争集。

KEY POSITIONING FEATURES 关键定位特征

• City car with 5 doors.
  五门城市车。
• Brave design with typical Peugeot design elements.
  勇敢的设计，具有典型的标致设计元素。
• Power of choice: available in ICE and BEV.
  选择的力量：可选择内燃机（ICE）和电池电动汽车（BEV）。

PEUGEOT 208 标致 208

MINI COOPER ICE MINI COOPER 冰

PEUGEOT 208-DESIGN FEATURES.
标致 208-设计特点。

COMPETITIVE SET. 竞争集。

EXTERIOR 外部

• … and using the $20x$$20x$20 x20 x Legacy.
  …并使用 $20x$$20x$20 x20 x 遗产。

PEUGEOT
208E
标致 208E

INTERIOR 内部

• Classical design using the current line and known material.
  经典设计采用当前线条和已知材料。

• Dashboard in foam and carbon optic.
  泡沫和碳光学仪表盘。

KEY DIMENSIONS COMPARISON.
关键维度比较。

• MINI F66 2024

strictly confidential printeqbowen Wu, qt82317
F66 AND J01 BEV.
严格保密 printeqbowen 吴，qt82317 F66 和 J01 BEV。

KEY DIMENSIONS COMPARISON.
关键维度比较。

• MINI J01 BEV 2023

stow then wu, ar2317 收起然后吴，ar2317

XTERIOR COLOOR ${}^{\text{Wu, qu2337}}$${}^{\text{Wu, qu2337 }}$^("Wu, qu2337 "){ }^{\text {Wu, qu2337 }} 外部颜色 ${}^{\text{Wu, qu2337}}$${}^{\text{Wu, qu2337 }}$^("Wu, qu2337 "){ }^{\text {Wu, qu2337 }}

EXTERROR CONOUR. 外部恐怖。

BODY COLOUR 车身颜色

(SOP 07/24)

(SOP 07/24)

(SOP 07/24)

stifHINP TRIMS - EXTERIIOR.

striptly Gonfidentiar erinted by Helen Wu, qt82317
PRODUCT.
严格保密 由 Helen Wu 打印，qt82317 产品。

WHEEL PROGRAMME F66 COOPER C/S/JCW.
轮胎计划 F66 COOPER C/S/JCW。

STMHNT ENGINE PORTFOLTÖZ.
STMHNT 引擎投资组合。

INTRODUCTION $\mathcal{E}$$\mathcal{E}$E\mathcal{E} NEW USER INTERFACE.
介绍 $\mathcal{E}$$\mathcal{E}$E\mathcal{E} 新用户界面。

stidHANICURRENT GENERATION VS. MININEXT GENERATION.

MAIN KEY DIFFERENTIATORS RELATED TO DIGITAL SERVICES USER EXPERIENCE.
与数字服务用户体验相关的主要关键差异因素。

MINI CURRENT GENERATION MINI 当前一代

• No operating system updates
  没有操作系统更新
• Only very limited feature updates over lifecycle of vehicle generation
  在车辆代际生命周期内，仅有非常有限的功能更新
  MINI NEXT GENERATION MINI 下一代

3
UPDATE FREQUENCY REQUENC 更新频率
Service Pack 21 hardware stack with IDC Android head unit
服务包 21 硬件堆栈与 IDC 安卓主机

• Own Navigation, IPA, MINI App Integration Market specific 3rd Party Apps (e.g. Spotify) natively integrated via 3rd Party App Store
  自主导航，IPA，MINI 应用集成市场特定的第三方应用（例如 Spotify）通过第三方应用商店原生集成
• Operating System updates possible
  操作系统更新可用
• Almost all digital functionalities updatable over the air + functions on demand
  几乎所有数字功能都可以通过空中更新 + 按需功能

stifO ENABLE US TO EVENT NEEDS, STRATEGIC DECISION TO SWITCH TO ANDROID AUTOMOTIVE OS.
使我们能够满足需求，战略性决定切换到 Android 汽车操作系统。

stFOUCH OPTIMIZED"OS8 USER EXPERIENCE.
stFOUCH 优化的 "OS8 用户体验。

COLUMN BASED 柱基
CONTROLLER OPTIMIZED LAYOUTS
控制器优化布局
Controller + towich 控制器 + towich

ONTENT DRIVEN FLEXIBLE TOUCH LAYOUTS
内容驱动的灵活触控布局
Touch only 仅触摸

SHEYPRODUCT IMPRROVENENTS LAUNCHING WITH IDC.
产品改进与 IDC 的发布。

HW upgrade for better performance
硬件升级以提高性能
Extended always fresh SW lifecycle
持续更新的全新软件生命周期
Broad Portfolio of 3rd Party Apps
广泛的第三方应用程序组合

Continuous 连续

striptly confidential, Printed by Helen Wu, qt82317
严格保密，由 Helen Wu 打印，qt82317

PARTNER IN CRIME. 犯罪搭档。

Engaging. 引人入胜。

"IPA-MININTELLIGENTI PERSONAL ASSISTANT.
IPA-迷你智能个人助手。

Competitive comparison 竞争比较

- Global OEM: Mercedes MBUX
- 全球 OEM：梅赛德斯 MBUX

Description 描述

• First time launch of the BMW Intelligent Personal Assistant (IPA) in a MINI with „Hey MINI" ativation word. Improvement of overall perception and usability of IPA:
  首次在 MINI 中推出 BMW 智能个人助理（IPA），激活词为“嘿 MINI”。提升 IPA 的整体感知和可用性：

Customer benefit 客户利益

• Usage via “Hey MINI” activation word (as well as MFL).
  通过“嘿 MINI”激活词（以及 MFL）使用。
• Numerous functions of the domains Navigation, Telephone, Communication etc. as well as car functions are controllable via speech achieving high comfort $\mathrm{\&}$$\mathrm{\&}$&\& guarantee that the driver can concentrate on the driving task.
  众多领域的功能，如导航、电话、通信等，以及汽车功能，都可以通过语音控制，从而实现高舒适度，确保驾驶员能够专注于驾驶任务。
• Emotional and vivid MINI-specific 3D visualization.
  情感丰富且生动的 MINI 专属 3D 可视化。
• Highly natural dialogue between driver and IPA via NLU.
  通过自然语言理解，司机与 IPA 之间的对话非常自然。

strictly confidential shinted by belen Wu, qut82317 MINI CONNECTED MARKETS.
严格保密 由吴贝伦提供，qut82317 MINI CONNECTED MARKETS。

CURRENT OVERVIEW. 当前概述。

Connected Marktes 连接市场

MINI CONNECTED MARKETS. 迷你连接市场。

PLANNED ROLLOUT UNTIL 2024.
计划在 2024 年前推出。

Connected Marktes 连接市场

NO ROLLOUT PLANNED. 没有计划推出。

Following markets posses no connectivity capabilities yet.

MINI CONNECTEDPORTOLIO. MINI 连接组合。

PtPARADIGM SHIFT IN PRODUCT DESIGN.
产品设计中的范式转变。

Current offer structure: 当前优惠结构：

Ex-Factory: “Digital Funly Equipped” with Connected Package (7Gx) (3y) Post-Factory: Rebooking of Renewal Packages (1y)
出厂：配备连接包的“数字乐趣”（7Gx）（3 年） 后厂：续订套餐的重新预订（1 年）

New offer structure: 新报价结构：

strifGH-LEVEL OVERVIETE BASE VS. MINI CONNECTED PACKAGE.
高层概述：基础版与迷你连接包。

MINI CONNECTED PACKAGE. MINI 连接包。

OVERVIEW HERO FEATURES. 概述英雄特性。

• Wide variety (30-50) of different apps offered
  提供多种多样（30-50 种）不同的应用程序
• Data costs covered 数据费用已覆盖

CONSTANTLY GROWING GLOBAL AND LOCALAPP PORTFOLIO FORESEEABLE.
不断增长的全球和本地应用程序组合可预见。

• Number of Apps:30-50 (maximum of 50-100 apps in the future); apps portfolio will be constantly updated
  应用数量：30-50（未来最多 50-100 个应用）；应用组合将不断更新
• Mainly audio apps (Music, Webradio, Podcasts, News)
• Can be used during the drive (apps are optimized with regards to driver distraction) and are designed in MINI UI
  可以在驾驶过程中使用（应用程序经过优化以减少驾驶员分心），并采用 MINI 用户界面设计
• Download and installation of Apps
  应用程序的下载和安装
• Apps can be used via speech and touch
  应用程序可以通过语音和触摸使用
• Data costs are covered by BMW Group
  数据费用由宝马集团承担

StrifINP INTELLIGENT PERSONAL ASSISTANT.
StrifINP 智能个人助手。

ADDITIONAL OPTICAL AND FUNCTIONAL UPGRADES FOR THE MINI IPA.
迷你 IPA 的额外光学和功能升级。

SELECTED FEATURE HIGHLIGHTS.
精选功能亮点。

$⟶$$⟶$longrightarrow\longrightarrow Guiding - junction view visualization
$⟶$$⟶$longrightarrow\longrightarrow 指导 - 交叉口视图可视化

MINICONNECTEDPACKAGE AT A GLANCE.
MINICONNECTEDPACKAGE 一览。

MINI Connected Package Offering
MINI 互联套件提供

• Wide portfolio of valueadding features
  增值功能的广泛组合
• Data-Costs covered 数据成本已覆盖
• Continuous updates and product portfolio extensions
• Monthly terminable 每月可终止

MINI CONNECTED UPGRADES. MINI CONNECTED 升级。

MINI CONNECTEDUPEOADES. MINI 连接升级。

IN ADDITION TO EX-FACTORY OFFER, VEHICLE FUNCTIONS CAN BE UPGRADED POST-FACTORY TO PROVIDE MORE FLEXIBILITY FOR OUR CUSTOMERS.
除了出厂报价，车辆功能可以在出厂后升级，以为我们的客户提供更多灵活性。

Remote Engine Start 远程发动机启动

MINI CONNECTED OFFER STRUCTURE.
MINI CONNECTED 提供结构。

MINI CONNECTED - BASE VS. SUBSCRIPTION.
MINI CONNECTED - 基础版与订阅版。

	MINI CONNECTED 升级 (FOD) MINI CONNECTED 套件 MINI CONNECTED UPGRADES (FOD) MINI CONNECTED PACKAGE MINI CONNECTED UPGRADES (FOD) MINI CONNECTED PACKAGE| MINI | | :--- | | CONNECTED | | UPGRADES | | (FOD) | | MINI | | CONNECTED | | PACKAGE |	收费的 收费的 Fee-based Fee-based Fee-based Fee-based| Fee-based | | :--- | | Fee-based |	1 个月 1 年 3 年 终身 每月 1 Month 1 Year 3 Years Lifetime Monthly 1 Month 1 Year 3 Years Lifetime Monthly| 1 Month | | :--- | | 1 Year | | 3 Years | | Lifetime | | Monthly |	- 方向盘加热 - 停车助手专业版 - 驾驶助手增强版 - ... - 完整导航 - 完整 IPA - $3^{\text{rd}}$$3^{\text{rd }}$3^("rd ")3^{\text {rd }} - 聚会应用 - Steering Wheel Heating - Parking Assistant Prof. - Driving Assistant Plus - ... Full navigation Full IPA $3^{\text{rd}}$$3^{\text{rd }}$3^("rd ")3^{\text {rd }} Party Apps - Steering Wheel Heating - Parking Assistant Prof. - Driving Assistant Plus - ... Full navigation Full IPA 3^("rd ") Party Apps| - Steering Wheel Heating | | :--- | | - Parking Assistant Prof. | | - Driving Assistant Plus | | - ... | | Full navigation | | Full IPA | | $3^{\text {rd }}$ Party Apps |	每月订阅 每月费用 9.99 欧元* 每月可取消 映射后提供 1 个月试用 需要激活扩展 额外数字功能 包括访问 $3^{\text{rd}}$$3^{\text{rd }}$3^("rd ")3^{\text {rd }} 第三方应用 计划在 2023 年推出 40-50 个应用 持续发展产品提供 Monthly subscription EUR 9.99 monthly fee* Cancellable on a monthly basis 1 month trial after mapping Active extension necessary Additional digital functions incl. access to $3^{\text{rd}}$$3^{\text{rd }}$3^("rd ")3^{\text {rd }} Party Apps 40-50 Apps planned for launch in 2023 Continuous evolvement of offer Monthly subscription EUR 9.99 monthly fee* Cancellable on a monthly basis 1 month trial after mapping Active extension necessary Additional digital functions incl. access to 3^("rd ") Party Apps 40-50 Apps planned for launch in 2023 Continuous evolvement of offer| Monthly subscription | | :--- | | EUR 9.99 monthly fee* | | Cancellable on a monthly basis | | 1 month trial after mapping | | Active extension necessary | | Additional digital functions | | incl. access to $3^{\text {rd }}$ Party Apps | | 40-50 Apps planned for launch in 2023 | | Continuous evolvement of offer |
	远程软件升级 REMOTE SOFTWARE UPGRADE REMOTE SOFTWARE UPGRADE| REMOTE | | :--- | | SOFTWARE | | UPGRADE |	Free of charge 免费	Regular cycles 规律周期	enhancements 增强功能 enhancements| | | :--- | | enhancements |	终身基础 免费 自动集成 Lifetime Basis Free of charge Automatically integrated Lifetime Basis Free of charge Automatically integrated| Lifetime Basis | | :--- | | Free of charge | | Automatically integrated |

https://cdn.mathpix.com/cropped/2024_09_30_8d4f6a7fd6198653702ag-70.jpg?height=718&width=124&top_left_y=692&top_left_x=247 "MINI CONNECTED UPGRADES (FOD) MINI CONNECTED PACKAGE" "Fee-based Fee-based" "1 Month 1 Year 3 Years Lifetime Monthly" "- Steering Wheel Heating - Parking Assistant Prof. - Driving Assistant Plus - ... Full navigation Full IPA 3^("rd ") Party Apps" "Monthly subscription EUR 9.99 monthly fee* Cancellable on a monthly basis 1 month trial after mapping Active extension necessary Additional digital functions incl. access to 3^("rd ") Party Apps 40-50 Apps planned for launch in 2023 Continuous evolvement of offer" "REMOTE SOFTWARE UPGRADE" Free of charge Regular cycles " enhancements" "Lifetime Basis Free of charge Automatically integrated"|  | MINI <br> CONNECTED <br> UPGRADES <br> (FOD) <br> MINI <br> CONNECTED <br> PACKAGE | Fee-based <br> Fee-based | 1 Month <br> 1 Year <br> 3 Years <br> Lifetime <br> Monthly | - Steering Wheel Heating <br> - Parking Assistant Prof. <br> - Driving Assistant Plus <br> - ... <br> Full navigation <br> Full IPA <br> $3^{\text {rd }}$ Party Apps | Monthly subscription <br> EUR 9.99 monthly fee* <br> Cancellable on a monthly basis <br> 1 month trial after mapping <br> Active extension necessary <br> Additional digital functions <br> incl. access to $3^{\text {rd }}$ Party Apps <br> 40-50 Apps planned for launch in 2023 <br> Continuous evolvement of offer | | :---: | :---: | :---: | :---: | :---: | :---: | | | REMOTE <br> SOFTWARE <br> UPGRADE | Free of charge | Regular cycles | <br> enhancements | Lifetime Basis <br> Free of charge <br> Automatically integrated |

MINI CONNECTED UPGRADES. MINI CONNECTED 升级。

DETAIL VIEW ON PREREQUISITES, DERIVATIVES AND OFFER STRUCTURE.
详细查看前提条件、衍生品和报价结构。

出厂报价 EX-FACTORY OFFER EX-FACTORY OFFER| EX-FACTORY | | :--- | | OFFER |	加热方向盘 Heated steering wheel Heated steering wheel| Heated steering | | :--- | | wheel |	Seat heating (front) 座椅加热（前）	High Beam Assist 远光灯辅助	驾驶助手 Plus Driving Assistant Plus Driving Assistant Plus| Driving Assistant | | :--- | | Plus |	停车助手专业版 Parking Assistant Professional Parking Assistant Professional| Parking Assistant | | :--- | | Professional |	Remote Engine Start 远程发动机启动
Prerequisites 前提条件	Vehicle Trims: Classic, Favoured, Jcw 车辆配置：经典版、受欢迎版、JCW 版			Comfort Package Plus 舒适包加版	Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded| Comfort Package Plus | | :--- | | 48V electrical system: J01, J05, U25 | | BEV, U25 ICE (Europe; JCW excluded |	ICE only, selected markets 仅限 ICE，特定市场
Option code 选项代码	$✓$$✓$✓\checkmark (SA 248)	$✓$$✓$✓\checkmark (SA 494)	$✓$$✓$✓\checkmark (SA 5AC)	$✓$$✓$✓\checkmark (SA 5AT)  $✓$$✓$✓\checkmark (SA 5AT)	$✓$$✓$✓\checkmark (SA 5DW)  $✓$$✓$✓\checkmark (SA 5DW)	$✓$$✓$✓\checkmark (SA 1CR)

"EX-FACTORY OFFER" "Heated steering wheel" Seat heating (front) High Beam Assist "Driving Assistant Plus" "Parking Assistant Professional" Remote Engine Start Prerequisites Vehicle Trims: Classic, Favoured, Jcw https://cdn.mathpix.com/cropped/2024_09_30_8d4f6a7fd6198653702ag-71.jpg?height=107&width=165&top_left_y=521&top_left_x=1704 Comfort Package Plus "Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded" ICE only, selected markets Option code ✓ (SA 248) ✓ (SA 494) ✓ (SA 5AC) ✓ (SA 5AT) ✓ (SA 5DW) ✓ (SA 1CR)| EX-FACTORY <br> OFFER | Heated steering <br> wheel | Seat heating (front) | High Beam Assist | Driving Assistant <br> Plus | Parking Assistant <br> Professional | Remote Engine Start | | :---: | :---: | :---: | :---: | :---: | :---: | :---: | | Prerequisites | Vehicle Trims: Classic, Favoured, Jcw | |  | Comfort Package Plus | Comfort Package Plus <br> 48V electrical system: J01, J05, U25 <br> BEV, U25 ICE (Europe; JCW excluded | ICE only, selected markets | | Option code | $\checkmark$ (SA 248) | $\checkmark$ (SA 494) | $\checkmark$ (SA 5AC) | $\checkmark$ (SA 5AT) | $\checkmark$ (SA 5DW) | $\checkmark$ (SA 1CR) |

MINI CONNECTED 升级 MINI CONNECTED UPGRADES MINI CONNECTED UPGRADES| MINI CONNECTED | | :--- | | UPGRADES |		加热方向盘 Heated steering wheel Heated steering wheel| Heated steering | | :--- | | wheel |	Seat heating (front) 座椅加热（前）	High Beam Assist 远光灯辅助	驾驶助手 Plus Driving Assistant Plus Driving Assistant Plus| Driving Assistant | | :--- | | Plus |	停车助手专业版 Parking Assistant Professional Parking Assistant Professional| Parking Assistant | | :--- | | Professional |	Remote Engine Start 远程发动机启动
Prerequisites 前提条件		Vehicle Trims: Classic, Favoured, JCW 车辆配置：经典版、受欢迎版、JCW			Comfort Package Plus 舒适包加版	Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded) Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded)| Comfort Package Plus | | :--- | | 48V electrical system: J01, J05, U25 | | BEV, U25 ICE (Europe; JCW excluded) |	ICE only, selected markets 仅限 ICE，特定市场
Enabler 使能者		$\int \mathrm{SAgQR}$$\int \mathrm{SAgQR}$intSAgQR\int \mathrm{SAgQR}	SA 9QT		SA GQV	SA 322, SA 5DN
茔 茔| 茔 | | :--- |	J01	$\pi \mathrm{\setminus }、$$\pi \mathrm{\setminus }、$pi\\、\pi \backslash 、	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	水	$✓$$✓$✓\checkmark
	J05	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	到
	(2) U25	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓✓$$✓✓$✓✓\checkmark \checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark
	F65	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓✓$$✓✓$✓✓\checkmark \checkmark	$✓$$✓$✓\checkmark	o	$✓$$✓$✓\checkmark
	F66	$✓$$✓$✓\checkmark	>	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark		7) $✓$$✓$✓\checkmark
	F67	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	$✓$$✓$✓\checkmark	(D)	$✓$$✓$✓\checkmark
Runtimes & Pricing* 运行时间和定价*		1 个月：10 欧元 1 年： undefined 3 年： undefined 终身： undefined 1 month: 10 € 1 Year: undefined 3 years: undefined Lifetime: undefined 1 month: 10 € 1 Year: \quad 100 € 3 years: 150 € Lifetime: 220 €| 1 month: 10 € | | :--- | | 1 Year: $\quad 100 €$ | | 3 years: $150 €$ | | Lifetime: $220 €$ |	1 个月： undefined 1 年： undefined 3 年： undefined 终身： undefined 1 month: undefined 1 Year: undefined 3 years: undefined Lifetime: undefined 1 month: 17 € 1 Year: 170 € 3 years: 270 € Lifetime: 385 €| 1 month: | $17 €$ | | :--- | :--- | | 1 Year: | $170 €$ | | 3 years: | $270 €$ | | Lifetime: | $385 €$ | 1 month:,17 €,1 Year:,170 €,3 years:,270 €,Lifetime:,385 €| 1 month: $17 €$ <br> 1 Year: $170 €$ <br> 3 years: $270 €$ <br> Lifetime: $385 €$ | | :--- |	1 个月：8 欧元 1 年： undefined 3 年： undefined 终身： undefined 1 month: 8 € 1 Year: undefined 3 years: undefined Lifetime: undefined 1 month: 8 € 1 Year: 80 € 3 years: 120 € Lifetime: 176 €| 1 month: 8 € | | :--- | | 1 Year: $80 €$ | | 3 years: $120 €$ | | Lifetime: $176 €$ |	1 个月： undefined 1 年： undefined 3 年： undefined 终身：825 € 1 month: undefined 1 Year: undefined 3 years: undefined Lifetime: 825 € 1 month: 37 € 1 Year: \quad 370 € 3 years: 580 € Lifetime: 825 €| 1 month: $37 €$ | | :--- | | 1 Year: $\quad 370 €$ | | 3 years: $580 €$ | | Lifetime: 825 € |	1 个月： 1 年： 3 年： 终身： 1 month: 1 Year: 3 years: Lifetime: 1 month: 1 Year: 3 years: Lifetime:| 1 month: | | :--- | | 1 Year: | | 3 years: | | Lifetime: | 1 month:,1 Year:,3 years:,Lifetime:| 1 month: <br> 1 Year: <br> 3 years: <br> Lifetime: | | :--- |	1 个月：17 欧元 1 年：170 欧元 3 年： undefined 终身： undefined 1 month: 17 € 1 Year: 170 € 3 years: undefined Lifetime: undefined 1 month: 17 € 1 Year: 170 € 3 years: 270 € Lifetime: 385 €| 1 month: 17 € | | :--- | | 1 Year: 170 € | | 3 years: $270 €$ | | Lifetime: $385 €$ |

"MINI CONNECTED UPGRADES" "Heated steering wheel" Seat heating (front) High Beam Assist "Driving Assistant Plus" "Parking Assistant Professional" Remote Engine Start Prerequisites Vehicle Trims: Classic, Favoured, JCW https://cdn.mathpix.com/cropped/2024_09_30_8d4f6a7fd6198653702ag-71.jpg?height=56&width=110&top_left_y=957&top_left_x=1085 Comfort Package Plus "Comfort Package Plus 48V electrical system: J01, J05, U25 BEV, U25 ICE (Europe; JCW excluded)" ICE only, selected markets Enabler intSAgQR SA 9QT SA GQV SA 322, SA 5DN "茔" J01 pi\\、 ✓ ✓ 水 ✓ J05 ✓ ✓ ✓ ✓ ✓ 到 (2) U25 ✓ ✓ ✓✓ ✓ ✓ ✓ F65 ✓ ✓ ✓✓ ✓ o ✓ F66 ✓ > ✓ ✓ 7) ✓ F67 ✓ ✓ ✓ ✓ (D) ✓ Runtimes & Pricing* "1 month: 10 € 1 Year: \quad 100 € 3 years: 150 € Lifetime: 220 €" "1 month:,17 €,1 Year:,170 €,3 years:,270 €,Lifetime:,385 €" "1 month: 8 € 1 Year: 80 € 3 years: 120 € Lifetime: 176 €" "1 month: 37 € 1 Year: \quad 370 € 3 years: 580 € Lifetime: 825 €" "1 month:,1 Year:,3 years:,Lifetime:" "1 month: 17 € 1 Year: 170 € 3 years: 270 € Lifetime: 385 €"| MINI CONNECTED <br> UPGRADES | | Heated steering <br> wheel | Seat heating (front) | High Beam Assist | Driving Assistant <br> Plus | Parking Assistant <br> Professional | Remote Engine Start | | :---: | :---: | :---: | :---: | :---: | :---: | :---: | :---: | | Prerequisites | | Vehicle Trims: Classic, Favoured, JCW |  | | Comfort Package Plus | Comfort Package Plus <br> 48V electrical system: J01, J05, U25 <br> BEV, U25 ICE (Europe; JCW excluded) | ICE only, selected markets | | Enabler | | $\int \mathrm{SAgQR}$ | SA 9QT | | SA GQV | SA 322, SA 5DN | | | 茔 | J01 | $\pi \backslash 、$ | $\checkmark$ | $\checkmark$ | 水 | $\checkmark$ | | | | J05 | $\checkmark$ | $\checkmark$ | $\checkmark$ | $\checkmark$ | $\checkmark$ | 到 | | | (2) U25 | $\checkmark$ | $\checkmark$ | $\checkmark \checkmark$ | $\checkmark$ | $\checkmark$ | $\checkmark$ | | | F65 | $\checkmark$ | $\checkmark$ | $\checkmark \checkmark$ | $\checkmark$ | o | $\checkmark$ | | | F66 | $\checkmark$ | > | $\checkmark$ | $\checkmark$ | | 7) $\checkmark$ | | | F67 | $\checkmark$ | $\checkmark$ | $\checkmark$ | $\checkmark$ | (D) | $\checkmark$ | | Runtimes & Pricing* | | 1 month: 10 € <br> 1 Year: $\quad 100 €$ <br> 3 years: $150 €$ <br> Lifetime: $220 €$ | 1 month: $17 €$ <br> 1 Year: $170 €$ <br> 3 years: $270 €$ <br> Lifetime: $385 €$ | 1 month: 8 € <br> 1 Year: $80 €$ <br> 3 years: $120 €$ <br> Lifetime: $176 €$ | 1 month: $37 €$ <br> 1 Year: $\quad 370 €$ <br> 3 years: $580 €$ <br> Lifetime: 825 € | 1 month: <br> 1 Year: <br> 3 years: <br> Lifetime: | 1 month: 17 € <br> 1 Year: 170 € <br> 3 years: $270 €$ <br> Lifetime: $385 €$ |

$\to$$\to$rarr\rightarrow Offer only available in MINI Store markets.
$\to$$\to$rarr\rightarrow 该优惠仅在 MINI 商店市场有效。

ceresiges? 翻译文本：ceresiges?
sucriontionst 订阅

3ivsithat

• Remote Software Upgrade 远程软件升级
• Remote 3D View 远程 3D 视图
• Remote Inside View - Interior Camera
• Anti Theft Recorder 防盗录音机
• Digital Key (Plus) 数字钥匙（Plus）
• Digital Tire Diagnosis + Tire Pressure
• Remote Parking 远程停车

MINI App as Channel MINI 应用作为渠道

• Further individualisation through MINI Themes and Easter Eggs
  通过 MINI 主题和复活节彩蛋进一步个性化
• Enabling MINI App for more convenient access to the web sales channel
  启用 MINI 应用以便更方便地访问网络销售渠道

"COMFOR ACESS (322). 舒适通道 (322)。

WITH SMART ACCESS 2.0 FOR CAR ACCESS VIA DIGITAL KEY PLUS.

CUSTOMER FUNCTIONS 客户功能

Marketing Guidelines MINI NewGen I CM-2, CM-30|Aprit 2023 Page 74

Fxecosin Der

• SA6UQ MINI Navigation AR ${}^6$${}^6$^(6){ }^{6}
  SA6UQ MINI 导航 AR ${}^6$${}^6$^(6){ }^{6}
• SA5DN Parking Assistant Plus

• SA5A4 LED w/ add functions
  SA5A4 LED 带附加功能
• SA5AC High Beam Assist SA5AC 高光束辅助
• SA430 Mirror Package (E SA431)
  SA430 镜子包 (E SA431)
• SA322 Comfort Access SA322 舒适进入系统
• SA6NX Wireless Charging SA6NX 无线充电

Digital Package - monthly subscription ${}^1$${}^1$^(1){ }^{1}
数字包 - 月度订阅 ${}^1$${}^1$^(1){ }^{1}

$\cos$$\cos$cos\cos

MINIConnected Upgrades ${}^2$${}^2$^(2){ }^{2} / Single Offer

• SA5AT Driving Assistant Plus
• SA459 Electric Seats (incl. SA455 Massage Seats)

• SA4NR Interior Camera SA4NR 内部摄像头

• SA223 Adaptive suspension (JCW standard)
  SA223 自适应悬挂（JCW 标准）

PARKING 停车

• Blind Spot detection 盲点检测
  (Lane change assistant with lane return)
• Cross traffic warning rear with break intervention
• Rear collision prevention
  后方碰撞预防
• Safe Exit 安全退出

Driving Assistant Plus (5AT)
驾驶助手 Plus (5AT)

• Steering- and lane control assistant (hands-on, until 180 $\mathrm{km}/\mathrm{h}$$\mathrm{km}/\mathrm{h}$km//h\mathrm{km} / \mathrm{h} )
• Speed Limit Assistant, automatic (aSLA)
  速度限制助手，自动（aSLA）
• ACC Stop & Go (until $180\mathrm{km}/\mathrm{h}$$180\mathrm{km}/\mathrm{h}$180km//h180 \mathrm{~km} / \mathrm{h} )
  ACC 停走（直到 $180\mathrm{km}/\mathrm{h}$$180\mathrm{km}/\mathrm{h}$180km//h180 \mathrm{~km} / \mathrm{h} ）

• Lane control assistant (lane departure) with lane return
• Speed Limit Info with no-passing info and preview (in connection with active navigation)
  限速信息，包含禁止超车信息和预览（与主动导航相关）
• Speed Limit Assistant, manual (mSLA)
  速度限制助手，手册 (mSLA)
• Dynamic Cruise Control (DCC)
  动态巡航控制 (DCC)
• Front collision warning with brake intervention (vehicle/cyclist/pedestrian/when turning)
  前方碰撞警告与制动干预（车辆/骑自行车者/行人/转弯时）
• Evasion aid 规避援助
  No offer of 没有报价
  Parking Assistant Professional (5DW).
  停车助手专业版 (5DW)。
  Parking Assistant Plus (5DN) Comfort Package Plus (7ED)
• Parking View (3D-/Top-View)
  停车视图（3D/俯视图）
• Remote 360 (Smartphone) 远程 360（智能手机）
• Drive Recorder 行车记录仪
• Remote theft recorder 远程盗窃记录仪

Parking Assistant (5DM) 停车助手 (5DM)

• Rear view camera with panorama view
  后视摄像头带全景视图
• Active PDC with parking view
  带停车视图的主动 PDC
• Parking Assistant 停车助手
• Reversing Assistant 反向助手
• Trailer Assistant (electr. connection needed)
  拖车助手（需要电连接）

GLASS WITH GREY SHADING AND ELECTRIC OPENING FUNCTION.
带有灰色阴影和电动开启功能的玻璃。

CUSTOMER FUNCTIONS 客户功能

THOP DiFfICULT TO USE ToPICs.
THOP 使用起来很困难的话题。

U25, J0X, F6X.

E-Mobility (U25 BEV + J0x only):
电动出行（仅限 U25 BEV + J0x）：

• Charging times and dependencies from vehicle settings (e.g. current limit) / home installation / power supply contract
  充电时间和车辆设置（例如电流限制）/ 家庭安装 / 电力供应合同的依赖关系

• AC vs. DC, $80\mathrm{\%}$$80\mathrm{\%}$80%80 \% SoC limit (recommendation)
  交流与直流， $80\mathrm{\%}$$80\mathrm{\%}$80%80 \% 电池状态限制（建议）
• Charging times / power: characteristics + dependencies, typical development of the charging curve
  充电时间/功率：特性 + 依赖关系，充电曲线的典型发展
• Ventilation noises e.g. depending on the temperature of the battery (also AC )
  通风噪音，例如，取决于电池的温度（也包括空调）

• Influence on displayed range (active navigation, $\mathrm{A}/\mathrm{C}$$\mathrm{A}/\mathrm{C}$A//C\mathrm{A} / \mathrm{C}, etc.)
  对显示范围的影响（主动导航， $\mathrm{A}/\mathrm{C}$$\mathrm{A}/\mathrm{C}$A//C\mathrm{A} / \mathrm{C} 等）
• Range differences for WLTP vs. real range

• Explain km information in regards to range horizon
  解释与范围地平线相关的公里信息

• Clear instructions for Initial Setup in MINI App

MINITORIINAL AECCESSORIES.
迷你配件。

F66-IHE NEW MIN' COOPER 3-DOOR.
F66-IHE 新款 MINI COOPER 3 门版。

CONTACT LAUNCH TEAM. 联系发射团队。

Raphael Jasinski 拉斐尔·雅辛斯基