The Most Profitable Niche Is You (How To Create Your Niche)
The Most Profitable Niche Is You (如何创建你的利基市场)

The first business course I bought was a 6 figure agency course.
我买的第一门商业课程是六位数代理课程。

This was 6 years ago.
这发生在 6 年前。

Before that, I didn’t see the value in courses.
在此之前，我认为课程没有价值。

I tried doing everything myself.
我尝试自己做了所有的事情。

I knew the information was online, and it was, but it never worked.
我知道这些信息在网上，而且确实存在，但从来都不管用。

There were too many missing pieces.
缺失的零件太多。

Free education on social media is great, but the algorithm encourages people to keep it short, sweet, and focused on the most interesting topics.
社交媒体上的免费教育很好，但算法鼓励人们保持简短、精炼，并专注于最有趣的话题。

Everyone wants free free free and that’s what causes the problem of high value advice getting buried under a sea of noise.
每个人想要免费的免费的免费的，而这正是高价值建议被噪音淹没的问题所在。

Don’t act like you are immune to this. Nobody is.
不要装作自己对这种事免疫。没有人是。

When I was fed up with my multiple business attempts, I was ready to invest my entire bank account.
当我对多次创业感到厌倦时，我准备投入我全部的银行存款。

I researched the best business models, found a dude who had a good reputation, watched his webinar, and paid $999.
我研究了最佳的商业模式，找到了一个有良好声誉的人，观看了他的网络研讨会，并支付了 999 美元。

This was a huge chunk out of my finances.
这对我来说是一笔巨大的开支。

It all went onto my first credit card.
它全部记在我的第一张信用卡上。

And, as a college student working part-time, it put a lot of stress on me.
而且，作为一名大学生兼职工作，这给我带来了很大的压力。

I was juggling so many things at once.
我一次 juggled 真多事情。

Schooling that I didn’t care about… but it pushed back my deadline to make my business work before getting a job.
我不在乎的上学……但它推迟了我的截止日期，让我在找工作之前让我的生意运作起来。

A part-time job that was clearly a dead end.
一份明显毫无前景的兼职工作。

Multiple business failures before this.
在此之前有多次企业失败。

There was a lot on the line.
有很多东西取决于此。

And, to cut to the chase, it didn’t work out.
而且，直截了当地说，这并没有成功。

The course was great, and taught me about the applicability of copywriting, funnels, sales, and the client acquisition process that went on to fuel my future businesses…
这门课程很棒，教会了我文案写作的应用、漏斗营销、销售以及客户获取过程，这些都为我未来的企业提供了动力……

But, there were three things that destroyed my chances at success:
但有三件事毁了我的成功机会：

This Facebook ads journey of mine taught me more than any other business, course, or opinion out there.
我的 Facebook 广告之旅教会了我比其他任何商业、课程或观点都多的东西。

And, even if it didn’t teach me a direct lesson, it identified a problem in all future businesses I would start.
而且，即使它没有直接给我上一课，它也指出了我将来要创办的所有企业的所有问题。

Choosing a niche.  选择一个利基市场。

The first Solopreneur Sprint starts February 7th. The first thing we go over is exactly how to create a niche you are confident in, one that resembles you. Consider checking it out.
The first Solopreneur Sprint 从 2 月 7 日开始。我们首先讨论的是如何创建一个你有信心的利基市场，一个类似于你的利基市场。你可以考虑了解一下。

It’s a $150 cohort with an interesting, but impactful, structure (so I don’t have to charge thousands for the same material).
这是一个价值 150 美元的课程，结构有趣且有影响力（所以我不需要收取数千美元来提供相同的内容）。

The ad agency wasn’t my first, or last, business attempt.
这家广告公司不是我第一次也不是最后一次商业尝试。

Other people had made the freelancing model work, and I wasn’t giving up just yet (even though I “gave up” multiple times before).
其他人在自由职业模式上取得了成功，我还没有放弃（即使我之前多次“放弃”了）。

After grinding my way to my first 6 figures, I stumbled across Twitter.
在我磨砺出我的第一个六位数之后，我偶然发现了 Twitter。

I found accounts in a little community called “Money Twitter” and they introduced me to a path that would lead to where I am now.
我找到了一些在“钱圈 Twitter”上的账号，他们向我介绍了我现在所在的道路。

It didn’t all happen at once, but I had a vision for the future of my brand.
它不是一下子全部发生的，但我对未来我的品牌有愿景。

I wrote content, built a product, and focused on solving the problems that stood in the way of my ideal future.
我撰写了内容，开发了产品，并专注于解决阻碍我理想未来的问题。

But, one thing made me stand out from everyone else in the business scene:
但有一件事让我在商业场合中脱颖而出：

My newly repositioned offer was marketing consulting for creators (it only made sense to get out of the local business niche), but I didn’t only talk about marketing.
我的重新定位的提议是为创作者提供市场营销咨询（这样做只合乎逻辑，应该走出当地的商业 niche），但我不仅仅谈论市场营销。

I talked about whatever I wanted, in a way that illustrated the topic’s importance to a broad audience.
我谈论了我想谈论的任何话题，并以一种能够向广泛受众展示该话题重要性的方式来阐述。

If I wanted to talk about emotional management, I would.
如果我想谈论情绪管理，我会的。

If I wanted to talk about fitness and nutrition, I would.
如果我想谈论健身和营养，我会的。

If I wanted to post an aspirational piece of advice, I would.
如果我想发布一些励志的建议，我会的。

80% of my content did not revolve around my service, and it didn’t matter.
80%的内容并没有围绕我的服务，这也没有关系。

Why would it?  为什么呢？

If I can be interested in both business and fitness, other people can too.
如果我对商业和健身都感兴趣，其他人也可以。

And, if you’re “supposed” to narrow down your niche, is this not the best way to do it?
而且，如果你“应该”缩小你的细分市场，这样做不是最好的方法吗？

Just target the people that are like you, or want to become like you since they have a similar ideal future.
Just targeting those people who are like you, or want to become like you because they have a similar 理想未来。

It’s not like you promote your products or services in all of your content.
你并不是在所有内容中都推广你的产品或服务。

And, you can create a system that bakes authoritative and promotional content in.
And，你可以创建一个系统，内置权威和推广内容。

If I want to launch a new product or service, here is what I would do:
如果我想推出新产品或服务，我会这样做：

There is a naunced separation between your brand and your product. Your brand is not your product.
你的品牌和产品之间存在微妙的区分。你的品牌不是产品。

A few “off-topic” pieces of content aren’t going to ruin your income. They actually help it if you know what you are doing.
几条“离题”的内容不会毁掉你的收入。如果你知道怎么做，它们实际上还能帮你增加收入。

I was fortunate to have my money problems solved by the time I started as a creator.
我幸运地在成为创作者之前解决了我的金钱问题。

Most people start for the sake of money, which is good, but the need for survival can screw with your creative thinking.
大多数人都因为钱而开始，这是好的，但生存的需要会干扰你的创造性思维。

Most creators start by subscribing to one business ideology telling them to niche down as far as possible, target a person they have nothing in common with, and use a skill that they don’t care about to get results. It’s no wonder people quit so soon.
大多数创作者开始时会订阅一种商业理念，告诉他们尽可能细分市场，瞄准与他们毫无共同之处的人，并使用自己不关心的技能来获取结果。难怪人们很快就放弃了。

If you want to remove all competition, you have to think bigger.
如果你想消除所有竞争，你必须想得更大。

A personal brand can be a means to landing clients.
个人品牌可以成为吸引客户的手段。

But, when you treat your message as your life’s work, it is impossible to encapsulate everything in one traditional niche.
但是，当你把你的信息当作生命的工作时，不可能在一个传统的 niche 中囊括一切。

Your big goals in life will take multiple skills, interests, and expertise. Like how spirituality can help with financial freedom or emotional management in business. Your interests are what make your brand unique.
你的生活中的大目标需要多种技能、兴趣和专业知识。就像灵性可以帮助实现财务自由或企业管理中的情绪管理。你的兴趣让你的品牌独一无二。

From a spiritual lens, your “brand” or “self” can be the outcome of repetitive business ideology or a conscious personal creation.
从精神的角度来看，你的“品牌”或“自我”可能是重复的商业理念的结果，也可能是有意识的个人创造。

If your brand remains static, you’re in for a world of pain. Instead, we want to evolve, and never stop.
如果你的品牌保持不变，你将面临巨大的痛苦。相反，我们希望不断进化，永不停止。

Because if you don’t evolve, you get trapped in a lower stage of creator development.
因为如果不进化，就会被困在创作者发展的较低阶段。

Let’s walk through how to recreate yourself (for the sake of business).
让我们来看看如何重新创造自己（为了业务的需要）。

How is your story going to end?
你的故事将如何结尾？

Will it result in peace, health, and fulfilling work? Or do you have no idea?
Will 它结果会带来和平、健康和有意义的工作？还是你一无所知？

Your story is what sets your personal brand apart.
你的故事是让你的个人品牌脱颖而出的关键。

If you don’t have a vision for your future, how are you going to self-educate and execute in a conducive direction?
如果你没有对未来的想法，你怎么能在有利的方向上自我教育和执行？

Sit with this and think.
静下心来想想。

We will come back to it in step 3.
我们将在第三步回到这个问题。

My voice is a combination of the voices I love.

My brand design is a combination of the colors, feel, and style I’ve grown to like over time.

My products, website, and landing pages were made by taking the best from everyone else.

A color here, button there, tone shift there, and other minor distinctions.

I’m not talking about a few big things that make you look like a copy cat. I’m talking about every single minor distinction. This compounds with time.

You do things “your own way” by taking the best from the people you aspire to be like and making it your own.

This works for any project, but here’s what you do:

In short, create a tribe of mentors and exclusively consume their content for an extended period of time.

Become their best friends (in spirit).

Then, transfer your passion for what you do through spirit.

You won’t have to copy them if your subconscious mind pieces together their ideas into an original one.

You are a perspective vessel, and that is what makes you unique.

If you make it a habit to study every aspect of those you aspire to be like, good ideas will become automatic.

Then, execute on those ideas from your perspective.

Perspectives are goal oriented.

So, create from the perspective of trying to actualize your ideal future.

Some people write in their journal because their goal is mental clarity.

Some people write online because their goal is financial freedom.

What is your goal? And how do particular skills and interests help you get there?

Every story has an ideal outcome, an end goal.

The path to this end goal is going to be filled with highs, lows, emotions, battles, mistakes, and solutions to be systemized.

Here’s how you turn your “self,” or brand into a niche that houses your content, products, and services:

This won’t be immediate, but you need an outline.

Ideas for chapters will come to you as you experience life and make progress.

You won’t know what to write for some chapters, and that’s the point.

You will have to acquire skills, interests, and expertise to actualize your reality.

You are the leader that attracts followers.

Pursue your goals, solve the problems standing in the way, and pass down your lessons.

The story makes the brand, and yours is unique.

Your story makes you relatable to those going through the same low points as you.

It gives people hope that there is a way out, and that you are the lighthouse to guide them.

Now that you have an outline for the story of your life, start writing it.

This process gives you a multi-dimensional understanding of the topic you are speaking about.

And, if you remember the best ways to learn, teaching is one of them.

You will hate your first pieces of content, but that is how you identify a problem to solve.

If you struggle to write, that is a good thing.

The solution to struggle is perspective.

This journey is difficult.

You will struggle to articulate your niche, because nobody wants to put themselves in a box.

Understand that you don’t need to solve this problem immediately.

Instead, you need to set an intention to solve the problem.

From there, you educate yourself with courses, content, and conversations that will store creative firepower in your brain.

Overload your mind with potential solutions.

Just don’t get distracted.

Next, zoom out.

Give your mind some breathing room to craft a creative solution to that problem.

Go on a walk. Go out with friends. Hit the gym.

Do anything that allows you to stop thinking about work.

Like magic, the “aha!” moment will come.

Your subconscious mind will send the breakthrough idea to your conscious mind.

This cyclical process is called sovereign living.

The highs and lows of life are not masked over by the routine of a job.

Keep that in mind, and enjoy the rest of your day.

P.S. The first Solopreneur Sprint starts on February 7th.

This is an intensive 14-day strategy for overwhelmed creators:

The price is $150 (for a brand that you will leverage for life).