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Cover page 1


Title: The Influence of European Film Culture on China's Apparel Market


Subtitle: "The Transformation of Clothing Styles in China Around 2000".


Image: A comparison of images with the characteristics of European film culture and Chinese costumes


Page 2: Introduction


Introduction: Explores how European cinema has influenced the Chinese apparel market


Page 3: Objective: To analyze the changes in Chinese clothing styles around the year 2000 and their relationship with European film culture


Page 4: The Influence of European Film Culture on China's Apparel Market


The contribution of European film culture to the diversity of global film culture


The practice of European art cinema and its impact on the Chinese apparel market


Page 5: Background and data sources


Analysis of the economic operation of China's garment industry: around 2000


Page 6: Pre-2000 Chinese clothing styles


Costume changes from the 60s to the 80s


At the end of the 90s, China's clothing style was influenced by Hong Kong and Taiwan film and television dramas


Page 7: The Transformation of Chinese Clothing Styles after 2000


The spread of overseas films has increased in popularity


Page 8: Market Positioning


China's market positioning around 2000


Identification of target market, competitive analysis, product positioning


Page 9: The sustainable development of the apparel industry before and after 2000


Second-hand shopping sites are more popular and more environmentally friendly


Page 10: Internationalization of China's apparel market


The diversification, personalization and internationalization of China's apparel market


The purchasing power of luxury goods in Europe has increased


Page 11: A critical look at the impact of the spread of European film culture on China's clothing market around 2000


Economic, environmental and cultural aspects


Page 1-2: Conclusion


Summary of the impact of European film culture on China's apparel market


Forecast of future trends in China's apparel market


Page 1-3: References


List all cited sources and data sources