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POSITION Senior Manager, CRC Grandstand Event Production
CRC 看台活动制作高级经理
DIVISION / DEPT 部门 / 部门

项目及风险管理部 / 从化马场看台管理
Projects and Risk Management Division (PRM) / Conghua Racecourse
Grandstand Management
Projects and Risk Management Division (PRM) / Conghua Racecourse Grandstand Management| Projects and Risk Management Division (PRM) / Conghua Racecourse | | :--- | | Grandstand Management |
GRADE LEVEL 年级 Assistant Executive 10 助理主管 10
POSITION Senior Manager, CRC Grandstand Event Production DIVISION / DEPT "Projects and Risk Management Division (PRM) / Conghua Racecourse Grandstand Management" GRADE LEVEL Assistant Executive 10| POSITION | Senior Manager, CRC Grandstand Event Production | | :--- | :--- | | DIVISION / DEPT | Projects and Risk Management Division (PRM) / Conghua Racecourse <br> Grandstand Management | | GRADE LEVEL | Assistant Executive 10 |

MAJOR TASKS  主要任务

(Please describe tasks and expected outcomes. Rank order of importance, with 1 being the most important.)
（请描述任务和预期结果。按重要性顺序排列，其中 1 表示最重要。
1 1 1quad1 \quad CRC GS Pre-Opening Phase
1 1 1quad1 \quad CRC GS 开放前阶段
  1. Develop and execute entertainment and programming strategy that creates shareable experiences that excite and attract current and future target audiences. Partner with segments: HK Members, HK Owners, Racing Sponsors, Mainland Members & Owners, Mainland Corporate Segment, Young Upper Class (YUC) and Public etc. to ensure aligned and effective programming.
    制定和执行娱乐和节目策略，创造可共享的体验，激发和吸引当前和未来的目标受众。与各部门合作：香港会员、香港车主、赛车赞助商、大陆会员和车主、内地企业部门、年轻上层阶级（YUC）和公众等，以确保一致和有效的节目。
  2. Assist to design and monitor execution of end-to-end entertainment programmes for all Segments at all venues.
    协助设计和监控所有场所所有细分市场的端到端娱乐节目的执行情况。
  3. Work together with the team for planning and executing visual merchandising in all venues and CRC racecourse. Elaborate and Apply the Visual Merchandising guidelines and ensure adaptation for Public Stand, all
    与团队合作，在所有场馆和 CRC 赛马场规划和执行视觉营销。制定并应用视觉营销指南，并确保适应公共看台，所有这些都
garden areas in order to get alignment in all our channels of communication facing consumers.
花园区域，以便在我们面向消费者的所有沟通渠道中保持一致。
4) Be Responsible for creating SOP for all programmes that will be offered.
4） 负责为将提供的所有课程创建 SOP。
5) Participate and give input on for customer journey and customer experience design according to programme
5） 参与并根据计划对客户旅程和客户体验设计提供意见
strategies and programme highlights.
策略和计划亮点。
6) Formulate and coordinate pre-opening simulations and test scripts for responsible areas.
6） 为负责区域制定和协调开业前模拟和测试脚本。
garden areas in order to get alignment in all our channels of communication facing consumers. 4) Be Responsible for creating SOP for all programmes that will be offered. 5) Participate and give input on for customer journey and customer experience design according to programme strategies and programme highlights. 6) Formulate and coordinate pre-opening simulations and test scripts for responsible areas. | | garden areas in order to get alignment in all our channels of communication facing consumers. | | :--- | :--- | | 4) Be Responsible for creating SOP for all programmes that will be offered. | | | 5) Participate and give input on for customer journey and customer experience design according to programme | | | strategies and programme highlights. | | | 6) Formulate and coordinate pre-opening simulations and test scripts for responsible areas. | |
2 CRC GS Grand Opening and Post Opening Phase (On Raceday)
CRC GS 盛大开幕和开幕后阶段（赛马日）

7） 确保在赛马日执行端到端计划，旨在提供独特而非凡的体验，通过精心策划的鼓舞人心的生活方式体验，以最高水平的服务、质量和优雅来触动他们对比赛的热情。 8） 与合作伙伴密切合作，有效地策划丰富的节目，在细分市场之间保持简化和一致的沟通，以实现更高的客户满意度。
7) Ensure executing the end-to-end programmes on Raceday with an aim to provide unique and extraordinary
experiences touching on their passion for the races with remarkably curated inspiring lifestyle experiences with the
highest level of services, quality and elegance.
8) Closely collaborate with partners to curate rich programming effectively, keep streamlined and consistent
communications between segments to achieve greater customer satisfaction.
7) Ensure executing the end-to-end programmes on Raceday with an aim to provide unique and extraordinary experiences touching on their passion for the races with remarkably curated inspiring lifestyle experiences with the highest level of services, quality and elegance. 8) Closely collaborate with partners to curate rich programming effectively, keep streamlined and consistent communications between segments to achieve greater customer satisfaction.| 7) Ensure executing the end-to-end programmes on Raceday with an aim to provide unique and extraordinary | | :--- | | experiences touching on their passion for the races with remarkably curated inspiring lifestyle experiences with the | | highest level of services, quality and elegance. | | 8) Closely collaborate with partners to curate rich programming effectively, keep streamlined and consistent | | communications between segments to achieve greater customer satisfaction. |
3 CRC GS Post Opening Phase (Other management responsibilities)
CRC GS 后开放阶段（其他管理职责）
2 CRC GS Grand Opening and Post Opening Phase (On Raceday) "7) Ensure executing the end-to-end programmes on Raceday with an aim to provide unique and extraordinary experiences touching on their passion for the races with remarkably curated inspiring lifestyle experiences with the highest level of services, quality and elegance. 8) Closely collaborate with partners to curate rich programming effectively, keep streamlined and consistent communications between segments to achieve greater customer satisfaction." 3 CRC GS Post Opening Phase (Other management responsibilities)| 2 | CRC GS Grand Opening and Post Opening Phase (On Raceday) | | :---: | :--- | | | 7) Ensure executing the end-to-end programmes on Raceday with an aim to provide unique and extraordinary <br> experiences touching on their passion for the races with remarkably curated inspiring lifestyle experiences with the <br> highest level of services, quality and elegance. <br> 8) Closely collaborate with partners to curate rich programming effectively, keep streamlined and consistent <br> communications between segments to achieve greater customer satisfaction. | | 3 | CRC GS Post Opening Phase (Other management responsibilities) |
BU MANAGEMENT COMMITTEES MEMBERSHIP
BU 管理委员会成员

- PRM BMM - SP2 BMM
- PRM BMM
- SP2 BMM
- PRM BMM - SP2 BMM| - PRM BMM | | :--- | | - SP2 BMM |
SP INVOLEMENT SP 参与 - SP2 Si>0
KEY SUCCESS FACTORS 关键成功因素

- 以战略为重点 - 展示有效的领导、管理和规划，以保持 CRC 的世界级运营。 - 以人为本 - 引领文化转型、人才管理、员工参与和沟通以及能力发展和改进，以确保在CRC中进行有效的人员管理。 - 有效营运 - 根据马会的业务策略及方向，维持有效及高效的营运。 - 以客户为中心 - 与客户、业务合作伙伴和各种利益相关者保持良好的关系，以确保业务的可持续性。 - 财务能力 - 监控收入、支出和资产、设施和设备的使用情况，以确保财务状况良好。 - 成为敏捷的领导者，思想开放，能够管理工作范围的任何变化 - 能够发展战略洞察力，为不同的赛马场场所建立相关和有效的营销策略 - 通过管理多个
- Being strategically focused - demonstrating effective leadership, management and planning to maintain world class operations in CRC.
- Being people oriented - leading cultural transformation, talent management, staff engagement & communication and capability development & improvement to ensure effective people management in CRC.
- Being operational effective - maintaining effective and efficient operations in line with the Club's business strategy and directions.
- Being customer centred - maintaining favourable relationship with customers, business partners and various stakeholders to ensure business sustainability.
- Being financially capable - monitoring revenue, expenditure and use of assets, facilities and equipment to ensure sound financial status.
- Be an agile leader to be open minded and to manage any change in the scope of work
- Able to develop strategic insight to build relevant and effective marketing strategy for different racecourse venues
- Excellent execution and communication skills by managing multiple
- Being strategically focused - demonstrating effective leadership, management and planning to maintain world class operations in CRC. - Being people oriented - leading cultural transformation, talent management, staff engagement & communication and capability development & improvement to ensure effective people management in CRC. - Being operational effective - maintaining effective and efficient operations in line with the Club's business strategy and directions. - Being customer centred - maintaining favourable relationship with customers, business partners and various stakeholders to ensure business sustainability. - Being financially capable - monitoring revenue, expenditure and use of assets, facilities and equipment to ensure sound financial status. - Be an agile leader to be open minded and to manage any change in the scope of work - Able to develop strategic insight to build relevant and effective marketing strategy for different racecourse venues - Excellent execution and communication skills by managing multiple| - Being strategically focused - demonstrating effective leadership, management and planning to maintain world class operations in CRC. | | :--- | | - Being people oriented - leading cultural transformation, talent management, staff engagement & communication and capability development & improvement to ensure effective people management in CRC. | | - Being operational effective - maintaining effective and efficient operations in line with the Club's business strategy and directions. | | - Being customer centred - maintaining favourable relationship with customers, business partners and various stakeholders to ensure business sustainability. | | - Being financially capable - monitoring revenue, expenditure and use of assets, facilities and equipment to ensure sound financial status. | | - Be an agile leader to be open minded and to manage any change in the scope of work | | - Able to develop strategic insight to build relevant and effective marketing strategy for different racecourse venues | | - Excellent execution and communication skills by managing multiple |
BU MANAGEMENT COMMITTEES MEMBERSHIP "- PRM BMM - SP2 BMM" SP INVOLEMENT - SP2 Si>0 KEY SUCCESS FACTORS "- Being strategically focused - demonstrating effective leadership, management and planning to maintain world class operations in CRC. - Being people oriented - leading cultural transformation, talent management, staff engagement & communication and capability development & improvement to ensure effective people management in CRC. - Being operational effective - maintaining effective and efficient operations in line with the Club's business strategy and directions. - Being customer centred - maintaining favourable relationship with customers, business partners and various stakeholders to ensure business sustainability. - Being financially capable - monitoring revenue, expenditure and use of assets, facilities and equipment to ensure sound financial status. - Be an agile leader to be open minded and to manage any change in the scope of work - Able to develop strategic insight to build relevant and effective marketing strategy for different racecourse venues - Excellent execution and communication skills by managing multiple"| BU MANAGEMENT COMMITTEES MEMBERSHIP | - PRM BMM <br> - SP2 BMM | | :---: | :---: | | SP INVOLEMENT | - SP2 Si>0 | | KEY SUCCESS FACTORS | - Being strategically focused - demonstrating effective leadership, management and planning to maintain world class operations in CRC. <br> - Being people oriented - leading cultural transformation, talent management, staff engagement & communication and capability development & improvement to ensure effective people management in CRC. <br> - Being operational effective - maintaining effective and efficient operations in line with the Club's business strategy and directions. <br> - Being customer centred - maintaining favourable relationship with customers, business partners and various stakeholders to ensure business sustainability. <br> - Being financially capable - monitoring revenue, expenditure and use of assets, facilities and equipment to ensure sound financial status. <br> - Be an agile leader to be open minded and to manage any change in the scope of work <br> - Able to develop strategic insight to build relevant and effective marketing strategy for different racecourse venues <br> - Excellent execution and communication skills by managing multiple |
Qualifications / Experience (minimum requirements)
资格 / 经验 （最低要求）

- 活动管理、市场营销与管理或相关学科的学士学位 - 在活动营销、推广、媒体策划和活动节目产品供应以及大规模活动组织方面至少12年 - 在中国和海外的活动营销经验 - 展示了创新概念和运营的成功历史，以及沟通和执行技能 - 社交和公关媒体专业知识 - 对品牌体验和视觉有深刻的理解多代人的商品推销、生活方式广告、媒体和营销规划 - 了解市场数据和参与计划，以及沉浸式/激活计划 - 中国社交网络中全面开发的网红网络
- Bachelor degree in Event Management, Marketing & Management, or related disciplines
- A Minimum of 12 years in Event Marketing, promotion, media planning and event programme product offering and large scale of event organisation
- Experience in event marketing in PRC and overseas
- Demonstrated successful history of Creative Concept and Operation, and Communication and Execution skill
- Social & PR Medias expertise
- Exhibited understanding of Brand experience and Visual Merchandising, lifestyle advertising, media, and marketing planning for multiple generational
- Understanding of marketplace data and engagement schemes, along with immersive/activation programming
- Fully developed Influencer Network in China social network
- Bachelor degree in Event Management, Marketing & Management, or related disciplines - A Minimum of 12 years in Event Marketing, promotion, media planning and event programme product offering and large scale of event organisation - Experience in event marketing in PRC and overseas - Demonstrated successful history of Creative Concept and Operation, and Communication and Execution skill - Social & PR Medias expertise - Exhibited understanding of Brand experience and Visual Merchandising, lifestyle advertising, media, and marketing planning for multiple generational - Understanding of marketplace data and engagement schemes, along with immersive/activation programming - Fully developed Influencer Network in China social network| - Bachelor degree in Event Management, Marketing & Management, or related disciplines | | :--- | | - A Minimum of 12 years in Event Marketing, promotion, media planning and event programme product offering and large scale of event organisation | | - Experience in event marketing in PRC and overseas | | - Demonstrated successful history of Creative Concept and Operation, and Communication and Execution skill | | - Social & PR Medias expertise | | - Exhibited understanding of Brand experience and Visual Merchandising, lifestyle advertising, media, and marketing planning for multiple generational | | - Understanding of marketplace data and engagement schemes, along with immersive/activation programming | | - Fully developed Influencer Network in China social network |

技术技能（最低要求）
TECHNICAL SKILLS
(Minimum requirements)
TECHNICAL SKILLS (Minimum requirements)| TECHNICAL SKILLS | | :--- | | (Minimum requirements) |

- 良好的中英文书写和口语能力 - 出色的人际交往和沟通技巧 - 具有创造性思维，又有系统性和细节意识，组织能力强 - 性格好，执行能力强 - 对活动和营销计划有深入的了解- 精通社交媒体渠道在营销计划中的应用 - 营销活动和内容的创新 - 战略规划， 商业意识和预算开发 - 团队影响和沟通
- Good command in both written and spoken English and Chinese
- Excellent interpersonal and communication skills
- Possess a creative mind, yet systematic and detail minded with well- organized
- personality with good execution skills
- In-depth knowledge in event and marketing programmes
- Well versed in social media channel adoption to marketing programmes
- Innovation in marketing campaigns and contents
- Strategic planning, business sense and budget development
- Team influencing and communication
- Good command in both written and spoken English and Chinese - Excellent interpersonal and communication skills - Possess a creative mind, yet systematic and detail minded with well- organized - personality with good execution skills - In-depth knowledge in event and marketing programmes - Well versed in social media channel adoption to marketing programmes - Innovation in marketing campaigns and contents - Strategic planning, business sense and budget development - Team influencing and communication| - Good command in both written and spoken English and Chinese | | :--- | | - Excellent interpersonal and communication skills | | - Possess a creative mind, yet systematic and detail minded with well- organized | | - personality with good execution skills | | - In-depth knowledge in event and marketing programmes | | - Well versed in social media channel adoption to marketing programmes | | - Innovation in marketing campaigns and contents | | - Strategic planning, business sense and budget development | | - Team influencing and communication |
Qualifications / Experience (minimum requirements) "- Bachelor degree in Event Management, Marketing & Management, or related disciplines - A Minimum of 12 years in Event Marketing, promotion, media planning and event programme product offering and large scale of event organisation - Experience in event marketing in PRC and overseas - Demonstrated successful history of Creative Concept and Operation, and Communication and Execution skill - Social & PR Medias expertise - Exhibited understanding of Brand experience and Visual Merchandising, lifestyle advertising, media, and marketing planning for multiple generational - Understanding of marketplace data and engagement schemes, along with immersive/activation programming - Fully developed Influencer Network in China social network" "TECHNICAL SKILLS (Minimum requirements)" "- Good command in both written and spoken English and Chinese - Excellent interpersonal and communication skills - Possess a creative mind, yet systematic and detail minded with well- organized - personality with good execution skills - In-depth knowledge in event and marketing programmes - Well versed in social media channel adoption to marketing programmes - Innovation in marketing campaigns and contents - Strategic planning, business sense and budget development - Team influencing and communication"| Qualifications / Experience (minimum requirements) | - Bachelor degree in Event Management, Marketing & Management, or related disciplines <br> - A Minimum of 12 years in Event Marketing, promotion, media planning and event programme product offering and large scale of event organisation <br> - Experience in event marketing in PRC and overseas <br> - Demonstrated successful history of Creative Concept and Operation, and Communication and Execution skill <br> - Social & PR Medias expertise <br> - Exhibited understanding of Brand experience and Visual Merchandising, lifestyle advertising, media, and marketing planning for multiple generational <br> - Understanding of marketplace data and engagement schemes, along with immersive/activation programming <br> - Fully developed Influencer Network in China social network | | :---: | :---: | | TECHNICAL SKILLS <br> (Minimum requirements) | - Good command in both written and spoken English and Chinese <br> - Excellent interpersonal and communication skills <br> - Possess a creative mind, yet systematic and detail minded with well- organized <br> - personality with good execution skills <br> - In-depth knowledge in event and marketing programmes <br> - Well versed in social media channel adoption to marketing programmes <br> - Innovation in marketing campaigns and contents <br> - Strategic planning, business sense and budget development <br> - Team influencing and communication |