A Report of Survey on SISU Students’ Usage and Demand for Tablet Computer
SISU 学生平板电脑使用和需求调查报告
1. Introduction
1.引言
1.1 Background of the study
1.1 研究背景
Since the first launch in 2010, Apple’s iPad has dramatically invigorated the tablet computer market. The world has seen a drastic emerge in the tablet computer market—more and more computer brands are marching into this field to take a share. From then on, tablet computers have gradually taken the place of laptops and desktop computers, and gained ever-growing popularity in modern people’s lives.
自 2010 年首次推出以来，Apple 的 iPad 极大地激发了平板电脑市场的活力。全球平板电脑市场急剧崛起——越来越多的电脑品牌进入这一领域以分一杯羹。从那时起，平板电脑逐渐取代了笔记本电脑和台式电脑，并在现代人的生活中越来越受欢迎。
Nowadays, technology has become heavily integrated in college setting; an increasing number of college students are using tablet computers for the purpose of academic study as well as entertainment. Thus, college student group is an essential part of the tablet computer market. In order to provide better services for them, it is important to understand the demands and requirements college students have for tablet computers. Therefore, this survey seeks to better understand SISU students, and give recommendations to tablet manufacturers according to SISU students’ preferences: what special features SISU students are seeking in tablet computers and in what ways tablet computers can further utilize their lives.
如今，技术已经高度融入大学环境;越来越多的大学生将平板电脑用于学术学习和娱乐。因此，大学生群体是平板电脑市场的重要组成部分。为了给他们提供更好的服务，了解大学生对平板电脑的需求和要求是很重要的。因此，本次调查旨在更好地了解 SISU 学生，并根据 SISU 学生的喜好向平板电脑制造商提供建议：SISU 学生在平板电脑中寻求哪些特殊功能，以及平板电脑可以以何种方式进一步利用他们的生活。
1.2 The Objectives of the Study
1.2研究目标
This study has the following four objectives:
本研究有以下四个目标：
1. Collect information on SISU students’ current ownership, preference, and usage of tablet computers.
1. 收集有关 SISU 学生当前拥有、偏好和平板电脑使用情况的信息。
2. Analyze the possible influencing factors on SISU students’ buying intention for tablet computers and their views on tablet computers.
2. 分析了影响上海外国语系学生购买平板电脑意愿的可能影响因素 及其对平板电脑的看法。
3. Find out the existing problems in SISU students’ current usage of tablet computers.
3. 找出上海外国语大学学生目前使用平板电脑存在的问题。
4. Give some recommendations to tablet computer manufacturers from the perspective of SISU students.
4. 从 SISU 学生的角度给平板电脑制造商一些建议。
2. Research Design and Methods
2. Research 设计和方法
2.1 The Survey Procedure
2.1 调查程序
This survey totally involves 313 random SISU students. It lasted one month and a half to collect the data. The respondents were all individually interviewed online, based on a standard questionnaire designed in advance.
这项调查总共涉及 313 名随机的 SISU 学生。它持续了一个半月来收集数据。所有受访者都根据事先设计的标准问卷进行了在线单独访谈。
2.2 The Questionnaire
2.2 问卷
The whole questionnaire contains 16 individual questions that can be further divided into four sections.
整个问卷包含 16 个单独的问题，可以进一步分为四个部分。
The first section is about the respondents’ background characteristics, such as their grade, gender, and personal ownership of a tablet computer. It includes question 1 to 3. The second section is designed for the respondents’ buying preferences for a tablet computer, aiming to find out if there is any fixed pattern in their likes or dislikes. It contains question 4 to 9. The third section is about their daily usage of tablet computers. It comprises question 10 to 12. The last section is about the respondents’ views and suggestions for tablet computers according to their experiences. It contains question 13 to 16.
第一部分是关于受访者的背景特征，例如他们的年级、性别和个人拥有平板电脑。它包括问题 1 到 3。第二部分是针对受访者对平板电脑的购买偏好而设计的，旨在了解他们的好恶是否有任何固定的模式。 It 包含问题 4 到 9。 第三部分是关于他们日常使用平板电脑的情况。 It 包括s 问题 10 到 12。最后一部分是关于受访者根据他们的经验对平板电脑的看法和建议。它包含问题 13 到 16。
The questionnaire covers four types of questions.
调查问卷涵盖四种类型的问题。
The first type requires respondents to choose a single response from the options that have been provided for them. Most questions in the questionnaire belongs to this category, which accounts for 10 of 16. Question 1 and 3 have only two options. Question 4 and 15 provide three options and the rests of the 6 questions all provide four or more options. The second type of question requires respondents to select more than one option from the given choices. And question 12 to 14 belong to this category. Each one of them has 5 or 6 options. The third type of question asks respondents to sequence the choices from top to bottom according to their level of importance. Question 5 and 11 belong to this category, each containing 8 and 6 options respectively. The last type is gap filling question which is optional.
第一种类型要求受访者从 提供给他们的选项中选择单个回答。问卷中的 M ost 问题属于这一类，占 16 个中的 10 个。 问题 1 和 3 只有两个选项。 问题 4 和 15 提供三个选项，其余 6 个问题都提供四个或更多选项。 第二种类型的问题要求受访者从给定的选项中选择多个选项。第 12 至 14 个问题 属于这一类。 他们每个人都有 5 或 6 个选项。第三种类型的问题要求受访者根据它们的重要性级别从上到下对选项进行排序。问题 5 和 11 属于这一类，分别包含 8 个和 6 个选项。最后一种类型是填空题，这是可选的。
3. Statement of Results
3. 结果声明
The questionnaire was conducted in a strict manner. Throughout the survey, great care had been exercised to ensure that all respondents interviewed matched the sampling profile and all the other requirements stipulated in the research design. All the data collected were true and valid. Here is a summary of the survey results.
问卷调查严格进行。在整个调查过程中，我们非常小心地确保所有受访者都符合抽样概况和研究设计中规定的所有其他要求。收集的所有数据都是真实有效的。以下是调查结果的摘要。
3.1 Sampling of the Respondents
3.1 受访者抽样
A total of 313 questionnaires are distributed among students in SISU. Table 1 and Table 2 show the respondents’ personal conditions.
共有 313 份问卷分发给 SISU 的学生。表 1 和表 2 显示了受访者的个人情况。
Table 1 Gender
表 1 性别
Male
雄 | Female
女性 |
30.03% | 69.97% |
Table 1 presents a summary of the respondents’ gender distribution: 69.97% of the them are female, and the rest 30.03% are male.
表 1 列出了受访者的性别分布摘要：其中 69.97% 是女性，其余 30.03% 是男性。
Table 2 Grade Level
表 2 年级
Freshman
新生 | Sophomore
大二 | Junior
初级 | Senior
前辈 | Graduate
G辐射 |
6.07 %
6,07 % | 7.35% | 21.41% | 57.83% | 7.35%
7.35% |
Table 2 represents the overall class standing of respondents surveyed. 6.07% of them fall into the category of freshmen students and 7.35% are sophomore. The majority of the respondents are made up of the junior student groups and senior student groups, accounting for 21.41% and 57.83% respectively. The remaining 7.35% belong to graduate students.
表 2 代表了受访受访者的总体班级排名。其中 6.07% 属于新生类别，7.35% 属于大二学生类别。 受访者多数由 junior 学生群体和高年级学生群体组成，占 21。分别为 4、1% 和 57.83%。其余 7.35% 属于研究生。
3.2 Preferences for Buying Tablet Computers
3.2 购买平板电脑的偏好
Figure 1 Using Tablet Computers or Not
图 1 是否使用 Tablet 计算机
Figure 1 presents the percentage of respondents who have used tablet computers as compared to those who have not. 74.76% of respondents are currently using or have used a tablet computer before. Hence, 25.24% of the respondents have never used tablet computers before.
图 1 显示了使用过平板电脑的受访者与未使用平板电脑的受访者的百分比。74.76% 的受访者目前正在使用或以前使用过平板电脑。因此，25.24% 的受访者以前从未使用过平板电脑。
Figure 2 The Buying Intention for Tablet Computers
图2 平板电脑的购买意向
Figure 2 illustrates the intention of buying a tablet computer for those candidates who have not used one before. Out of the 79 respondents who have not used a tablet computer, 41.77% claim that they would like to purchase one in the long term, 30.38% would like to purchase in the near future, while the rest 27.85% do not have the intention to buy a tablet computer yet.
图 2 说明了那些以前没有使用过平板电脑的考生购买平板电脑的意图。在 79 名未使用平板电脑的受访者中，41.77% 表示想长期购买平板电脑，30.38% 表示近期购买，其余 27.85% 表示尚无意购买平板电脑。
Figure 3 Influencing Factors for the Purchase
图 3 购买的影响因素
Figure 3 shows the average composite score of the influencing factors of buying an ideal tablet computer. Brand and price are the first two factors on the respondents’ mind, each weighing 6.67 and 6.19. Next, model and style almost have the same score as system operation and software, respectively scoring 4.1 and 4.04. Then there are screen size and resolution, for which the score is 2.71, slightly more than customer feedback and evaluation, which score 2.03. And at last, the least frequent factor to take into account is advertising and celebrity effect, only scoring 0.33.
图3 显示了购买理想平板电脑的影响因素的平均综合得分。品牌和价格是受访者心中的前两个因素，分别占 6.67 和 6.19 分。其次，模型和风格与系统操作和软件的得分几乎相同，分别为 4.1 和 4.04。然后是屏幕尺寸和分辨率，得分为 2.71，略高于客户反馈和评价，得分为 2.03。最后，最不经常考虑的因素是广告和名人效应，得分仅为 0.33。
Figure 4 Preferred Brand of Tablet Computers
Figure 4 首选平板电脑品牌
Figure 4 shows the respondents’ most preferred brands of tablet computer. Apparently, Apple takes the lead, accounting for 78.27% of the respondents’ choice. Following Apple is Huawei, taking up 10.54%. Rest of the brands are Xiaomi, Honor, Microsoft, Samsung, Lenovo and other, each holding 2.24%, 1.6%, 2.88%, 0.96%, 1.92% and 1.6% of the respondents respectively.
图4 显示了受访者最喜欢的平板电脑品牌。显然，苹果处于领先地位，占受访者选择的 78.27%。紧随苹果之后的是华为，占 10.54%。其余品牌为小米、荣耀、Microsoft、三星、联想等，分别占受访者的 2.24%、1.6%、2.88%、0.96%、1.92% 和 1.6%。
Figure 5 Preferred Price of Tablet Computers
图 5 平板电脑的首选价格
Figure 5 shows the respondents’ most favored price range of a tablet computer. From figure 5, the pie chart illustrates that 50.16% of the respondents choose the price range of 2000-3000 yuan. More than a quarter, 26.67% of the respondents choose the range of 3000-4000 yuan. 7.67% of the responses fall into the range of 4000-5000 yuan. The percentage of respondents who choose below 2000 yuan is 6.07%. Only 2.88% of the respondents choose to buy a tablet computer for more than 5000 yuan. Also, 6.39% of the respondents admit that they will purchase a tablet computer regardless of the price.
图 5 显示了受访者最喜欢平板电脑的价格范围。从图 5 中可以看出，50.16% 的受访者选择了 2000-3000 元的价格区间。超过四分之一的受访者选择 3000-4000 元的区间。7.67% 的回复在 4000-5000 元之间。选择 2000 元以下的受访者比例为 6.07%。只有 2.88% 的受访者选择购买 5000 元以上的平板电脑。此外，6.39% 的受访者承认，无论价格如何，他们都会购买平板电脑。
Figure 6 Preferred Size of Tablet Computers
图 6 平板电脑的首选大小
Figure 6 shows the respondents’ preference for the ideal size of tablet computers. From the pie chart, 33.87% of the respondents prefer a tablet computer with a 9.7 inches touch screen, following which is 7.9 inches, taking up nearly a quarter of the pie—24.60%. Also, quite a number of respondents express no special requirements about the screen size, totaling up to 17.89%. 15.97% of the respondents have chosen the screen of 10.5 inches. The biggest size—above 12 inches, and the smallest—below 5 inches are the least favored ones, each only has 5.75% and 1.92% of the responses respectively.
图 6 显示了受访者对平板电脑理想尺寸的偏好。从饼图上看，33.87% 的受访者更喜欢 9.7 英寸触摸屏的平板电脑，其次是 7.9 英寸，占据了近四分之一的蛋糕——24.60%。此外，有不少受访者表示对屏幕尺寸没有特殊要求，占比高达 17.89%。15.97% 的受访者选择了 10.5 英寸的屏幕。最大的尺寸（12 英寸以上）和最小的尺寸（低于 5 英寸）是最不受欢迎的，分别只有 5.75% 和 1.92% 的回答。
Figure 7 Preferred Storage of Tablet Computers
图 7 平板电脑的首选存储
Figure 7 illustrates the preference for different storage spaces of tablet computers. The most popular size is 128 G, which takes up 32.27% of the respondents. Nearly the same as the first one, 64 G also has 30.67% of the choice. Next two are 32 G and 256 G or more, each has 15.02% and 13.43% of the respondents’ choice respectively. The smallest storage, 16 G or less, only gets 0.96% of the choice. Also, 7.67% of the respondents show no special requirements for storage spaces.
图7 说明了平板电脑对不同存储空间的偏好。最受欢迎的尺码是 128 G，占受访者的 32.27%。与第一个几乎相同，64 G 也有 30.67% 的选择。接下来的两个是 32 G 和 256 G 或以上，各占受访者选择的 15.02% 和 13.43%。最小的存储（16 G 或更小）只能获得 0.96% 的选择。此外，7.67% 的受访者表示对存储空间没有特殊要求。
3.3 Daily Usage of Tablet Computers
3.3 平板电脑的日常使用
Figure 8 Average Time Using Tablet Computers per Day
图 8 每天使用平板电脑的平均时间
Figure 8 shows the average time each respondent spends on using his or her tablet computers. Nearly up to half of the respondents choose 2-4 hours, taking up 47.86% of the pie chart. 38.89% of the respondents only use their tablets for 2 hours or even less. Only 2.56% of the respondents use their tablet for 6 hours or more. 10.68% of the respondents use their tablet for 4 to 6 hours every day.
图8 显示了每个受访者使用平板电脑的平均时间。近一半的受访者选择 2-4 小时，占据饼图的 47.86%。38.89% 的受访者只使用平板电脑 2 小时甚至更短。只有 2.56% 的受访者使用平板电脑 6 小时或更长时间。10.68% 的受访者每天使用平板电脑 4 到 6 小时。
Figure 9 Main Usage of Tablet Computers
图 9 平板电脑的主要用途
Figure 9 illustrates the daily usage condition of tablet computers by the respondents, according to their sequence of importance. Study takes the lead as the most used feature of a tablet computer, scoring 5.26. Closely after study is entertainment, which also gets the high score of 4.84. Social Network scores 2.62, almost twice as work section, which only gets 1.36. The least mentioned feature is creation, scoring only 0.56.
图9 说明了受访者根据平板电脑的重要性顺序对平板电脑的日常使用情况。Study 作为平板电脑最常用的功能领先，得分为 5.26。紧随学习之后的是娱乐，它也获得了 4.84 的高分。社交网络得分为 2.62，几乎是工作部分的两倍，后者只有 1.36 分。最少被提及的功能是 creation，得分仅为 0.56。
3.4 Benefits of Tablet Computers
3.4 平板电脑的好处
Figure 10 Benefits Brought by Using Tablet Computers
图 10 使用平板电脑带来的好处
Figure 10 illustrates the benefits tablet computers have brought to the respondents’ daily lives. The majority of respondents– 77.78%, admit that tablet computers’ bigger screens enable them to have better entertainment experience. Closely after that, 75.64% of the respondents think that paperless study makes it more convenient for them. Slightly more than half of the respondents– 53.42% give credit to multitasking at the same time. Only a little less than half of the respondents– 41.03%, confess that tablet computers help them to make creative works easier. The rest 36.32% of the respondents think highly of the fast transfer and processing feature of tablet computers.
图10 说明了平板电脑为受访者的日常生活带来的好处。大多数受访者 （77.78%） 承认平板电脑的屏幕更大，让他们有更好的娱乐体验。紧随其后，75.64% 的受访者认为无纸化学习对他们来说更方便。略多于一半的受访者 – 53.42% 同时认为多任务处理。只有不到一半的受访者 （41.03%） 承认平板电脑帮助他们更轻松地进行创意工作。其余 36.32% 的受访者高度评价平板电脑的快速传输和处理功能。
3.5 Critical Views about Tablet Computers
3.5 关于平板电脑的批判性观点
Figure 11 Reasons Not to Buy Tablet Computers
图 11 不购买平板电脑的理由
Figure 11 illustrates the reasons of respondents who do not want to buy a tablet computer. Out of the respondents who have not used a tablet computer before and shows no intentions for buying one either, 86.36% of them expresses no need for tablet computers. Nearly half, 41.03% of the respondents owe this to their personal preference. Only 18.18% think the tablets have too few features to satisfy their needs, and the rest 31.82% are not so content with the price, which is a little too high for them.
图 11 说明了受访者不想购买平板电脑的原因。 在从未使用过平板电脑且无意购买平板电脑的受访者中，86.36% 表示不需要平板电脑。近一半（41.03%）的受访者将此归因于他们的个人喜好。只有 18.18% 的人认为平板电脑的功能太少，无法满足他们的需求，其余 31.82% 的人对价格不太满意，这对他们来说有点太高了。
Figure 12 Aspects to be Improved for Tablet Computers
图 12 平板电脑需要改进的方面
Figure 12 shows the aspects that need to be improved of tablet computers. Out of all respondents, the most wanted improvement of a tablet computer is portability: 72.84% of the answers are wishing tablets to be more portable and have lighter bodies. The figures for these following three aspects are very similar: 47.92% for interaction with more devices, 47.28% for bigger screen, and 46.96% for more variety in applications. Also, quite a lot of respondents–64.86%, asks for a better equipment with more physical accessories.
图 12 显示了平板电脑需要改进的方面。 在所有受访者中，平板电脑最希望的改进是便携性：72.84% 的答案希望平板电脑更便携、机身更轻。以下三个方面的数字非常相似：47.92% 用于与更多设备交互，47.28% 用于更大的屏幕，46.96% 用于更多种类的应用程序。此外，相当多的受访者（64.86%）要求拥有更多物理配件的更好设备。
Figure 13 Tablet Computers’ Replacement for Laptops
图 13 平板电脑对笔记本电脑的替代
Figure 13 shows the percentage of respondents who believe that tablet computers can replace laptops and the ones who do not. According to the figures shown by Figure 13, it is clear that nearly four fifths, 79.55% of the respondents do not believe that tablets can take the place of laptops. Yet, 19.17% of the respondents believe that tablets can do everything that laptops can, yet more portable. And 1.28% of the respondents express other opinions.
图 13 显示了认为平板电脑可以取代笔记本电脑的受访者百分比，以及认为平板电脑可以取代笔记本电脑的受访者的百分比。根据图 13 所示的数字，很明显，近五分之四，即 79.55% 的受访者不相信平板电脑可以取代笔记本电脑。然而，19.17% 的受访者认为平板电脑可以做笔记本电脑能做的一切，而且更便携。1.28% 的受访者表达了其他意见。
3.6 Opinions on Development of Tablet Computers
3.6 关于平板电脑发展的意见
This is a gap filling question about respondents’ suggestions for the future development of tablet computers among college students. 46 answers are received in total. And 36 of the respondents show positive attitude about the future development of tablet computers among college student groups and also hope that the price of tablets can be more affordable for students, such as some special discount or a special edition of tablets for college students.
这是一个填补空白的问题，关于受访者对大学生平板电脑未来发展的建议。总共收到了 46 个答案。而 36 名受访者对大学生群体中平板电脑的未来发展持积极态度，也希望平板电脑的价格能够让学生更实惠，比如一些特别的折扣或为大学生提供特别版的平板电脑。
4. Findings
4. 调查结果
4.1 Need and Preference for Tablet Computers
4.1 平板电脑的需求和偏好
4.1.1 Ownership and Need of Tablet Computers
4.1.1 平板电脑的所有权和需求
In terms of the intention of using tablet computers, the survey results demonstrate that an overwhelming majority of the respondents are using or have used tablet computers before. And as for the respondents who have not used a tablet computer yet, a large percentage of them report strong intention and need to purchase one in the future. Still, a few of the respondents show no interest at all in buying a tablet computer. The reason is simply that they do not need one. Because they already have other types of electronic devices which have the exact same functions as tablet computers. Also, some smaller percentage of respondents owe the reason to the high price of tablet computers, too few applications, and their personal preference as well.
在使用平板电脑的意图方面，调查结果显示，绝大多数受访者正在使用或曾经使用过平板电脑。 至于尚未使用平板电脑的受访者，很大一部分受访者表示有强烈的意愿，将来需要购买平板电脑。尽管如此，一些受访者对购买平板电脑完全没有兴趣。原因很简单，他们不需要。B因为他们已经拥有其他类型的电子设备，这些设备具有与平板电脑完全相同的功能。此外，一小部分受访者将原因归咎于平板电脑价格高、应用程序太少以及他们的个人喜好。
4.1.2 Overall Preferences for Tablet Computers
4.1.2平板电脑的总体首选项
According to the survey, when it comes to the factors to think about when purchasing a tablet computer, the first one is the brand. Price factor is almost as important as brand. This leads to an interesting pattern: two factors with similar scores belong to the same rank and are almost two points higher than the next rank. Brand and price factor belong to the highest rank; model and style, system operation and software belong to the second highest rank, with scores two points lower than the first one; screen size and resolution, customer feedback and evaluation belong to the third rank, also with scores two points lower than the previous one; advertising and celebrity effect ranks the last, with two points lower than the third rank.
根据调查，当谈到购买平板电脑时要考虑的因素时，首先是品牌。价格因素几乎与品牌一样重要。这导致了一个有趣的模式：具有相似分数的两个因子属于同一排名，并且几乎比下一个排名高出 2 分。品牌和价格因素属于最高等级;型号和款式、系统操作和软件属于第二高等级，得分比第一低 2 分;屏幕尺寸和分辨率、客户反馈和评价属于第三名，分数也比前一年低了 2 分;广告和名人效应排名最后，比第三名低 2 分。
The average composite score of the sequencing question is automatically calculated by the questionnaire system according to the ranking of all the respondents’ options. It reflects the comprehensive ranking of the options. The higher the score, the higher the overall ranking. The calculation method is: average comprehensive score = (Σ frequency × weight) / the number of respondents.
排序问题的平均综合分数由问卷系统根据所有受访者选项的排名自动计算。它反映了选项的综合排名。分数越高，总体排名越高。计算方法为：平均综合分=（Σ频次×权重）/受访者人数。
4.1.3 Preference for Brand of Tablet Computers
4.1.3平板电脑品牌偏好
Apple takes the lead in the respondents’ brand selection process, accounting for a great majority of their choice. This shows that Apple has strong market penetration in SISU students, even if the tablet computer market is full of other brands as well. Also, a small number of respondents have chosen Huawei as their ideal brand to purchase. As for the rest of brands, there is not much preference: Xiaomi, Honor, Microsoft, Samsung, Lenovo and etc., each of which accounting for only a little of all the choices. Interestingly, Apple also has the highest price among all the tablet computer brands.
苹果在受访者的品牌选择过程中处于领先地位，占他们选择的绝大部分。这表明苹果在 SISU 学生中具有很强的市场渗透率，即使平板电脑市场上也充斥着其他品牌。此外，少数受访者选择华为作为他们理想的购买品牌。至于其他品牌，则没有太多偏好：小米、荣耀、Microsoft、三星、联想等，每个品牌都只占所有选择的一小部分。有趣的是，苹果在所有平板电脑品牌中也是价格最高的。
4.1.4 Preference for Price of Tablet Computers
4.1.4平板电脑价格偏好
Price factor is also important to the customers in their decision-making process of purchasing an electronic device, especially for college students who do not have much earnings themselves. The results show that exactly half of the respondents have chosen the relatively low price range of 2000-3000 yuan. One quarter have chosen the moderate price range of 3000-4000 yuan. As for the extremely low and extremely high prices, there are not too many followers. Some small percentage of respondents also admit that they will buy their favorable tablet computer regardless of the price, as long as they are satisfied with the product itself.
价格因素对客户购买电子设备的决策过程也很重要，尤其是对于本身收入不多的大学生。结果显示，恰好有一半的受访者选择了 2000-3000 元的相对较低的价格区间。四分之一的人选择了 3000-4000 元的适中价格区间。至于极低和极高的价格，并没有太多的追随者。一小部分受访者还承认，只要他们对产品本身感到满意，他们就会不计价格地购买自己喜欢的平板电脑。
4.1.5 Preference for Size and Storage of Tablet Computers
4.1.5平板电脑大小和存储的偏好
As for the screen size and storage volume, the results are more evenly distributed. The most favorable size is the middle one—not too small, not too large: 9.7 inches. On the contrary, the smallest size and the largest one are the most unfavorable. In between the two extremes, the smaller model of 7.9 inches is more popular than the bigger one of 10.5 inches. Yet a decent number of respondents report no special requirement for the screen size, or to say that screen size does not matter to them in terms of daily use. The patterns are similar in the case of storage: the most preferred storage size is 128G, closely followed by 64G, which are the two moderate choices in the middle. As for the bigger size 256 G and smaller size 32 G, some respondents still show their preference. But the smallest one, 16G or less, almost gets no choice. Also, a small number of people do not take the storage problem as an important factor to consider.
至于屏幕尺寸和存储量，结果分布更均匀。最合适的尺寸是中间的那个——不太小，也不太大：9.7 英寸。相反，最小的尺寸和最大的尺寸是最不利的。在这两个极端之间，较小的 7.9 英寸型号比较大的 10.5 英寸型号更受欢迎。然而，相当多的受访者表示对屏幕尺寸没有特殊要求，或者说屏幕尺寸对他们来说在日常使用中并不重要。存储的模式类似：最理想的存储大小是 128G，紧随其后的是 64G，这是中间的两个中等选择。至于较大尺码 256 G 及较小尺码 32 G，部分受访者仍表示偏爱。但是最小的一个，16G 或更少，几乎别无选择。此外，少数人不将存储问题视为重要的考虑因素。
4.2 Daily Usage and Benefits of Tablet Computers
4.2 平板电脑的日常使用和好处
4.2.1 Daily Usage Situation of Tablet Computers
4.2.1 平板电脑的日常使用情况
For those respondents who have used before or are using tablet computers now, nearly half reported to be using tablets at a rather moderate rate— between two to four hours per day. Quite some respondents also report to use tablets even less than two hours per day. On the contrary, there are not too many people using their tablets for over four hours each day, not to mention those over six hours.
对于那些以前使用过或现在正在使用平板电脑的受访者，近一半的人表示使用平板电脑的速度相当适中，每天 2 到 4 小时。相当多的受访者还报告说，每天使用平板电脑的时间甚至不到两个小时。相反，每天使用平板电脑超过 4 小时的人并不多，更不用说超过 6 小时的人了。
4.2.2 Main Usage of Tablet Computers
4.2.2平板电脑的主要用途
For us college students, studying is the most commonly used feature of tablet computers. The respondents can take e-notes and read e-books on their tablet computers instead of using actual pen and paper. They can also look up useful information online and watch online classes etc. The second most used feature is entertainment. The respondents are able to listen to music, watch TV shows and movies, and play games on their tablet computers. Social network and work have got some votes as well, though not as much as study and entertainment. They can use the SNS apps to chat with their family and friends, or even make a video call. As for work, they are able to send and receive e-mails and they can use Word, Excel, and Powerpoint on tablet computers as well. Only a few respondents report their usage of creative works, which is the least common usage mentioned of all. They can draw with a stylus pencil and edit videos on their tablet computers.
对于我们大学生来说，学习是平板电脑最常用的功能。受访者可以在他们的平板电脑上做电子笔记和阅读电子书，而不是使用实际的笔和纸。他们还可以在线查找有用的信息并观看在线课程等。第二常用的功能是娱乐。受访者能够在平板电脑上听音乐、观看电视节目和电影以及玩游戏。社交网络和工作也获得了一些选票，尽管没有学习和娱乐那么多。他们可以使用 SNS 应用程序与家人和朋友聊天，甚至可以进行视频通话。至于工作，他们能够发送和接收电子邮件，他们也可以在平板电脑上使用 Word、Excel 和 Powerpoint。只有少数受访者报告了他们对创意作品的使用情况，这是所有提到的最不常见的用法。他们可以使用手写笔绘图并在平板电脑上编辑视频。
4.2.3 Benefits of Tablet Computers
4.2.3平板电脑的好处
As for the benefits brought up by using tablet computers, the benefit for studying and entertainment almost get the same number of votes, with entertainment feature slightly more popular. The respondents claim that the bigger screens of tablet computers give them better entertainment experience. As for study, tablet computers have taken the place of books, and getting all the materials online makes study more convenient for them. The split screen design and stylus pencil have also gained some votes as well, a little more than the fast transfer feature. The split screen design makes it possible for the respondents to multitask at the same time. With a stylus pencil, it is a lot easier to do some creative work like drawing on a tablet computer, even better than laptops and desktop computers. All these different features together make up the tablet computer as a whole to utilize the respondents’ lives.
至于使用平板电脑带来的好处，对学习和娱乐的好处几乎获得了相同的票数，娱乐功能稍微更受欢迎。受访者声称，平板电脑的屏幕更大，给他们带来更好的娱乐体验。至于学习，平板电脑已经取代了书本，将所有材料都放在网上使他们的学习更加方便。分屏设计和手写笔也获得了一些选票，比快速传输功能多一点。分屏设计使受访者可以同时进行多任务处理。使用手写笔，做一些创造性的工作要容易得多，比如在平板电脑上画画，甚至比笔记本电脑和台式电脑还要容易。所有这些不同的功能共同构成了平板电脑作为一个整体，以利用受访者的生活。
4.3 Critical Views for Tablet Computers
4.3 Tablet Computers 的 Critical View
4.3.1 Improvements Needed for Tablet Computers
4.3.1平板电脑需要改进
As shown by the results of the survey, all the areas that need improvement have got even number of votes. Portability and physical accessories stand out as the most and second most unsatisfied features. Respondents want their tablet computers to have lighter bodies and be more portable to carry around. They also want their tablet computers to be equipped with more physical accessories for easier input method, such as a stylus pencil, keyboard etc. To be fair, the screen size, application variety, and device interaction are just as important. A tablet computer has to have more applications to satisfy its users, or else the user will turn to other electronic devices with more features. A tablet computer’s interaction with more devices is also needed, such as projectors, cameras etc. Some respondents also report that their tablets have short very battery life, not enough to last through a day of study. Only when a tablet computer meets all the customers’ need, can it be further improved in the respect of customer satisfaction.
从调查结果可以看出，所有需要改进的领域都获得了偶数票。便携性和物理配件是最不满意和第二不满意的功能。受访者希望他们的平板电脑机身更轻，携带起来更方便。他们还希望平板电脑配备更多物理配件，以便更轻松地输入，例如手写笔、键盘等。公平地说，屏幕大小、应用程序种类和设备交互同样重要。平板电脑必须有更多的应用程序来满足其用户，否则用户将转向其他具有更多功能的电子设备。还需要平板电脑与更多设备进行交互，例如投影仪、相机等。一些受访者还报告说，他们的平板电脑电池寿命很短，不足以持续一天的学习。只有当平板电脑满足了客户的所有需求，才能在客户满意度方面得到进一步的改进。
4.3.2 Tablet Computers Versus Laptops
4.3.2平板电脑与笔记本电脑
When talking about the battle between tablet computers and laptops, the result is just a little bit cruel to say: the majority of the respondents are not optimistic about tablet computers as compared to laptops, because there are still some limitations of tablets—something that laptops are able to do with ease but tablets cannot do. Some respondents point out that the input method of their tablet computers is not as efficient as laptops because they do not have a physical keyboard. Just typing on the touch screen makes it hard for them to input text fast enough. On the other hand, some of respondents still think highly of tablet computers, because they are just as powerful as laptops yet more portable. If there’s any situation without a laptop, then a tablet computer may be the best alternative for it.
当谈到平板电脑和笔记本电脑之间的较量时，结果说起来有点残酷：与笔记本电脑相比，大多数受访者对平板电脑并不乐观，因为平板电脑仍然存在一些局限性——笔记本电脑能够轻松做到，但平板电脑无法做到。一些受访者指出，他们的平板电脑的输入法不如笔记本电脑高效，因为它们没有物理键盘。仅在触摸屏上键入会使他们难以足够快地输入文本。另一方面，一些受访者仍然高度评价平板电脑，因为它们与笔记本电脑一样强大，但更便携。如果在任何情况下都没有笔记本电脑，那么平板电脑可能是最好的选择。
5. Conclusions
5.结论s
On the basis of the survey findings, a number of conclusions concerning SISU students’ need, preference, and usage of tablet computers have been drawn thence. They are as presented below.
根据调查结果，得出了关于 SISU 学生的需求、偏好和平板电脑使用情况的一些结论。它们如下所示。
1. Tablet computers are very popular among most SISU students. Out of all the students interviewed by the questionnaire, only a small proportion of the respondents show no intention in buying a tablet computer, and the majority of respondents either have already bought one or are planning to buy one in the future. This figure shows that the penetration rate of tablet computers is very high among SISU students. This also reflexes that SISU students’ purchasing intention is quite obvious. Tablet computers have already changed the way students learn new knowledge. They are viewed as a revolutionary platform for learning and communicating in that they provide a both portable and interactive method of consuming content, entirely paperless, which is highly recommended for the purpose of environment protection. The use of technology in education has impacted the way that students learn information, and the overall availability of academic material. However, the reason that some of the respondents do not want to buy a tablet computer is they already have an alternative electronic device for it, such as mobile phones and laptops. They think that tablet computers can be easily replaced by other electronic devices. This is a quite important issue that stands in the way of tablet computers’ further development.
1.平板电脑在大多数 SISU 学生中非常受欢迎。在问卷调查的所有学生中，只有一小部分受访者表示无意购买平板电脑，大多数受访者要么已经购买平板电脑，要么打算将来购买平板电脑。该图显示平板电脑在 SISU 学生中的普及率非常高。这也反映了 SISU 学生的购买意愿非常明显。平板电脑已经改变了学生学习新知识的方式。它们被视为一个革命性的学习和交流平台，因为它们提供了一种可移植和交互式的内容消费方法，完全无纸化，强烈建议用于环境保护。技术在教育中的使用影响了学生学习信息的方式以及学术材料的整体可用性。然而，一些受访者不想购买平板电脑的原因是他们已经有替代的电子设备，例如手机和笔记本电脑。他们认为平板电脑可以很容易地被其他电子设备取代。这是阻碍平板电脑进一步发展的一个相当重要的问题。
2. According to the statistics, brand name stands out from all the influencing factors to consider when deciding to purchase a tablet computer. Apple, with no doubt, is customer’s favorite brand. It is partly because there is some kind of hidden understanding that an esteemed brand name is the best guarantee for the good quality of its product. People believe in that brand name with no strings attached. Therefore, they believe in all the products that belong to the brand. However, sometimes price factor can go against the brand factor. As the more famous the brand is, the more expensive its product can be. This dilemma also needs to be addressed to ensure better sales of tablet computers among SISU students.
2. 据统计，品牌名称在决定购买平板电脑时要考虑的所有影响因素中脱颖而出。毫无疑问，Apple 是客户最喜欢的品牌。部分原因是存在某种隐藏的理解，即受人尊敬的品牌名称是其产品质量的最佳保证。人们相信这个品牌名称，没有任何附加条件。因此，他们相信属于该品牌的所有产品。然而，有时价格因素可能会与品牌因素背道而驰。品牌越有名，其产品就越贵。这一困境也需要得到解决，以确保平板电脑在 SISU 学生中更好地销售。
3. The most ideal price, size, and storage of a tablet computer are 2000-3000 yuan, 9.7 inches, and 128 G respectively. SISU students use their tablet computers not only at home, in their dormitory, but in the classroom or the library as well. It would be best if the tablet computer has enough storage to store all the materials they need for study, and has a smaller size. So that it can be more portable and convenient for students to carry with.
3.平板电脑最理想的价格、尺寸和存放方式分别为 2000-3000 元、9.7 英寸和 128 G。SISU 的学生不仅在家中、宿舍、教室或图书馆使用平板电脑。如果平板电脑有足够的存储空间来存储学习所需的所有材料，并且体积更小，那将是最好的。这样学生就可以更便携、更方便携带。
4. The majority of respondents report to be using their tablet computers for less than four hours per day. And the most commonly used feature is to study. Meanwhile, the battery life of tablet computer is important for SISU students, too. A qualified tablet computer should be able to last for at least a day of study. So that students do not need to find a place to charge their tablet computers if the battery dies when in use, which can be a huge waste of time.
4.大多数受访者表示，他们每天使用平板电脑的时间少于 4 小时。而最常用的功能是学习。同时，平板电脑的电池寿命对 SISU 的学生也很重要。合格的平板电脑应该能够持续至少一天的学习。这样，如果电池在使用时没电了，学生就不需要找地方给平板电脑充电，这可能是巨大的浪费时间。
5. As for the benefits tablet computers have brought up to life, the most mentioned benefit is better entertainment, even slightly higher than better study experience. Indeed, the tablet computers are a great way to entertain, and this feature is exactly what they are originally designed for, which can be a treat, or a threat too. Although a lot of students have bought a tablet for the purpose of study at first, they may end up playing games or watching TV series all the time. The multitasking function of tablet computer is also popular among SISU students when they have to watch a video lesson and take notes as well.
5. 至于平板电脑带来的好处，提到最多的是更好的娱乐性，甚至略高于更好的学习体验。事实上，平板电脑是一种很好的娱乐方式，而此功能正是它们最初设计的目的，这可能是一种享受，也可能是一种威胁。虽然很多学生一开始是为了学习而买了平板电脑，但他们最终可能会一直玩游戏或看电视剧。平板电脑的多任务处理功能在 SISU 学生中也很受欢迎，当他们必须观看视频课程和做笔记时。
6. In respect of the future improvements of tablet computers, respondents all hold similar views. They want their tablets to have bigger screens with all-screen design yet also to be more portable. More physical accessories are also needed in order to utilize the performance and input method of tablet computers, for example, stylus pencils, keyboards, etc.
6.对于平板电脑的未来改进，受访者都持有相似的看法。他们希望他们的平板电脑拥有更大的屏幕和全屏设计，同时也更便携。为了利用平板电脑的性能和输入法，还需要更多的物理配件，例如手写笔、键盘等。
7. In comparison to laptops, tablet computers still have a long way to go. Large proportion of respondents admit that tablets still cannot replace laptops and sometimes they have to use multiple devices at the same time. This can be quite inconvenient, especially when there are some features and apps that can only be used on laptops, not tablets.
7.与笔记本电脑相比，平板电脑还有很长的路要走。很大一部分受访者承认，平板电脑仍然无法取代笔记本电脑，有时他们不得不同时使用多种设备。这可能非常不方便，尤其是当某些功能和应用程序只能在笔记本电脑而不是平板电脑上使用时。
6. Recommendations
6. 建议
1. Know SISU students first. In order to better understand and penetrate into the SISU student market, tablet computer companies should do market research to carefully look into SISU students’ preference for tablets. Only in this way, they can cater to SISU students’ needs to make their ideal product. For example, a lot of SISU students often need to watch online lessons and take e-notes at the same time. So, the split-screen design of a tablet computer will be very helpful in SISU students’ effective learning process. When a SISU student is thinking about purchasing a tablet computer, he or she might prefer the type of tablet computer with split-screen design.
1. 首先了解 SISU 学生。为了更好地了解和渗透到 SISU 学生市场，平板电脑公司应该进行市场调研，仔细研究 SISU 学生对平板电脑的偏好。只有这样，他们才能迎合 SISU 学生的需求，打造他们理想的产品。例如，很多 SISU 学生经常需要同时观看在线课程和做电子笔记。因此，平板电脑的分屏设计将对 SISU 学生的有效学习过程非常有帮助。当 SISU 学生考虑购买平板电脑时，他或她可能更喜欢分屏设计的平板电脑类型。
2. Find the right product position in the market for tablet computers and develop the strengths. It is extremely important for tablet computers to be distinguished from smart phones and laptops. Simply following the trend that other electronic devices are following is very unwise. This might leave customers the false impression that a tablet computer can be easily replaced by other competing products and that tablets are simply of no real use. The demand for tablet computers is determined by their versatility and high computing power comparable with that of laptops and traditional computers, and the ease of use, portability and extended drawing capacity compared to that of a sheet of paper. Tablets can be carried around in a pocket or a bag where desktop computers are stable and cannot be picked up and carried around. In the case of college students, tablets are a great way of studying anywhere without the limit of time or situation. Tablets are much lighter than a laptop yet so versatile in functionality. Perfectly portable from halls to seminar, they turn on quickly and provide instant access to the Internet. These features are all strengths of tablet computers that need to be further strengthened.
2. 在市场上找到合适的平板电脑产品定位并发展优势。将平板电脑与智能手机和笔记本电脑区分开来是极其重要的。简单地追随其他电子设备正在追随的趋势是非常不明智的。这可能会给客户留下一种错误的印象，即平板电脑可以很容易地被其他竞争产品取代，而平板电脑根本没有真正的用途。对平板电脑的需求取决于其多功能性和高计算能力（可与笔记本电脑和传统计算机相媲美），以及与纸张相比的易用性、便携性和扩展的绘图能力。平板电脑可以放在口袋或包里随身携带，因为台式电脑很稳定，不能拿取和随身携带。对于大学生来说，平板电脑是不受时间或情况限制的任何地方学习的好方法。平板电脑比笔记本电脑轻得多，但功能却非常广泛。它们可从大厅到研讨会完美便携，可快速开机并提供对 Internet 的即时访问。这些功能都是平板电脑需要进一步加强的优势。
3. Promote the special edition of tablet computers for college students. For those students who have not used a tablet computer but is willing to buy one in the future, the tablet computer’s cost-effective performance is a very important factor. Tablet computer sales among college students are highly sensitive to its price. In response to this dilemma, what Apple does is the excellent solution: it launches a special edition of iPad, especially for students, which is a lot more affordable than its conventional iPads. Though this new iPad is not as powerful in performance as those more expensive ones, it is good enough for students to study indeed. In this way, students can enjoy the product with a lower price, yet Apple can also benefit from bulks of student purchase.
3. 推广大学生平板电脑特别版。对于那些没有使用过平板电脑但将来愿意购买平板电脑的同学来说，平板电脑的性价比是一个非常重要的因素。大学生的平板电脑销售对其价格高度敏感。针对这种困境，苹果所做的就是出色的解决方案：它推出了特别版的 iPad，特别是针对学生的，它比传统的 iPad 便宜得多。虽然这款新 iPad 在性能上不如那些更昂贵的 iPad 强大，但它确实足以让学生学习。通过这种方式，学生可以以更低的价格享受产品，而 Apple 也可以从学生的大量购买中受益。
4. Apply appropriate price reduction strategy for college students. Even if there are low price tablets, some students still consider the price of a tablet computer very high. At the same time, if there is a price reduction in one specific model of tablet computer suddenly, the students who have bought one before without this discount will be largely unsatisfied. In order to prevent this kind of customer dissatisfaction, tablet companies can launch one or two discount seasons per year especially for college students, for example, during their summer and winter vacation and the following school season. Special deals can also be made by “buy one get one free” promoting strategy. If a college student buys a tablet in the discount season, he or she can get one free stylus pencil or other accessories to pair with the tablet to help them study, and a bonus special discount if he or she can introduce some of his classmates to buy one too. In this way, not only can the student benefit from the deal, the tablet company has more target customers as well.
4. 为大学生应用适当的降价策略。即使有低价位的平板电脑，一些学生仍然认为平板电脑的价格很高。同时，如果某款特定型号的平板电脑突然降价，之前没有这个折扣买过的同学基本上会不满意。为了防止这种客户的不满，平板电脑公司可以每年推出一到两个折扣季，特别是针对大学生，例如，在他们的暑假和寒假以及下一个学校季节。也可以通过“买一送一”的促销策略进行特别优惠。如果大学生在折扣季购买了平板电脑，他或她可以免费获得一支手写笔或其他配件，与平板电脑配对以帮助他们学习，如果他或她可以介绍他的一些同学也购买一台，则可以获得额外的特别折扣。这样，不仅学生可以从交易中受益，平板电脑公司也拥有更多的目标客户。
5. Extend battery life. Tablets are designed for efficiency because of the low power requirements of their hardware components. In fact, the majority of the interior of a tablet is taken up by the battery. In order to let college students have better and continuous experience and less trouble of charging the tablet in the classroom and library, battery life of tablet computers should be further extended.
5. 延长电池寿命。平板电脑专为提高效率而设计，因为其硬件组件的功耗要求较低。事实上，平板电脑的大部分内部都被电池占据。为了让大学生有更好、连续的体验，减少在教室和图书馆给平板电脑充电的麻烦，应进一步延长平板电脑的电池寿命。
6. Promote the performance of tablet computers on multitasking. Since most tablet computers are based on extremely low powered processors, they will generally fall behind a laptop when it comes to computing tasks, especially multitasking, which college students do all the time. For tasks like email, web browsing, playing video or audio, both platforms will typically work just as well as neither requires much performance. Things get more complicated when more than two tasks are being performed at the same time, such as watching videos, taking notes and searching the Internet. So, tablets should have stronger performance on multitasking to satisfy SISU students’ needs.
6. 提升平板电脑在多任务处理下的性能。由于大多数平板电脑都基于功率极低的处理器，因此在计算任务方面，尤其是大学生一直在进行的多任务处理时，它们通常会落后于笔记本电脑。对于电子邮件、网页浏览、播放视频或音频等任务，这两个平台通常都能正常工作，并且都不需要太多性能。当同时执行两项以上的任务（例如观看视频、做笔记和搜索 Internet）时，事情会变得更加复杂。因此，平板电脑应该在多任务处理方面具有更强的性能，以满足 SISU 学生的需求。
7. Develop the input method. The most obvious difference between as tablet computer and a laptop is the lack of a keyboard. Tablets rely solely on a touch interface on the screen for all input. This is fine when it involves simply pointing, dragging or tapping to navigate around a program. The problems came in when one has to input text into a program, which happens a lot for college students. Since tablets have no keyboards, users are required to type on virtual keyboards that have various layouts and designs, which makes it difficult to type as fast or as accurately. Users do have the option of adding an external Bluetooth keyboard to make more like a laptop, but it adds costs and peripherals that must be taken in with the tablet. So, methods to solve this problem should be further developed, such as writing with a stylus pencil and automatically turn into text, or portable keyboard that goes with the tablet case, to help SISU students have better experience of inputting text in class.
7. 开发输入法。平板电脑和笔记本电脑之间最明显的区别是没有键盘。平板电脑仅依赖屏幕上的触摸界面进行所有输入。当它涉及简单地指向、拖动或点击以在程序中导航时，这很好。当必须将文本输入到程序中时，问题就出现了，这种情况在大学生中经常发生。由于平板电脑没有键盘，用户需要在具有各种布局和设计的虚拟键盘上打字，这使得打字变得困难。用户确实可以选择添加外部蓝牙键盘以使其更像笔记本电脑，但这会增加平板电脑必须考虑的成本和外围设备。因此，应该进一步开发解决这个问题的方法，例如用手写笔书写并自动转换为文本，或者与平板电脑外壳配套的便携式键盘，以帮助 SISU 学生在课堂上获得更好的输入文本体验。
8. Develop more tailored apps for SISU students. Tablets are most app-focused, which means that they should be able to download all the latest apps from the stores such as the Apple Store or Google Play, along with the books, music, films and more, many of which are free. College students are mostly very trendy and they want to keep up with the latest news with their electronic devices. So, tablet computers should be a powerful yet highly creative bit of kit whose versatility is only limited by imagination. Only in this way, can a tablet computer successfully attract SISU students’ attention.
8. 为 SISU 学生开发更多量身定制的应用程序。平板电脑最注重应用程序，这意味着它们应该能够从 Apple Store 或 Google Play 等商店下载所有最新的应用程序，以及书籍、音乐、电影等，其中许多是免费的。大学生大多非常时尚，他们想用他们的电子设备跟上最新消息。因此，平板电脑应该是一个功能强大但极具创意的工具包，其多功能性仅受想象力的限制。只有这样，平板电脑才能成功吸引 SISU 学生的注意力。
7. Limitations
7. L仿制品
1. There is a great majority of senior undergraduate students, accounting for 57.83% of the overall number of respondents, while the freshman, sophomore, and graduate student groups are only below 10% of all respondents. Therefore, the grade of the respondents is not well-balanced.
1. 高年级本科生占绝大多数，占受访者总数的 57.83%，而大一、大二和研究生群体仅占所有受访者的 10% 以下。因此，受访者的成绩并不均衡。
2. This report’s respondents are mostly from the School of Business English, not the whole SISU. So, to some extent, the data from this report cannot fully express the opinions of SISU students from different majors.
2.本报告的受访者主要来自商务英语学院，而不是整个 SISU。因此，在某种程度上，这份报告的数据并不能完全表达不同专业的 SISU 学生的观点。
3. The gender difference is not taken into consideration when analyzing purchasing intention. Males and females may have completely different views on this topic. Besides, the female respondents are much more in number than the male ones, therefore creating an imbalance of gender ratio.
3.在分析购买意愿时，不考虑性别差异。 Males 和女性可能对这个话题有完全不同的看法。 此外，女性受访者的数量远多于男性，因此造成了性别比例的失衡。
4. The recommendations are just the author’s opinions, and there may still be some deficiencies. This is for reference only.
4. 建议只是作者的意见，可能仍然存在一些不足。以上仅供参考。
（正文词数5443）
Appendix A The Questionnaire
附录A 问卷
A Survey on the Usage and Need of Tablet Computers of Students in SISU
SISU 学生平板电脑使用和需求调查
1. What is your sex? (single choice)
1. 您的性别是什么？（单选）
A Male B Female
A 男 B 女
2. What is your grade? (single choice)
2. 你的成绩是多少？（单选）
A Freshman B Sophomore C Junior D Senior E Graduate
A 大一 B 大二 C 大三 D 大四 E 毕业生
3. Are you using (or have used) a tablet computer? (single choice)
3. 您是否正在使用（或正在使用）平板电脑？（单选）
A Yes (skip to Question 5/ skip Question 13)
A 是 （跳至问题 5/ 跳过问题 13）
B No (skip to Question 4/ skip Question10-12)
B 否 （跳至问题 4/ 跳过问题 10-12）
4. Do you have the intention of buy a tablet computer? (single choice)
4.你有没有打算买平板电脑？（单选）
A No, I do not have the intention (answer Question 13)
答 否，我没有意图 （回答问题 13）
B Yes, I would like to purchase one in the near future
B 是的，我想在不久的将来购买一个
C Yes, I would like to purchase one in the long term
C 是的，我想长期购买
5. If you are to purchase a tablet computer, what are the influencing factors for the purchase? (multiple choice/ please sequence by importance)
5. 如果要购买平板电脑，购买的影响因素有哪些？（可多选/请按重要性排序）
A Brand
A 品牌
B Price
B 价格
C Model and style
C 型号和样式
D System operation and software
D 系统操作及软件
E Keep fit
E 保持健康
F Screen size and resolution
F屏幕尺寸和分辨率
G Customer feedback and evaluation
G客户反馈和评价
H Advertising and celebrity effect
H 广告与名人效应
I Other
I 其他
6. Which brand of tablet computer do you prefer to buy? (single choice)
6. 您更喜欢购买哪个品牌的平板电脑？（单选）
A Apple
一个苹果
B Huawei
B 华为
C Xiaomi
C 小米
D Honor
D 荣誉
E Microsoft
和 Microsoft
F Samsung
F三星
G Lenovo
G联想
H Other
H 其他
7. What’s the ideal price range for a tablet computer? (single choice)
7. 平板电脑的理想价格范围是多少？（单选）
A Below 2000 yuan
A 2000元以下
B 2000-3000 yuan
B 2000-3000 元
C 3000-4000 yuan
C 3000-4000 元
D 4000-5000 yuan
D 4000-5000 元
E Above 5000 yuan
E 5000元以上
8. What’s your requirement of the ideal size for a tablet computer? (single choice)
8.您对平板电脑的理想尺寸有什么要求？（单选）
A Below 5 inches
A 低于 5 英寸
B 7.9 inches
B 7.9 英寸
C 9.7 inches
C 9.7 英寸
D 10.5 inches
D 10.5 英寸
E Above 12 inches
E 12 英寸以上
F No special requirements
F 无特殊要求
9. What’s your requirement of the ideal storage for a tablet computer? (single choice)
9.您对平板电脑的理想存储有什么要求？（单选）
A 16 G or less
A 16 G 或更低
B 32 G
B 32 克
C 64 G
C 64 克
D 128 G
深 128 克
E 256 G or more
E 256 G 或更高
F No special requirements
F 无特殊要求
10. What’s your average using time every day for tablet computer? (single choice)
10. 您每天平均使用平板电脑的时间是多少？（单选）
A 2 hours or less
A 2 小时或更短
B 2-4 hours
B 2-4 小时
C 4-6 hours
C 4-6 小时
D 6 hours or more
D 6 小时或更长时间
11. What is the main usage of your tablet computer? (multiple choice/ please sequence by importance)
11. 您的平板电脑的主要用途是什么？（可多选/请按重要性排序）
A Study: take e-notes/ look up information/ watch online classes/ read e-books
A 学习：做电子笔记/查找信息/观看在线课程/阅读电子书
B Entertainment: listen to music/ watch TV/ play games
B 娱乐：听音乐/看电视/玩游戏
C Social Network: SNS/ chat/ video call
C 社交网络：SNS/聊天/视频通话
D Work: e-mail/ Word Excel Powerpoint
D 工作：电子邮件/ Word Excel Powerpoint
E Creation: drawing/ edit videos
E 创建：绘制/编辑视频
F Other
F其他
12. In what ways does a tablet computer benefit your life? (multiple choice)
12. 平板电脑对你的生活有什么好处？（多项选择）
A Taking the place of books/ Getting all the materials online (paperless) makes study more convenient
A 代替书本/将所有材料都在线（无纸化）使学习更方便
B Bigger screen/ Better entertainment experience
B 更大的屏幕/更好的娱乐体验
C Split screen/ Multitasking at the same time
C 分屏/同时进行多任务处理
D Easier creation with a stylus pencil
D 使用触控笔更轻松地创建
E Fast transfer and processing of files among multiple devices
E 在多个设备之间快速传输和处理文件
F Other
F其他
13. Why do you have no intention of buying a tablet computer? (multiple choice)
13.为什么你无意买平板电脑呢？（多项选择）
A Have laptops, smart phones, and e-books already/ Do not need one tablet computer
A 已经有笔记本电脑、智能手机和电子书/不需要一台平板电脑
B Too few features/ Cannot satisfy needs
B 功能太少/无法满足需求
C Price too high
C 价格过高
D Personal preference
D 个人偏好
E Other
E 其他
14. In which aspects do you want tablet computers to further improve? (multiple choice)
14.您希望平板电脑在哪些方面进一步改进？（多项选择）
A Bigger screen/ All-screen design
更大的屏幕/全面屏设计
B Equipped with more physical accessories (such as stylus pencil, keyboard, etc.)
B 配备更多物理配件（如触控笔、铅笔、键盘等）
C More portable and lighter bodies
C 更便携、更轻便的机身
D More variety in applications
D 应用范围更广
E Interaction with more devices (such as projectors, cameras, etc.)
E 与更多设备（如投影仪、相机等）交互
F Other
F 其他
15. Do you think tablet computers can take the place of laptops? Why? (single choice)
15.您认为平板电脑可以取代笔记本电脑吗？为什么？（单选）
A No, laptops are more powerful, and tablet computers still have limitations
答：不，笔记本电脑功能更强大，平板电脑仍然有局限性
B Yes, tablet computers can do everything that laptops can, yet more portable
B 是的，平板电脑可以做笔记本电脑能做的一切，而且更便携
C Other opinions
C 其他意见
16. Are you optimistic about the development prospects of tablet computers among college students? Any suggestions? (optional)
16.您看好大学生平板电脑的发展前景吗？有什么建议吗？（可选）
Many thanks for your help！
M感谢您的帮助！
Appendix B Questionnaire Responses
附录 B 问卷回答
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 |
A | 94 | 19 | 234 | 22 | 200 | 245 | 19 | 6 | 3 | 91 | 166 | 177 | 19 | 148 | 249 |
B | 219 | 23 | 79 | 24 | 161 | 33 | 157 | 77 | 47 | 112 | 133 | 182 | 4 | 203 | 60 |
C | 0 | 67 | 0 | 33 | 116 | 7 | 84 | 106 | 96 | 25 | 94 | 125 | 7 | 228 | 4 |
D | 0 | 181 | 0 | 0 | 90 | 5 | 24 | 50 | 101 | 6 | 47 | 96 | 4 | 147 | 0 |
E | 0 | 23 | 0 | 0 | 56 | 9 | 9 | 18 | 42 | 0 | 22 | 85 | 1 | 150 | 0 |
F | 0 | 0 | 0 | 0 | 38 | 3 | 10 | 36 | 24 | 0 | 2 | 2 | 0 | 5 | 0 |
G | 0 | 0 | 0 | 0 | 27 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
H | 0 | 0 | 0 | 0 | 4 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
