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Chapter 02: Strategic Planning in Contemporary Marketing

1. The planning process involves  anticipating conditions and determining how best to attain organizational objectives.
1. 规划过程包括 预测条件和确定如何最好地实现组织目标。

2. Strategic planning activities are conducted by a firm's senior or executive-level managers such as the CEO.
2. 战略规划活动由公司的高级或行政级别的经理(如 CEO)进行。

3. Planning often is classified on the basis of its scope or breadth.
3. 规划通常根据其范围或广度进行分类。

4. Tactical plans typically determine an organization’s primary strategic objectives and exclude short-term actions from their purview.
4. 战术计划通常确定组织的主要战略目标,并将短期行动排除在其职权范围之外。

5. Tactical planning usually involves the production of quarterly and semiannual plans, along with divisional budgets, policies, and procedures.
5. 战术规划通常涉及制定季度和半年度计划,以及部门预算、政策和程序。

6. Middle and supervisory-level managers spend less time as compared to CEOs on planning activities.
6. 与 CEO 相比,中层和主管级经理在规划活动上花费的时间更少。

7. The chief executive officer (CEO) and chief marketing officer (CMO) spend a greater proportion of their time on operational planning than do managers at all other organizational levels.
7. 与所有其他组织级别的经理相比,首席执行官 (CEO) 和首席营销官 (CMO) 在运营规划上花费的时间比例更大。

8. Employees at middle-management levels engage themselves in business unit budgets and divisional policies and procedures.
8. 中层管理人员的员工参与业务部门预算和部门政策和程序。

9. Supervisory managers tend to focus exclusively on strategic planning.
9. 监督经理往往只关注战略规划。

10. The planning process begins at the corporate level with the first step being the development of strategic objectives.
10. 规划过程从公司层面开始,第一步是制定战略目标。

11. A marketing plan is flexible and allows managers to re-evaluate and respond to changing factors in the environment.
11. 营销计划是灵活的,允许管理人员重新评估和应对环境中不断变化的因素。

12. A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of the SWOT analysis.
12. 诸如“到年底达到 300 名员工大关”之类的陈述通常是 SWOT 分析的一部分。

13. An organization typically includes its basic objectives, or goals, in a marketing plan.
13. 组织通常在营销计划中包括其基本目标或目标。

14. Organizational objectives should include specific intentions, such as “Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years.”
14. 组织目标应包括具体意图,例如“Snapple Corporation 寻求在未来两年内将其在非碳酸软饮料市场的份额增加到 25%。

15. Organizational objectives may specify time frames stating “Our organization aims to generate a 15 percent profit over the next 24 months.”
15. 组织目标可以指定时间框架,说明“我们的组织的目标是在未来 24 个月内产生 15% 的利润”。

16. When making tactical plans, managers don't need to be rushed and can take their time to make decisions.
16. 在制定战术计划时,经理们不需要匆忙,可以花时间做出决定。

17. Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.
17. 营销计划一旦实施,即使实际效果没有达到预期的结果,也不应改变。

18. Marketers implement marketing strategies and monitor performance by tracking key performance indicators to ensure that objectives are being achieved.
18. 营销人员通过跟踪关键绩效指标来实施营销策略和监控绩效,以确保实现目标。

19. Porter’s Five Forces are potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors.
19. 波特的五种力量是潜在的新进入者、买家的议价能力、供应商的议价能力、替代产品的威胁以及竞争对手之间的竞争。

20. The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.
20. 制造商或零售商可用的供应商数量会影响买家的议价能力。

21. Competitive rivalry among competitors who are trying to differentiate themselves from the crowd may lead to expensive advertising campaigns.
21. 试图将自己与人群区分开来的竞争对手之间的竞争可能会导致昂贵的广告活动。

22. SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise.
22. SWOT 分析是指对公司的检查,仅限于其稳定性、职业道德、组织结构和技术专长等变量。

23. A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.
23. SWOT 分析可帮助规划者将内部组织的优势和劣势与外部机会和威胁进行比较。

24. The disadvantage of core competencies is that they can be easily duplicated by competitors.
24. 核心竞争力的缺点是很容易被竞争对手复制。

25. Matching an external opportunity with an internal weakness produces a situation known as leverage.
25. 将外部机会与内部弱点相匹配会产生一种称为杠杆的情况。

26. Strategic business units are key business units within small companies that offer only a few items to its customers.
26. 战略业务部门是小公司内的关键业务部门,只向客户提供少数项目。

27. Strategic business units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors.
27. 多元化公司的战略业务部门 (SBU) 具有共同的经理、资源、目标和竞争对手。

28. Each strategic business unit (SBU) in a firm has to prepare its plans in collaboration with other units in the organization.
28. 公司中的每个战略业务部门 (SBU) 都必须与组织中的其他部门合作准备其计划。

29. Each SBU pursues its own distinct mission and often develops its own plans independently.
29. 每个 SBU 都追求自己独特的使命,并且经常独立制定自己的计划。

30. The position of an SBU along the horizontal axis indicates the annual growth rate of the market.
30. SBU 沿横轴的位置表示市场的年增长率。

31. According to the BCG matrix, stars require considerable inflows of cash to finance further growth.
31. 根据 BCG 矩阵,明星需要大量现金流入来为进一步增长提供资金。

32. According to the BCG matrix, cash cow businesses produce strong cash flows and invest heavily in the unit’s own promotions and production capacity.
32. 根据 BCG 矩阵,摇钱树业务产生强劲的现金流,并对部门自身的促销和生产能力进行了大量投资。

33. According to the BCG matrix, if a question mark cannot become a star, the firm should pull out of the market and target other markets with greater potential.
33. 根据 BCG 矩阵,如果一个问号不能成为明星,公司应该退出市场并瞄准其他具有更大潜力的市场。

34. According to the BCG matrix, dog products can be sold to other firms, where they are a better fit.
34. 根据 BCG 矩阵,狗产品可以出售给其他公司,因为它们更适合。

35. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:
35. 预测未来事件和条件并确定实现组织目标的最佳方式的过程称为:

36. Decisions regarding product lines, pricing, selection of appropriate distribution channels, and promotional campaigns are____.
36. 有关产品线、定价、选择合适的分销渠道和促销活动的决定 are____。

37. Marketing planning establishes the:
37. 营销规划确定了:

38. Long-term plans focusing on those organizational objectives that will significantly affect a firm are usually referred to as _____ plans.
38. 专注于那些将对公司产生重大影响的组织目标的长期计划通常被称为_____计划。

39. ADA Inc. stopped its production of oral care goods after determining apparel production to be its new primary objective. This is a direct result of the _____ planning process at ADA Inc.
39. ADA Inc. 在确定服装生产作为其新的主要目标后,停止了口腔护理产品的生产。这是 ADA Inc. _____规划过程的直接结果。

40. If an automobile manufacturer was planning to introduce a sports car powered by a hydrogen-oxygen fuel cell when the price of gasoline in the United States reached $4 per gallon, this would best be described as a direct result of its _____ plan.
40. 如果一家汽车制造商在美国汽油价格达到每加仑 4 美元时计划推出由氢氧燃料电池提供动力的跑车,那么最好将其描述为_____计划的直接结果。

41. The U.S. Sports and Fitness Federation is determining where they should build their permanent training facility. They want it to be located near a populated center but it must also provide ample access to those who don’t reside in cities. The federation is engaged in _____ planning.
41. 美国体育和健身联合会(U.S. Sports and Fitness Federation)正在确定他们应该在哪里建造他们的永久训练设施。他们希望它位于人口稠密的中心附近,但也必须为不居住在城市的人提供充足的通道。联合会正在进行_____规划。

42. An event management company decided to use radio advertising in order to promote an upcoming music festival. The executives of the company suggested various activities that could be used for the radio campaign. These activities are a part of the company’s _____.
42. 一家活动管理公司决定使用广播广告来宣传即将到来的音乐节。该公司的高管们建议了各种可用于广播活动的活动。这些活动是公司_____的一部分。

43. A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.
43. 一家公司的计划主要侧重于其当前和近期的活动,并由其中层管理人员决定,称为_____计划。

44. Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.
44. 由销售总经理或广告总监等人员编制的季度和半年度计划将被归类为_____计划。

45. Compared to other organization personnel, more time is devoted to long-range strategic planning by the:
45. 与其他组织人员相比,以下人员将更多时间用于长期战略规划:

46. In the planning hierarchy, plans dealing with organization-wide objectives, long-term plans, and the total budget would be classified as _____ plans.
46. 在规划层次结构中,涉及组织范围目标、长期计划和总预算的计划将被归类为_____计划。

47. Employees of Popsie Inc., a small grocery store chain, are working on its tactical plans. The personnel most involved in this level of its planning process would be its:
47. 小型杂货连锁店 Popsie Inc. 的员工正在制定其战术计划。参与此级别规划过程的人员是:

48. Operational planning:
48. 运营规划:

49. Which of the following statements is true of tactical planning?
49. 以下关于战术规划的陈述中哪一项是正确的?

50. Comcast’s NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast’s CEO. This decision is the direct result of _____ planning process at Comcast.
50. 康卡斯特的 NBC 部门收购了环球影城,批准此次收购的最高执行官很可能是康卡斯特的首席执行官。这一决定是 Comcast _____规划过程的直接结果。

51. The first step of the marketing planning process involves:
51. 营销规划过程的第一步包括:

52. Which of the following is NOT one of Porter's five Forces related to market competition?
52. 以下哪一项不是波特与市场竞争相关的五种力量之一?

53. Enterprise Rental Cars is able to secure favorable prices from major automobile manufacturers such as Ford and Chevrolet for their rental fleets due to the large number of vehicles they purchase each year. This is an example of _____, one of Porter's Five Forces related to marketplace competition.
53. Enterprise Rental Cars 能够从福特和雪佛兰等主要汽车制造商那里获得优惠的价格,因为他们每年购买大量车辆。这是 _____ 的一个例子,它是波特与市场竞争相关的五力之一。

54. A company typically modifies its strategy when:
54. 公司通常会在以下情况下修改其战略:

55. The basic objectives or goals of an organization are derived from its:
55. 组织的基本目标或目标来自其:

56. Business strategist Michael E. Porter identified five competitive forces that influence _____ in a model called Porter’s Five Forces.
56. 商业战略家迈克尔·波特 (Michael E. Porter) 在一个名为波特五力的模型中确定了影响_____的五种竞争力量。

57. Which of the following is a dimension of Porter’s Five Forces model?
57. 以下哪一项是波特五力模型的一个维度?

58. Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter’s Five Forces model, such offers will:
58. 常客计划等促销计划为忠实的买家提供激励。考虑到波特的五力模型,此类优惠将:

59. An automobile manufacturer is dependent on a single supplier for tires. Based on this information, which of the following statements is true?
59. 汽车制造商依赖单一的轮胎供应商。根据此信息,以下哪项陈述是正确的?

60. A shoe manufacturer has multiple suppliers for leather. Based on this information, which of the following statements is true?
60. 一家鞋类制造商有多个皮革供应商。根据此信息,以下哪项陈述是正确的?

61. Which of the following conditions would lead a company’s marketers to find a new market, change prices, or compete in other ways to maintain an advantage?
61. 以下哪些条件会导致公司的营销人员寻找新市场、改变价格或以其他方式竞争以保持优势?

62. Core competencies are capabilities that customers value and competitors:
62. 核心竞争力是客户重视的能力和竞争对手:

63. A certain social networking corporation has the highest number of users in the social networking industry. This is an example of the firm’s:
63. 某社交网络公司在社交网络行业中拥有最多的用户。以下是该公司的一个例子:

64. A SWOT analysis is designed to reveal, among other things, a firm's core competencies, which reflect its:
64. SWOT 分析旨在揭示公司的核心竞争力等,这反映了其:

65. Matching an internal strength with an external opportunity produces a situation known as:
65. 将内部力量与外部机会相匹配会产生一种称为:

66. An example of a firm's strength discovered by a SWOT analysis might be:
66. SWOT 分析发现的公司实力的一个例子可能是:

67. Which of the following would qualify as an example of a firm’s weakness?
67. 以下哪项可以成为公司弱点的例子?

68. Which of the following would qualify as an example of a firm’s weakness?
68. 以下哪项可以成为公司弱点的例子?

69. An example of a threat to a firm discovered by a SWOT analysis might be:
69. SWOT 分析发现的公司受到威胁的一个例子可能是:

70. As chief executive of Stalwart Shipfitting Company, a diversified producer of marine supplies and equipment, John needs a method for spotting promising product lines that warrant commitment of additional resources, as well as those that should be removed from the firm's product portfolio. A good choice for this firm at this stage would be to use:
70. 作为多元化的船舶用品和设备生产商 Stalwart Shipfitting Company 的首席执行官,John 需要一种方法来识别有前途的产品线,这些产品线需要投入额外的资源,以及应该从公司的产品组合中删除的产品线。在这个阶段,这家公司的一个不错的选择是使用:

71. The strategic business unit (SBU) concept is best identified as a:
71. 战略业务部门 (SBU) 概念最好被定义为:

72. Which of the following is true of a strategic business unit?
72. 以下哪一项适用于战略业务部门?

73. In a(n) _____, firms evaluate their products and divisions to determine the strongest and weakest.
73. 在 a(n) _____中,公司评估其产品和部门以确定最强和最弱的部门。

74. The performance framework developed by the Boston Consulting Group (BCG) plots:
74. 波士顿咨询集团 (BCG) 开发的绩效框架图:

75. The quadrant of the BCG market share/market growth matrix that represents both a high market share and a high rate of market growth represents the:
75. BCG 市场份额/市场增长矩阵的象限代表高市场份额和高市场增长率,代表:

76. Microsoft Windows generates considerable income for its parent company but is expensive to support. However, the expense is acceptable because Windows is the world's dominant operating system. Based on this information, Windows would be categorized under the BCG market share/market growth matrix as a:
76. Microsoft Windows 为其母公司创造了可观的收入,但支持成本很高。但是,费用是可以接受的,因为 Windows 是世界上占主导地位的操作系统。根据此信息,Windows 将在 BCG 市场份额/市场增长矩阵下分类为:

77. According to the BCG market share/market growth matrix, the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:
77. 根据 BCG 市场份额/市场增长矩阵,产生强劲现金流并可用于为其他 SBU 的增长提供资金的 SBU 是:

78. According to the BCG market share/market growth matrix, the revenues earned from cash cows should be used to finance the growth of:
78. 根据 BCG 市场份额/市场增长矩阵,从摇钱树中获得的收入应用于为以下方面的增长提供资金:

79. One of General Electric’s business units produces a variety of light bulbs and generates healthy revenue. The revenues of this business unit are used to finance the growth of other business units with higher growth potentials. How would this unit be classified on the BCG market share/market growth matrix?
79. 通用电气的一个业务部门生产各种灯泡并产生可观的收入。该业务部门的收入用于为具有更高增长潜力的其他业务部门的增长提供资金。该部门在 BCG 市场份额/市场增长矩阵中如何分类?

80. The BCG market share/market growth matrix classifies products with a low relative share of a high-growth market as _____.
80. BCG 市场份额/市场增长矩阵将在高增长市场中相对份额较低的产品归类为 _____。

81. In terms of the BCG Matrix, which of the following SBUs are characterized by earning only low market shares in low-growth markets?
81. 就 BCG 矩阵而言,以下哪些 SBU 的特点是在低增长市场中仅获得较低的市场份额?

82. YOU Inc., a radio cassette manufacturer, sold its business due to poor market shares. According to the BCG Matrix, the firm sold its business because the business had become a _____ as seen in its poor prospects and performance.
82. 收音机盒制造商 YOU Inc. 由于市场份额不佳而出售了其业务。根据 BCG Matrix 的数据,该公司出售其业务是因为该业务已成为_____,从其糟糕的前景和业绩中可以看出。

83. According to the BCG market share/market growth matrix, _____ typically require more cash than they generate.
83. 根据 BCG 市场份额/市场增长矩阵,_____通常需要比他们产生的更多的现金。

84. The product manager for a line of mousetraps informs the board of directors at the company’s annual meeting that the product has been classified as a “dog” according to the BCG market share/market growth matrix. This means the product:
84. 一系列捕鼠器的产品经理在公司年会上通知董事会,根据 BCG 市场份额/市场增长矩阵,该产品已被归类为“狗”。 这意味着产品:

85. Define and explain the term “planning” in the context of marketing.
85. 在营销的背景下定义和解释“规划”一词。

86. Define marketing planning.
86. 定义营销计划。

87. How does planning differ at various levels of organizational management?
87. 组织管理的各个层面的规划有何不同?

88. Describe the aspects of strategic and tactical planning.
88. 描述战略和战术规划的各个方面。

89. Discuss how a firm's stated objectives relate to planning activities.
89. 讨论公司的既定目标与规划活动的关系。

90. What is the marketing planning process?
90. 营销策划流程是怎样的?

91. Explain the forces that influence the rivalry among competitors in Porter’s Five Forces Model.
91. 解释影响波特五力模型中竞争对手之间竞争的力量。

92. Define SWOT analysis and explain its importance.
92. 定义 SWOT 分析并解释其重要性。

93. Describe the strategic business unit concept.
93. 描述战略业务部门的概念。

94. Describe the market share/market growth matrix.
94. 描述市场份额/市场增长矩阵。

95. Every company, whether for-profit or not-for-profit, must plan. Otherwise, the company will find itself reacting to future events rather than proactively positioning itself to take advantage of future events.
95. 每家公司,无论是营利性还是非营利性公司,都必须进行规划。否则,公司会发现自己对未来事件做出反应,而不是主动定位自己以利用未来事件。

Which of the following statements is false in regards to strategic planning?​
以下关于战略规划的陈述中哪项是错误的?

96. There are many roles played in the planning process for a typical company. Depending on the organizational level, the planning focus and the effort devoted will be different. Which of the following statements is true about planning within an organization?
96. 在一家典型公司的规划过程中,扮演着许多角色。根据组织级别,规划重点和投入的努力会有所不同。以下关于组织内规划的陈述中哪一项是正确的?

97. You are the head of market strategies for a large media company, and you are responsible for leading the enterprise through its annual marketing planning process. Which one of the following statements is true about this process?​
97. 您是一家大型媒体公司的市场战略主管,负责领导企业完成年度营销规划流程。关于此过程,以下哪一项陈述是正确的?

98. The BCG (Boston Consulting Group) matrix places strategic business units into which of the following four-quadrants:
98. BCG(波士顿咨询集团)矩阵将战略业务部门分为以下四个象限中的哪一个象限:

99. If a firm decides to make a major investment in another firm that supplies raw materials to it, this would be an example of ______________ planning. If a university decides to add courses in ethics and business analysis to its master’s degree program, this would be an example of ____________ planning.
99. 如果一家公司决定对另一家为其供应原材料的公司进行重大投资,这将是______________规划的一个例子。如果一所大学决定在其硕士学位课程中增加道德和商业分析课程,这将是____________规划的一个例子。

100. ​With respect to the BCG matrix, which one of the following generates considerable income, but requires sizeable investments to underwrite further growth in the future?
100. 关于 BCG 矩阵,以下哪一项产生了可观的收入,但需要大量投资才能支撑未来的进一步增长?

101. As the marketing director for a public health advocacy group, you recently obtained approval from the board to pursue a new set of strategic objectives. Among them: to achieve 80% community awareness of the group's name and purpose. Now you must turn to tactical planning. Which of the following tasks should you undertake? (Select all that apply)
101. 作为公共卫生倡导团体的营销总监,您最近获得了董事会的批准,可以追求一系列新的战略目标。其中:实现 80% 的社区对群组名称和宗旨的认知度。现在您必须转向战术规划。您应该执行以下哪些任务?(选择所有适用项)

102. You are excited about being promoted to general sales manager, a middle management job, but you feel a bit overwhelmed as you anticipate the demands of the new position. A colleague tries to help, pointing out that you will also be shedding some responsibilities. Which of the following will not be part of your new job?
102. 你对被提升为销售总经理(一份中层管理工作)感到兴奋,但当你预测新职位的要求时,你感到有点不知所措。一位同事试图提供帮助,指出您也将减轻一些责任。以下哪项不会成为您新工作的一部分?

103. You've just started a new job as Chief Marketing Officer for a restaurant chain, and you've learned that the marketing planning process is already underway. In fact, the first two steps have been completed. What do you need to do now?
103. 您刚刚开始了一家连锁餐厅的首席营销官的新工作,并且您了解到营销规划过程已经在进行中。事实上,前两个步骤已经完成。您现在需要做什么?

104. Within your diversified processed-food firm, there are SBUs for fruits, vegetables, dairy products, and baked goods. Each SBU has its own: (Select all that apply)
104. 在您的多元化加工食品公司中,有水果、蔬菜、乳制品和烘焙食品的 SBU。每个 SBU 都有自己的:(选择所有适用项)

105. Jamal is the marketing director of a third party logistics firm operating in the United States.  Jamal and Jamal’s team recently engaged in ________ to determine the company's primary objectives over the next three years and identified specific actions that the company would initiate to achieve the objectives.
105. Jamal 是一家在美国运营的第三方物流公司的营销总监。  Jamal 和 Jamal 的团队最近进行了________,以确定公司未来三年的主要目标,并确定了公司为实现这些目标将采取的具体行动。

106. Jose is the social media manager for a children's museum and is making decisions about the best mix of social media tools to utilize in order to achieve the objective of increasing the number of family memberships by 10% during the year.  Jose likes to use Twitter, Instagram, Facebook, and Pinterest to reach the museum's desired target market but spends most of the time developing the appropriate content and determining the frequency of posts.  Which term best describes Jose's activity related to determining the use of social media?
106. Jose 是一家儿童博物馆的社交媒体经理,他正在决定利用社交媒体工具的最佳组合,以实现在一年内将家庭会员数量增加 10% 的目标。 Jose 喜欢使用 Twitter、Instagram、Facebook 和 Pinterest 来接触博物馆想要的目标市场,但大部分时间都花在开发适当的内容和确定帖子的频率上。 哪个术语最能描述 Jose 与确定社交媒体使用情况相关的活动?

107. A two-day offsite retreat was held for a team of executives of a major hospital including the hospital's CEO, President, and Vice-Presidents.  Over the course of the two-days, the executives engaged in brainstorming sessions and worked together to articulate the direction the hospital should take and specific objectives that should be achieved over the next 5 years.  The team focused considerable attention to objectives related to the Affordable Care Act and rising numbers of patients eligible for Medicare.  The executives were engaged in _______.
107. 为一家大型医院的高管团队(包括医院的首席执行官、总裁和副总裁)举行了为期两天的场外务虚会。 在为期两天的会议中,高管们进行了头脑风暴会议,并共同阐明了医院应该采取的方向以及未来 5 年应该实现的具体目标。 该团队将相当大的注意力集中在与《平价医疗法案》相关的目标和不断增长的符合 Medicare 资格的患者数量上。 高管们参与了_______。

108. Jamie is the regional sales manager for Sherwin Williams paint company and oversees a team of 40 outside sales representatives.  Jamie meets with the sales managers on a monthly basis to review budgets and track the team's progress in meeting its sales quotas in order to reach company objectives.  Jamie requires that each sales manager collaborate with their individual sales representatives to develop weekly call schedules and account plans.  What type of planning is Jamie and the sales managers engaged in?
108. Jamie 是 Sherwin Williams 涂料公司的区域销售经理,负责监督一个由 40 名外部销售代表组成的团队。 Jamie 每月与销售经理会面,审查预算并跟踪团队达到销售配额以达到公司目标的进度。 Jamie 要求每个销售经理与其各自的销售代表合作,制定每周电话计划和客户计划。 Jamie 和销售经理从事什么类型的计划?

109. The Original Penguin clothing brand which features a cute penguin with a tie wrapped around its neck has made a successful comeback to men's fashions since 2003.  The brand is popular among young men and the company recently articulated its interest in generating a 10% increase in sales among college students in the United States for the next year.  Which step in the marketing planning process best corresponds to the articulation of a 10% increase in sales?
109. Original Penguin 服装品牌以一只脖子上系着领带的可爱企鹅为特色,自 2003 年以来成功地卷土重来,成为男装时尚界的代表。 该品牌在年轻男性中很受欢迎,该公司最近表示有兴趣在明年在美国大学生中增加 10% 的销售额。 营销规划过程中的哪个步骤最符合发音销售额增长 10%?

110. Anheuser-Busch and its stable of beer brands including Michelob Ultra, Bud Lite, and Budweiser have faced significant inroads in sales by craft breweries such as The Boston Beer Company and Sierra Nevada Brewing Co.  The craft breweries represent a(n) ______ to Anheuser-Busch.
110. Anheuser-Busch 及其稳定的啤酒品牌,包括 Michelob Ultra、Bud Lite 和 Budweiser,在波士顿啤酒公司和 Sierra Nevada Brewing Co. 等精酿啤酒厂的销售中面临重大进展。 精酿啤酒厂代表了 Anheuser-Busch 的 a(n) ______。

111. Kraft Mac & Cheese first hit the shelves in 1937 and remains a favorite product for families.  The product has undergone changes in formulation as well as packaging over the years and Kraft recently reformulated the product so it does not contain any artificial ingredients.  Sales of Kraft Mac & Cheese in the familiar blue box continue to be strong and help Kraft fund other products since it generates such a strong cash flow.  Kraft continues to invest in its Mac & Cheese brand through both research and development as well as promotional activities.  It's likely that Kraft views Mac & Cheese as a ______ according the BCG matrix.
111. 卡夫特通心粉和奶酪于1937年首次上架,至今仍是家庭最喜欢的产品。 多年来,该产品的配方和包装都发生了变化,卡夫最近重新配制了该产品,使其不含任何人工成分。 熟悉的蓝色盒子里的卡夫通心粉和奶酪的销售仍然强劲,并帮助卡夫为其他产品提供资金,因为它产生了如此强劲的现金流。 卡夫特继续通过研发和促销活动对其Mac & Cheese品牌进行投资。 根据BCG矩阵,Kraft很可能将Mac & Cheese视为一个______。

112. TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine.  However, the TaB product has low market share and low growth rate.  TaB is a ______ according the BCG matrix.
112. TaB 是可口可乐公司销售的可乐产品,由于其钠含量低且不含咖啡因而拥有忠实的追随者。 然而,TaB 产品的市场份额低,增长率低。  TaB 是 BCG 矩阵中的______。

113. One distinction or difference between strategic planning and marketing planning is
113. 战略规划和营销规划之间的一个区别或区别是

114. Our Lady of the Lake Hospital has assembled a group of employees to engage in planning activities. If the group comprises top executives such as the Chief Executive Officer, Chief Financial Officer, and Chief Marketing Officer, they would likely create  
114. 圣母湖医院已经召集了一群员工来从事规划活动。如果该小组由首席执行官、首席财务官和首席营销官等顶级管理人员组成,他们可能会创建  

115. Companies such as Ford Motor Company often grow their business by seeking new markets. Which of the following would most likely be responsible for making the decision regarding Ford Motor Company establishing a manufacturing facility in India?
115. 福特汽车公司等公司经常通过寻找新市场来发展业务。以下哪项最有可能负责做出有关福特汽车公司在印度建立制造工厂的决定?

116. Rick is the divisional manager for Kroger grocery store and oversees 20 stores in the Midwest region near Cincinnati, Ohio. Rick has scheduled several meetings with the store managers in the area to make decisions and develop plans. Which of the following would most likely be an outcome resulting from the meetings?
116. Rick 是 Kroger 杂货店的部门经理,负责监督俄亥俄州辛辛那提附近中西部地区的 20 家商店。Rick 已经安排 了与该地区的商店经理的几次会议,以做出决策和制定计划。以下哪项最有可能成为会议的结果?

117. The store manager of a Target store location in Evansville, Indiana has assembled the department managers for an off-site one day planning meeting. Which of the following would be an example of the type of decisions the department managers might make?
117. 印第安纳州埃文斯维尔 Target 商店的商店经理召集了部门经理进行为期一天的场外规划会议。以下哪项是部门经理可能做出的决策类型的示例?

118. Tactical planning involves specifying programs to meet goals related to the manager's area of responsibility.
118. 战术规划涉及指定计划以实现与经理职责范围相关的目标。

119. Alex is a divisional marketing manager with Kimberly Clarke and responsible for decisions related to Huggies diapers. Alex recently had a meeting to plan licensing agreements where the company could screen various licensed characters on the Huggies diapers and use their images on the packaging for promotional purposes. Alex is engaging in operational planning.   
119. Alex 是 Kimberly Clarke 的部门营销经理,负责与 Huggies 尿布相关的决策。Alex 最近召开了一次会议,计划许可协议,该公司可以在 Huggies 尿布上筛选各种授权角色,并将他们的图像在包装上用于促销目的。Alex 正在从事运营规划。   

120. Danica is a sales manager with Kind, manufacturers of natural snacks such as protein bars, healthy grain bars, and breakfast bars. Danica typically schedules quarterly meetings with 8 sales representatives where they collaborate to develop their weekly and daily account plans. These meetings reflect Danica's efforts to engage in _____ planning.
120. Danica 是 Kind 的销售经理,Kind 是蛋白质棒、健康谷物棒和早餐棒等天然零食的制造商。Danica 通常每季度安排一次与 8 名销售代表的会议,在会议上他们合作制定每周和每日客户计划。这些会议反映了 Danica 在参与_____规划方面所做的努力。

121. The executive officers including the President, Provost, Chief Financial Officer, and Vice President of Development of a private university spent approximately three months to develop a long-term plan for the university, which included their goals to build the endowment through a capital campaign and the amount of funds that should be made available to support the various areas of the university such as academics, athletics, and building and maintenance. This is an example of _____ planning.  
121. 包括一所私立大学的校长、教务长、首席财务官和发展副校长在内的执行官花了大约三个月的时间为该大学制定了一项长期计划,其中包括他们通过资本运动建立捐赠基金的目标,以及应用于支持大学各个领域(如学术、 田径、建筑和维护。这是_____规划的一个示例。  

122. Recently, top-level marketing managers of ToysRUs made the decision to close several stores due to lower than expected sales revenue. Now, they will be able to redirect funds to support an increased web presence and enhance their online marketing efforts. This decision demonstrates that marketing plans should be flexible and allow managers to make changes if objectives are not being met.
122. 最近,ToysRUs 的高层营销经理决定关闭几家商店,原因是销售收入低于预期。现在,他们将能够重新分配资金以支持增加网络形象并加强他们的在线营销工作。这一决定表明,营销计划应该是灵活的,并允许管理人员在目标未达到时进行更改。

123. Enterprise Holdings typically asks customers to respond to a customer satisfaction survey to identify their level of satisfaction with their vehicle, rental experience, as well as likelihood to use Enterprise again in the future for a rental vehicle. The company strives to achieve a 95% customer satisfaction rating when customers respond on a scale from "1" which indicates not at all satisfied to "100" which indicates extremely satisfied regarding their satisfaction with the rental experience. This is an example of a marketing strategy.
123. Enterprise Holdings 通常会要求客户回答客户满意度调查,以确定他们对车辆、租赁体验的满意度,以及将来再次使用 Enterprise 租赁车辆的可能性。当客户按照“1”表示完全不满意 到“100”表示对租赁体验的满意度非常满意 时,公司努力实现 95% 的客户满意度。这是营销策略的一个示例。

124. Taylor is an account executive with Enterprise Holdings and works the counter at the airport. Taylor always strives to be upbeat, professional, polished, friendly, and fast since the company routinely asks customers about their experience when renting a vehicle. Taylor believes that customer service skills are a key component to achieving high customer satisfaction scores. Taylor's activities would be described as ________ that could become part of the company's marketing plan.
124. 泰勒是 Enterprise Holdings 的客户经理,在机场的柜台工作。泰勒始终努力做到乐观、专业、优雅、友好和快速,因为公司经常询问客户在租车时的经历。Taylor 认为,客户服务技能是获得高客户满意度得分的关键组成部分。泰勒的活动将被描述为可能成为公司营销计划一部分的________。

125. Enterprise Holdings seeks to achieve a 95% customer satisfaction rate, which is one of its marketing objectives. One way the company can achieve high levels of customer satisfaction is through the vehicle selection and maintaining strong relationships with automobile manufacturers to ensure Enterprise has the vehicles in stock that customers desire to rent. If Enterprise were developing a written marketing plan, which section of the plan would contain the information related to maintaining strong relationships with automobile vendors to ensure they have the vehicles customers wish to rent?
125. Enterprise Holdings 力求实现 95% 的客户满意度,这是其营销目标之一。该公司实现高客户满意度的一种方式是通过车辆选择并与汽车制造商保持牢固的关系,以确保 Enterprise 拥有客户希望租用的车辆库存。如果 Enterprise 正在制定书面营销计划,该计划的哪个部分将包含与汽车供应商保持牢固关系以确保他们拥有客户希望租用的车辆相关的信息?

126. Blockbuster Video went out of business in 2013, as they were negatively impacted by streaming services such as Netflix. This demonstrates ________, one of Michael Porter's competitive forces.
126. Blockbuster Video 于 2013 年倒闭,因为它们受到 Netflix 等流媒体服务的负面影响。这证明了 ________ 是 Michael Porter 的竞争力量之一。

127. Procter & Gamble and other consumer products companies have experienced decreased profitability due to its relationship with Walmart, the nation's largest retailer, which demonstrates the impact of supplier power as one of the competitive forces identified by Michael Porter.
127. 由于与美国最大的零售商沃尔玛的关系,宝洁和其他消费品公司的盈利能力下降,这表明供应商力量作为迈克尔·波特确定的竞争力量之一的影响。

128. Consumers are increasingly showing a preference for fulfilling their product needs via smartphone applications and online shopping. The relative ease of creating a web-based storefront is posing a significant threat to brick-and-mortar retailers and driving many established retailers to close their doors. According to Michael Porter, this is an example of
128. 消费者越来越倾向于通过智能手机应用程序和网上购物来满足他们的产品需求。创建基于 Web 的店面相对容易,这对实体零售商构成了重大威胁,并促使许多老牌零售商关门大吉。根据 Michael Porter 的说法,这是

129. Tiffany has worked in the restaurant industry since graduating from cooking school and has decided to open a restaurant. Like most restaurants, Tiffany will have a variety of beverages to offer customers but was surprised by the proposals from Pepsi and Coca-Cola, which were quite high. Due to the high costs associated with offering a brand name soda, Tiffany's profits on carbonated beverages will be reduced. Which of Porter's competitive forces does this exemplify?
129. 蒂芙尼从烹饪学校毕业后一直在餐饮业工作,并决定开一家餐厅。与大多数餐厅一样,蒂芙尼将为顾客提供各种饮料,但对百事可乐和可口可乐的提议感到惊讶,这些提议相当高。由于提供品牌苏打水的成本很高,蒂芙尼在碳酸饮料上的利润将减少。这体现了波特的哪支竞争力量?

130. The threat of new competitors occurs when a product or service can be replaced with goods and services from a competing firm or industry.
130. 当产品或服务可以被竞争公司或行业的商品和服务取代时,就会出现新竞争对手的威胁。

131. Craft and micro-breweries have sparked consumer interest in a wide variety of flavor profiles and interest in supporting small, locally owned businesses. In addition, these companies have created pressure on established brands such as Budweiser and Miller that have increased promotional activities and reduced prices as a strategy to retain customers. Craft breweries are an example of _________, one of Michael Porter's five competitive forces. 
131. 精酿啤酒厂和微型啤酒厂激发了消费者对各种风味的兴趣,并激发了他们对支持当地小型企业的兴趣。此外,这些公司还对百威和米勒等知名品牌造成了压力,这些品牌增加了促销活动并降低了价格,作为留住客户的策略。精酿啤酒厂就是 _________ 的一个例子,是 Michael Porter 的五大竞争力之一。 

132. Michelle is the owner of a fitness studio called Cardio Kick and has been a personal trainer and certified trainer for 10 years. Michelle’s certification and experience in personal training would be classified as a(n) _____ when performing a SWOT analysis.
132. Michelle 是一家名为 Cardio Kick 的健身工作室的老板,并且担任私人教练和认证教练已有 10 年。在进行 SWOT 分析时,Michelle 的认证和个人培训经验将被归类为 (n) _____。

133. Michelle is the owner of Cardio Kick, a fitness studio and is performing a SWOT analysis as part of a strategic planning exercise. Michelle knows that consumers aged 18–30 are especially interested in staying fit and eating clean, and is wondering how to classify this trend. How would you advise Michelle on this item?
133. Michelle 是健身工作室 Cardio Kick 的所有者,作为战略规划练习的一部分,她正在进行 SWOT 分析。Michelle 知道 18-30 岁的消费者对保持健康和健康饮食特别感兴趣,并且想知道如何对这一趋势进行分类。您对 Michelle 在这个问题上有什么建议?

134. Michelle, owner of the fitness studio, Cardio Kick has limited financial capital and must rely on word-of-mouth and social media such as Facebook to promote the business. Using a SWOT framework, how would you classify Michelle's limited financial capital?
134. 健身工作室 Cardio Kick 的老板 Michelle 的财务资本有限,必须依靠口碑和 Facebook 等社交媒体来推广业务。使用 SWOT 框架,您将如何对 Michelle 有限的财务资本进行分类?

135. Cardio Kick is a fitness studio owned by Michelle that uses boxing training and plyometric exercises to enhance the fitness of participants. Michelle is working on a SWOT analysis for the business and wondering how to classify the consumer perception that boxing is violent and male dominated. How would you classify this consumer perception about boxing?  
135. Cardio Kick 是 Michelle 拥有的一家健身工作室,它使用拳击训练和增强式练习来增强参与者的体能。米歇尔正在为该企业进行 SWOT 分析,并想知道如何对消费者认为拳击是暴力和男性主导的看法进行分类。您如何对消费者对拳击的看法进行分类?  

136. Michelle is the owner of Cardio Kick, a fitness studio that uses boxing training and plyometrics to help members stay in shape or get in shape. Michelle is very creative and changes the workout everyday so that a different body part is emphasized during the workout. This helps balance training, improve results for members, and decrease boredom among members. If Michelle were performing a SWOT analysis, how would you classify the ability to be creative and change daily workouts?
136. 米歇尔是 Cardio Kick 的所有者,这是一家健身工作室,使用拳击训练和增强式训练来帮助会员保持体形或保持体形。米歇尔非常有创意,每天都会改变锻炼方式,以便在锻炼过程中强调不同的身体部位。这有助于平衡训练,提高会员的成绩,并减少会员之间的无聊。如果 Michelle 正在进行 SWOT 分析,您将如何对创造力和改变日常锻炼的能力进行分类?

137. Skippy Peanut Butter recently launched a new product called P.B. Bites which contain high levels of protein and are packaged in a convenient resealable snack container. The snack industry is high growth but Skippy's P.B. Bites currently has a low level of market share in the snack food market. According to the Boston Consulting Group, P.B. Bites would be classified as stars.
137. Skippy Peanut Butter 最近推出了一种名为 P.B. Bites 的新产品,该产品含有高水平的蛋白质,并包装在方便的可重复密封零食容器中。零食行业增长迅速,但 Skippy 的 PB Bites 目前在休闲食品市场的市场份额较低。根据波士顿咨询集团的说法,P.B. Bites 将被归类为恒星。

138. According to the Boston Consulting Group, Question Marks generate considerably more cash than they need to maintain their position.
138. 根据波士顿咨询集团的数据,Question Marks 产生的现金远远超过他们维持地位所需的现金。

139. The smartphone market is growing rapidly as more consumers adopt the technology and wireless providers offer economical packages for consumers. Google's Pixel phone has a relatively low level of market share in the industry, which is dominated by brands such as Apple, Samsung, and LG. For Google, the Pixel phone is likely classified as a _____ according to the Boston Consulting Group.
139. 随着越来越多的消费者采用该技术,智能手机市场正在迅速增长,无线提供商为消费者提供经济的套餐。谷歌的 Pixel 手机在行业内的市场份额相对较低,由苹果、三星和 LG 等品牌主导。对于谷歌来说,根据波士顿咨询集团的说法,Pixel 手机可能被归类为 _____。

140. Some consumers are concerned about fuel economy and reducing their carbon footprint and may prefer a hybrid or electric vehicle. The market for hybrid cars is growing and Toyota has a strong position in the market due to the high level of sales of their Prius model. If Toyota was using the Boston Consulting Group growth/share matrix to map the position of the Prius, how would it be classified?
140. 一些消费者担心燃油经济性和减少碳足迹,可能更喜欢混合动力或电动汽车。混合动力汽车市场正在增长,丰田由于其普锐斯车型的高销量而在市场上占据了强大的地位。如果丰田使用波士顿咨询集团的增长/份额矩阵来绘制普锐斯的位置,它将如何分类?

141. Single serve beverage makers using a k-pod system are very popular and have had high levels of growth in the last several years. Mr. Coffee offers a k-cup brewing system as well as its traditional 810 cup drip coffee maker but growth in the market for carafe-style coffee makers has been declining. Mr. Coffee has a strong market share for its carafe-style makers but a low relative market share for its individual k-pod systems. Therefore, the carafe-style brewing system would be described as a ______ and the individual brewing system would be classified as a ______ according to the Boston Consulting Group.
141. 使用 k-pod 系统的单杯饮料机非常受欢迎,并且在过去几年中增长水平很高。Mr. Coffee 提供 k-cup 冲泡系统以及传统的 8-10 杯滴漏式咖啡机,但玻璃水瓶式咖啡机市场的增长一直在下降。Mr. Coffee 的玻璃水瓶式咖啡机拥有强大的市场份额,但其个人的相对市场份额较低K-POD 系统。因此,根据波士顿咨询集团的说法,玻璃水瓶式冲泡系统将被描述为______,而单个冲泡系统将被归类为______。

142. Many consumers only have a mobile phone and no longer maintain a landline phone at home. Due to the increased adoption of mobile phones, companies such as Samsung offer a wide variety of phones from basic models to advanced, smartphones. The Samsung Convoy is a basic phone that allows consumers to send and receive calls and text messages as well as a 5 megapixel camera. Samsung's Galaxy smartphone model is one of the most popular phones with high relative market share while the Convoy has low market share. According to the Boston Consulting Group, the Convoy would be classified as a(n) _____ and the Galaxy as a(n) _______.
142. 许多消费者只有一部手机,家里不再拥有固定电话。由于移动电话的采用率不断提高,三星等公司提供从基本型号到高级智能手机的各种手机。三星 Convoy 是一款基本款手机,允许消费者发送和接收电话和短信以及 5MP 摄像头。三星的 Galaxy 智能手机型号是最受欢迎的手机之一,相对市场份额较高,而 Convoy 的市场份额较低。根据波士顿咨询集团的说法,Convoy 将被归类为 a(n) _____,Galaxy 将被归类为 a(n) _______。

143. If a company has a business unit classified as a "Question Mark" due to its low relative market share in a slow growth market, the company should consider withdrawal or divestiture unless the market share position can be improved.
143. 如果一家公司的业务部门由于在增长缓慢的市场中的相对市场份额较低而被归类为“问号”,那么该公司应考虑退出或剥离,除非市场份额状况可以改善。

144. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement regarding Caleb's difficulty in hiring teachers for foreign language, physics, calculus, and computer science would be categorized as a(n):
144. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。关于 Caleb 难以聘请外语、物理、微积分和计算机科学教师的陈述将被归类为 a(n):

145. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The district's inability to compete with larger school systems that can pay higher starting salaries to teachers certified in foreign language, calculus, physics, and computer science would be categorized as a(n):
145. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。该学区无法与大型学校系统竞争,这些学校系统可以向获得外语、微积分、物理和计算机科学认证的教师支付更高的起薪,将被归类为 a(n):

146. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to students earning higher salaries and having better career opportunities if they achieve a college degree would be categorized as a(n):
146. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。与学生获得大学学位后获得更高薪水和更好的职业机会相关的陈述将被归类为 a(n):

147. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district offering students the ability to compete in a number of different sports would be categorized as a(n):
147. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。与学区为学生提供参加多种不同运动的能力相关的声明将被归类为 a(n):

148. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district offering students the ability to participate in a number of different student organizations would be categorized as a(n):
148. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。与学区为学生提供参与许多不同的学生组织的能力相关的声明将被归类为 a(n):

149. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district's students performing well on state-wide tests would be categorized as a(n):
149. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。与学区学生在全州考试中表现良好的陈述将被归类为 a(n):

150. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the importance of STEM education in the United States would be categorized as a(n):
150. Caleb 是爱荷华州农村地区一个拥有 2,500 人口的小型学区的校长。学区参加各种各样的运动,包括垒球、棒球、篮球、排球、田径、摔跤和越野。学生也可以是学校赞助的超过 12 个俱乐部和组织的成员。学校通常在全州考试中评价很高,大约 80% 的高中毕业生上大学。然而,Caleb 在招聘教师教授外语、物理、微积分和计算机科学课程方面遇到了困难。招聘这些教师很困难,因为他们的需求量很大,而且经常被可以提供更高薪水的大型学区所吸引。Caleb 知道 STEM(科学、技术、工程和数学)对美国的重要性,并担心该学区在为学生的未来做好准备的能力方面可能落后。此外,Caleb 希望增加上大学的毕业生人数,因为大学学位使学生能够追求薪水和福利更高的职业。假设您正在帮助 Caleb 进行 SWOT 分析。与 STEM 教育在美国的重要性相关的声明将被归类为 a(n):