1. The planning process involves anticipating conditions and determining how best to attain organizational objectives.
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2. Strategic planning activities are conducted by a firm's senior or executive-level managers such as the CEO.
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3. Planning often is classified on the basis of its scope or breadth.
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4. Tactical plans typically determine an organization’s primary strategic objectives and exclude short-term actions from their purview.
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5. Tactical planning usually involves the production of quarterly and semiannual plans, along with divisional budgets, policies, and procedures.
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6. Middle and supervisory-level managers spend less time as compared to CEOs on planning activities.
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7. The chief executive officer (CEO) and chief marketing officer (CMO) spend a greater proportion of their time on operational planning than do managers at all other organizational levels.
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8. Employees at middle-management levels engage themselves in business unit budgets and divisional policies and procedures.
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9. Supervisory managers tend to focus exclusively on strategic planning.
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10. The planning process begins at the corporate level with the first step being the development of strategic objectives.
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11. A marketing plan is flexible and allows managers to re-evaluate and respond to changing factors in the environment.
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12. A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of the SWOT analysis.
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13. An organization typically includes its basic objectives, or goals, in a marketing plan.
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14. Organizational objectives should include specific intentions, such as “Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years.”
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15. Organizational objectives may specify time frames stating “Our organization aims to generate a 15 percent profit over the next 24 months.”
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16. When making tactical plans, managers don't need to be rushed and can take their time to make decisions.
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17. Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.
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18. Marketers implement marketing strategies and monitor performance by tracking key performance indicators to ensure that objectives are being achieved.
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19. Porter’s Five Forces are potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors.
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20. The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.
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21. Competitive rivalry among competitors who are trying to differentiate themselves from the crowd may lead to expensive advertising campaigns.
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22. SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise.
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23. A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.
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24. The disadvantage of core competencies is that they can be easily duplicated by competitors.
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25. Matching an external opportunity with an internal weakness produces a situation known as leverage.
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26. Strategic business units are key business units within small companies that offer only a few items to its customers.
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27. Strategic business units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors.
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28. Each strategic business unit (SBU) in a firm has to prepare its plans in collaboration with other units in the organization.
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29. Each SBU pursues its own distinct mission and often develops its own plans independently.
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30. The position of an SBU along the horizontal axis indicates the annual growth rate of the market.
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31. According to the BCG matrix, stars require considerable inflows of cash to finance further growth.
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32. According to the BCG matrix, cash cow businesses produce strong cash flows and invest heavily in the unit’s own promotions and production capacity.
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33. According to the BCG matrix, if a question mark cannot become a star, the firm should pull out of the market and target other markets with greater potential.
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34. According to the BCG matrix, dog products can be sold to other firms, where they are a better fit.
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35. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:
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36. Decisions regarding product lines, pricing, selection of appropriate distribution channels, and promotional campaigns are____.
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37. Marketing planning establishes the:
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38. Long-term plans focusing on those organizational objectives that will significantly affect a firm are usually referred to as _____ plans.
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39. ADA Inc. stopped its production of oral care goods after determining apparel production to be its new primary objective. This is a direct result of the _____ planning process at ADA Inc.
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40. If an automobile manufacturer was planning to introduce a sports car powered by a hydrogen-oxygen fuel cell when the price of gasoline in the United States reached $4 per gallon, this would best be described as a direct result of its _____ plan.
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41. The U.S. Sports and Fitness Federation is determining where they should build their permanent training facility. They want it to be located near a populated center but it must also provide ample access to those who don’t reside in cities. The federation is engaged in _____ planning.
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42. An event management company decided to use radio advertising in order to promote an upcoming music festival. The executives of the company suggested various activities that could be used for the radio campaign. These activities are a part of the company’s _____.
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43. A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.
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44. Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.
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45. Compared to other organization personnel, more time is devoted to long-range strategic planning by the:
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46. In the planning hierarchy, plans dealing with organization-wide objectives, long-term plans, and the total budget would be classified as _____ plans.
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47. Employees of Popsie Inc., a small grocery store chain, are working on its tactical plans. The personnel most involved in this level of its planning process would be its:
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48. Operational planning:
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49. Which of the following statements is true of tactical planning?
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50. Comcast’s NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast’s CEO. This decision is the direct result of _____ planning process at Comcast.
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51. The first step of the marketing planning process involves:
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52. Which of the following is NOT one of Porter's five Forces related to market competition?
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53. Enterprise Rental Cars is able to secure favorable prices from major automobile manufacturers such as Ford and Chevrolet for their rental fleets due to the large number of vehicles they purchase each year. This is an example of _____, one of Porter's Five Forces related to marketplace competition.
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54. A company typically modifies its strategy when:
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55. The basic objectives or goals of an organization are derived from its:
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56. Business strategist Michael E. Porter identified five competitive forces that influence _____ in a model called Porter’s Five Forces.
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57. Which of the following is a dimension of Porter’s Five Forces model?
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58. Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter’s Five Forces model, such offers will:
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59. An automobile manufacturer is dependent on a single supplier for tires. Based on this information, which of the following statements is true?
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60. A shoe manufacturer has multiple suppliers for leather. Based on this information, which of the following statements is true?
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61. Which of the following conditions would lead a company’s marketers to find a new market, change prices, or compete in other ways to maintain an advantage?
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62. Core competencies are capabilities that customers value and competitors:
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63. A certain social networking corporation has the highest number of users in the social networking industry. This is an example of the firm’s:
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64. A SWOT analysis is designed to reveal, among other things, a firm's core competencies, which reflect its:
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65. Matching an internal strength with an external opportunity produces a situation known as:
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66. An example of a firm's strength discovered by a SWOT analysis might be:
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67. Which of the following would qualify as an example of a firm’s weakness?
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68. Which of the following would qualify as an example of a firm’s weakness?
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69. An example of a threat to a firm discovered by a SWOT analysis might be:
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70. As chief executive of Stalwart Shipfitting Company, a diversified producer of marine supplies and equipment, John needs a method for spotting promising product lines that warrant commitment of additional resources, as well as those that should be removed from the firm's product portfolio. A good choice for this firm at this stage would be to use:
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71. The strategic business unit (SBU) concept is best identified as a:
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72. Which of the following is true of a strategic business unit?
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73. In a(n) _____, firms evaluate their products and divisions to determine the strongest and weakest.
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74. The performance framework developed by the Boston Consulting Group (BCG) plots:
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75. The quadrant of the BCG market share/market growth matrix that represents both a high market share and a high rate of market growth represents the:
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76. Microsoft Windows generates considerable income for its parent company but is expensive to support. However, the expense is acceptable because Windows is the world's dominant operating system. Based on this information, Windows would be categorized under the BCG market share/market growth matrix as a:
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77. According to the BCG market share/market growth matrix, the SBU that produces strong cash flows which can be used to finance the growth of other SBUs is the:
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78. According to the BCG market share/market growth matrix, the revenues earned from cash cows should be used to finance the growth of:
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79. One of General Electric’s business units produces a variety of light bulbs and generates healthy revenue. The revenues of this business unit are used to finance the growth of other business units with higher growth potentials. How would this unit be classified on the BCG market share/market growth matrix?
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80. The BCG market share/market growth matrix classifies products with a low relative share of a high-growth market as _____.
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81. In terms of the BCG Matrix, which of the following SBUs are characterized by earning only low market shares in low-growth markets?
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82. YOU Inc., a radio cassette manufacturer, sold its business due to poor market shares. According to the BCG Matrix, the firm sold its business because the business had become a _____ as seen in its poor prospects and performance.
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83. According to the BCG market share/market growth matrix, _____ typically require more cash than they generate.
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84. The product manager for a line of mousetraps informs the board of directors at the company’s annual meeting that the product has been classified as a “dog” according to the BCG market share/market growth matrix. This means the product:
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85. Define and explain the term “planning” in the context of marketing.
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86. Define marketing planning.
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87. How does planning differ at various levels of organizational management?
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88. Describe the aspects of strategic and tactical planning.
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89. Discuss how a firm's stated objectives relate to planning activities.
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90. What is the marketing planning process?
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91. Explain the forces that influence the rivalry among competitors in Porter’s Five Forces Model.
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92. Define SWOT analysis and explain its importance.
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93. Describe the strategic business unit concept.
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94. Describe the market share/market growth matrix.
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95. Every company, whether for-profit or not-for-profit, must plan. Otherwise, the company will find itself reacting to future events rather than proactively positioning itself to take advantage of future events. Which of the following statements is false in regards to strategic planning?
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96. There are many roles played in the planning process for a typical company. Depending on the organizational level, the planning focus and the effort devoted will be different. Which of the following statements is true about planning within an organization?
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97. You are the head of market strategies for a large media company, and you are responsible for leading the enterprise through its annual marketing planning process. Which one of the following statements is true about this process?
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98. The BCG (Boston Consulting Group) matrix places strategic business units into which of the following four-quadrants:
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99. If a firm decides to make a major investment in another firm that supplies raw materials to it, this would be an example of ______________ planning. If a university decides to add courses in ethics and business analysis to its master’s degree program, this would be an example of ____________ planning.
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100. With respect to the BCG matrix, which one of the following generates considerable income, but requires sizeable investments to underwrite further growth in the future?
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101. As the marketing director for a public health advocacy group, you recently obtained approval from the board to pursue a new set of strategic objectives. Among them: to achieve 80% community awareness of the group's name and purpose. Now you must turn to tactical planning. Which of the following tasks should you undertake? (Select all that apply)
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102. You are excited about being promoted to general sales manager, a middle management job, but you feel a bit overwhelmed as you anticipate the demands of the new position. A colleague tries to help, pointing out that you will also be shedding some responsibilities. Which of the following will not be part of your new job?
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103. You've just started a new job as Chief Marketing Officer for a restaurant chain, and you've learned that the marketing planning process is already underway. In fact, the first two steps have been completed. What do you need to do now?
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104. Within your diversified processed-food firm, there are SBUs for fruits, vegetables, dairy products, and baked goods. Each SBU has its own: (Select all that apply)
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105. Jamal is the marketing director of a third party logistics firm operating in the United States. Jamal and Jamal’s team recently engaged in ________ to determine the company's primary objectives over the next three years and identified specific actions that the company would initiate to achieve the objectives.
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106. Jose is the social media manager for a children's museum and is making decisions about the best mix of social media tools to utilize in order to achieve the objective of increasing the number of family memberships by 10% during the year. Jose likes to use Twitter, Instagram, Facebook, and Pinterest to reach the museum's desired target market but spends most of the time developing the appropriate content and determining the frequency of posts. Which term best describes Jose's activity related to determining the use of social media?
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107. A two-day offsite retreat was held for a team of executives of a major hospital including the hospital's CEO, President, and Vice-Presidents. Over the course of the two-days, the executives engaged in brainstorming sessions and worked together to articulate the direction the hospital should take and specific objectives that should be achieved over the next 5 years. The team focused considerable attention to objectives related to the Affordable Care Act and rising numbers of patients eligible for Medicare. The executives were engaged in _______.
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108. Jamie is the regional sales manager for Sherwin Williams paint company and oversees a team of 40 outside sales representatives. Jamie meets with the sales managers on a monthly basis to review budgets and track the team's progress in meeting its sales quotas in order to reach company objectives. Jamie requires that each sales manager collaborate with their individual sales representatives to develop weekly call schedules and account plans. What type of planning is Jamie and the sales managers engaged in?
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109. The Original Penguin clothing brand which features a cute penguin with a tie wrapped around its neck has made a successful comeback to men's fashions since 2003. The brand is popular among young men and the company recently articulated its interest in generating a 10% increase in sales among college students in the United States for the next year. Which step in the marketing planning process best corresponds to the articulation of a 10% increase in sales?
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110. Anheuser-Busch and its stable of beer brands including Michelob Ultra, Bud Lite, and Budweiser have faced significant inroads in sales by craft breweries such as The Boston Beer Company and Sierra Nevada Brewing Co. The craft breweries represent a(n) ______ to Anheuser-Busch.
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111. Kraft Mac & Cheese first hit the shelves in 1937 and remains a favorite product for families. The product has undergone changes in formulation as well as packaging over the years and Kraft recently reformulated the product so it does not contain any artificial ingredients. Sales of Kraft Mac & Cheese in the familiar blue box continue to be strong and help Kraft fund other products since it generates such a strong cash flow. Kraft continues to invest in its Mac & Cheese brand through both research and development as well as promotional activities. It's likely that Kraft views Mac & Cheese as a ______ according the BCG matrix.
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112. TaB is a cola product marketed by Coca Cola company and has a loyal following due to its low levels of sodium and no caffeine. However, the TaB product has low market share and low growth rate. TaB is a ______ according the BCG matrix.
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113. One distinction or difference between strategic planning and marketing planning is
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114. Our Lady of the Lake Hospital has assembled a group of employees to engage in planning activities. If the group comprises top executives such as the Chief Executive Officer, Chief Financial Officer, and Chief Marketing Officer, they would likely create
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115. Companies such as Ford Motor Company often grow their business by seeking new markets. Which of the following would most likely be responsible for making the decision regarding Ford Motor Company establishing a manufacturing facility in India?
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116. Rick is the divisional manager for Kroger grocery store and oversees 20 stores in the Midwest region near Cincinnati, Ohio. Rick has scheduled several meetings with the store managers in the area to make decisions and develop plans. Which of the following would most likely be an outcome resulting from the meetings?
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117. The store manager of a Target store location in Evansville, Indiana has assembled the department managers for an off-site one day planning meeting. Which of the following would be an example of the type of decisions the department managers might make?
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118. Tactical planning involves specifying programs to meet goals related to the manager's area of responsibility.
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119. Alex is a divisional marketing manager with Kimberly Clarke and responsible for decisions related to Huggies diapers. Alex recently had a meeting to plan licensing agreements where the company could screen various licensed characters on the Huggies diapers and use their images on the packaging for promotional purposes. Alex is engaging in operational planning.
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120. Danica is a sales manager with Kind, manufacturers of natural snacks such as protein bars, healthy grain bars, and breakfast bars. Danica typically schedules quarterly meetings with 8 sales representatives where they collaborate to develop their weekly and daily account plans. These meetings reflect Danica's efforts to engage in _____ planning.
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121. The executive officers including the President, Provost, Chief Financial Officer, and Vice President of Development of a private university spent approximately three months to develop a long-term plan for the university, which included their goals to build the endowment through a capital campaign and the amount of funds that should be made available to support the various areas of the university such as academics, athletics, and building and maintenance. This is an example of _____ planning.
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122. Recently, top-level marketing managers of ToysRUs made the decision to close several stores due to lower than expected sales revenue. Now, they will be able to redirect funds to support an increased web presence and enhance their online marketing efforts. This decision demonstrates that marketing plans should be flexible and allow managers to make changes if objectives are not being met.
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123. Enterprise Holdings typically asks customers to respond to a customer satisfaction survey to identify their level of satisfaction with their vehicle, rental experience, as well as likelihood to use Enterprise again in the future for a rental vehicle. The company strives to achieve a 95% customer satisfaction rating when customers respond on a scale from "1" which indicates not at all satisfied to "100" which indicates extremely satisfied regarding their satisfaction with the rental experience. This is an example of a marketing strategy.
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124. Taylor is an account executive with Enterprise Holdings and works the counter at the airport. Taylor always strives to be upbeat, professional, polished, friendly, and fast since the company routinely asks customers about their experience when renting a vehicle. Taylor believes that customer service skills are a key component to achieving high customer satisfaction scores. Taylor's activities would be described as ________ that could become part of the company's marketing plan.
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125. Enterprise Holdings seeks to achieve a 95% customer satisfaction rate, which is one of its marketing objectives. One way the company can achieve high levels of customer satisfaction is through the vehicle selection and maintaining strong relationships with automobile manufacturers to ensure Enterprise has the vehicles in stock that customers desire to rent. If Enterprise were developing a written marketing plan, which section of the plan would contain the information related to maintaining strong relationships with automobile vendors to ensure they have the vehicles customers wish to rent?
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126. Blockbuster Video went out of business in 2013, as they were negatively impacted by streaming services such as Netflix. This demonstrates ________, one of Michael Porter's competitive forces.
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127. Procter & Gamble and other consumer products companies have experienced decreased profitability due to its relationship with Walmart, the nation's largest retailer, which demonstrates the impact of supplier power as one of the competitive forces identified by Michael Porter.
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128. Consumers are increasingly showing a preference for fulfilling their product needs via smartphone applications and online shopping. The relative ease of creating a web-based storefront is posing a significant threat to brick-and-mortar retailers and driving many established retailers to close their doors. According to Michael Porter, this is an example of
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129. Tiffany has worked in the restaurant industry since graduating from cooking school and has decided to open a restaurant. Like most restaurants, Tiffany will have a variety of beverages to offer customers but was surprised by the proposals from Pepsi and Coca-Cola, which were quite high. Due to the high costs associated with offering a brand name soda, Tiffany's profits on carbonated beverages will be reduced. Which of Porter's competitive forces does this exemplify?
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130. The threat of new competitors occurs when a product or service can be replaced with goods and services from a competing firm or industry.
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131. Craft and micro-breweries have sparked consumer interest in a wide variety of flavor profiles and interest in supporting small, locally owned businesses. In addition, these companies have created pressure on established brands such as Budweiser and Miller that have increased promotional activities and reduced prices as a strategy to retain customers. Craft breweries are an example of _________, one of Michael Porter's five competitive forces.
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132. Michelle is the owner of a fitness studio called Cardio Kick and has been a personal trainer and certified trainer for 10 years. Michelle’s certification and experience in personal training would be classified as a(n) _____ when performing a SWOT analysis.
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133. Michelle is the owner of Cardio Kick, a fitness studio and is performing a SWOT analysis as part of a strategic planning exercise. Michelle knows that consumers aged 18–30 are especially interested in staying fit and eating clean, and is wondering how to classify this trend. How would you advise Michelle on this item?
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134. Michelle, owner of the fitness studio, Cardio Kick has limited financial capital and must rely on word-of-mouth and social media such as Facebook to promote the business. Using a SWOT framework, how would you classify Michelle's limited financial capital?
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135. Cardio Kick is a fitness studio owned by Michelle that uses boxing training and plyometric exercises to enhance the fitness of participants. Michelle is working on a SWOT analysis for the business and wondering how to classify the consumer perception that boxing is violent and male dominated. How would you classify this consumer perception about boxing?
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136. Michelle is the owner of Cardio Kick, a fitness studio that uses boxing training and plyometrics to help members stay in shape or get in shape. Michelle is very creative and changes the workout everyday so that a different body part is emphasized during the workout. This helps balance training, improve results for members, and decrease boredom among members. If Michelle were performing a SWOT analysis, how would you classify the ability to be creative and change daily workouts?
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137. Skippy Peanut Butter recently launched a new product called P.B. Bites which contain high levels of protein and are packaged in a convenient resealable snack container. The snack industry is high growth but Skippy's P.B. Bites currently has a low level of market share in the snack food market. According to the Boston Consulting Group, P.B. Bites would be classified as stars.
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138. According to the Boston Consulting Group, Question Marks generate considerably more cash than they need to maintain their position.
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139. The smartphone market is growing rapidly as more consumers adopt the technology and wireless providers offer economical packages for consumers. Google's Pixel phone has a relatively low level of market share in the industry, which is dominated by brands such as Apple, Samsung, and LG. For Google, the Pixel phone is likely classified as a _____ according to the Boston Consulting Group.
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140. Some consumers are concerned about fuel economy and reducing their carbon footprint and may prefer a hybrid or electric vehicle. The market for hybrid cars is growing and Toyota has a strong position in the market due to the high level of sales of their Prius model. If Toyota was using the Boston Consulting Group growth/share matrix to map the position of the Prius, how would it be classified?
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141. Single serve beverage makers using a k-pod system are very popular and have had high levels of growth in the last several years. Mr. Coffee offers a k-cup brewing system as well as its traditional 8–10 cup drip coffee maker but growth in the market for carafe-style coffee makers has been declining. Mr. Coffee has a strong market share for its carafe-style makers but a low relative market share for its individual k-pod systems. Therefore, the carafe-style brewing system would be described as a ______ and the individual brewing system would be classified as a ______ according to the Boston Consulting Group.
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142. Many consumers only have a mobile phone and no longer maintain a landline phone at home. Due to the increased adoption of mobile phones, companies such as Samsung offer a wide variety of phones from basic models to advanced, smartphones. The Samsung Convoy is a basic phone that allows consumers to send and receive calls and text messages as well as a 5 megapixel camera. Samsung's Galaxy smartphone model is one of the most popular phones with high relative market share while the Convoy has low market share. According to the Boston Consulting Group, the Convoy would be classified as a(n) _____ and the Galaxy as a(n) _______.
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143. If a company has a business unit classified as a "Question Mark" due to its low relative market share in a slow growth market, the company should consider withdrawal or divestiture unless the market share position can be improved.
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144. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement regarding Caleb's difficulty in hiring teachers for foreign language, physics, calculus, and computer science would be categorized as a(n):
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145. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The district's inability to compete with larger school systems that can pay higher starting salaries to teachers certified in foreign language, calculus, physics, and computer science would be categorized as a(n):
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146. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to students earning higher salaries and having better career opportunities if they achieve a college degree would be categorized as a(n):
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147. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district offering students the ability to compete in a number of different sports would be categorized as a(n):
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148. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district offering students the ability to participate in a number of different student organizations would be categorized as a(n):
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149. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the district's students performing well on state-wide tests would be categorized as a(n):
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150. Caleb is the superintendent of a small school district in a rural area of Iowa with a population of 2,500 people. The school district participates in a wide variety of sports including softball, baseball, basketball, volleyball, track, wrestling, and cross country. Students may also be a member of over 12 clubs and organizations sponsored by the school. The school typically rates highly on state-wide tests and approximately 80% of high school graduates attend college. However, Caleb has difficulty in recruiting faculty to teach foreign language, physics, calculus, and computer science classes. It's difficult to recruit these teachers because they are in high demand and are often attracted to larger school districts that can provide higher salaries. Caleb knows the importance of STEM (science, technology, engineering, and math) to the United States and is concerned that the district may fall behind in its ability to prepare students for their future. In addition, Caleb hopes to increase the number of graduates who attend college since college degrees enable students to pursue careers with higher salaries and benefits. Assume that you are helping Caleb conduct a SWOT analysis. The statement related to the importance of STEM education in the United States would be categorized as a(n):
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