1. The planning process involves  anticipating conditions and determining how best to attain organizational objectives.
1. 规划过程包括 预测条件和确定如何最好地实现组织目标。

2. Strategic planning activities are conducted by a firm's senior or executive-level managers such as the CEO.
2. 战略规划活动由公司的高级或行政级别的经理（如 CEO）进行。

3. Planning often is classified on the basis of its scope or breadth.
3. 规划通常根据其范围或广度进行分类。

4. Tactical plans typically determine an organization’s primary strategic objectives and exclude short-term actions from their purview.
4. 战术计划通常确定组织的主要战略目标，并将短期行动排除在其职权范围之外。

5. Tactical planning usually involves the production of quarterly and semiannual plans, along with divisional budgets, policies, and procedures.
5. 战术规划通常涉及制定季度和半年度计划，以及部门预算、政策和程序。

6. Middle and supervisory-level managers spend less time as compared to CEOs on planning activities.
6. 与 CEO 相比，中层和主管级经理在规划活动上花费的时间更少。

7. The chief executive officer (CEO) and chief marketing officer (CMO) spend a greater proportion of their time on operational planning than do managers at all other organizational levels.
7. 与所有其他组织级别的经理相比，首席执行官 （CEO） 和首席营销官 （CMO） 在运营规划上花费的时间比例更大。

8. Employees at middle-management levels engage themselves in business unit budgets and divisional policies and procedures.
8. 中层管理人员的员工参与业务部门预算和部门政策和程序。

9. Supervisory managers tend to focus exclusively on strategic planning.
9. 监督经理往往只关注战略规划。

10. The planning process begins at the corporate level with the first step being the development of strategic objectives.
10. 规划过程从公司层面开始，第一步是制定战略目标。

11. A marketing plan is flexible and allows managers to re-evaluate and respond to changing factors in the environment.
11. 营销计划是灵活的，允许管理人员重新评估和应对环境中不断变化的因素。

12. A statement such as “to hit the 300 employee mark by the end of the year” is typically a part of the SWOT analysis.
12. 诸如“到年底达到 300 名员工大关”之类的陈述通常是 SWOT 分析的一部分。

13. An organization typically includes its basic objectives, or goals, in a marketing plan.
13. 组织通常在营销计划中包括其基本目标或目标。

14. Organizational objectives should include specific intentions, such as “Snapple Corporation seeks to increase its share of the non-carbonated soft drink market to 25 percent within the next two years.”
14. 组织目标应包括具体意图，例如“Snapple Corporation 寻求在未来两年内将其在非碳酸软饮料市场的份额增加到 25%。

15. Organizational objectives may specify time frames stating “Our organization aims to generate a 15 percent profit over the next 24 months.”
15. 组织目标可以指定时间框架，说明“我们的组织的目标是在未来 24 个月内产生 15% 的利润”。

16. When making tactical plans, managers don't need to be rushed and can take their time to make decisions.
16. 在制定战术计划时，经理们不需要匆忙，可以花时间做出决定。

17. Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.
17. 营销计划一旦实施，即使实际效果没有达到预期的结果，也不应改变。

18. Marketers implement marketing strategies and monitor performance by tracking key performance indicators to ensure that objectives are being achieved.
18. 营销人员通过跟踪关键绩效指标来实施营销策略和监控绩效，以确保实现目标。

19. Porter’s Five Forces are potential new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors.
19. 波特的五种力量是潜在的新进入者、买家的议价能力、供应商的议价能力、替代产品的威胁以及竞争对手之间的竞争。

20. The number of suppliers available to a manufacturer or retailer affects the bargaining power of buyers.
20. 制造商或零售商可用的供应商数量会影响买家的议价能力。

21. Competitive rivalry among competitors who are trying to differentiate themselves from the crowd may lead to expensive advertising campaigns.
21. 试图将自己与人群区分开来的竞争对手之间的竞争可能会导致昂贵的广告活动。

22. SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise.
22. SWOT 分析是指对公司的检查，仅限于其稳定性、职业道德、组织结构和技术专长等变量。

23. A SWOT analysis helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.
23. SWOT 分析可帮助规划者将内部组织的优势和劣势与外部机会和威胁进行比较。

24. The disadvantage of core competencies is that they can be easily duplicated by competitors.
24. 核心竞争力的缺点是很容易被竞争对手复制。

25. Matching an external opportunity with an internal weakness produces a situation known as leverage.
25. 将外部机会与内部弱点相匹配会产生一种称为杠杆的情况。

26. Strategic business units are key business units within small companies that offer only a few items to its customers.
26. 战略业务部门是小公司内的关键业务部门，只向客户提供少数项目。

27. Strategic business units (SBUs) of a diversified firm have common managers, resources, objectives, and competitors.
27. 多元化公司的战略业务部门 （SBU） 具有共同的经理、资源、目标和竞争对手。

28. Each strategic business unit (SBU) in a firm has to prepare its plans in collaboration with other units in the organization.
28. 公司中的每个战略业务部门 （SBU） 都必须与组织中的其他部门合作准备其计划。

29. Each SBU pursues its own distinct mission and often develops its own plans independently.
29. 每个 SBU 都追求自己独特的使命，并且经常独立制定自己的计划。

30. The position of an SBU along the horizontal axis indicates the annual growth rate of the market.
30. SBU 沿横轴的位置表示市场的年增长率。

31. According to the BCG matrix, stars require considerable inflows of cash to finance further growth.
31. 根据 BCG 矩阵，明星需要大量现金流入来为进一步增长提供资金。

32. According to the BCG matrix, cash cow businesses produce strong cash flows and invest heavily in the unit’s own promotions and production capacity.
32. 根据 BCG 矩阵，摇钱树业务产生强劲的现金流，并对部门自身的促销和生产能力进行了大量投资。

33. According to the BCG matrix, if a question mark cannot become a star, the firm should pull out of the market and target other markets with greater potential.
33. 根据 BCG 矩阵，如果一个问号不能成为明星，公司应该退出市场并瞄准其他具有更大潜力的市场。

34. According to the BCG matrix, dog products can be sold to other firms, where they are a better fit.
34. 根据 BCG 矩阵，狗产品可以出售给其他公司，因为它们更适合。

35. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:
35. 预测未来事件和条件并确定实现组织目标的最佳方式的过程称为：

36. Decisions regarding product lines, pricing, selection of appropriate distribution channels, and promotional campaigns are____.
36. 有关产品线、定价、选择合适的分销渠道和促销活动的决定 are____。

37. Marketing planning establishes the:
37. 营销规划确定了：

38. Long-term plans focusing on those organizational objectives that will significantly affect a firm are usually referred to as _____ plans.
38. 专注于那些将对公司产生重大影响的组织目标的长期计划通常被称为_____计划。

39. ADA Inc. stopped its production of oral care goods after determining apparel production to be its new primary objective. This is a direct result of the _____ planning process at ADA Inc.
39. ADA Inc. 在确定服装生产作为其新的主要目标后，停止了口腔护理产品的生产。这是 ADA Inc. _____规划过程的直接结果。

40. If an automobile manufacturer was planning to introduce a sports car powered by a hydrogen-oxygen fuel cell when the price of gasoline in the United States reached $4 per gallon, this would best be described as a direct result of its _____ plan.
40. 如果一家汽车制造商在美国汽油价格达到每加仑 4 美元时计划推出由氢氧燃料电池提供动力的跑车，那么最好将其描述为_____计划的直接结果。

41. The U.S. Sports and Fitness Federation is determining where they should build their permanent training facility. They want it to be located near a populated center but it must also provide ample access to those who don’t reside in cities. The federation is engaged in _____ planning.
41. 美国体育和健身联合会（U.S. Sports and Fitness Federation）正在确定他们应该在哪里建造他们的永久训练设施。他们希望它位于人口稠密的中心附近，但也必须为不居住在城市的人提供充足的通道。联合会正在进行_____规划。

42. An event management company decided to use radio advertising in order to promote an upcoming music festival. The executives of the company suggested various activities that could be used for the radio campaign. These activities are a part of the company’s _____.
42. 一家活动管理公司决定使用广播广告来宣传即将到来的音乐节。该公司的高管们建议了各种可用于广播活动的活动。这些活动是公司_____的一部分。

43. A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.
43. 一家公司的计划主要侧重于其当前和近期的活动，并由其中层管理人员决定，称为_____计划。

44. Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.
44. 由销售总经理或广告总监等人员编制的季度和半年度计划将被归类为_____计划。

45. Compared to other organization personnel, more time is devoted to long-range strategic planning by the:
45. 与其他组织人员相比，以下人员将更多时间用于长期战略规划：

46. In the planning hierarchy, plans dealing with organization-wide objectives, long-term plans, and the total budget would be classified as _____ plans.
46. 在规划层次结构中，涉及组织范围目标、长期计划和总预算的计划将被归类为_____计划。

47. Employees of Popsie Inc., a small grocery store chain, are working on its tactical plans. The personnel most involved in this level of its planning process would be its:
47. 小型杂货连锁店 Popsie Inc. 的员工正在制定其战术计划。参与此级别规划过程的人员是：

48. Operational planning:
48. 运营规划：

49. Which of the following statements is true of tactical planning?
49. 以下关于战术规划的陈述中哪一项是正确的？

50. Comcast’s NBC division acquired Universal Studios and the highest executive who approved this acquisition was most likely Comcast’s CEO. This decision is the direct result of _____ planning process at Comcast.
50. 康卡斯特的 NBC 部门收购了环球影城，批准此次收购的最高执行官很可能是康卡斯特的首席执行官。这一决定是 Comcast _____规划过程的直接结果。

51. The first step of the marketing planning process involves:
51. 营销规划过程的第一步包括：

52. Which of the following is NOT one of Porter's five Forces related to market competition?
52. 以下哪一项不是波特与市场竞争相关的五种力量之一？

53. Enterprise Rental Cars is able to secure favorable prices from major automobile manufacturers such as Ford and Chevrolet for their rental fleets due to the large number of vehicles they purchase each year. This is an example of _____, one of Porter's Five Forces related to marketplace competition.
53. Enterprise Rental Cars 能够从福特和雪佛兰等主要汽车制造商那里获得优惠的价格，因为他们每年购买大量车辆。这是 _____ 的一个例子，它是波特与市场竞争相关的五力之一。

54. A company typically modifies its strategy when:
54. 公司通常会在以下情况下修改其战略：

55. The basic objectives or goals of an organization are derived from its:
55. 组织的基本目标或目标来自其：

56. Business strategist Michael E. Porter identified five competitive forces that influence _____ in a model called Porter’s Five Forces.
56. 商业战略家迈克尔·波特 （Michael E. Porter） 在一个名为波特五力的模型中确定了影响_____的五种竞争力量。

57. Which of the following is a dimension of Porter’s Five Forces model?
57. 以下哪一项是波特五力模型的一个维度？

58. Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter’s Five Forces model, such offers will:
58. 常客计划等促销计划为忠实的买家提供激励。考虑到波特的五力模型，此类优惠将：

59. An automobile manufacturer is dependent on a single supplier for tires. Based on this information, which of the following statements is true?
59. 汽车制造商依赖单一的轮胎供应商。根据此信息，以下哪项陈述是正确的？

60. A shoe manufacturer has multiple suppliers for leather. Based on this information, which of the following statements is true?
60. 一家鞋类制造商有多个皮革供应商。根据此信息，以下哪项陈述是正确的？

61. Which of the following conditions would lead a company’s marketers to find a new market, change prices, or compete in other ways to maintain an advantage?
61. 以下哪些条件会导致公司的营销人员寻找新市场、改变价格或以其他方式竞争以保持优势？

62. Core competencies are capabilities that customers value and competitors:
62. 核心竞争力是客户重视的能力和竞争对手：

63. A certain social networking corporation has the highest number of users in the social networking industry. This is an example of the firm’s:
63. 某社交网络公司在社交网络行业中拥有最多的用户。以下是该公司的一个例子：

64. A SWOT analysis is designed to reveal, among other things, a firm's core competencies, which reflect its:
64. SWOT 分析旨在揭示公司的核心竞争力等，这反映了其：