YOUR INDICATORS
This interface allows you to track the ROI of each action taken on MedicalExpo and its media channels (newsletter and e-magazine).
YOUR VISIBILITY
STAND CONTENT
Results generated by your content (products, catalogs, News & Trends, etc.) on MedicalExpo.
Results generated by a one-off content highlighting campaign are counted in the STAND CONTENT HIGHLIGHT section.
DISPLAYS: This first indicator gives the number of impressions of your content on the MedicalExpo website. This indicator only counts the content outside of your stand that is displayed to visitors.
CLICKS: This second indicator gives the total number of clicks coming from content displayed on MedicalExpo, as well as clicks from internet search engines. It therefore represents visits to your stand.
For example, if a visitor searches for a product, views a search results page containing 3 of your products, then clicks on one of them to go to your stand, this counts as 3 displays and 1 click.
STAND CONTENT HIGHLIGHT
Results generated by a campaign to highlight content (product, News & Trends, etc.) at the top of the sites search results or in one of our newsletters.
MedicalExpo website: The indicators show the total number of DISPLAYS and the total number of CLICKS generated specifically from search campaigns.
Newsletters: The indicators show the number of UNIQUE OPENS and UNIQUE CLICKS.
ADVERTISEMENT
Results generated by an advertising campaign in the header or footer of the MedicalExpo website, in a newsletter header, or in our e-magazine.
MedicalExpo website: The indicators show the total number of DISPLAYS and the total number of CLICKS generated specifically from search campaigns.
Newsletters: The indicators show the number of UNIQUE OPENS and UNIQUE CLICKS.
SOURCING AND WEBSITE TRAFFIC
A prospect is an identified buyer who has filled out a request form on MedicalExpo or has subscribed to one of our media outlets (i.e. newsletter, e-magazine).
IDENTIFIED COMPANIES
This indicator gives the number of identified professional visitors looking for your product type. These visitors may have viewed your products, catalogs, or News & Trends posts on a search results page, but did not visit your stand. In compliance with the GDPR, the personal information of these prospects is not provided. Only public information, such as their company name, business sector, etc., is disclosed to you.
CLICKS TO YOUR WEBSITE
This indicator gives the number of clicks from your stand to your website.
SALES CONTACTS
“STAND” PROSPECTS
This indicator gives the number of prospects who have visited your stand. To comply with the GDPR, sellers can only communicate with these prospects after sending them an email to obtain their consent.
MARKETING QUALIFIED PROSPECTS
This indicator gives the number of prospects who have clicked on your content in our newletters, or on the “SEE PRICE OPTIONS” or “SEE CONTACT INFORMATION” buttons on your stand. These prospects have filled in their information and agreed to be contacted.
REQUESTS
This indicator gives the number of requests made for any of your stands content. These prospects expect a reply from you.
Last manual client export on 4-12-23