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[prd]Seller Growth Center
Seller Growth Center



详情 Details
日期 Date
参与人 Participant
PRD初评 Initial PRD Review
奖金池:共享奖金池 Bonus Pool: Shared Bonus Pool
分阶段上线 Phased rollout
1预热:seller race——svc credits? 5w 美金行不行?seller race能不能用
Preheat: seller race - svc credits? Is 50,000 USD acceptable? Can seller race be used?

agmv
broi
c小样本池 Small sample pool
2分层标: Layered label:
a分层 Layering
b打标 Labeling
cby国家先放出来商家标 The country first releases the merchant's label
0906
Kim/Jelly/渚白 Kim/Jelly/Nagisa Shiro
PRD正式评审 PRD formal review






1背景洞察 Background Insights

现状产品洞察: Current Product Insights:

现状数据盘点: Current status data inventory:
商家分类 Merchant Categories
new seller segment
segment总人数 Total number of segments
项目覆盖人数 Number of people covered by the project
覆盖人群的GMV情况 GMV situation of the covered population
头部卖家 Top seller
GSKA brands, China brands, Local KA, Emerging brands, Mass sellers
12482
4类program参加人数总计约6800 The total number of participants in the 4 types of programs is approximately 6,800
占比大盘28.5% Market share is 28.5%.
中小卖家 Small and medium-sized sellers
BD/incubation, Long-tailed sellers
514w
有孵化权益包:约20w Hatching rights package: approximately 200,000
在有权益的人群中 Among the group of people with rights
1K Seller: 4363,2.32% 1K Seller: 4363, 2.32%
3K Seller: 1452,0.77% 3K Seller: 1452, 0.77%
5K Seller: 748,0.40% 5K Seller: 748, 0.40%
(D90 L30D GMV layer % out of live 0-90D seller 188464, as of 31 May 2024)

问题: Question:

策略: Strategy:


目标:(呈现良性分布) Objective: (Present a healthy distribution)
数据洞察 Data Insights
分层  Layering
店铺数  Number of stores
店铺数占比  Proportion of store numbers
GMV占比  GMV share
7



6



5



4



3



2



1



0



总计  Total






2竞品分析 Competitive Product Analysis


淘宝: Taobao:

抖音: Douyin:

Shopee: Shopee:


3需求概述: Overview of Demand:
数据:搭建商家经营诊断模型-商家SDS分数及分层计算
Data: Build a merchant operation diagnosis model - Merchant SDS score and stratification calculation

Step1:by行业(主营行业)和商家层级颗粒度,根据不同维度的商家经营指标值,去排名,根据排名的分位值进行赋分。
Step 1: Rank based on the industry (main industry) and merchant level granularity, using different dimensions of merchant operational metrics, and assign scores based on the ranking percentiles.

step2:根据分值,结合指标权重,进行总分计算。根据总分,进行商家分层。
Step 2: Calculate the total score based on the scores and the weight of the indicators. Based on the total score, categorize the merchants.

商家分层分为:评定分层(过去1个月的表现);预测分层(当月)
Merchant stratification is divided into: assessment stratification (performance over the past month); forecast stratification (current month)

根据基础分层,提供基础权益 According to the basic tier, provide basic rights
根据限时任务完成情况,提供额外权益 Based on the completion of time-limited tasks, additional benefits will be provided
商家端: Merchant side:
首页重构(TBD;一期先透传评定层级&预测层级) Home Page Reconstruction (TBD; Phase One will first transmit the evaluation level & prediction level)
ASC Seller Growth页面重建 ASC Seller Growth Page Reconstruction
招商入驻(TBD) Investment Attraction and Settlement (TBD)
Onboarding(开店前准备) Onboarding (Preparation Before Opening a Store)
新手期(Live daya=0-90) Newbie period (Live days = 0-90)
经营期(liveday=91-180) Operating period (liveday=91-180)
经营期(liveday=181-365) Operating period (liveday=181-365)
经营期(liveday>365) Operating period (liveday > 365)
WorkStation: WorkStation:
新的Seller report New Seller Report
分层分行业的考核指标/权重配置 Layered and industry-specific assessment indicators/weight distribution
目标考核商家范围BD, LT/Mass, need to exclude Barter, test stores, Choice, MP3, CB stores
Target assessment merchant scope: BD, LT/Mass, need to exclude Barter, test stores, Choice, MP3, CB stores

Mass Seller: GMV>5K USD(影响面太大了,会影响高质量商家) LT Sellers: Live Date>12 Months & GMV<5K USD BD/Incubation: Live Date<12 Months & GMV<5K USD
Mass Seller: GMV>5K USD (The impact is too large and will affect high-quality merchants) LT Sellers: Live Date>12 Months & GMV<5K USD BD/Incubation: Live Date<12 Months & GMV<5K USD

补一个商家的商家数和占比,GMV Supplement the number of merchants and their proportion, GMV
参考资料: Reference materials:
淘宝商家:淘宝五力层级Lv.5~Lv.8的商家(淘宝Lv.1~Lv.4主要由子聪团队规模化运营,不展示五力产品),总数约37万(预估),GMV占比约68%(预估)。
Taobao merchants: Merchants at Taobao's five-force levels Lv.5 to Lv.8 (Taobao Lv.1 to Lv.4 are mainly operated on a large scale by the Zicong team and do not display five-force products), with a total of approximately 370,000 (estimated), accounting for about 68% of GMV (estimated).

天猫商家:天猫五力层级Lv.1~Lv.7的商家,剔除SSKA和SKA商家外(主要考虑商务合作敏感性,且有单独JBP等合作),均展示五力产品,总数约32万(预估),GMV占比约58%(预估)。
Tmall merchants: Merchants at Tmall's Five Forces levels Lv.1 to Lv.7, excluding SSKA and SKA merchants (mainly considering the sensitivity of business cooperation and those with separate JBP and other collaborations), all display Five Forces products, totaling approximately 320,000 (estimated), with a GMV share of about 58% (estimated).



Effective for whom
非考核范围内的店铺:菜单配置黑名单,若通过链接直接进入页面:考核评分:暂无评分。
Stores not within the assessment scope: Menu configuration blacklist. If accessed directly via link: Assessment score: No score available.


分层考核及权益执行周期:商家分层考核数据为完整月,对应概念如下:
Layered assessment and rights execution cycle: The merchant layered assessment data is for a complete month, corresponding concepts are as follows:

商家分层: Merchant Segmentation:
评定层级:上一完整自然月(如:6.1-6.30) Evaluation Level: The previous complete natural month (e.g.: June 1 - June 30)
计算与调整期:(如:7月2-4号)。7月5号展示评定分层层级
Calculation and adjustment period: (e.g., July 2-4). July 5 is the date for displaying and evaluating the grading levels.

权益生效期:(如:7月5号-8月4号)----个别权益单独调整
Effective period of rights: (e.g., July 5 - August 4) ---- individual rights adjusted separately

预测层级:当月截止当前的数据,计算当天的分数对应的层级;
Prediction Level: The data up to the current month is used to calculate the level corresponding to the score for the day

考核周期:按自然月 Assessment period: by calendar month
预测得分:当天的SDS分 Predicted score: SDS score for the day
权益:见权益项,对应“预估层级”可拥有的权益项高亮,其他置灰;
Rights: See the rights items, with the corresponding "estimated level" rights items highlighted, and others grayed out;


分层公式整体说明 Layered Formula Overall Explanation
商家分层方案由模块、权重、指标、指标权重共同决定,模块&权重,指标及指标权重均支持配置:
The merchant segmentation plan is determined by modules, weights, indicators, and indicator weights, all of which support configuration

商家分层定级结果:根据商家分层评分和定级映射关系决定定级结果
Merchant tiering and grading results: The grading results are determined based on the merchant tiering scores and the mapping relationship of the grading

商家分层评分:每一个考核能力项定义为1个考核模块,分层评分根据多模块加权动态计算得到,其中每考核模块结果= 单模块得分 *单模块对应的权重,模块权重加和=100%
Merchant tiered scoring: Each assessment capability item is defined as one assessment module, and the tiered scoring is dynamically calculated based on the weighted sum of multiple modules. The result of each assessment module = single module score * corresponding weight of the single module, and the sum of module weights = 100%

单模块得分:由各个考核模块多个指标*权重加和得到 Single module score: obtained by summing the weighted values of multiple indicators from each assessment module
eg:总得分=子指标得分*权重+子指标得分*权重+子指标得分*权重
Total score = sub-indicator score * weight + sub-indicator score * weight + sub-indicator score * weight

Requests List: Requests List:
节奏 Rhythm
产品能力项 Product Capability Items
子域 Subdomain
需求描述 Demand Description
优先级 Priority
开发 Development
0920? 0920?
运营活动 Operational activities
-预热for 商家成长 - Preheating for Merchant Growth
Seller Growth
Center Page——Seller Race
配置Race名称 Configure Race Name
决定竞赛指标 Determining Competition Indicators
配置激励 Incentive Configuration
配置激励人群数 Number of configured incentivized crowds


0913
商家分层指标产出 Merchant Tiering Indicator Output
商品力数据 Product Power Data
指标计算: Indicator calculation:
明细数据:上一完整考核周期、当月MTD明细 Detailed data: Previous complete assessment period, current month's MTD details
P0
ETA
营销力数据 Marketing Power Data
指标计算: Indicator calculation:
明细数据:上一完整考核周期、当月MTD明细 Detailed data: Previous complete assessment period, current month's MTD details
P0

服务力数据 Service capability data
指标计算:  Indicator calculation:
明细数据:上一完整考核周期、当月MTD明细 Detailed data: Previous complete assessment period, current month's MTD details
P0
交易力数据 Transaction power data
指标计算: Indicator calculation:
上一完整考核周期、当月MTD明细 Previous complete assessment period, current month's MTD details
P0
商家SDS总分与分层计算 Merchant SDS Total Score and Hierarchical Calculation
by主营行业 by main industry
by商家分层 by merchant segmentation
by国家 by country
根据4力指标的Value值进行排名赋分;根据各个指标的权重;计算各项得分
Rank and assign scores based on the Value values of the four force indicators; calculate scores according to the weight of each indicator

计算总的SDS分 Calculate the total SDS score
P0
0920
商家分层 Merchant Segmentation
根据SDS分进行商家分层 Merchant stratification based on SDS scores

摸底数据定义商家分几层 The baseline data defines how many tiers the merchants are divided into
意向层级: Intention Level:
Onboarding:新商,0-90,做好经营准备
Onboarding: New business, 0-90, prepare for operations

0:经营期,水平较差,未能参与评级 0: Operating period, performance is poor, unable to participate in rating
1-5Level:经营期,可分为低层级;核腰;Top商家
1-5 Level: Operating period, can be divided into low level; core waist; top merchants

6-7Level:高质量商家-Barter。(不外显分层产品)
6-7 Level: High-quality merchants - Barter. (Non-visible tiered products)

P0
0925
四力 Four Forces
子指标阈值 Sub-indicator threshold
含健康分 Contains health components
定义指标阈值 Define indicator thresholds
敲定不同层级商家的渗透率后 After finalizing the penetration rates of merchants at different levels
敲定升级为不同层级商家的四大力下设子指标的阈值 Determine the thresholds for the four major sub-indicators of different levels of merchants for the upgrade
需要考虑商家健康分(如果》48分,不参加排级) The merchant's health score needs to be considered (if > 48 points, do not participate in ranking)
P0
0925
商家定级 Merchant Rating
商家层级取短板逻辑 Merchant Hierarchy Shortcomings Logic
木桶理论商家总层级取短板逻辑 The wooden barrel theory: the overall level of merchants is determined by the shortest board
评定层级 Evaluation Level
预测层级 Prediction hierarchy
eg: eg:
商品力:3level Product Power: 3 levels
营销力:2level Marketing Power: 2 level
服务力:2level Service Capability: 2 level
教育力:1level Educational Power: Level 1
商家层级:1level Merchant Level: 1 level
P0
0930
商家分层结果透出 Merchant tiering results revealed
【商家端】 [Merchant Side]
>seller growth page页 Seller growth page

评定层级: Evaluation levels:
权益 Rights
预测层级: Prediction hierarchy:
权益 Rights
评定层级结果、历史考核明细展示 Evaluation level results, historical assessment details display
预测层级、当月考核明细数据展示 Forecast hierarchy, monthly assessment detail data display
P0
【商家端】 [Merchant Side]
>商家首页 > Merchant Homepage
首页模块展示商家档案卡片 Home module displays merchant profile cards
商家基础信息:(公司名称、头像、主营行业、BU) Merchant Basic Information: (Company Name, Avatar, Main Industry, BU)
评定层级 Evaluation Level
评定层级的Ranking排名 Ranking of evaluation levels
预测层级 Prediction hierarchy
P0
【数据看板】 Data Dashboard
data monitor performance看板
Data monitor performance dashboard

商家分层数据看板 Merchant Hierarchical Data Dashboard
国家商家层级渗透率 National Merchant Tier Penetration Rate
各层级指标完成情况 Completion status of indicators at each level
任务曝光 Task Exposure
任务完成率 Task completion rate
P0


【商家端】 [Merchant Side]
分层与任务结合 Layering and Task Integration
分层与成长任务结合 Combining stratification and growth tasks
任何与Offering Package结合 Any combination with the Offering Package


【小二端】 【Little Second End】
国家查看分层情况 National inspection of stratification 情况
定义运营商家重点 Definition of Key Operators
智能任务下发 Intelligent task assignment
小二端上线分层模型 The small second-end online layered model
分层模型对应的任务池 Task pool corresponding to the layered model
任务智能下发 Task intelligence distribution


【数科端】 "Numerous subjects"
A/B测试 A/B testing
检测新的商家分层方法是否有负向影响 Testing whether the new merchant segmentation method has negative effects

1105
【算法端】 [Algorithm End]
GMV影响因子算法模型需求 GMV impact factor algorithm model requirements
1运营分析指标有多样性,但与结果指标[GMV]关联性不强。
Operational analysis indicators are diverse, but their correlation with the outcome indicator [GMV] is not strong.

希望通过GMV模型帮助识别有潜力的商家,来加强分层与任务投放的精准度。
The hope is to use the GMV model to help identify potential merchants, thereby enhancing the accuracy of stratification and task allocation.

2常规指标的观测周期长,影响策略敏捷迭代。 The observation period for conventional indicators is long, affecting the agile iteration of strategies.
缺乏算法模型,目前通过GMV或商家层级等指标,整体观测周期较长(by月)。引入GMV影响因子模型后,可以将观测周期缩短到周,便于策略上做更敏捷的迭代。
The lack of algorithm models currently leads to a longer overall observation period (by month) through indicators such as GMV or merchant levels. After introducing the GMV impact factor model, the observation period can be shortened to weeks, facilitating more agile iterations in strategy.

P0
1205
权益发放 Distribution of benefits

根据商家11月经营表现,12月05号展示评定层级 Based on the merchant's performance in November, the evaluation level will be displayed on December 5th
发放属于11月表现的权益 Distribute the benefits corresponding to the performance in November
权益生效周期:1205-0104 Effective period of rights: 1205-0104
P0


数据需求 Data Requirements
BI
分层数据看板等需求,单独提需 Layered data dashboard and other requirements, to be requested separately
单独提给DA/BI团队 Submitted separately to the DA/BI team
4需求节奏 Demand Rhythm
Step1:Seller Race上线 Step 1: Seller Race goes live
Step2:数据指标开发完成 Step 2: Data indicator development completed
四力子指标明细数据 Detailed data of the four-force indicators
SDS分 SDS points
商家分层:评定+预测 Merchant Segmentation: Assessment + Prediction
子指标阈值 Sub-indicator threshold
Step3:商家端产品能力上线 Step 3: Launch of Product Capabilities on the Merchant Side
Seller Growth Center Page:商家层级+权益
Seller Growth Center Page: Merchant Level + Benefits

Home Page:
商家卡片 Merchant Card
任务| 激励权益+ 层级权益 Task | Incentive Rights + Hierarchical Rights
Step4:小二端产品能力上线 Step 4: Launch of the product capabilities for the secondary end
Step5:第一次商家分层权益生效 Step 5: The first tiered benefits for merchants take effect
5需求详情: Demand details:
5.1 Seller Race
配置端 Configuration End
12.12LAZMALLCAMPAIGNRESO 12.12 LAZ MALL CAMPAIGN RESO
11.11LAZMALLCAMPAIGN 11.11 LAZ MALL CAMPAIGN
ACESTARTTIME:
2023-10-16
SEARCHBYRACESTATUS
2024-01-29
RACEENDTIME:
TOTALTRACK:5
SEARCHBYRACELD
ROM2023-09-18
TO2023-10-26
SEARCHBYRACENAME
ACE[剑屏测试线上活动] ACE [Sword Screen Testing Online Event]
CREATENEWRACE CREATE NEW RACE
TO2023-11-23
ROM2024-01-31
MANAGETRACK
2023-09-08
RACESTATUS:
EASINGSTAR
OTALTRACK:5
ROM2023-10-18
TOTALTRACK:1
TO2024-02-15
MANAGETRACK
RACENAME
RACENAME:
SELECTDATE
RCERACE
SELECTDATE
剑屏 Sword Screen
RACEADMIN
剑屏 Sword Screen
MANAGETRACK
RCERACE
RACELD
RACETIME
+剑屏 +Sword Screen
SEARCH
RACELD:
ACTION
ACTIVE
ACTIVE
CTIVE
RESET
九物 Nine things
59
80
242599
STATUS
.590
场亿代
TIME
242O
九畅2
九畅2
O成~
PAIANRESOU
image.png

Check Seller Race lists
标注竞赛举办方 Labeling competition organizer
PLEASEUPLOADPDFFILES,FILESIZE(MAX):10M
PLEASE UPLOAD PDF FILES, FILE SIZE (MAX): 10M
PLEASEUPLOADPDFFILES,FILESIZE(MAX):10M
PLEASE UPLOAD PDF FILES, FILE SIZE (MAX): 10M
UPLOADTERMS&CONDITIONSFILE
UPLOAD TERMS & CONDITIONS FILE
PLEASEUPLOADPNG,JPG,JPEGFILES,
PLEASE UPLOAD PNG, JPG, JPEG FILES,
PLEASEENTERRACENAME PLEASE ENTER RACE NAME
CREATENEWRACE CREATE NEW RACE
PLEASEENTERRACEDESCRIPTION
PLEASE ENTER RACE DESCRIPTION
PLEASESELECTADMIN PLEASE SELECT ADMIN
RACELIVEDURATION
RACETEASINGSTARTDATE
RACEBACKGROUNDLMAGE RACE BACKGROUND IMAGE
RACEDESCRIPTION RACE DESCRIPTION
RACENAME
TERMS&CONDITIONS TERMS & CONDITIONS
RESOLUTION:210BY120 RESOLUTION: 210 BY 120
RACEMATERIALPDF
FILESIZE(MAX:2M
STARTDATE
UPLOADPDFFILE
ENDDATE
ADMIN
ADDPICTURE
SELECTDATE
0/120
SUBMIT
CANCE
0/300

Examine
Fish
image.png

Creat New Race Create New Race
ALPLEASEUPLOADPDFFILES,FILESIZE(MAX):10M
BASICLNFORMATION(TRACEID:120)
BASIC INFORMATION (TRACE ID: 120)
SF133C9AFEEA24A5FA6F97F1E245E2CB2U.PDF
TEST剑屏测试线上活动 TEST Sword Screen Test Online Event
RACERULESETTINGD
TEST剑屏测试线上活动 TEST Sword Screen Test Online Event
RACETRACKDETAIL
*TESTTRACK
TRACKDESCRIPTION TRACK DESCRIPTION
PROPORTION
RACETYPE
RACEMETRIC
剑屏(267575) Sword Screen (267575)
STORENEWBUYER
TRACKMATERIALPL
SELLER
CANCEL
TRACKNAME
SUBMIT
14/300
14/120
YES
ADMIN
NO
50
X
image.png

Set Race Details
date
name
race type
Metrics


FASTFULFILLMENTRATE(NON-FBL)
FAST FULFILLMENT RATE (NON-FBL)
RACETRACKDETAIL
RACEAWARDSETTINGD RACE AWARD SETTING D
RACERULESETTINGI
CANCELLATIONRATE CANCELLATION RATE
STORENEWBUYER
AWARDTHRESHOLD
RETURNRATE RETURN RATE
CREATENOVAPOOLHERE CREATE NEW POOL HERE
RACEPARTICIPANTPOOL RACE PARTICIPANT POOL
RACEMETRIC
STOREVISITORS
PRIORITY1
ADDMETRIC
PRIORITY4
PROPORTION
SELLERRATING
PRIORITY2
PROPORTION
PRIORITY3
SUBMIT
CANCEL
72951
50
50
image.png


RACETRACKDETAIL
RACEPARTICIPANTPOOLCREATENOVAPOOLHERE
RACE PARTICIPANT POOL CREATE NOVA POOL HERE
FASTFULFILLMENTRATE(NON-FBL)
FAST FULFILLMENT RATE (NON-FBL)
*NUMBEROFWINNERS
STORENEWBUYER
RACEAWARDSETTINGD RACE AWARD SETTING D
SELLERRATING
PROPORTION
PRIORITY3
AWARDTHRESHOLD
PRIORITY4
CANCELLATIONRATE CANCELLATION RATE
PRIORITY2
STOREVISITORS
RETURNRATE RETURN RATE
WINNERS
CREDITS
PROPORTION
ADDMETRIC
RIORITY1 PRIORITY1
CANCEL
SUBMIT
50
72951
50
%
image.png


Display terminal
SELLERRACE
LEVEL2A
MINIMUMREVENUES80OK
DANNISWANGDANNISWANGDAN...
LEVEL3A
SELLERCENTE
MINIMUMREVENUES800K MINIMUM REVENUES 800K
MAINCATEGORYEMOBLE&TABLET
MAIN CATEGORY: MOBILE & TABLET
S9000MORETOLEVELUP> S9000MORETOLEVELUP>
AJOINFOREXCLUSIVEBENEFIT
RANK2:T0P10%UPVS.YESTER RANK2:TOP10%UPVS.YESTER
ORDERS&DELIVERY ORDERS & DELIVERY
REVENUEOS989
MARKETINGCENTER
LEARNANDGROW
ELLERPOLICIES
DATAINSIGHT
AZADAUNIVERSIT
ROWTHCENTE
一LEVEL2 LEVEL 2
LAZADA
IVESTREAM
四PRODUCTS Four PRODUCTS
MA
LEVEL1-
GD
image.png

IDATAISUPDATEDASOF26OCT2023
DATA IS UPDATED AS OF 26 OCT 2023
BABYESSENTIALSBYFIRSTFEWYE
BABY ESSENTIALS BY FIRST FEW YE
EGOOFFICIALSTORE
POINTS:48.37 POINTS: 48.37
OINTS:49.46 POINTS: 49.46
STORENEWBUYERI
TOP2OSTORES
POINTS:48.37 POINTS: 48.37
STOREVISITORSD
RANKING
POINTS:46.74 POINTS: 46.74
POINTS:48.91 POINTS: 48.91
BABYKINGDOM
MOTHERSWORK
POINTS:46.74 POINTS: 46.74
POINTS:43.48 POINTS: 43.48
POINTS:45.65 POINTS: 45.65
POINTS:49.46 POINTS: 49.46
TOTALPOINTS
POINTS:47.28 POINTS: 47.28
POINTS:48.91 POINTS: 48.91
STORENAME
POINTS:47.28 POINTS: 47.28
92.93
POINTS:47.83 POINTS: 47.83
KRAFTER
96.74
POINTS:47.83 POINTS: 47.83
RBHOME
WALCH
95.11
93.48
RANK
98.37
94.57
95.11
ARS
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竞赛规则 Competition Rules
决定竞赛指标(可以是商家分层的子指标) Determine competition indicators (which can be sub-indicators of merchant segmentation)
决定竞赛的激励 Incentives that determine the competition
SVC Credits
Actions to win:
Use PDF to Clarify how to win
权益发放 Distribution of benefits

决定获胜比例 Determining the winning ratio
决定权益类型是SVC Credits The type of equity determined is SVC Credits


5.2 商家综合经营能力-四力与子指标 5.2 Comprehensive Business Capability of Merchants - Four Forces and Sub-indicators
本期包含 ①交易力、②商品力、③营销力、③ 服务力 4大模块,各大模块分别包含1个,2个指标,1个指标,3个指标。本次指标均为默认指标。(后续行业可以自行添加,进行后端配置)。计算包含的指标描述如下,详细计算口径及计算办法如下:
This issue includes four major modules: ① Trading Power, ② Product Power, ③ Marketing Power, and ④ Service Power. Each major module contains 1, 2, 1, and 3 indicators, respectively. The indicators this time are all default indicators. (Subsequent industries can add their own and configure them in the backend). The descriptions of the included indicators are as follows, with detailed calculation standards and methods outlined below:

计算每个指标的得分,要分venture + main cate的维度
Calculate the score for each indicator, considering the dimensions of venture + main category

如果店铺有几个行业,则取每个行业下,各个指标加总的SDS分,取最高值对应的行业
If the store has several industries, take the SDS score of each indicator summed under each industry and select the industry corresponding to the highest value

各个子指标的数据分析,尽可能保证分数均匀; Data analysis of each sub-indicator should ensure that scores are as evenly distributed as possible
参考值维度venture + segament + Main Category+ bu level1 + bu level2 :
Reference value dimensions: venture + segment + Main Category + bu level1 + bu level2:

考核能力项维度 Assessment Capability Dimension
能力项权重 Weight of Ability Items
考核指标 Assessment indicators

定义 Definition
得分计算公式 Scoring Calculation Formula
得分机制说明 Scoring Mechanism Description
成交力 Transaction power
0.3
GMV成交金额 GMV transaction amount
Last 30 day GMV in USD
by国家 by country
近30天GMV成交金额(排风控) GMV transaction amount in the last 30 days (excluding risk control)
1/7/30/60天 1/7/30/60 days

排名得分 Ranking Score
[95%,100%],得总分*100% [95%,100%], total score * 100%
[90%,95%),得动态总分*90% [90%,95%), dynamic total score * 90%
[80%,90%),得动态总分*80% [80%,90%), dynamic total score * 80%
[70%,80%),得动态总分*60% [70%,80%), dynamic total score * 60%
[60%,70%),得动态总分*40% [60%,70%), dynamic total score * 40%
[0%,60%),得0分 [0%,60%), score 0 points
商品力 Product power
0.2
动销新品数 Number of new products sold
Effective New Products
by行业 by industry
近30天发布且发布后30天内能动销的商品数 The number of products released in the last 30 days that can be sold within 30 days after their release
排名得分 Ranking Score
[95%,100%],得动态总分*100% [95%,100%], dynamic total score * 100%
[90%,95%),得动态总分*90% [90%,95%), dynamic total score * 90%
[80%,90%),得动态总分*80% [80%,90%), dynamic total score * 80%
[70%,80%),得动态总分*60% [70%,80%), dynamic total score * 60%
[60%,70%),得动态总分*40% [60%,70%), dynamic total score * 40%
[0%,60%),得0分 [0%,60%), score 0 points
0.1
PHP品数 PHP product quantity
by行业 by industry
近30天发布且发布后30天内能动销的商品数 The number of products released in the last 30 days that can be sold within 30 days after their release
排名得分 Ranking Score
[95%,100%],得动态总分*100% [95%,100%], dynamic total score * 100%
[90%,95%),得动态总分*90% [90%,95%), dynamic total score * 90%
[80%,90%),得动态总分*80% [80%,90%), dynamic total score * 80%
[70%,80%),得动态总分*60% [70%,80%), dynamic total score * 60%
[60%,70%),得动态总分*40% [60%,70%), dynamic total score * 40%
[0%,60%),得0分 [0%,60%), score 0 points
营销力 Marketing Power
0.1
流量 Flow rate
UV
by行业 by industry
Last 30 day shop total UV for this seller.
Last 30 days shop total UV for this seller.

1/7/30/60
1d/7d/60d

0? 0?
付费流量 Paid traffic
UV




服务力 Service capability
0.1
10分钟及时回复率 10-minute timely response rate
10-mins Chat Response Rate
by行业 by industry
近30天 Last 30 days
排名得分 Ranking Score
[95%,100%],得动态总分*100% [95%,100%], dynamic total score * 100%
[90%,95%),得动态总分*90% [90%,95%), dynamic total score * 90%
[80%,90%),得动态总分*80% [80%,90%), dynamic total score * 80%