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UNIVERSITYOF WOLLONGONG
龙岗大学

ENGG950-Innovation and Design Autumn Session 2013
ENGG950-创新与设计秋季研讨会 2013

PRODUCT REPORT
产品报告

AEROCLIM
艾罗克林

DESIGNED FOR CHANGE
为变革而设计

ENGG 950 Innovation & Design Group No.: D5
ENGG950创新与设计组编号:D5

Final Report woLYERSGYE
最终报告 woLYERSGYE

Table of Contents
目录

Content
内容

Page no
页码

1. Executive summary 3
1. 行政总和玛丽 3

2. Potential product idea 5
2.潜在的产品理念5

2-1 Innovation Idea (1): 5
2-1 创新理念(1):5

2-2 Innovation Idea (2): 7
2-2创新思路(2):7

2-3 Innovation Idea (3): 8
2-3 创新思路(3):8

3. The Product 9
3.产品9

3-1 The Divergence Process 9
3-1 背离过程9

3-1-1 Weighted ConstraintMatrix 9
3-1-1 加权约束Matrix9

3-1-2 Inventive toots 11
3-1-2创造性的嘟嘟11

3-2 The ConvergenceProcess14
3-2 融合过程14

3-2-1 Pugh's Design Boundaries Access 14
3-2-1 Pugh 的设计边界访问14

3-2-2 Pugh Controlled Convergence Method 18
3-2-2 Pugh控制Convergence方法 18

3-3 Technical Specification 20
3-3技术规格 20

3-4 Functional Description 21
3-4功能描述 21

3-5 Green DesignGuidelines Implementation 26
3-5 绿色设计指南实施 26

3-5-1 Life Cycle of raw materials 26
3-5-1原材料的生命周期 26

3-5-2 Implementation of the Green DesignGuideline 28
3-5-2绿色 Design的实施指南 28

4. The Market 28
4. 市场28

4-1 TheMarket 28
4-1市场28

4-1-1 Market Size 29
4-1-1市场规模29

4-1-2 Market Competition 31
4-1-2 市场竞争 31

4-1-3 Market Trends 32
4-1-3市场趋势32

4-1-4 Market Price 33
4-1-4 市场价格 33

AEROCLIM
艾罗克林
1

ENGG 950 Innovation & Design Group No.: D5
ENGG 950 创新设计编号:D5

Final Report
最终报告

WNLYERSGyOE

4-1-5 Relative Benefits of Product 34
4-1-5产品的相对优势34

4-1-6 Market Share Goal 35
4-1-6市场份额目标35

4-2 SWOT ANALISIS 35
4-2 SWOT分析35

4-3 BCG 38
4-3卡介苗38

4-4 Marketing mix 4 P's 40
4-4 营销组合4 P40

4-4-1 Product 41
4-4-1产品 41

4-4-2 Price 42
4-4-2价格42

4-4-3 Place 42
4-4-342

4-4-4 Promotion 43
4-4-4促销43

4-5 Cost plus price 43
4-5成本价格43

5. Protection of IP 49
5. IP49 防护等级

5-1 Prior Art Assessment 49
5-1现有技术评审49

5-2 The IP strategy of our product 50
5-2我们产品的IP 战略50

6. The Risk 51
6.风险51

6-1 Risk analyse of our product 51
6-1产品风险分析51

6-1-1 Event tree analyse 51
6-1-1事件分析51

6-1-2 Risk analysis and evaluation 53
6-1-2风险分析和评估53

6-1-3 Analysis value of risks 54
6-1-3风险分析值 54

6-2 Risk Mitigation Strategies 55
6-2风险缓解 策略 55

7. Commercial Feasibility 57
7.商业可行性 57

7-1 Commercial structure 57
7-1商业结构57

7-2 Financial projection and feasibility 59
7-2 财务预测与可行性59

8. Conclusion: 65
8.结论:65

9. References 66
9.参考资料66

10. Team and Structure 67
10.团队与结构67

AEROCLIM 2

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NOI
I
II

Group No.:D5
第 :D 5 组

1.Executive summary
1.执行摘要

In the beginning part of this report,we study three problems regarding children safety and well-being and through divergent process,we strive to choose one problem and clarify it to find different solutions for this specific problem.We define three simple idea to address the problems while aim to improve these ideas further.These three ideas are pram with air circulation,baby changing and feeding table and illuminating helmet.Using Weighted Constraint Matrix,the pram with air circulation idea has been chosen as the most feasible problem to work on it.Various constraints such as, affordability,reliability and initial investment are used here to evaluate each idea.In this step,we use different tools to investigate problem and its process more in deep while during using each tool new solutions were welcomed.
在本报告的开头部分,我们研究了儿童安全和福祉三个问题并通过不同的过程,我们努力选择一个问题对其进行澄清,以便特定问题找到不同的解决方案。我们定义了三个简单的想法解决问题同时旨在进一步实施这些想法。这三个想法空气流通的婴儿车、婴儿换尿喂食以及发光头盔。使用WeightedConstraintMatrix,选择具有空气循环思想婴儿车作为最可行的问题。这里使用各种约束条件例如可负担性、可靠性和初始投资评估每个想法。在此步骤中,我们使用不同的工具更深入地调查问题及其过程,同时在使用每个工具的过程中欢迎新的解决方案

Secondly,we implement Pugh's Design Boundaries tool in order to optimise and choose the right design for the solution.Pugh's Design Boundary tool helps us to converge all potential solutions into the best one,while providing the opportunity to use the strengths of other potential solutions to maximise the perfectness of the chosen solution.In the second part,all the technical specifications are determined and communicated with different sketches and illustrations.Also,in this part functional description of our product is prepared.Regarding green design guideline, our goal is to produce the product with less amount of burden to.environment.So,we design the product to be separable and use raw materials which are mostly able to be reused or recycled.
其次,我们实施 Pugh 的设计边界工具,以便为解决方案优化和选择合适的设计。Pugh 的设计边界工具帮助我们将所有潜在的解决方案汇聚成最好的解决方案,同时提供利用其他潜在解决方案的优势来最大限度地提高所选解决方案的完美性的机会。在 第二部分中,确定了所有技术规格,并通过不同的草图 和插图进行了交流。此外,在这部分我们准备了产品的功能描述。关于绿色设计指南,我们的目标是生产对环境负担较小的产品,因此,我们将产品设计为可分离的,并使用大多数能够重复使用回收的原始

Thirdly we assess the market and define marketing mix in order to better understand the market and target it with more beneficial strategy.We base our initial market on Australia and plan to increase our geographical coverage after acquiring feedback from Australian market.Furthermore,market assessment show that due to the gradual increase in the annual birth rate,the number of customers will increase, accordingly which is calculated to be 285,213 at the beginning.The other finding is that there is no direct competitor for our product however it is essential to be watchful about indirect or near direct competitors which are competing for same customer's wallet share. Since the market of children product is huge one in Australia and market growth rate in nearly moderate,so our product will place in cash flow in BCG matrix which means needs less amount of investing but gives high amount of money,in return.At the end of this part,we define cost structure and calculate the cost of production and final price for product.We plan to skim market to decrease the price of product at the right time from its price,which is 149.49,to 129.49 to attract more customers.In order to protect or product we plan to apply for a patent certification to document our product under name of AEROCLIME.
第三,我们评估市场并确定营销组合以便更好地了解市场并以有利的策略瞄准市场。我们澳大利亚为初始市场并计划在获得澳大利亚市场的反馈后扩大我们的地理覆盖范围。此外,市场评估显示,由于年出生率逐渐提高客户数量将会增加,因此开始时计算285,213另一个发现是,我们的产品没有直接竞争对手因此必须注意间接或接近直接的竞争对手,这些竞争对手正在争夺同一客户的竞争钱包分享。 由于儿童产品市场在澳大利亚是一个巨大的市场,市场增长率几乎处于中等水平,因此我们的产品现金流放在BCG矩阵中,这意味着需要的投资量较少,但给予很高金额,作为回报。在这部分的最后,我们定义了成本结构 并计算生产成本和产品的最终价格。我们计划适当的时候产品价格149.49 降至129.49,以吸引更多客户。为了保护或产品我们计划申请专利认证 AEROCLIME 的名义记录我们的产品

AEROCLIM 3
艾罗克林3

ENGG 950 Innovation &Design Final Report II

Group No. : D5

At the last part of this report,the risks of the product have been identified and tried to address to minimise their threat for children.These three risks are overheating, circuit failure and filter failure.Also,the venture structure is discussed here.The number of employee and their skills,the activities are done internally and those are outsourced are clarified in this section.Since we have an expansion plan to develop company,we illustrate the organization chart only for the first two years before executing expansion plan.Finally,in regard to assess financial feasibility of the product,the cash flow of product and different financial measures such as Internal Rate of Return (IRR),Return on Investment (ROI)have been used to evaluate the attractiveness and profitableness of producing our product as one project.Different scenarios have been studied and their results are presented in the related tables. Calculation shows that after five years,return of investment will be 364.1%,while if our investors decide to deposit their money in bank instead of investing in our project,the ROl will be 26.1%which means we offer more profit to them.
在本报告的最后部分已经确定了该产品的风险,并试图解决它们对儿童的威胁。这三个风险是过热、电路故障过滤器故障。此外,这里还讨论了风险投资结构员工人数及其技能、活动是在内部完成的,而这些外包的,本节对此进行了说明。由于我们有一个发展公司的扩张计划,因此在执行扩张计划之前,我们只两年的组织结构图进行说明。最后,评估产品的财务可行性方面使用产品的现金流内部收益率 (IRR)、投资回报率 (ROI)不同的财务指标来评估其吸引力生产G我们的产品作为一个项目的盈利能力已经研究了不同的场景结果显示在相关表格计算显示五年投资回报率将为364.1%,而如果我们的投资者决定存入银行而不是投资于我们的项目,ROl将为26.1%,这意味着我们为他们提供更多利润

AEROCLIM 4

ENGG 950 Innovation &Design Final Report
ENGG950创新与设计最终存储库rt
II

Group No.:D5
第 :D 5 组

2.Potential product idea
2.潜在的产品创意

2-1 Innovation Idea(1):
2-1创新理念(1):

Air circulating bed for pram (Aeroclim)
婴儿车空气循环Aeroclim

2-1-1 Problem statement:
2-1-1问题陈述:

Pram is used to carry babies or child outside the house for a walk,shopping etc.At extreme climates such as peak summer and cold winters parents are unable to take their child outside because of the intolerable weather conditions that prevails outside.With such adverse climate conditions it is difficult for the parents to take their young ones outside as the child is affected by either heat or cold weather and child feels uncomfortable and irresistible to the extreme weather conditions.Thus there's a need for air and temperature regulation inside the pram.
婴儿车用于携带婴儿或儿童出门散步、购物等。在夏季寒冷的冬季极端气候下,由于外面普遍存在的恶劣天气条件,父母无法孩子出门。在如此恶劣气候条件下父母很难他们的孩子出门因为孩子会受到炎热或寒冷天气的影响,孩子会感到不舒服无法抗拒因此,婴儿车内部需要调节空气温度

2-1-2 Opportunity statement:
2-1-2 机会声明:

The opportunity we have in designing and marketing a product is with the extreme climate conditions that prevent parents from taking their child outside and a solution or design to overcome the effect of extreme climates.As we know our mother earth is getting warmer each year and new maximum and minimum temperatures are recorded worldwide.The necessity of taking a child out has not reduced,as the parents are left with less option.
我们在设计和营销产品时的机会防止父母带孩子外出极端气候条件,以及克服极端气候影响的解决方案或设计。众所周知,我们的地球母亲每年都在变全世界都记录新的最高最低温度孩子出去的必要性并没有减少,因为父母的选择更少。

At present the effect of extreme temperature is prevented by closing the cover/lid of the pram and at summer the maximum protection they can offer is by installing an external fan.But at winter there's no external means of temperature regulation.
目前,关闭婴儿车的盖子可以防止极端温度的影响,在夏天,他们可以提供的最大保护安装外部风扇。但在冬天,没有外部的温度调节手段。

AEROCLIM 5
AEROCLIM 5 系列

ENGG 950 Innovation &Design Final Report wNLYERSGYE

Group No.:D5

2-1-3 Preliminary solution
2-1-3初步解决方案

Our product is an add-on device and design in a way to be installable to any available kind of prams in the market.It consists of a bed which is to be placed inside the pram,through which air is send in,to circulate the air inside the pram.The objective and purpose of our design is to provide fresh air for the baby,circulate and control the temperature inside the pram.The air is supplied to the bed from a blower which is installed outside.At summer our product ensures that the air is circulated inside the pram,and prevents from temperature rise and thus the suffocation of baby due to hot weather.The blower has an inbuilt heater coil whichcan be operated in winter in order to keep the pram atmosphere warm,and prevent the baby from cold weather. At both the circumstances filtered fresh air is circulated inside the pram for breathing.The blower is operated by battery power which is charged by dynamo attached to the wheel of the pram.
我们的产品是一个附加设备,其设计方式可以安装到市场上任何可用的婴儿上。它由一张床组成该床将放置在婴儿车内,空气通过进入,以使婴儿车内的空气循环我们设计的目标目的是婴儿提供新鲜空气,循环和控制婴儿车的温度空气安装在室外鼓风机供应床上。在夏季我们的产品确保婴儿车内的空气流通,并防止温度上升从而防止婴儿炎热的天气窒息鼓风机有一个内置的加热线圈,可以在冬天运行以保持婴儿车气氛温暖,并防止婴儿寒冷的天气中。这两种情况下过滤后的新鲜空气婴儿车循环以进行呼吸。鼓风机由电池供电,电池连接到婴儿车轮子上的发电机充电

Fig 1
1

AEROCLIM 6
艾罗克林6

ENGG 950 Innovation &Design Final Report
NOI
GIT

Group No.:D5

2-2 Innovation Idea (2):
2-2创新理念(2):

Baby Changing and Feeding Table
婴儿换尿布和喂奶T

2-2-1 Problem statement:
2-2-1问题陈述:

When children go out with their families for a traveling or a day trip,it is a bit difficult to arrange the lunch for the babies and feed them,as they could not hold their food by themselves,and on the back sits where the kids usually site,is not a table for them to put their food or drinks on.
孩子们家人旅行一日游为婴儿安排午餐喂养他们有点困难,因为他们无法自己和背着食物坐在孩子们通常所在的地方,不是他们食物饮料桌子

2-2-2 Opportunity statement:
2-2-2 机会声明:

In the present market,there is not a table like this product available for the kids that could help babies eat or put other staff on it when babies site on the back sit of the car.The other application of this table can be use of it as a table for changing the nappies for the conformability of parents when they are traveling by car and rest areas are not accessible.This table is every useful and convenient,this baby changing and feeding table could be used as a table mainly for kids that site on the back sit of the car,it could be folded together and easily to store,it is made of plastic and not heavy to carry.
目前的市场上,没有这样的桌子可供 孩子们使用,当婴儿坐在汽车后座,它可以帮助婴儿吃饭其他工作人员在上面。此表的另一个应用是将其用作更换尿布,以便父母在开车旅行时和休息区可达保持顺应实用且方便,这款婴儿换尿喂食可以用作主要坐在汽车后座上的孩子的桌子,它可以折叠在一起,很容易商店,它是塑料制成的携带起来不

2-2-3 Preliminary solution:
2-2-3初步解决方案:

Our product could be used as a table mainly for kids that site on the back sit of the car,it could be folded together and easily to store.
我们的产品主要用作儿童坐在汽车后部桌子,可以折叠起来,易于存放。

AEROCLIM 7
艾罗克林7

ENGG 950 Innovation &Design Final Report II

Group No.:D5

2-3 Innovation Idea (3):
2-3 创新理念(3):

Bicycle riders helmet
自行车骑手头盔

2-3-1 Problem statement:
2-3-1问题状态

Researches indicate that while bicycles are the most frequent reason of children injuries,60%of Australian children do cycling on a regular basis and nowadays cycling is ranked among four most popular activities for children in Australia.Although Australian children are allowed to ride on footpath,albeit it actually depends on estates-in some estates it is legal only for children under 12 while in some others all the children can ride on footpath,Australian and oversees researches point out that it is more hazardous to ride on footpath in comparison with roads (Centre for Accident Research &Road Safety 2011).This issue becomes more serious when the condition of weather gets worse or it becomes dark,the risk of collision with other pedestrians walking on footpath or other riders will increase.Furthermore,sometimes using dark colours or a combination of colours reduces the visibility of helmet.
研究表明,虽然自行车是儿童受伤的最常见原因,但 60% 的澳大利亚儿童经常骑自行车,如今骑自行车澳大利亚儿童最受欢迎的四项活动之一澳大利亚儿童被允许在人行道上骑行,尽管这实际上取决于屋苑——在某些屋苑中,只有 12 岁以下的儿童合法的,而在其他一些屋苑中,所有儿童都可以在人行道上骑行,澳大利亚监督研究发现,这危险人行道上骑行与道路相比(事故研究与道路安全中心 2011)。天气状况恶化或天黑,这个问题会变得更加严重走在人行道上的其他行人或其他骑手发生碰撞的风险会增加。此外,有时使用深色颜色组合会降低头盔可见度

Children use bicycle helmet less than parents reckon.Still many children refuse to wear helmet whereas they may know not wearing helmet can be a serious threat for their health while riding,they always complain that“helmet is not cool”and are concern about how they look and negative feedbacks of peers.They prefer to manipulate their helmet (Bicycle Helmet Safety Institute 2013).
孩子们使用自行车头盔的次数比父母估计的要少。仍然有孩子拒绝戴头盔,而他们可能知道头盔他们在骑行时健康构成严重威胁,他们总是抱怨“头盔不酷”,并担心自己的外表和同龄人的负面反馈。他们更喜欢操纵他们的头盔(自行车头盔安全研究所2013 年)。

2-3-2 Opportunity statement
2-3-2 机会

There is an opportunity to design and make a more child-friendly helmet which may result in:
有机会设计和制造适合儿童头盔,这可能会导致

Reducing the number of children injuries due to not being seen and recognised while they are riding their bicycles or as a result of neglecting and not wearing appropriate helmet.These injuries may be as a result of collision with pedestrians or other people cycling.
减少因骑自行车被看到识别,忽视佩戴适当头盔而受伤的儿童数量。这些伤害可能是行人或其他骑自行车的人发生碰撞的结果

Increasing the use of helmet among children through giving them the helmet which is more intriguing for them.
通过孩子头盔来增加儿童helmet的使用,这对他们来说更有趣

2-3-3 Preliminary solution:
2-3-3初步解决方案:

The visibility of helmet can be improved through adding some lights which in one side makes it more apparent and alarming,while on the other side this feature can be used and combined with current designs or usage of colours in children helmet to develop and increase attractiveness of helmet while do not reduce the performance of it.
头盔的能见度可以通过增加一些来提高,一方面h使其更加显眼警觉,而另一方面,此功能可以使用并与电流相结合儿童头盔的颜色设计或使用,以发展增加头盔吸引力,同时降低头盔的性能

AEROCLIM 8
艾罗克林 8

ENGG 950 Innovation &Design Final Report I

Group No.:D5

3.The Product
3.产品

3-1 The Divergence Process
3-1分歧过程

3-1-1 Weighted Constraint Matrix
3-1-1 加权约束条件ix

Now that three design products have been considered and investigated it is time to determine which one is more useful to be produced.Each product should be surveyed from two aspects.Although being innovative and useful is very important for each product and customers,it has to be attractive enough for investors to encourage them to spend money for producíng the product.
既然已经考虑了三种设计产品进行了研究那么是时候确定哪一种更适合生产了。每个产品都应该两个方面进行调查。尽管创新和有用对每个产品和客户都非常重要,但它必须投资者具有足够的吸引力,以鼓励他们钱生产产品。

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空气
circulation
流通
(Aeroclim),has
(Aeroclim),有
been
Been (被)
selected
选择
because
因为
of
its
highest
最高
scores
分数
between
之间
the
three.
三。

IDEA 1
想法1

IDEA 2
想法2

IDEA.3

Pram
婴儿车

Baby changing board
婴儿尿布换尿布板

Helmet
头盔

Weighted
加权

Constraint Matrix
约束矩阵

Rank

Score
得分

Weighted Score
加权分数

Score
得分

Weighted Score
加权分数

Score
得分

Weighted Score
加权分数

Designability
可设计性

Regulate Barriers Reliability
监管屏障可靠性

Manufacturability Upgradeability
可制造可升级性

Market Size
市场规模

Affordability Marketability Profitability
可负担性适销性盈利能力

Initial Investment
初始投资

8

6

7

7

5

9

7

8

7

5

4

3

4

4

4

4

4

4

3

3

32

18

28

28

20

36

28

32

21

4

4

3

3

3

3

3

3

3

3

32

24

21

21

15

27

21

24

21

15

3

3

4

3

2

4

3

3

3

3

24

18

28

21

10

36

21

24

21

15

Maximum Score
最高分

Total

258

Total

221

Total

218

Highest score
最高分

Table 1
1

AEROCLIM 9
AEROCLIM9 系列

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NOI
I
GF
,我女朋友

Group No.:D5
第 :D 5 组

Affordability-when customers are able and also willing to invest an amount of money to purchase a product which has a reasonable price and meets customers is called affordability.The rating is 7.
负担能力 - 当客户能够并且愿意投入大量资金购买价格合理满足客户的产品,称为负担能力。评分7。

Reliability-The probability specified that a device will perform its objective adequately,for the period of time,under the operating conditions specified.The rating is 7.
可靠性 - 指定的设备在指定的操作条件下,在一段时间内充分执行其目标的概率。评分7。

Profitability-It is a capability of a company to produce net income on a consistent basis.It is used for measuring one of two general types of performance:“how much money they are producing with what they've got“and“form the money they take in how much do they make”.The rating is 7.
盈利能力 - 这是公司持续产生净收入的能力。它用于测量两种一般类型的表现之一:“他们他们所拥有产生了多少”和“形成 他们了多少”。评分为 7。

Upgradeable-the possibility to add extra features and applications to the product,or in the other words,the possibility to improve and develop a product is called upgradability.The rating is 5.
可升级 - 为产品添加额外功能和应用程序的可能性,或者换句话说,改进和开发产品的可能性称为可升级性。评分为 5。

Market size:As it can be seen this item has been rating 9.Because from both aspect of consideration,customers and investors,it is very important item.
市场规模:可以看出,这个项目一直被评为9.因为从客户和投资者这两个方面来看,它都是非常重要的项目。

Designability:It is defined as a detailed plan out,usually sketch or graphic representation for manufacture.It is very important thus the rating is 8.
可设计性:它被定义为详细的计划,通常是用于制造的草图或图形表示。这非常重要,因此评分8。

Initial investment:An expenditure of funds to acquire a new capability or capacity. The importance rating is 5 because it is important factor to differentiate between the three products in terms of high capital.
Initial investment:为获得新功能容量而花费的资金重要性评级5因为它区分资本三种产品的重要因素

AEROCLIM 10

Group No.:D5

ENGG 950 Innovation &Design
ENGG 950 创新与设计
Final
最后
Report
报告
NO
I
I

3-1-2 Inventive tools
3-1-2 发明工具

3-1-2-1 Design Tree
3-1-2-1设计

Assembly
集会

Components
组件

Property
财产

Corrective or concept
纠正概念

Pram
婴儿车

Assembly
集会

Bed

Size
大小

Suitable for the size of the pram
适合婴儿车的尺寸

and the child.
孩子。

Material
材料

Combination of cotton and
棉和

polyester.
聚酯。

Dimension
尺寸

60x30 cm.
60x30厘米。

Blower with Heater
加热器的鼓风机

Size
大小

Suitable size for size pram.
适合婴儿车尺寸的尺寸。

Weight
重量

2 Kg.
2公斤。

Heating capacity
加热能力

200 -250 C.
200-250 摄氏度。

Battery
电池

Capacity
能力

8333 mAh
8333 毫安时

Width
宽度

Thinner Batteries.
更薄的电池。

Type
类型

Li-ion rechargeable.
离子可充电。

Capacity
能力

12V.

Transformer
变压器

Type
类型

Step up transformer.
升压变压器。

Size
大小

Small transformer.
小型变压器。

Voltage in
电压输入

6V.

Voltage out
电压输出

12V.

Dynamo
发电机

Type
类型

Multi core.
核。

Power out put
电源输出

10 Wh.
10瓦时。

Voltage out
电压输出

6V.

Pneumatic joint
气动接头

Martial
武术

Polyethylene.
聚乙烯。

Dimension
尺寸

Standard dimension.
标准尺寸。

Lengths
长度

Standard length.
标准长度。

Wires
电线

Material
材料

Cooper.
库 珀。

Colour
颜色

Red &Blue.
红色和蓝色。

AEROCLIM 11
艾罗克林 11

ENGG 950 Innovation &Design Final Report Group No.: D5
ENGG 950 Innovation&Design最终报告号:D5

WNYERSGYOE

3-1-2-2 Root Cause analysis
3-1-2-2根本原因分析

3-1-2-3 TRIZ
3-1-2-3特里兹

TRIZ which stands for Theory of Inventive Problem Solving is“a theory that considers engineering problems and suggested solutions based on their structure”(TRIZ40 website).In this section we use this method to clarify what is important in design stage and what should be considered or avoided.
TRIZ 代表发明性问题解决理论是“一种考虑工程问题并根据其结构提出解决方案理论”(TRIZ40网站)。本节中,我们使用这种方法来阐明设计阶段什么是重要的,以及应该考虑避免什么

One of the main features of our idea is to convert energy producing by moving wheels of pram into electricity in order to work as helping power supply and recharge battery.What must be considered is that this feature must not have negative effect on the operation of our idea and does not increase product complexity.Since the customers of this product are parents and they are always looking for easy-operate products with better level of performance,we strive to improve our design by using following ideas from TRIZ:
我们想法的主要特点之一是将婴儿车轮子产生的能量转化为电能,以帮助供电和为电池充电。必须考虑的是这个特性不能我们想法的运行产生负面影响,也不能增加产品的复杂性。由于该产品的客户父母他们一直在寻找易于操作性能更好的产品,因此我们努力通过以下方式改进我们的设计来自TRIZ 的想法:

AEROCLIM 12

ENGG 950 Innovation &Design Final Report IINF

Group No.:D5

Generic
通用

Conflicting Parameters
参数冲突

33.Ease of Operation
33.易于操作

36.Device Complexity
36.设备复杂性

1935

10 Ise of

Energy by

Moving

227

2829

> Parameter changes
> 参数更改

What is important for us is to design the energy transformer to produce enough energy from rotating wheels to run fan and heater.Based on Triz suggestions we have two alternatives,adjusting the size of gears or making a dynamo with two or three copper coils instead of normal dynamo with one coil to produce more electricity.
对我们来说,重要的是设计能量变压器,使其旋转的轮子中产生足够的能量来运行风扇和加热器。根据Triz的建议我们有两种选择,调整齿轮的大小制作一个带有两个三个线圈的发电机,而不是带有一个线圈的普通发电机生产更多的电力。

>Cheap short living objects
>C堆活动对象

In order to use circulating of wheels to produce electricity while not worsening device complexity,we decide to design our product separable which benefits our in two ways:firstly,in detachable product,when one part fails to work and becomes retired, customers can replace that specific part instead of installing new product which help us to prevent customer frustration about our product.Secondly,detachable parts provide more opportunity for us to instead of making an integrated product with different materials which increase complexity of our product,use recyclable or degradable materials in detachable parts,which is more consistent with our goals to be environmentally friendly company.
为了利用轮子的循环来发电,同时又不降低设备的复杂性,我们决定将我们的产品设计为可分离的,这对我们有两个好处:首先,在可拆卸产品中,当一个部件出现故障工作退役,客户可以更换特定部件而不是安装新产品,这有助于我们防止客户对我们的产品感到沮丧因此,可拆卸部件为我们提供了更多机会,而不是使用不同的材料制作集成产品,这会增加产品的复杂性,而是使用可回收可降解的材料可拆卸部件中,这符合我们成为环保公司的目标

> Taking out
>取出

Moreover,we decide to design the product to be able to be hidden.We consider an extra part likes a box to put all the non-moving parts into it.It prevents parents to get confused regarding the assembling and installing product.Since it clarifies which parts are stable and which are moving.
此外,我们决定产品设计为能够隐藏我们认为一个额外的部件就像一个盒子,可以将所有非移动部件放入其中。它可以防止父母组装安装产品感到困惑。因为它阐明了哪些部分是稳定的,哪些部分是移动的。

Mechanics substitution
机械替换

If we add a temperature sensor,It may increase efficiency of fan by automatically turning it on or off to save energy and keep temperature consistent.It has two benefits:firstly since it can keep the temperature stable,it may give parents a sense of security regarding overheating which can position our product as a premium one in their mind.This can also underpin situation for us to charge higher price.Secondly,as it mentioned,saving energy is other important issue.
如果我们添加温度传感器,它可能会通过自动打开或关闭风扇来提高风扇的效率,以节省能源并保持温度一致。它有两个好处:首先它可以保持温度稳定,它可以父母一种过度进食的安全从而将我们的产品定位优质产品他们的脑海中。这也我们收取更高价格奠定了基础。其次,正如所提到的,节约能源另一个重要的sue

AEROCLIM 13
艾罗克林13

ENGG 950 Innovation &Design Final Report WNLYERSYE
ENGG 950创新与设计最终报告 WNLYERSYE

Group No.:D5
第 :D 5 组

3-2 The Convergence Process
3-2 趋同过程

3-2-1 Pugh's Design Boundaries Access
3-2-1Pugh 的设计赏金daries 访问

Optimizing and choosing the right design for the product are being helped by the Pugh's Design Boundaries.It means considering a bunch of parameters that are mentioned in the following table.
Pugh 的设计 Boundaries.It为产品优化选择正确的设计有所帮助,这意味着要考虑下表中提到一系列参数

For each of the parameters the following fields are described as follow:
对于每个参数,folldue 字段描述如下

Initial
Assessment:Expected
评估:预期
design
设计
criteria
标准
are
explained
解释
throu
通过
gh this
column
and
it
does not
belong
属于
to
a particular
特定
product.
产品。

Importance of Design:As it can be guessed the importance of design boundary is going to be marked by this column.It can be one of three following options, Low,Medium and High.
设计的重要性:可以猜到,设计边界的重要性专栏标记。它可以三个following选项之一Low、MediumHigh。

Initial Convergence Criteria:It is explained by this column that how this criteria is going to be applied on the product.
初始收敛标准:专栏解释了如何将标准应用于产品。

Importance of Convergence:It is indicated by this column weather the design boundary criteria is relevant to the problematic or not.
收敛ce 的重要性表明设计边界标准是否问题相关

0 means it is not important.
0表示重要。

1 means it is relevant.
1表示它是相关的。

SS (Show Stopper)means if the product does not satisfy these criteria there is no point to continue with this idea.
SS(ShowStopper)表示如果产品满足这些标准没有必要继续使用这个想法。

Design
设计

Boundary
边界

Initial assessment
初始评估

Importanc
重要

e of
e

design
设计

Initial convergence
初始收敛

criteria
标准

Importan
Importan 公司

ce of
CE

converge
合流

nce

1

Patent
专利

Product is to be
产品

dissimilar with existing alternatives to be
与现有替代方案不同

positioned in customer
定位于客户

mind
介意

Medium
中等

Product needs to be innovative and
产品需要创新和

differentiated at least in one aspect compare to
至少在一个方面

other concepts
其他概念

0

2

Shelf life/ Storage
保质期/储存

Product does not
商品

include any fragile or declining part so it can be store like other
包括任何易碎下降的部分以便它可以像其他部分一样存放

alternatives.
选择。

Medium
中等

It should be detachable and foldable to be easy storing.
应该是可拆卸和可折叠的,以便存放。

1

3

Quality/ Reliability
质量/可靠性

This product is
该产品

expected to install on pram,so itis related
预期会安装在pram 上,所以是相关的

with children and must satisfy high degree of reliability and quality
带孩子,必须满足高度可靠性和质量

High

Must be able to work in different weather
必须能够在不同的天气工作

condition and not result in performance failure
状况,不会导致性能故障

SS

4

Packing
包装

It must occupy space as small as possible for
它必须占用尽可能的空间

easier packing and
更轻松的包装

High

Product must be able to separate and fold to
商品必须能够分离折叠

reduce the space needed
减少所需空间

SS

AEROCLIM 14

ENGG Group
ENGG集团

950 Innovation &Design No.: D5
950 创新 & 设计: D5

Final Report
最终报告

NOI
OR
GITOY
GF
没有IGI玩具GF

handling
处理

for packing and storing
用于包装和储存

5

competition
竞争

It is not fierce
并不凶猛

competition.However, it needs to deliver superior value to
竞争。但是,需要提供卓越的价值

customer
客户

High

Product must be
商品必须是

affordable and available. Needs to be different with existing alternatives to acquire customers
价格实惠可用。需要现有的替代方案不同,以获取客户

1

6

Maintenance
保养

As it is an add-in device to prams it has to be
因为它婴儿车的附加设备,所以它必须是

compatible with
兼容

existing prams in the market.
市场上现有的婴儿车

Also,it has to be able to be installed easily.
此外,它必须能够轻松安装

High

Favor product is expected to be easily installed with hand and maintained.it is designed to detach and
Favor 产品预计可以用手轻松安装并且 maintained.it设计为可拆卸

attach with normal fasteners
使用普通紧固件连接

1

7

Weight
重量

It is installed on prams so it has to be light
安装在婴儿车,所以它必须

enough to avoid
足以避免

hardness of movement and not deter pram
移动的硬度,不会阻止婴儿车

performance.
性能。

High

This product should be
这个产品应该是

light as much as possible.
尽可能轻

1

8

Market
市场

Constraints
约束

Product is to deliver yalue to customer
产品是交付客户

Medium
中等

Needs to be affordable and available
需要负担得起可用

0

9

Politics
政治

No apparent issues.
没有明显的问题。

Low

Assume same for all.
假设所有人都相同

0

10

Manufacturin g &Facility
Manufacturing&Facility 工厂

All the components
所有组件

have to be accessible.
必须易于访问。

Medium
中等

Low cost manufacturing is acceptable.Simple parts
低成本的制造商g可以接受的。简单零件

to assemble.
进行组装。

11

Disposal
处理

Raw materials and
原材料和

product design is to
产品设计就是为了

satisfy green design
满足绿色设计要求

guidelines.Product life is estimated between 3- 5 years;after
指引。产品寿命估计在3-5 年之间;后

retirement,parts
退役,零件

should be able to
应该能够

separate in order to reuse or recycle.
分开以重复使用回收。

Low

Favour product consists of environmentally friendly
Favor 产品由环保产品组成

raw materials while can be detachable.
原料同时可以拆卸。

0

12

Company
公司

Constraints
约束

The company would be
该公司将是

mainly responsible for design and assembling, manufacturing could be outsourced.
主要负责设计和组装,制造可以外包。

Medium
中等

Favour product must
青睐产品必须

satisfy safety issue and
满足安全问题

design for high reliability
可靠性设计

and meet related standards
并符合相关标准

1

13

Shipping
航运

Product is small
产品较小

separable and some
separable一些

parts are foldable.It can be packed
零件可折叠的。它可以打包

In suitable box while
合适的盒子

there is no fragile part
没有易碎部分

Low

It is not issue
这不是问题

0

AEROCLIM 15

ENGG 950 innovation &Design
ENGG 950 创新 与设计

Final Report
最终报告

UNIVERSITY OF WOLLONGONG
龙岗大学

Group
No.:D5
编号 :D 5

14

Size
大小

Must be in suitable size to be compatible with
必须处于合适的位置才能兼容

prams and not deter
婴儿车而不是威慑

pram normal function. Also,it is important to easily store
婴儿车正常功能。此外,易于存放也很重要

High

Ideal product should be small and separable
理想的产品应该是巧且可分离

1

15

Process
过程

Easy process in manufacturing, installation,
制造、安装过程简单

maintenance is needed. Spare parts are to be available in market.
需要维护备件在市场上提供

Low

Does not impact on pram function while keeping children warm or cool.
不影响婴儿车的功能,同时保持儿童的温暖凉爽。

0

16

Customer
客户

This device is for child's pram so needs to meet
该设备用于儿童推车,因此需要满足

the safety requirements and easy installation
安全要求和易于安装

methods.Product must be promoted to
方法。商品必须提升

customers before
客户之前

delivery (purchasing)
交货 (Purchasing)

High

Must satisfy customer requirements.
必须满足客户要求。

Standard quality assurance must be on the product to ensure product long
产品上必须有标准的质量保证,以确保产品经久耐用

lasting
持久

1

17

Time Scale
时间尺度

Product is a new
产品新的

inventive device in
发明装置

market and it is an
market 的

upgrade to baby pram.
升级到婴儿推车。

Product should be
产品

promoted to market
推广到市场

before establishing it and have an optional
建立之前,并有一个可选的

upgrade after a year of manufacturing.
制造一年后升级

Medium
中等

Product can work for long time.It can have upgrades regarding recharging with solar power or battery.
产品可以长时间工作它可以对使用太阳能电池充电进行升级

0

18

Product cost
产品成本

It should be affordable for customer.
应该是客户负担得起的。

Determining product
确定产品

cost,it should be
cost,它应该是

obtained through the
通过

profit that it makes on market since it will be established (it needs
从它将建立以来在市场上赚取的利润(它需要

further study)
进一步研究)

low

Must be competitive with
必须具有竞争力

existing alternatives.Must deliver superior value to customer to acquire them.
现有替代方案。必须为客户提供卓越的价值才能获得他们。

1

19

Performance
性能

While product is
虽然 product

considered to be multi- functional and user-
被认为是多功能的和用户

friendly,it must work
友好,它必须有效

High

It must be durable and
它必须耐用

easy for customer to use. Favour product must work in both hot and cold
方便客户使用。Favor产品必须在条件下工作

weather.
天气。

SS

AEROCLIM 16
艾罗克林 16

Group No.:D5

ENGG
工程
950 Innovation.&Design
950 创新与设计
Final
最后
Report
报告
I

properly while
正确地在

satisfying performance
令人满意的性能

specification and design boundaries.
规范设计边界。

20

Life in service
服务生活

Is expected to work between 3 to 5 years and consumable items work at lease 1 year
预计工作35消耗租赁1

Medium
中等

Aim to work well in life time and after each
目标是有生之年之后工作得很好

service works same.
服务工作相同。

1

21

Installation
安装

Product must be able to be installed on all
产品必须能够安装在所有

standard prams in
标准婴儿车

market with standard and simple fasteners.
带有标准简单紧固件的市场

Medium
中等

Favour product aim to be able to install,repair or replace parts easily.
Favor 产品的目标是能够轻松安装、维修更换零件

SS

22

Aesthetics
美学

Product needs to be
产品需要

neatly placed under or fitted outside of the pram.
整齐地放置在婴儿车下方外部

Medium
中等

Favour design which is
偏爱设计

compatible to be placed in a right position while not disturb pram appearance.
兼容D放置在正确的位置,同时干扰婴儿车的外观。

1

23

Standards /
标准/

Codes /
代码/

Certification
认证

S

Product should conform to product safety
商品应符合商品安全要求

Australia(prams and strollers).
澳大利亚(婴儿车和婴儿车)。

High

Favour a design which
偏爱符合以下条件的设计

complies to the standard regulations of Australia.
符合澳大利亚的标准法规

SS

24

Ergonomics
人类工程学

Product should operate automatically or need easy operation.It can be control through one control panel and
产品应自动运行或需要易于操作。它可以通过一个控制面板进行控制,并且

customer can use it simply.
客户可以简单地使用它

Medium
中等

Design to work
工作而设计

automatically or easy manual operation
自动或简单的手动操作

Working with device is to be easy.
使用设备很容易

1

25

Materials
材料

Materials which are compatible,less
兼容的材料,更少

harmful,easily
有害,容易

replaceable and
replaceable 和

recyclable which
可回收

complies with the standard are to be used.
符合标准才能使用。

Low

Durable materials and
耐用的材料和

green design is important.
绿色设计很重要

1

26

Product Life Span
产品寿命

Since it is an add-in
由于它是一个插件

device to be installed on pram,life span is as long as whenever
设备要安装在PRAM 上,使用寿命只要任何时候

parents will buy pram. So,it will last for
父母婴儿车。所以,它将持续

decades.
几十 年。

Low

Same for all alternatives.
所有替代方案都相同

0

27

Quantity
数量

Can target all the
可以定位所有

prams sold per annum.
婴儿车每年售出

Low

Mass production to target potential customers.
针对潜在客户的大规模生产

0

AEROCLIM 17
艾罗克林17

ENGG 950 Innovation a Design Final Report WoYERSGXNE
ENGG 950创新 A设计 最终报告 WoYERSGXNE

Group No.:D5
第 :D 5 组

Potential huge
潜力巨大

untapped market.
未开发的市场。

28

Documentati on

Need to prepare
需要准备

documentations for
文档

design,manufacturing, quality control and
设计、制造、质量控制

manually instalment.
手动分期付款。

High

Less amount of
较少的

documentation is desired.
需要文档

1

29

Legal
法律

Need to consider
需要考虑

performance in
性能

different condition
不同的条件

Low

Is to work well and efficient
就是要工作得好效率高

0

30

Safety
安全

While product must not impose any new danger threating children
虽然产品不得造成任何威胁儿童的新危险

safety,all fittings must be covered well.
安全,所有配件应覆盖良好。

High

Favour product which
偏爱产品

installed in a place that children do not have
安装在儿童没有的地方

access to it.
访问它。

SS

31

Testing
测试

Need to test the safety of the fans operation.
需要测试风扇运行的安全性

Need to perform
需要执行

accelerated durability tests on prototypes.
加速原型耐久性测试

high

Same for all products
所有产品均相同

SS

32

enyironment
环境

Green design guidelines should be considered
应考虑绿色设计准则

and fulfilled.
实现。

Medium
中等

Product should be made of recyclable materials or
产品应采用可回收材料

parts should be able to detach and reuse.
零件应该能够拆卸重复使用。

1

Table 3.Pugh's Design Boundaries Analysis
3.Pughs设计边界分析

3-2-2 Pugh Controlled Convergence Method
3-2-2Pugh 控制收敛

After preparing and assessing Pugh's Design Boundaries,the most important criteria are collected and based on these criteria the concepts are compared in the following table.
在准备和评估Pugh的设计边界之后,收集最重要的标准,并根据这些标准概念进行了下表比较

We have three options for mentioned problem.First,an external fan can be installed on pram,as explained in problem statement.Instead of using fan-heater,this external fan can be installed and work with electricity producing by rotating wheels and only make weather cooler.Secondly,when the weather gets hot,parents can simply use handy fan and make it more tolerable to some extent for their children. The third option is to change the power supply and use solar power as a source of energy to run product and produce needed energy.
对于上述问题,我们有三种选择。首先,可以在 prom 上安装一个外部风扇,如 problem语句中所述。无需使用风扇加热器,这种外部风扇可以安装并通过旋转轮产生的电力工作并且只会使天气凉爽。其次,当天气变热时,父母可以简单地使用方便的风扇,并在一定程度上为他们的孩子提供更舒适的忍受第三种选择是更换电源,使用太阳能作为能源运行产品生产新能源

AEROCLIM 18
艾罗克林18

ENGG 950 Innovation a Design Final Report IINF
ENGG 950创新 A设计最终报告 NF

Group No.:D5
第 :D 5 组

Concept Options
概念选项

Design
设计

Considerations
考虑

Importance
重要性

of

Coverage
覆盖

Our idea
我们的想法

Shelf Life/Storage
保质期/储存

1

Datum concept
基准概念

S

Quality/
质量/

Reliability
可靠性

SS

S

Packing
包装

SS

S

Maintenance
保养

1

S

S

Weight
重量

Manufacturing facility
制造设施

1

Customer
客户

Product Cost
产品成本

1

Performance
性能

SS

Life In Service
服务生活

1

Installation
安装

SS

S

Aesthetics
美学

1

Standards/Codes Certifications
标准/规范认证

SS

S

S

Ergonomics
人类工程学

materials
材料

S

NA

Documentation
文档

1

Safety
安全

SS

S

S

Testing
测试

SS

S

Environment
环境

1

S

+

Superior Equal or
高级等于

S indeterminate Inferior
S 不确定

Table 4.Pugh Controlled Convergence Method
表 4.Pugh 控制收敛

*NA means this criterion is not applicable for specific concept.
*NA表示此标准不适用于特定概念。

What is important is to remove the options that not satisfy the Show Stopper criteria. According to this table,while all concepts have the nearly equal number of inferior AEROCLIM 19
重要的是删除满足ShowStoppercriteria 的选项根据表,虽然所有概念劣质AEROCLIM19 的数量几乎相等

Group No.:D5

ENGG 950 Innovation &Design Final Report
NOI
OR
GIT

score,option 3 has the majority of superior score and external fan has the majority of equal score.It must be considered that even the option three which has more superior score in comparison with two other options,cannot be a good one,since this option does not satisfy packing and performance design consideration which are Show Stopper criteria.Based on this score,none of the above concept options can be a better solution than datum concept.What we do in this regard is to consider the features these three options have which ranked them higher than our idea in specific criteria.We summarize these feature in the below table.
score,选项3superior分数占大多数而 Externalfan分数是相等的。必须考虑到,与其他两个选项相比得分更高的选项 3可能是一个好的选项,因为此选项满足Show 的封装和性能设计考虑塞子标准。基于这个分数,以上概念选项都不是基准概念更好的解决方案。在这方面,我们所做的考虑三个选项的特点,这些特点特定标准将它们在高于我们的想法之上。我们在下表中总结了这些特性

Design
设计

Considerations
考虑

Weight
重量

Manufacturing
制造业

facility
设备

Product Cost
产品成本

Aesthetics
美学

+

In order to decrease product cost,we decide to use cheap but durable raw materials which have the same life time as our product instead of using expensive and lasting raw materials.This consideration helps us to reduce the total cost of product regardless of sacrificing its quality.We persist in using raw materials with appropriate quality while satisfying green design guidelines.
为了降低产品成本,我们决定使用廉价但耐用的原材料这些原材料与我们的产品具有相同的使用寿命,而不是使用昂贵且耐用的原材料。这种考虑有助于我们降低产品的总成本而不牺牲其质量。我们坚持使用质量合适的 r aw 材料,同时满足绿色设计准则。

Considering weight,at this time we cannot improve this factor.Since our product has more complexity in comparison with two other options and needs more parts (we need power supply,blanket ..).Accordingly,the total weight will increase.We try to work on this issue.
考虑到重量,这个因素这个时候我们不能提高。由于我们的产品与其他两个选项的比较复杂,并且需要更多的零件(我们需要电源、毯子......因此,重量将增加。我们尝试解决这个问题

As our idea is an add-in device for pram,it is normal to change the appearance of pram to some extent.We endeavour to design this device to look nice and in a way to be hidden under pram or behind it to reduce its influence on pram appearance.This can enhance aesthetics of this idea and make it more competitive with other options regarding this criterion.
由于我们的想法是pram 的附加设备,因此在一定程度上改变pram 的外观正常的。我们努力这种设备设计看起来不错隐藏在婴儿车下或婴儿内,以减少其婴儿车外观的影响。这可以增强这个想法美感,并使其有关标准的其他选项更具竞争力。

3-3 Technical Specification
3-3 技术规格

Since our product is an add-in on to the existing pram,the dimensions should suit the standard model available in the market.Firstly the bed,it should be designed to be kept inside the pram.Secondly the assembly box which consists of the transformer, battery and the blower should be small enough to be fixed below the pram and weighs less than 3 kg
由于我们的产品现有婴儿车附加组件,因此尺寸适合市场上可用的标准型号。首先床,它应该设计放在婴儿车里面。其次 变压器、电池鼓风机组成的装配箱足够,以便固定在平台下方重量不超过3公斤

AEROCLIM 20

ENGG 950 Innovation &Design Final Report
NOI
GIT

Group No.:D5

Bed

● Material:Combination of cotton and polyester.
● 材质:棉与涤纶组合。

Dimension:60x30 cm.
尺寸:60x30cm.

Dynamo
发电机

● Output voltage:6V
● 输出电压:6V

Power output:10 Wh >Transformer
输出功率:10Wh>变压器

● Type:Step up transformer
● 类型:升压变压器

Voltage in:6V
电压输入:6V

Voltage out:12V
电压输出:12V

Battery:
电池:

Type:Li-ion rechargeable
类型:锂离子充电

Nominal voltage:12V
标称电压:12V

·

Rated capacity:8333 mAh
额定容量:8333mAh

Blower with heater:
带加热器的鼓风机

Rated power:10 Wh
额定功率:10Wh

● Temperature range:200-250 C
● 温度范围:200-250C

3-4 Functional Description
3-4功能描述

Pram is used to carry babies or child outside the house for a walk,shopping etc.At extreme climates such as peak summer and cold winters parents are unable to take their child outside because of the intolerable weather conditions that prevails outside.Thus there's a need for temperature regulation inside the pram.
婴儿车用于携带婴儿儿童散步、购物等。在极端气候,如夏季高峰期和寒冷的冬季,由于外面普遍存在的恶劣天气条件,父母无法孩子出门。因此,需要在婴儿车内部进行温度调节

At present the effect of extreme temperature is prevented by closing the cover/lid of the pram and at summer the maximum protection they can offer is by installing an external fan.But at winter there's no external means of temperature regulation.
目前通过关闭婴儿车盖子/盖子可以防止极端温度的影响而在夏季它们可以提供的最大保护是通过安装外部风扇。但在冬天没有外部的温度调节手段

AEROCLIM 21

ENGG 950 Innovation &Design Group No.: D5
ENGG 950创新与设计编号:D5

Final Report
最终报告

UNIVERSITY OF WOLLONGONG
龙岗大学

The proposed design is a bed (FIG 2)to be placed inside the pram,on which the baby can be laid down.The bed has air ducts surrounding it,through which air can flow out and regulate the temperature inside the pram.Air is circulated to the bed by a blower (which is placed outside the pram),the blower also has an integrated heater coil.The heater is optional to switch ON and OFF,i.e.at winter it can be switched ON and at summer it can be switched OFF.In order to maintain the heating temperature of the heater coil or prevent it from overheating,a thermostat is installed which controls the overheating of the coil by automated temperature regulatory switch.The thermostat monitors the heating coil and it turns it off when it reaches the set maximum temperature and turns it on at set minimum temperature.The unit is powered by Li-ion battery which is rechargeable.
建议的设计是将一张(图2)放在婴儿车,婴儿可以在上面周围有空气可以通过这些风道并调节婴儿车的温度。空气通过鼓风机放置在婴儿车循环上,鼓风机还有一个集成的加热线圈。加热器是可选的可以打开关闭,即在冬天可以打开在夏天可以OFF.In顺序切换以保持加热加热线圈的温度防止过热,安装了一个恒温器,通过自动温度调节开关控制线圈过热恒温器监控加热线圈并在达到设定的最高温度将其关闭,并在设定的最低温度下打开。该装置由充电锂离子电池供电

AEROCLIM 22

ENGG 950 Innovation a Design Final Report
NOI
GIT
NOGF

Group No.:D5

Since charging is going to be a problem with people as they often forgets to charge, we thought of lifting the burden of charging and introduce a self-charging method (FIG 3).For this we have used a multi core charge generating dynamo(generator)(FIG 5),which is attached to the wheels of the pram (FIG 3)and it converts rotary movement into electrical charge.The charge produced by the dynamo chargers the battery,which in turn powers the unit.We have installed a step up transformer in between the battery and the dynamo in order to increase the voltage that is being delivered from the dynamo(FIG 3).Step up transformer doubles the voltage that is generated by the dynamo and feeds it to the battery.The energy flow diagram is shown below (FIG3)
由于人们经常忘记充电,充电会成为一个问题因此我们想到了减轻充电的负担并引入了一种自充电方法(图3)。为此我们使用了一个电荷产生发电机(发电机)(图5),它连接到婴儿车的轮子上(图 3),它将 旋转运动转化为电荷。发电机产生的电荷电池充电,为设备供电。我们在电池和发电机之间安装了一个步进变压器以增加从发电机输送电压(图3)。升压变压器将发电机产生的电压加倍,并将其馈送到电池。 能量如下图(图 3)

iron corc
软木塞

WHEEL
轮子

dynamo

coi

scondary oil
Scondary

STEPUP
STEPUP 公司

TR ANSFORMER

CuWIRES
铜丝

HE ATER COIL WITH
HE ATER COIL

BATTERY

THERMOSTAT
恒温器

BLOWER WITH
鼓风机

HEATER COIL
加热器线圈

Fig 3
3

AEROCLIM 23

ENGG 950 Innovation &Design
ENGG 950创新与设计

Final Report
最终报告

UNIVERSITY OF WOLLONGONG
龙岗大学

Group
No.:D5
编号 :D 5

FIG 4(ENERGY FLOW DIAGRAM)
图 4(能量诊断柱)

Since more power is required to operate the blower and the heater in winter,we need to generate more electricity.Our source of power generation is the dynamo, since it has only one core,the electricity generation is going to be limited.To overcome this problem we innovate a three core electricity generating dynamo (FIG 5).It has three cores which are connected to the same shaft which is connected to the ridged rotary knob.Thus by its single rotation,three cores are operated and
由于在冬季运行鼓风机加热器需要更多的电力,因此我们需要产生更多的电力。我们的发电来源发电机,因为它只有一个核心,发电量将受到限制。为了克服这个问题,我们创新了一种三矿发电发电机(图5)。它有三个芯,连接到连接到旋钮同一上。因此通过其单次旋转,三个核心are运行

electricity is produced at three points which provides more power to the unit.
三个点产生电力,为设备提供更多电力

FIG 5
5

AEROCLIM 24

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

Group No.: D5
号:D5

WNLYEBSEYRE

Hand drawn drawings of components
组件的手绘图纸

Asembly Box
组装盒

Blower Fan WithHeater

k

2numatlc Jolnt

5 mm
毫米

25

UNIVERSITY OF WOLLONGONG

ENGG 950 Innovation &Design Final Report

Group No.: D5

3-5 Green Design Guidelines Implementation
3-5 绿色设计指南的实施

3-5-1 Life Cycle of raw materials
3-5-1 原材料的生命周期

As waste has a huge negative impact on the environment,controlling and recycling of it has been noted seriously in few passed decades by environment advocacy organizations.Recycling is one of the best ways for industries to decrease their negative impacts on the world in which we live.Consequently,most of the industries have changed their strategic policies about production to indicate that compulsory environmental laws are being noted,respected and committed by them.For this reason,new innovative products have to be designed recyclable as much as possible to be accepted by the industries for being a mass produced product.This approach led us to select recyclable raw materials to form our product components with the hope that decreasing the negative impacts on the environment and also to be accepted by industries for being a mass produced product.
由于废物环境巨大的负面影响,因此在过去几十年里,环境倡导组织对废物的控制和回收已经受到严重关注。回收利用是减少工业我们生活的世界的负面影响的最佳方式之一因此,大多数行业改变了他们的生产战略政策,以表明强制性环境他们关注的、尊重的和承诺的。因此,新的创新产品必须设计尽可能可回收才能行业接受批量生产的产品。这种方法促使我们选择可回收的原材料制造我们的产品组件希望减少环境负面影响同时被行业接受批量生产的产品。

The electricity which is required to condition the air is powered by dynamo installed on prams wheel and gets the blower/heater to work.The conditioned air then will be conveyed through the tubes toward the valves which are embedded in several areas in the mattress.The upcoming diagram is a not too much detailed BOM (Bill of Materials)
调节空气所需的电力安装在婴儿车上的发电机提供动力,并使鼓风机/加热器工作。然后经过调节空气将通过管道输送到嵌入床垫多个区域的阀门即将到来的图表是一个不太详细的BOM(物料清单

A Fig 7 IM 26
A图 7IM 26

ENGG 950 Innovation &Design Final Report
ENGG 950创新与设计最终报告

NOI
GIT
没有GIT

Group No.:D5
第 :D 5 组

As it can be seen at the lowest level of this diagram our product generally is a combination of:
的最低可以看出我们的产品通常是以下组合:

Copper

Polyethylene
聚乙烯

Ferromagnetic metals
铁磁金属

Steel/Iron
钢/铁

Polyester
聚酯

Wool/Textile
羊毛/纺织品

Except Wool/Textile which can be absorbed by the environment in a short period of time,all other raw materials are recyclable.For instance Copper is a metal which can be used times and times in different shapes for different products.It is depicted in
除了羊毛/纺织品可以在短时间内被环境吸收,所有其他原材料都是可回收的。例如,铜是一种金属,可以多次不同的形状用于不同的产品。它描述

next image (Nexans).
下一张图片(耐克森)。

Desigt
设计

Row nolenol
磕醇

Recyeling
Recyeling 餐厅

Vulorisalicn

land6l

SE

Fig 8
8

Also Polyethylene and Polyester are two plastic products which are used widely,can be recycled same as Copper.In the image below(Mohan 2009),you can find the life cycle diagram of Polyethylene and Polyester:
此外聚乙烯聚酯两种用途广泛的塑料产品,可以回收利用,Copper.In如下图所示(Mohan2009),您可以找到聚乙烯聚酯生命周期(Mohan 2009):

AEROCLIM 27
艾罗克林27

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NOI
I
NO

Group No.:D5
第 :D 5 组

Fig 9
9

3-5-2 Implementation of the Green Design Guideline
3-5-2 绿色设计指南的实施

As this product is going to be used for children,it is going to be produced in a high quality level.So all the components of our product are made from long-life and Indecomposable raw materials such as Polyethylene,Copper,Iron/Steel,Polyester, Wool/Textile and Ferromagnetic metals.According to this material selection and also the quality of assembling and installation of the product on prams,this product is expected to work between 3-5 years (as long as the prams will).
由于该产品用于儿童,因此高质量水平生产。因此,我们产品的所有组件均采用长寿命且不易分解的原材料制成,例如聚乙烯、铜、铁/钢、聚酯、羊毛/纺织品和铁磁金属。根据这种材料选择以及产品在婴儿车上的组装和安装质量,该产品预计可以使用 3-5 年(只要婴儿车可以使用)。

We design this product to be detachable.In product life time,if some part goes wrong it can be replaced and fixed with spare parts available in market and those retired parts,based on our green design guideline,can be reused or recycled.After product retirement,components can be detached and this product is fully recyclable. We aim to not impose extra burden to environment.
我们将此产品设计为可拆卸的。在产品生命周期,如果某个零件出现问题可以用市场上备件进行更换修复,而那些报废的零件,根据我们的绿色标志指南,可以重复使用。或回收。产品报废后,组件可以拆卸,并且该产品完全可回收的。我们的目标是环境带来额外的负担

4.The Market
4.市场

4-1 The Market
4-1市场

In this section we have explained the factors which are necessary to define our market and marketing strategy.What we want to do and what we want to achieve in the market directly depends on how we define and answer these six criteria.
本节,我们解释了定义我们的市场和营销策略所必需的因素我们想做什么我们想在市场上实现什么直接决定了我们如何定义和回答这六个标准。

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ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NO
I
GIT
胃肠道

Group No.:D5
第 :D 5 组

4-1-1 Market Size
4-1-1市场规模

Since our product is an add-on device and design in a way to be installable to any available kind of prams and strollers in the market,in order to calculate potential sales of our product,it is necessary to understand how many children are born each year in Australia and how many parents buy pram for their children.Although our final market is not just limited to Australia and we have planned to target even global market,we will start launching our product in Australian market.According to Australian Bureau Statistics 2012,the numbers of children born in 2011 are 301,617 which have an upward trend during a 6-year period.
由于我们的产品是一种附加设备其设计方式可以安装在市场上任何可用的婴儿车和婴儿车上,为了计算我们产品的潜在销售量,有必要了解有多少孩子出生 每年在澳大利亚,有多少父母为他们的孩子购买婴儿车。虽然我们的最终市场不仅限于澳大利亚而且我们计划甚至针对全球市场,但我们将开始在澳大利亚市场推出我们的产品。根据2012 年澳大利亚统计局的数据,2011 年出生的儿童人数为 301,6176 年期间上升趋势

Number of Births
出生人数

Fig 10 Number of Birth in Australia
10澳大利亚的出生人数

In the following pie chart,the numbers of children were born in each division of Australia in 2011 is shown:
在下面的饼图中,显示了 2011澳大利亚每个分区出生的儿童数量

Fig 11 Birth Portion Based on Estate
11基于Estate出生部分

Even though,according to Australian Competition and Consumer Commission 2007 the number of prams and strollers sold in Australia were 740,000 annually,and compared to number of children born in 2007,which is 285,213,it seems that some parents have bought more than one pram or stroller,2.59 prams for each child.The results of
尽管根据 2007 年澳大利亚竞争和消费者委员会的数据,澳大利亚每年使用的婴儿车和婴儿车数量为 740,000 辆,与2007 年出生的儿童数量 285,213 相比,似乎一些父母购买了不止一辆婴儿车或Stroller,每个孩子 2.59 辆婴儿车。结果

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our survey show that the potential number of pram sold per child is 1.Therefore the number of potential customer based on the number of births is:
我们的调查显示每个孩子的潜在婴儿销售数量1.因此基于出生人数潜在客户数量为:

Potential market size =285,213(#of births in 2011)×1(average#of product can be sold per child per year)
潜在市场规模 =285,2132011 年 #of 出生)×1(每个孩子每年销售的平均#产品)

=285,213

Based on this inconsistency we did a small size research and ask 30 mothers who had children and used pram or were pregnant regarding how many of them are eager to buy our product.20 out of 30 mothers were eager to try our product.
基于这种一致性我们进行了一项小规模的研究,并询问了 30 位有孩子并使用婴儿车怀孕的母亲,询问她们中有多少人渴望购买我们的产品.2030母亲渴望尝试我们的产品。

However,in respect to our survey,we recognize that respondents have different opinion about price and the amounts of money they are eager to pay for acquiring our product vary among our sample.Different price range were given to the 20 mothers and asked how much they are willing to pay for this product.
然而,就我们的调查而言,我们认识到受访者对价格不同的看法,他们渴望为购买我们的产品支付的金额各不相同20母亲提供了不同的价格范围询问她们愿意该产品支付多少费用。

The result is tabulated below,
结果如下d

Price range
价格范围

($)

Interested people
感兴趣的

(nos)
(编号)

%

>75

0

0

75-100

1

5

100-125

3

15

125-150

7

35

150-175

6

30

175-200

2

10

<200

1

5

Total

20

100

Table 5 no.of responders in each price category
表 5 每个价格类别的响应者数量

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Group
No.:D5
编号 :D 5

Fig 12,Frequency of Respondents in Each Price Category
12,每个价格类别的 ResPondent 频率

From the above chart it's clear that 35%of people are willing to pay between $125- 150 and 30%of them between $150-175 price ranges.Estimating around 65%of them are willing to pay between $125-175,therefore if we price our product at $150,we might attract the entire 65%of them.
上图可以清楚地看出,35% 的人愿意支付 125-150 美元,其中 30% 的人愿意支付 150-175 美元的价格区间。预计大约 65% 的人愿意支付125-175 美元,因此如果我们将产品定价为 150 美元,我们可能会吸引全部65% 的人。

Since Australia is an immigration country,each year there are numbers of children arriving in this country with their family.Clearly,a portion of these children needs pram,and accordingly they must be considered as potential customers.As we cannot find accurate information about this,we have no option except ignoring this number of children in our calculation.
由于澳大利亚是一个移民国家,每年都有许多儿童家人一起抵达这个国家。显然,一部分se孩子需要婴儿车,因此他们必须被视为潜在客户。由于我们无法找到有关此内容的准确信息,因此我们选择只能在计算中忽略 children 数量

4-1-2 Market Competition
4-1-2市场竞争

It is noticeable that finding the whole range of products which can help parents to make the weather condition more tolerable for their children are a demanding job, but as competitors we only consider the products which have close performance to our product.Some types of these competitors are mentioned in table 5.
值得注意的是,找到可以帮助父母孩子更容易忍受天气状况的整个产品系列是一项艰巨的工作,但作为竞争对手,我们只考虑性能接近我们的产品产品。5 中提到了这些c竞争者的一些类型

● Direct Competition:
● 直接竞争:

As a direct competitor,product covered by Patent US 6409206 B1 can be considered. This product is not in market yet and has obvious differences compared to our product such as power supplier,its performance and the most important;our product is multi- function device that works in different weather conditions.
作为直接竞争对手,可以考虑 Patent US6409206B1涵盖的产品。该产品尚未上市我们的产品相比有明显的差异,如电源、性能等,最重要的是;我们的产品多功能设备,可在不同的天气条件下工作。

·

Near Direct Competition:
近乎直接竞争:

The near competitor is a kit with an organizer and air tube which is added to a handy cooler and installed on pram.This product will ventilate the air and make the
接近竞争对手是一个带有组织器和空气套件,它添加到一个方便的冷却器中并安装在婴儿车上。该产品将通风并使

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Group No.:D5

atmosphere cooler.The price of the whole product including handy cooler,organizer and air tube is $94.90.
气氛更凉爽。整个产品的价格包括方便的冷却器、收纳器和空气管,价格为 94.90 美元。

Indirect Competition:
间接竞争:

As shown it table 5,there are lots of products with wide range of price annually produced to address children issue such as children's comfort while traveling etc. these kinds of product can be considered as indirect competitors.
如表 5 所示,每年生产许多价格范围广泛的产品来解决儿童问题例如儿童在旅行时的舒适度等,类产品可以被视为间接竞争对手。

·

Future Competition:
未来竞赛:

As a children market is attractive for competitors to compete and parents always are eager to spend money on purchasing products particularly those are related to safety and comfort,there is a constant threat of imitating our product.This threat can include not only local competitor but also international company's may also develop new product to address this problem.
由于儿童市场竞争对手竞争具有吸引力父母总是渴望购买产品尤其是那些安全和舒适相关的产品存在仿制我们产品的持续威胁。这种威胁不仅包括本地竞争对手还包括国际公司也可能开发新产品解决这个问题

4-1-3 Market Trends
4-1-3市场趋势

For this criterion,we consider two influential factors,demand for this product and the status of market.Firstly,parents are usually eager to buy products which help them to make travelling easier for children while not danger their safety,so demand for this product can be considered continuously.Secondly,considering the birth rate in Australia which is increasing after some ups and downs,we estimate that the number of pram sold is increasing each year,similarly.
对于该标准,我们考虑了两个影响因素,该产品的需求马 rket 的现状。首先,父母通常渴望购买有助于他们孩子更轻松旅行而不会危及他们的安全的产品,因此可以持续考虑该产品的需求。其次,考虑到澳大利亚的出生在经历了一些起伏后不断上升,我们估计婴儿的销售数量每年都在增加,类似

Fig 13 Birth Rate in Australia
13澳大利亚的出生

The birth rate was 12.7 in 2011(Australian Bureau Statistics)and yet no more information for current year is published on this website.In addition to birth rate, some of our customers are among migrants family whom their children were born in their country but still use pram after migrating to Australia.
2011 年的出生率为 12.7(澳大利亚统计局),本网站没有发布当年的更多信息。除了出生率之外,我们的一些客户还属于移民家庭他们的孩子他们的国家出生,但在移民澳大利亚仍然使用婴儿车

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Group No.: D5

Our prediction is that with a proper marketing mix(price,place,promotion and
我们的预测是,通过适当的营销组合(价格、地点、促销和

it.

product)-as discussed fu
product)-如所讨论的 fu
rther-we can
Rther-我们可以
target
目标
this
increasing
增加
market
市场
and
benefit
效益
from

4-1-4 Market Price
4-1-4市场价格

Price is a factor that can directly influence the success of our product in market.It must be reasonable,affordable for customer to be able to survive in competition and attract customer to do purchase.In the below table,the prices of competitor products are depicted:
价格是直接影响我们产品在市场上取得成功的因素。它必须是合理的,让客户能够负担得起的,才能在竞争中生存吸引客户进行购买。在下表中,描述了竞争对手产品的价格

In design phase,we consider to use raw materials which enable us to keep price at a reasonable level.It is important to reduce the final price without sacrificing quality and durability of the product.
设计阶段,我们考虑使用使我们能够价格保持在合理水平的原材料在不牺牲产品质量和耐用性的情况下降低最终价格非常重要

Table 6 Competitors and Price
6竞争对手和价格

Competitor type
竞争对手类型

Product
产品

Price($)
价格($)

Near direct
近直

12.50

Near direct
近直

94.90

Indirect
间接

1 to 1000
11000

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Group No.:D5

4-1-5 Relative Benefits of Product
4-1-5 产品的相对优势

Usually in hot summer days,the weather gets hot and unbearable,in particular,for children it can be not only uncomfortable for them,but also can threat their health due to lack of fresh air specially when parents close the lid of the pram in order to prevent hot weather coming in.This situation can repeat even in cold weather.Some times as a result of bad weather parents decide to stay home and prevent taking children outside to do outdoor activities.This product will help parents to overcome these difficulties.The product not only moderates the weather,but also provides fresh and healthy circulation of air for children.Also this product can help parents and children to be more relaxed regardless of weather's temperature and parents can do their normal activity without being concern about their child's health. Furthermore,the power supplier of this product can provide opportunity to recharge itself,save money and time for parents.
通常在炎热夏季天气会变得炎热难以忍受,尤其是对于孩子们来说,不仅会让他们感到不舒服,而且由于缺乏新鲜空气,可能会威胁到继承人的健康当父母合上婴儿车的盖子以防止炎热的天气进入时。即使在寒冷的天气里,这种情况也会重复出现。有时由于天气恶劣父母决定留在家里防止孩子外出进行户外活动。该产品帮助父母克服这些困难。该产品 不仅可以缓和天气,还可以儿童提供清新健康的空气流通。此外,该产品可以帮助父母孩子无论天气温度如何都能更加舒适父母可以进行正常的活动而不必担心孩子的健康。此外,该产品电源可以提供自我充电的机会,为父母节省金钱和时间。

As mentioned in green design guideline,we design this product to be completely separable.This helps us to produce spare parts and give parents security of knowing that if one part goes wrong or retired,this part can be replaced and product can resume its operation without needing to replace completely or throwing away.This will save money for them.The other feature of our product is that it circulates the fresh air in different directions.As mentioned before,we consider different pipe lines which help to distribute air (as demonstrated below).In other competitor products, they just target one direction,forexample one product is installed in front of child's face and throws the air to child's face which can suffocate the baby.
greendesign 指南中所述,我们将该产品设计为完全可分离的。这有助于我们生产备件,并让父母放心如果一个零件出错或报废,可以更换该零件,产品可以恢复运行,而无需完全更换 丢弃。这将为他们省钱我们产品的另一个特点它可以新鲜空气向不同方向循环。如前所述,我们考虑了有助于分配空气的不同管道(如下所示)。在其他竞争对手的产品他们只针对一个可怕的目标,例如一个产品安装在孩子的面前,将空气喷到孩子的,使窒息婴儿

Fig 14 Bed (One part of Product)
14床(产品的一部分

After introducing our product to market and receiving feedback,we have some plan to develop our product.Firstly,we want to enhance power source and increase its capacity to provide opportunities for parents to use this energy to charge their mobile phones or add device to play music.Also,we are working on other kind of power
在将我们的产品推向市场收到反馈后,我们有一些开发产品的计划。首先,我们希望增强电源并增强其能力父母提供利用这种能源手机充电或添加设备播放音乐的机会。此外,我们正在研究其他种类电源

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Group No.:D5

source which can work with solar power.Secondly,our next plan is to target those prams used for twins or those parents use for more than one child by adding extra sit to them.Thirdly,as an initial design our product has a thermostat which keeps the temperature steady,between 20-25.If the design needs improvement or the customer feels to regulate the temperature manually,the product can be upgraded with a temperature regulator to manually set the temperature required.
可以使用太阳能能源。其次,我们的下一个计划是通过增加额外的坐姿来针对那些用于双胞胎父母用于多个孩子的婴儿车。第三,作为初始设计我们的产品有一个恒温器,可以保持温度稳定在 20-25°C 之间。如果设计需要 改进或客户觉得需要手动调节温度产品可以升级为温度调节器,以手动设置所需的温度。

4-1-6 Market Share Goal
4-1-6市场份额目标

We consider a five-year plan to develop,introduce and grow our product in Australian market.The baby market is huge in Australia,assuming that only 50%of customers will be interested in buying our product.We target this 50%in a five-year period,by targeting 10%each year for five years after which the maturity period will start.In first five years we expect tooperate based on below table:
我们考虑制定一个五年计划,在澳大利亚市场开发、引进和发展我们的产品澳大利亚的婴儿市场巨大的,假设只有50% 的顾客会有兴趣购买我们的产品。我们的目标是五年达到50%,目标是五年每年达到 10%,之后将开始到期期。在五年,我们预计运营如下表所示:

Table 7 Market Share Plan
表 7市场占有

Year

Interested Market %
感兴趣的市场%

#of Sales (nos)
#of销售额(数量)

1

10

28,521

2

20

57,043

3

30

85,564

4

40

114,085

5

50

143,607

Total sales in 5 years
5销售额

428,820

Since the market that targeting children is fiercely dynamic and competitive,so we need to introduce our product to market and gain its benefit without losing time and letting competitors to imitate or develop our product.We plan to sell at least 428,820 units of the product in a 5-year period.
由于儿童市场充满活力竞争激烈,因此我们需要将我们的产品推向市场并获得其利益,同时又不能浪费时间让竞争对手模仿开发我们的产品。我们计划5 年至少销售428,820该产品

After reaching this number of sale,we plan to add features to this product and develop it more to prevent this product from declining.This strategy will be explained more in next sections.
达到这个销售数量,我们计划该产品添加功能进一步开发它,以防止该产品下降。此策略将在下一部分进行更多解释

4-2 SWOT ANALISIS
4-2 SWOT分析

It has been defined by Johnson,Scholes &Whittington(2008,p119)that SWOT “summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development. This can also be useful as a basis against which to generate strategic options and assess future courses of action .
Johnson,Scholes & Whittington(2008,p119) 定义 SWOT“总结了商业环境和组织战略能力中最有可能影响战略发展的关键问题这也可以作为产生战略选择评估未来行动方案的基础”。

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950 Innovation &Design No.: D5

S.W.0.T ANALYSIS
S.W.0.T分析

No.
不。

Criteria
标准

(Internal
(内部

consideration)
考虑)

Strengths
优势

Weaknesses
弱点

Strategic Implication
战略意义

Company culture
企业文化

-Innovative and supportive.
- 创新和支持。

-Continue to motivate
– 持续激励

supportive/
支持/

innovative culture.
创新文化。

2

Company image
公司形象

-Eco friendly. -Health care for children.
- 环保- 儿童保健

-Inventive and innovative.
- 富有创造力和创新性。

-Continue to
-继续

perform
执行

innovative,
创新

inventive and child caring
创新和儿童护理

3

Organisational structure
组织结构

Non-hierarchical participation.
非等级参与

-Maintain type of structure through company growth.
-通过公司发展保持结构类型。

4

Key staff
主要员工

Highly experienced experts and staff.
经验丰富的专家员工。

-Highly
-高度

experienced staffs tend to do more
有经验的员工往往会更多的事情

administrative jobs instead of
管理作业而不是

technical jobs.
技术工作。

-Consider
-考虑

engaging
有意思

administrative assistance.
行政协助。

5

Access to natural
获得天然

resources
资源

-All natural resources are accessible and
- 所有自然资源均可获取

abundant.
丰富。

-Continue to use this type of raw material to
-继续使用这种类型的原材料

reduce the
减少

production costs.
生产成本。

6

Production experience
生产经验

-Easy to be assembled.
-易于组装。

-Reliant on
-依赖

outsourced
外包

manufacturers.
厂家。

Consider parts of manufacturing
考虑制造零件

that can be
可以是

completed in company.
公司完成

7

Operational efficiency
运营效率

-Strong procedures in place.
- 强大的程序到位。

-Non-dependent on
-非依赖性

outsourced distributors
外包分销商

-Try to be
-尝试成为

benefited from outsourced
受益于外包

distributors too.
分销商也是如此。

8

Operational capacity
运营能力

Easy installation on any kind of prams.
易于安装在任何类型的婴儿车上。

Should include less components and easy
包含较少的组件简单的

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Group No.: D5

installing for customers.
为客户安装

9

Brand
品牌

awareness
意识

-Known as a powerful child caring brand.
-被称为强大的儿童护理品牌。

-Not established.
- 未建立。

Need to consider as part of
需要考虑作为

marketing plan.
营销计划。

10

Market share
市场占有率

-Large market with
-大市场

less competitors for our product.
减少我们产品的竞争对手

-Cost of product is
-产品成本

a bit high
有点

compared to substitutes.
替代品相比

Need to consider as part of
需要考虑作为

marketing plan.
营销计划。

11

Financial resources
财务资源

-Does not need major investment.
- 不需要大量投资。

-Try to achieve attention of
- 尝试获得关注

company's board of directors.
公司董事会

12

Exclusive contracts
独家合同

-Willing to negotiate agreements.
- 愿意谈判协议。

-Not established.
- 未建立。

-Need to analyse
- 需要分析

and evaluate
评估

options for both suppliers and
供应商

distributors.
经销商。

13

(IP)
(知识产权)

-Not estabtished.
- 未成立。

-Need to analyse and evaluate
- 需要分析和评估

options.
选项。

S.W.0.T ANALYSIS
S.W.0.T分析

No.
不。

Criteria
标准

(External
(外部

consideration)
考虑)

Opportunities
机会

Threats
威胁

Strategic Implication
战略意义

Customers
客户

-All the customers of prams in the market
-市场上所有婴儿车的客户

can be interpreted as customers of this
可以解释

product
产品

-Large number of
- 大量

potential customers unaware of this
潜在客户不知道这一点

product.
产品。

-Customer base is
-客户群

-Need to analyse and strategize
- 需要分析和制定战略

product
产品

promotion.
晋升。

AEROCLIM 37

ENGG 950 Innovation a Design Final Report
NOI
GIT

Group No.:D5

established.
既定。

2

Competitors
竞争 对手

-Opportunity to gain market share.
-获得市场份额的机会

-Competition
-竞争

from other baby
来自其他婴儿

care manufactures who will try to
护理制造商谁会尝试

develop similar product.
开发类似产品。

-Need to analyse
- 需要分析

it in term of being patentable or not.
是否可申请专利

3

Market trends
市场趋势

-Child caring and
- 儿童照顾

safety is still in terms of parent priority.
安全仍然是家长优先考虑的因素。

-Numerous child
- 众多孩子

safety products
安全产品

recently entered market,that is, much noise and
最近进入市场,即噪音

confusion in this market space.
这个市场空间混乱

-Communication
-通信

to potential
潜力

customers to be
客户

targeted and
targeted

clear first time.
第一次清除

Suppliers
供应商

-Strong negotiating position.
-强大的谈判地位。

-Disloyalty Supplier may share this
- 不忠诚的供应商可能会分享这个

product's designs with competitors. Supply delay
竞争对手的产品设计供应延迟

issues,
问题

-Contract various
-合同各种

components to different
组件更改为不同的

suppliers.
供应商。

5

Partners
合作 伙伴

-Share commercial risks by finding partners
- 通过寻找合作伙伴分担商业风险

-Heavy or
-重或

unreasonable demands from Partner.
合作伙伴的不合理要求

7

New
新增功能

technology
科技

-Continue to
-继续

innovate,redesign and Develop the
创新、重新设计和开发

product.
产品。

-New products developed by competitors.
-竞争对手开发的新产品

-Monitor market and competition.
- 监控市场竞争。

4-3 BCG
4-3卡介苗

The Boston Consulting Group (BCG)is a portfolio plane developed in early 1970's
波士顿咨询集团 (BCG) 是1970 年代期开发的投资组合计划

(NetMBA,2013).This simple helps the companies to make the best decision about
(NetMBA,2013 年)。这很简单,可以帮助公司做出最佳决策

their products.A range of products can be divided into four different categories based on both market share and market growth comparing to the main competitors.The
他们的产品。主要竞争对手相比,根据市场份额和市场增长情况,一系列产品分为四个不同的类别。这

four categories are shown clearly in the following chart.
在下图的前面显示了四个类别CL

AEROCLIM 38
艾罗克林38

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NOI
I
II

Group No.: D5
组号: D5

Market Crow th Rate

Low High

Relative Market Share
相对市场份额

As it can be seen in this chart the star refers to a product with high growth rate and market share.It means that a large amount of both cash generating and consuming is expected.Keeping the star's market share high and reducing its growth rate would result in“cash cow”which has high relative market share but low market growth.It means that the amount of cash that generated is more than the cash consumed. “Dogs”shows a product with low in both market share and market growth which is unable to neither consume nor generate a considerable amount of cash.The “Question Marks”is result of maintaining the“Dogs”market share low and increasing its market growth which can culminate in large net cash consumption while generating few amount of cash.
张图表中可以看出星号指的是具有高增长率市场份额的产品。这意味着预计会大量的现金产生消耗。保持明星的高市场份额降低增长率将导致“摇钱树”相对市场份额高市场增长率。这意味着产生的现金大于消耗的 ca. sh “Dogs”表示一种市场份额市场增长都很低的产品既不能消费不能产生大量现金。“问号”是保持Dogs”市场份额较低增加其市场增长的结果最终可能导致大量现金消耗,同时产生现金很少

Our product
我们的产品

After research and analysis by our team we have concluded that our product will be placed in at cash cow.The market share for child products is huge in Australia as well as in the world.Since our design is first of its kind or virgin product,we have a share of the huge market.We are looking for a consistent growth in the industry and establish our brand in the market for a long run in the business.Therefore we would like to place our product and start from cash cow,consistently capturing the market share and grow to become the star with high market share and high growth rate.
经过我们团队的研究和分析我们得出结论我们的产品将被置于摇钱树上。儿童产品的市场份额在澳大利亚世界上都是巨大的。由于我们的设计同类产品中的首创,因此我们在巨大的市场中占有席之地。我们正在寻找工业的持续增长并在业务中长期在市场上建立我们的品牌。因此我们希望我们的产品馅饼钱树中投放,持续占领市场份额,并成长为具有高市场覆盖率和高增长率的明星。

AEROCLIM 39
艾罗克林 39

ENGG 950 Innovation &Design Final Report IING OF
ENGG 950创新与设计最终报告 NG OF

Group No.;D5
组号;D5

4-4 Marketing mix 4 P's
4-4营销组合4P

To
effectively
有效
market
市场
a product
产品
or
service
服务
there
那里
are
four
main
主要
elements
元素
you
need
需要
to
work on to get your
继续工作以获得您的
target consumers.The 4 P's are Product,Price,Place and
目标消费者。这 4 个 P 是 Product、Price、Place 和
Promotion.These four elements are
促销这四个要素是
known as the marketing mix or the 4Ps.The four
称为营销组合或 4P。
elements
元素
should
应该
be
vie
竞争
wed
结婚
as
one
unit
单位
and
structured
结构
to
support
支持
each
other,in
其他,在
order
次序
to
support
支持
marketing,promotion
市场营销,推广
and
sales
销售
of
the
product.These
产品。这些
four
marketing
营销
mix
混合
or 4 P's are the key tools which should be handled or discussed carefully in order to
或 4 P 是关键工具,应该仔细处理或讨论,以便
penetrated
渗透
the
market,promote
市场推广
and
sell
a product
产品
in
the
competitive
竞争
market.These
市场。这些
4 P's
P 的
are
elaborated
阐述
below
下面
and
we
我们
ha
医 管 局
ve explained
解释
how
如何
our
我们
product
产品
has
具有
been
Been (被)
design
设计

and priced using the tools of 4 P's.
并使用4P 的工具进行定价

Warranty Quality

Packaging Service

Installation Features

Brand name Appearance

Accessories

PRODug

Placement
放置
Logistics
后勤
Inventory
库存

Distribution
分配
channel
渠道
Market
市场
coverage
覆盖

Reseller
经销商
sales
销售

> Intensive distribution
>密集分发

Selective distribution Exclusive distribution
选择性分发独占分发

PRICB

PLACD

Twj

KunbairL
昆拜尔

PROMOTION
晋升

Value
价值

Advertising Media type Budget

Sales promotion Direct marketing

Personal selling

Cost
成本
plus
Competitor
竞争者
Discount
折扣

Fig 15 Elements of marketing mix 4 P's AEROCLIM

Skimming
略读

Psychological
心理

Handling chargers
处理充电器

ENGG 950 Innovation t Design Final Report WNLYERSGYE

Group No.:D5

4 P's of sellers correspond to four Cs of customers:Four P's in the marketing mix represent business perspective i.e.the sellers'view of the marketing tools available for influencing buyers,whereas the 4 C's represent the customer perspective.Each tool is designed to deliver a customer benefit.
卖家的 4 个 P 对应于客户的 4 个 C:营销组合中的 4 个 P 代表商业影响力卖家可用于影响买家的营销工具的看法,而4个 C代表客户的观点。每个工具旨在为客户提供好处。

4 P's
4个 P

4 C's
4C

Product
产品

Consumer
消费者

Price
价格

Cost
成本

Place
地方

Convenience
方便

Promotion
晋升

Communication
通信

4-4-1 Product
4-4-1产品

Product is the article which a manufacturer desires to sell in the open market.It is the first element in the marketing mix.The product mix includes the variables as mentioned in fig 15.Managing product component involves product planning and development.Here,the decisions are required to be taken regarding product range, branding,packaging,installation and other features of the product.The product manufactured for market should be as per the needs and expectations of consumers. It is the heart of whole marketing mix.If the product is not sound /attractive to the customers,no amount of sales promotion,appropriate channel selection or price reduction will help to achieve the marketing target.Hence,durability,quality,uses, etc.of the product are important from the marketing point of view
产品是制造商希望公开市场上销售的物品它是营销组合的第一个要素产品组合包括图 15 中提到变量。管理产品成分涉及产品规划和开发。在这里,需要对产品范围、品牌、包装、安装和其他产品功能做出决定市场制造的产品符合消费者的需求期望如果产品对客户来说不健全/没有吸引力,那么再多的促销、适当的渠道选择或降价都有助于实现市场目标。因此,从营销的角度来看,产品的耐用性、质量、用途很重要

Our product
我们的产品

We are targeting our product to last for 3-5 years of life cycle.Mainly the dynamo and the battery have to be in good quality to support the product for its entire life cycle.The product comes with a 1 year replacement warranty and 1 year service warranty;the service warranty can be extended to 2 years by paying extra.For service and repair,the team will be sent to the customer's home.An installation guide/manual will be provided along with the product on how to install and operate it;furthermore a toll free phone number and online facilities will be available for the customers to clarify their doubts.The operating box containing the blower and battery unit will be provided in a neat and compact package that can be neatly placed under the pram and clips will be provided to hold the box to the pram.The customer can choose their desired colour and pattern of bed,from the variety of beds they are given to choose from.
我们的目标是我们的产品持续3-5年的生命周期。主要是发电机和电池必须处于良好的质量状态,以便在产品的整个生命周期产品提供支持。该产品附带 1年更换保修1 年服务保修;服务保修可以通过额外付费延长至 2。对于服务和维修,团队将被派客户家中。安装指南/手册将与产品一起提供有关如何安装和操作它;此外,客户还可以使用 Toll FR EE 电话号码在线设施来澄清他们的 DOUBT。包含鼓风机电池单元的操作采用整洁紧凑的包装可以整齐地放置在婴儿车下方并提供夹子固定盒子婴儿车。客户可以从他们可以选择的各种中选择他们想要的颜色床的种类

AEROCLIM 41

ENGG 950 Innovation &Design Final Report WoLYERSEYE

Group No.:D5

4-4-2 Price
4-4-2价格

Price is one more critical component of marketing mix.It is the valuation of the product mentioned by the seller on the product.Pricing has an important bearing on the competitive position of a product.Pricing can also be used for capturing market and also for facing market competition effectively.Pricing decisions and policies have direct influence on the sales volume and profits of the firm.Market price of a product also needs periodical review and adjustments.The price charged should be high enough to give adequate profit to the company but low enough to motivate consumers to purchase product.The pricing variables are mentioned in fig 1.It should also be suitable to face market competition effectively.
价格营销的另一个关键组成部分,mix.It卖家在产品上提到的产品的多样性定价产品的竞争地位重要影响。定价不仅可以用于占领市场,也可以用于有效面对市场竞争。定价决策和政策直接影响公司的销量和 PR。产品的市场价格需要定期审查调整。价格d应该足够,以便为公司提供足够的利润,但又足够低激励消费者购买产品。1.It定义了定价变量,也应该适合有效地面对市场竞争

Our product
我们的产品

The cost of our product,which includes the cost of initial investment,direct materials,direct labour,factory overheads (electricity,maintenance,gas,water,
我们产品的成本包括初始投资成本、直接材料、直接人工、间接费用(电、维护、煤气、水、

storage etc.),transportation,advertising,sales expenses etc.,will be calculated.In short the total cost involved in producing the product to the time it being sold is calculated.Since we know the total cost of the product,we keep a profit margin of 35%(20%-company,15%-retailers).As our product is a virgin product in the market, we have near and indirect competitors;the near competitor has a handy cooler which cost around $95.Our product offers much more feathers and quality than the competitor's product available in the market;still we have to set a competitive price for our product.At the beginning the price will be high,for the people who want to own it first,though introductory offer will be announced to promote the product. Skimming will be done after a year or two when the demand increases in order to attract more customers to buy our product.Discount wil be given for online purchase and on festivals to encourage buyer to buy our product.
存储等)、运输、广告、销售费用,将被计算在内。简而言之计算了将产品生产销售时间所涉及的成本。由于我们知道产品的总成本,因此我们保持 35% 的利润率(20%-公司,15%-零售商)。由于我们的产品是市场上的原生产品我们有近间接的竞争对手;接近的竞争对手有一个方便的冷却器,价格约为 95 美元.我们的产品提供的质量市场上竞争对手的产品多得多;我们必须我们的产品设定一个有竞争力的价格一开始价格很高,对于先拥有的人来说,尽管宣布介绍性优惠推广该产品。需求增加时,将在两年进行撇脂吸引更多客户购买我们的产品。在线购买和节日将提供折扣,以鼓励买家购买我们的产品

4-4-3 Place
4-4-3

It not only includes the place where the product is placed,all those activities
不仅包括产品放置的地方,所有这些活动

performed by the company to ensure the availability of the product to the targeted customers.Availability of the product (inventory)at the right place,at the right time and in the right quantity is crucial in placement decisions.The variables describing placing are mentioned in fig 15.
由公司执行,以确保目标客户能够获得产品正确的地点、正确的时间和正确的数量提供产品(库存)对于放置决策至关重要15 中提到了描述placement 的变量。

Our product
我们的产品

Placing the distribution point is very essential in a business in order to establish a strong distribution network.We are not placing a external warehouse,so the finished products will be stored in the factory storage unit for distribution.The factory will be placed in Wollongong,as it gives good distribution network all over Australia.The product will be sold online and through telemarketing and the delivery will be made
为了建立强大的分销网络,放置分发企业非常重要。我们没有放置外部仓库,因此成品存放在工厂存储单元中以供分发。工厂卧龙岗,因为它在澳大利亚各地提供good分销网络产品将通过在线和电话营销进行销售,并进行交货

AEROCLIM 42

ENGG 950 Innovation &Design Final Report WNYERSGYNG

Group No.:D5

free of cost.The showroom and headquarters will be in Sydney and further showrooms and service point will be opened depending on the customer demand in that particular area for direct sales.As the customer demand increases our product will be supplied to selective and exclusive retailers who handle baby items,especially prams.Training on installation will be given to staff members in the outlets.After some time,sales person will be recruited and door to door sales will be promoted.
免费的。展厅和总部将设在悉尼,更多的展厅和服务点将根据该特定地区的客户要求开放,以进行直接销售。随着客户需求的增加我们的产品将供应处理婴儿用品(尤其是婴儿车)的精选独家零售商商店工作人员进行安装培训一段时间招聘销售人员促进上门销售

4-4-4 Promotion
4-4-4促销

Promotional activities are necessary for large scale marketing and also for facing market competition effectively.Such activities are varied in nature and are useful for establishing reasonably good rapport with the consumers.Advertising gives information and guidance to consumers.Brand names are made popular through advertising.Along with advertising,personal selling is also useful for motivating the customers to buy a specific product.In addition to advertising and personal selling,a manufacturer has to use other sales promotion techniques at the consumer level and at the dealer level.The techniques at consumer level include displays,exhibitions, discount coupons,small gifts and free samples,attractive container and consumer contests.Consumer psychology is favorable for extensive use of such sales promotion techniques.After-sales services are also useful for promoting sales of durable good. The variables for promotion are mentioned in fig 15.
促销活动大规模营销和有效面对市场竞争必要条件。此类活动本质上是多种多样的,有助于与消费者建立合理的良好关系 。广告为消费者提供信息和指导。品牌名称 通过广告流行起来。除了广告,个人销售有助于激励客户购买特定产品。除了广告和个人销售制造商还必须消费者层面和经销商层面使用其他促销技术消费者层面的技术包括表演、展览、折扣券、小礼品免费样品、有吸引力的容器消费者竞赛。消费者心理有利于广泛的此类促销技术。售后服务也有助于促进耐用品的销售 15 中提到了促销的变量

Our product
我们的产品

Promotion will be done by advertisement,telemarketing,marketing team canvasing people etc.Ad campaigns will concentrate on safety and comfort of the baby, providing them clean air to breath in pram,decrease their discomfort with the changing weather etc.Advertisement through media is a power full tool of promoting a product.Inexpensive way of promotion will be through radio whereas television will be effective way of promoting the product as its usage will be visually shown. Newspaper,magazines,brochure,banners and online advertisement will also be done with discount coupons.Online advertisement will be given in google,facebook twitter etc.Stalls and exhibition will be displayed in malls,cinema theatre, hospitals,public places etc.to make them aware of the product and to see a live demo of its working and feathers.
促销将由广告、电话营销、营销团队拉票等完成。Ad Campaigns 将专注于婴儿的安全和舒适为他们提供干净的婴儿呼吸,减少他们对不断变化的天气的不适等。广告 ththrough media 是推广产品的强大工具。廉价的促销方式是通过广播,而电视将是推广产品的有效方式因为它使用情况将直观地显示出来。报纸、杂志、小册子、横幅和在线广告也将使用折扣券完成。在线广告将在 google、facebooktwitter 等中提供。摊位和展览 将在商场、电影院、医院、公共场所展出,etc.to让他们了解产品并观看工作和用餐现场演示

4-5 Cost plus price
4-5 成本

We have used cost plus pricing strategy to find the cost and finalize our minimum selling price.This includes finding the entire cost associated with the product,right from production till the product is sold to customers.The cost is found by adding all the money spend to produce,transport,market and selling the product,the capital recovery cost is also included in this.The minimum selling price is calculated by adding the profit margin to the total cost of the product.
我们使用成本成定价策略来找到成本最终确定我们的最低售价。这包括查找产品相关的全部成本,从生产到产品出售给客户。成本是通过将生产、运输、营销销售产品所花费的所有资金相加得出的,资本回收成本包含在其中最低价格通过将利润率与产品成本相加来计算的。

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ENGG 950 Innovation &Design

Group No.: D5

Minimum selling price
最低售价

Total cost of production Production cost
总生产成本生产成本

Prime cost
Prime成本

=Total cost of production +Profit margin
=总生产成本+ 利润率

=Production cost+overheads +Capital cost +expenses =Prime cost+Factory overhead
=生产成本 + 间接费用 + 资本成本 + 费用 = 主要成本 + 工厂

=Direct materials+Direct labour
=直接材料+直接人工

Schematic representation of cost plus pricing
成本 加定价示意图

Profit margin
利润率

lli

se

Other
其他

Expenses
费用

Total cost
成本

of

production
生产

Capital cost
资本成本

Production
生产

cost
成本

+Overheads
+间接费用

+Capital cost
+资本成本

Other
其他

overheads
开销

Production
生产

cost +
成本+

overheads
开销

Factory overhead
工厂开销

Direct material
直接材料

Prime cost
Prime成本

Production cost
生产成本

Direct labour
直接人工

Fig 16
16

A.Direct materlal cost
A.直接材料成本

Material/component
材质/组件

Qty
数量

(no's)
(没有)

Cost per piece($)
件成本($)

Total Cost ($)
费用($)

Dynamo with holder clip
带支架夹的 Dynamo

1

2

2

Wire
线

3m
3 分钟

0.10

0.30

Step up transformer
升压变压器

1

2.50

2.50

Battery unit
电池单元

1

6

6

Blower with thermostat fitted heater
带恒温器加热器的鼓风机

1

15

15

Casing
套管

1

2

2

Pneumatic tube
气动

5m
5 分钟

0.25

1.25

Pneumatic ducts
气动管道

10

0.40

4

Pneumatic t-joint
气动T 型接头

11

0.50

5.50

Pneumatic joint
气动接头

1

0.30

0.30

Bed

1

14

14

Holder clip
支架

4

0.50

2

Total

54.85

Prices were compared and assumed from http://www.allbaba.com
价格从 http://www.allbaba.com 进行比较和假设

AEROCLIM 44

Group No.:D5

ENGG 950 Innovation &Design Final Report wNYERSGYNE

Assumption -Labour hours

Weeks/year
周/年

=52

Leave (incl.public holidays)
休假(包括公共假期)

=4 weeks/year
=4周/年

Sick leave

=2 weeks/year
=2周/年

Training
训练

=1 week/year
=1周/年

Total work
工作量

=45 weeks/year
=45周/年

Working hours
工作时间

=8 hours/day
=8小时/天

Break

=1 hour/day
=1小时/天

Actual working hours/day
实际工作时间/天

=7 hours/day
=7小时/天

Working days
工作日

=5 days/week
=5天/周

Total working hours
工作时间

=45x5x7

=1575 hours/year
=1575 小时/年

B.Production time estimation
B.生产时间估算

Process
过程

Time (minutes)
时间(分钟)

Assembling transformer,battery and blower into the box
将变压器、电池和鼓风机组装盒子

2.5

Connecting dynamo and casing with wire
电线连接发电机外壳

0.5

Placing the pneumatic tube and ducts inside the bed
将气导管放入

4

Packing
包装

2

Total assembly time/product
总组装时间/产品

9

Takt time calculation
节拍时间计算

Talk time is a TPM tool which is used to estimate the time limit at which a product should be made in order to meet the customer demand.
通话时间是一种TPM工具用于估计为了满足客户需求而应生产的产品的时间限制

Takt time = Available time for production
节拍时间 = 可用于生产

From marketing team we have found that there will be a demand for 28,521 products in

The Takt time has been estimated at 9.94 minutes per product,since we a under the time limit we can reach the customer demand.

the first year.

Assuming 3 assembling units Available time for production Takt time

=28,521/3

=9507 products/unit/year =1575x60

=94,500 minutes

= Available time for production(minutes) Customer demand/unit

=9.94 minutes/product

Customer demand
客户需求

Annual production Production/hour
产量产量/小时

Total working hours Production/year
工作时间产量/年

No.of assembly line
流水线数量

=6.6 products (approx..) =1575 hours/year
=6.6个产品(大约=1575小时/年

=6.6x1575

=10500/year/assembly line =3 units
=10500/年/流水线=3

AEROCLIM 45
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Group No.:D5

Total production/year Assuming 5%rejection Actual production/year
产量/年假设5% 废品实际产量/年

=3x10500

=31500 nos =31500x5% =1575 nos
=31500 个编号=31500x5%=1575个编号

=31500-1575

=29,925 nos
=29,925个编号

C.Direct labour cost
C.直接人工成本

Cost
成本

Basic salary
基本工资

$50,000

Superannuation
退休金

12%

$6000

WC Insurance
WC保险

6%

$3000

Payroll Tax
工资税

6.6%

$3300

labour cost/year
人工成本/年

$59.300

Products/year
产品/年

29,925 nos
29,925个申请编号

Total labours
劳动力

15 nos
15个项目

Total labour cost
人工成本

15x59.300
15 个 59.300

$472,500

Cost/product
成本/产品

472,500/29,925

$15.79

Direct cost =Direct material cost +Direct Labour cost =54.85+15.79
直接成本=直接材料成本+直接人工成本=54.85+15.79

=S 70.64

D.Factory overheads
D.工厂管理费用

Elements
元素

Cost (S)
成本 (S)

Electricity
电力

30,000

Water

2,000

Gas

2,500

Telephone
电话

2,000

Transport
运输

5,000

Insurance
保险

10,000

Maintenance &repair
维护和维修

5,000

Miscellaneous
杂项

10.000

Total

66,500

Cost/product=66,500/29,925
成本/产品 = 66,500/29,925

= $2.22/product
= 2.22 美元/产品

E.Capital investment
E.设备投资

Capital
资本

Investment ($)
投资额($)

Factory construction
工厂建设

1,000,000

Machinery
机械

500,000

Advertisement
广告

500,000

IP protection
IP保护

10,000

Showroom t website
Showroomt 网站

500,000

Expansion over 5 years
5扩展

1,000,000

Total capital
资本

3,510,000

AEROCLIM 46

ENGG 950 Innovation &Design Final Report
NOI
I

Group No.;D5

We have assumed our sales increases by 10%each year for 5 years,therefore increasing our production capacity by first year's production capacity each year in order to support the customer demand.
我们假设我们的销售额在5内每年增长 10%,因此在第一年的生产能力 each 年增加我们的生产能力,以支持客户dem和 。

F.Projected production figures in 5 year time
F.5后的预计产量数字

Production year
生产年份

No.of products produced
生产产品数量

Year 1
一年级

29,925

Year 2
2 年级

59,850

Year 3
3 年级

89,775

Year 4
4 年级

119,700

Year 5
5 年级

149,625

Total

448,875

We are planning to recover our initial investment in first 5 years'time.

Total products produced in 5 years Total capital invested
5内生产的产品总数d总投资资本

Cost/product
成本/产品

=448,875 nos =$3,010,000
=448,875 个=$3,010,000

=$3,510,000/448,875 = $7.82/product
=3,510,000 美元/448,875 = 7.82 美元/产品

G.Other overheads
G.其他开销

Manager
经理

Sales rep
销售代表

Executives
高管

Equipment's
设备

Advertisement
广告

IT

Delivery charges
运费

Miscellaneous
杂项

Estimating an overall cost of $10/product
估计成本 10 美元/产品

H.Other expenses
H.其他费用

Accreditations
认证

Printing and stationary
打印和文具

ACcountancy (External)
ACcountancy(外部)

Shop Rent
商铺租赁

Bank fees and charges
银行费用收费

Security
安全

Cleaning
清洗

Vehicle -Hire
车辆 - 租赁

Consultant Fees
顾问费

R&D
研发

Training
训练

Website charge
网站费用

Travel Expenses
差旅费

Miscellaneous
杂项

Estimating an overall cost of $5/product
估计总成本 5 美元/产品

AEROCLIM 47
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ENGG 950 Innovation &Design Final Report
NOIVL
I

Group No.:D5

Cost plus pricing
成本加成定价

Minimum selling price Total cost of production Production cost
最低销售价格生产成本 生产成本

Prime cost
Prime成本

=Total cost of production +Profit margin
=总生产成本 + 利润率

=Production cost +overheads +Capital cost +expenses =Prime cost+Factory overhead
=生产成本 + 间接费用 + 资本成本 + 费用 = 主成本 + 工厂间接费用

=Direct materials+Direct labour
=直接材料+直接人工

Production cost
生产成本

Prime cost
Prime成本

=$54.85

=$15.79 = $70.64 =$2.22 =$7.82

=$10 =$5

= $72.86

I.
我。
Direct
直接
material
材料
II.
第二。
Direct
直接
labour
劳动

Factory overhead Capital investment
工厂间接费用资本投资

Other overheads Other expenses
其他间接费用其他费用

S 95.68

=$33.49

otal cost of
OTAL 成本
production
生产

Required profit (35%)
所需利润(35%)

=$95.68+$33.49 = S129.17

Minimum selling price
最低售价

From marketing survey we have found that people are willing to pay upto $150 for our product.The calculated cost plus pricing or minimum selling price is well under customer requirement.We have a flexibility of adding another $20 to the selling price.
市场调查中,我们发现人们愿意我们的产品支付高达 150 美元的费用。计算的成本加定价或最低售价远低于买家要求。我们可以灵活地售价再增加 20 美元

SellingpriceaS 149.49
售价aS149.49

After two years of time the demand and production will increase respectively,and thus the cost of production will eventually decrease,resulting in low cost of production.Therefore we can reduce the price of our product in order to attract more customers to buy the product.
两年,需求和产量将分别增加,因此生产成本最终会降低,从而导致生产成本较低。因此,我们可以降低产品的价格吸引更多的客户购买该产品

Year

Products sold
已售产品

Selling price
销售价格

1

28,521

$149.49

2

57,043

$149.49

3

85,564

$129.49

4

114,085

$129.49

5

143,607

$129.49

Table 8
8

AEROCLIM 48

Group No.:D5

ENGG 950 Innovation &Design Final Report
NOI
GIT

5.Protection of IP
5.知识产权保护

5-1 Prior Art Assessment
5-1现有技术评估

Introduction
介绍

Prior art is information that has been made available to the public.A prior art search helps to determine whether or not it is worthwhile filing for a patent.Prior art that shows something is similar to the invention may restrict the ability to have the invention patented.
现有技术是已向公众提供的信息。现有技术检索有助于确定是否值得申请专利。显示发明相似的现有技术可能会限制获得发明专利的能力

In order to obtain a patent,the invention must be new and involve an inventive or innovative step.If a product similar to the invention has been patented or described in a printed publication anywhere in the world,it may affect the possibility of gaining patent protection.
为了获得专利,发明必须是新的,并且涉及创造性创新性步骤。如果与发明类似的产品已在世界任何地方的印刷出版物中获得专利描述,则可能会影响获得专利保护的可能性

The aim of a prior art search is to determine whether the invention is novel and non- obvious to people within that industry or field.
现有技术检索的目的是确定发明是否具有新颖性,并且对于该行业领域的人们来说是否显而易见。

A prior art search may include searches of:
现有技术检索可能包括以下检索:

● Patent databases (e.g. AusPat,the US Patent and Trade Mark Office, Japan Patent Office and the European Patent Office)
● 专利数据库(例如 AusPat美国专利商标局、日本专利局欧洲专利局

● Patent Cooperation Treaty database (known as Patentscope )
● 专利合作条约数据库(简称Patentscope

Literature
文献

Products
产品

·Proprietary databases
·专有数据库

The internet
互联网

Assessing Prior Art and IP for our product
评估我们产品的现有技术和知识产权

For assessing the prior art and the current IP relevant to our product,we went through a patent search as a part of search for prior art.For this we searched our idea which was pram with primary heating and cooling system in internet and used patent tab to narrowing down our investigation to see if our idea has already been patented.
为了评估我们的产品相关的现有技术和当前知识产权,我们将专利 检索作为现有技术检索的一部分为此,我们在互联网搜索了我们的想法,即带有初级加热和冷却系统的婴儿车,并使用专利选项卡来缩小我们的调查范围,看看我们的想法是否已经获得专利。

Following the search,we saw no identical or very similar to our idea.Only the prior art of an air-conditioned stroller which was only producing cool air and was only designed for summer was found patented in the internet.So,as we already explained the aim of our product,they have different aims and their product is only a part of our new product which has other functionality and is completely new and aimed to act as a heater in winter to keep the child warmer and on the other hand it can
搜索后,我们没有看到与我们的想法相同或非常相似。只有一种空调婴儿车的现有技术互联网上被发现婴儿车仅产生凉爽空气并且专为夏季设计。因此,正如我们已经阐明了我们产品的目标,他们有不同的目标他们的产品只是我们新产品的一部分,它具有其他功能并且是全新的可以充当加热器冬天来保持孩子战争mer另一方面它可以

AEROCLIM 49
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ENGG 950 Innovation &Design Final Report WNYERSGYNG
ENGG 950创新与设计最终报告 WNYERSGYNG

Group No.:D5
第 :D 5 组

ventilate and temperate the air in summer.Hence,we could go for patenting our own idea/product.
夏季通风调节空气。Hence,我们可以为自己的想法/产品申请专利

5-2 The IP strategy of our product
5-2我们产品的 IP战略

Intellectual property is quite important for a company to design as well as to sell a product,which contains the innovation ideas of the company.Protecting intellectual property of a company is to protect its product,thus companies should apply a good intellectual property strategy protect its product and thus the company.
知识产权对于公司来说非常重要,因为我们的产品设计包含了公司的 innovation 想法。保护公司的知识产权就是保护产品,因此公司应该采取良好的知识产权战略来保护产品,从而保护公司。

It is the IP strategy that our company should apply and follow:
这是我们公司应该应用遵循知识产权战略

1.Find a IP administration department
1.寻找知识产权管理部门

At first,an IP administration department will be founded which is responsible to protect the company's intellectual property and avoid our IP being infringed by others,and the department also regulate the use of the company's IP of others with our permission.
首先,成立一个知识产权管理 部门负责保护公司的知识产权避免我们的知识产权他人侵犯由该部门我们许可公司其他方的IP

2.Identity our IP
2.识别我们的IP

We should descript the identification of our IP by many ways,such as words,graphs and chats,in order to identify the scope of our IP and what the IP contains.The IP are mainly the innovative idea and the design of our product,this way we can protect are pattern from being copied.For example,the logo and the trade mark of our company are an important IP.
我们应该通过多种方式描述我们IP同一例如文字、图表聊天,以便确定我们IP的范围以及IP包含的内容。知识产权主要是我们产品的创新理念设计这样我们可以保护图案复制,例如标志商标是我们公司的重要知识产权。

AEROCLIM (brand name) DESIGNED FOR CHANGE (ourcaption)
AEROCLIM(品牌名称DESIGNED FOR CHANGE(OURCAPTION)

Fig 17.The logo of our product
17.我们产品的标志

3.Get a patent license
3.获得专利许可证

Then we should apply a patent certification for the intellectual property in patent office,in order to gain a legal protection of the IP from the government.
然后我们应该专利申请知识产权的专利认证以便政府那里获得知识产权的法律保护

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ENGG 950 Innovation &Design Final Report WNYERSGYOE

Group No.: D5

4.Sell and share patent
4.出售和分享

After a certain period of time of selling the product and on success,the patent will be shared to international companies,giving them the permission to produce our product in other countries in collaboration with our company,under the same brand name, however,they should pay a royalty to our company for this permission,and all research and up gradation should be done under our supervision regarding this product.
产品销售一段时间成功后专利分享国际公司,允许他们在其他国家与本公司合作,使用相同的品牌名称,但是,他们为此许可向本公司支付特许权使用费并且所有研究和升级都应在我们的关于本产品的监督。

5.Search infringement potential.
5.搜索侵权可能性。

We should search patents with infringement potential of other companies without our permission,look for and identify opportunities for litigation with the companies which have infringed our patent or selling a license to them.
我们应该未经我们许可的情况下检索其他公司具有侵权可能性专利寻找寻找侵犯我们专利向他们出售许可证

6.The Risk
6.风险

In this part,the risks about what harmful effect our product will provide to others and the environment will be identified and analysed,and tools will be used in this part.
这一部分,我们将识别和分析我们的产品他人和环境产生什么有害影响的风险,并在这一部分使用工具

6-1 Risk analyse of our product
6-1我们产品的风险分析

6-1-1 Event tree analyse
6-1-1事件分析

Event tree is used to analyse different kinds of risk that could cause for our product. Form the event trees below,it could be seen that the risks of our product including overheating,circuit failure and filter failure.
事件用于分析可能对您的产品造成的各种风险下面的事件中可以看出我们产品的风险包括过热电路故障过滤器故障

1 Event tree of overheating
1过热事件

Overheating occurs when the heater of our product does not work well,and the temperate of the heater could be much higher that it is supported to be.
当我们产品的加热器工作不正常时,就会发生过热加热器的温度可能它所支撑的温度高得多

Evidence

failure
失败

YES
是的

Overheating
过热

YES2
是2

pro
专业人士

No

Replace
取代

Thermostat
恒温器

suffering

Risk of
风险

YES
是的

No

No Risk!
风险!

Risk of High temperature
发情风险

No Risk!
风险!

Fig 18.Event tree of overheating
18.过热事件树

AEROCLIM 51

ENGG Group
ENGG集团

950 Innovation &Design No.: D5
950 创新 设计编号:D5

Final Report WNYE6SEX5
最终报告WNYE6SEX5

2 Event tree of circuit failure
2电路故障事件

Circuit failure is mainly caused by the failure of electric equipments and short circuit, which could increase the electric tense in the circuit of our product
电路故障主要是由于电气设备的故障和短路引起的这可能会增加我们产品电路中的电气紧张

YES No Risk

YES
是的

YES
是的

Evidence pr0 failure
证据pr0失败

Instal Fuse on circuit
电路上的 InstalFuse

No

Risk of injuries
受伤风险

No

Circuit failure
电路故障

No

No Risk!
风险!

Risk of sparking
火花危险

Fig 19.Event tree of circuit failure
图 19.电路故障事件树

3 Event tree of filter failure
3过滤器失败的事件

Filter failure means the filters of our product could be blocked by dust,leafs or other staff.It could cause bad quality of air in the pram and the ricks of breath.
过滤故障意味着我们产品的过滤器可能会被灰尘、树叶或其他工作人员堵塞。它可能会导致婴儿车中的空气质量差呼吸痛。

Evidence failure
证据失败

YES
是的

YES
是的

Chang or clean
Chang 或 clean

the filter
过滤器

No

YES
是的

pro
专业人士

No

No Risk!
风险!

Suffering from bad qualty of air in the pram
婴儿内的空气质量不佳

Filter failure
过滤器故障

No

No Risk!
风险!

Fig 20.Event
20.事件

Risk of bad breath
口臭风险

tree of filter failure
过滤器故障

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ENGG 950 Innovation &Design Final Report wNYERSGYNE
ENGG 950 创新与设计 最终报告 wNYERSGYNE

Group No.:D5
第 :D 5 组

6-1-2 Risk analysis and evaluation
6-1-2风险分析和评估

This part is for analysing the consequence of the risks,and to what degree the risks
部分用于分析风险后果以及风险的程度

could do harm to our brand.
可能会损害我们的品牌。

1 Analyse for Event tree of overheating
1 分析过热的事件树

YES
是的

0.3

Oveheating

No 0.7
没有0.7

Evidence
证据

faiure
费乌尔

YES
是的

0.8 prg

No 0.2
0.2

YES
是的

0.9

Replace
取代

Thermostat No
恒温器

0.1

YES
是的

0.9

No harmto

baby
婴儿

No

0.1

YES, 0%
是的,0%

0

No harm to

baby
婴儿

Do harm to baby
宝宝造成伤害

5.4%

0.6%

YES
是的

0

No

1

YES
是的

0.6

No

0.4

0

21.6%

1.44%

0.96%

No harmto baby
婴儿

No

70%

1

Total YES:6.84% Fig 21
总 YES:6.84% 图 21

Total NO:93.16%
量:93.16%

2 Analyse for event tree of circuit failure
2 分析电路故障的事件树

YES 0
0

0

Circuit failure
电路故障

YE8
是 8

0 2

No 0.8
编号0.8

Evidence pro
证据专业

failure
失败

No harm to Baby
宝宝

Install Fuse on YE8 circuit
YE8电路上安装保险丝

0.7
0,7%

No

0.3 No harm to baby
0.3宝宝

YES 0
0

0

YE8 0.87
YE8 0.87

NO

0.2

YE8 0.8

No

0.2

Do harm to

baby
婴儿

Do harm to baby
宝宝造成伤害

4.8%

0.6%

No

YE8
是 8

08

No

0.2

6.72%

2.24%

0.56%

Total YES:7%
总 YES:7%

Total NO:93%
数量:93%

No

80%

Fig 22
22

AEROCLIM 53
艾罗克林53

Group No.:D5

ENGG 950 Innovation &Design Final Report IF
ENGG950创新与设计最终报告 F

3 Analyse for event tree of filter failure
3分析过滤器失败的事件

YES
是的

0.2

Filter failure
过滤器故障

No 0.8
编号0.8

YES Evidence pro0.7 failure
YESEvidence pro0.7失败

No

0.3

YES
是的

Do harmto 0 baby
0个宝贝造成伤害

No

1

Chang or clean the fiter
更换或清洁钳工

Do harmto baby
宝宝造成伤害

0

0.8

YES 0.8
0.8

No

0.2

YES
是的

0.7

No

0.3

YES
是的

0

Do harmto baby
宝宝造成伤害

No

1

YES
是的

Do harmto 0.7 baby
0.7宝贝造成伤害

NO

4.2% 0.3

1.8%

0

11.2%

0.0196 %

0.84%

Fig 23
23

Total Yes 1.96%
总计1.96%

Total No:98.03%
人数:98.03%

6-1-3 Analysis value of risks.
6-1-3 风险分析

This part is for calculating the value that the risk will damage our company.Damage to Brand and reduction of sales plus Law Suit for damages and stress:Estimated Worth $2,000,000.
这部分用于计算风险我们公司造成的损害价值品牌受损销售额减少加上损害赔偿和压力诉讼:估计价值 2,000,000 美元。

Overheating:Likelihood 6.84%,risk=6.84%×2000000=136800 Circuit failure:Likelihood 7%,risk=8.7%×200000=1400000
过热似然 6.84%,风险=6.84%×2000000=136800 电路故障:似然 7%,风险=8.7%×200000=1400000

Filter failure:Likelihood:1.96%,risk=1.96×2000000=392000
过滤失败可能性:1.96%,风险=1.96×2000000=392000

Likelihood

Low

Medium
中等

High

Very High
非常

Almost Certain
几乎可以肯定

M

M

H

H

Probable
或然

L

FIter Failure
FIter故障

H

H

Possible
可能

L

M

M

Crcuit Failore

Rare
罕见

L

L

over Heating
过度加热

M

Table 9
9

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Group No.:D5

6-2 Risk Mitigation Strategies
6-2风险缓解策略

The following resolutions shown in the table,express the treatment actions to avoid risks and reducing the consequences of them.
表中所示的以下决议表达避免风险和减少风险后果处理措施

Risks
风险

Treatments
治疗

Overheating
过热

Circuit failure
电路故障

Filter failure
过滤器故障

1-Avoiding risk by not doing an activity
1-通过做某项活动来规避风险

Not embedding too
不嵌入

many fans for the case
许多粉丝支持

Protection from dust
防尘

2-Removing the risk source
2-消除风险

Removing extra fans
移除额外的风扇

3-Changing the likelihood
3-改变可能性

Replacing the faulty thermostat
更换有故障恒温器

4-Changing the consequence
4-改变后果

Addingfuse to the
将 fuse添加到

circuit
电路

Changing
改变

or

cleaning
清洗

the filter
过滤器

5-Share the risk with other parties
5-与其他分担风险

Insurance
保险

Insurance
保险

Insurance
保险

Table 10 Risk mitigation
10风险缓解

After applying the risk mitigation,we recalculated the risk and reach to following results:
在应用风险缓解措施后,我们重新计算了风险得出以下结果:

1)Re-evaluating the risk after overheating risk mitigation
1)过度降低风险重新评估风险

Fig 24
图 24

Total No 99.61%
合计编号99.61%

AEROCLIM 55

ENGG 950 Innovation &Design Final Report WNYERSGYE
ENGG 950 创新与设计最终报告WNYERSGYE

Group No.:D5
第 :D 5 组

2)Re-evaluating the risk after circuit failure risk mitigation
2)在电路故障风险缓解后重新评估风险

Yes 0.4
0.4

Yes
是的

0%

0

ChJld harmed
ChJld受到伤害

Yes Install
是 安装

0.95

Yes Evident pror 0.09 jallure

puse on creut
暂停鲁特

0.6

No

Yes
是的

0.1

Chld harmed
Chld 受伤

0.04

1

3.42%

YNeos

001.51%
00 1.51%

0.9

4.61%

No

Circuit failure
电路故障

0.91

No

0.05

No

Harmful jor chlld
有害的jor chlld

Harmful for chlld
chlld 有害

Yes 0%
0%

0

No 91%
91%

0.9

No

0.40

Total Yes 0.55%
总计是 0.55%

Total No 99.43%
合计99.43%

3)Re-evaluating the risk after fil Fig 25 -risk mitigation
3)重新评估风险后 图25 - 风险缓解

Yes 0%
0%

0

Yes
是的

0.08

Ctreult failure
Ctreult 失败

0.92

No

Yes 0.95

Change,
改变
Clean
干净
jlter

jallure

Evident
明显
prlor

0.05HarmfulJor chlld

No

)es 0%
)地震怪0%

0

Harmful Jor chlld
有害的Jor chlld

N92%

Yes 0.5

CNild harmed
伤害

1

3.8%

No

Yes
是的

0.38%

0.1

0.5

No

Chlld harmed
Chlld 受到伤害

Yes

0.1

0.9

-0.04

3.42% No

.0.36

0.9 No

Total Yes 0.42%
总计 是 0.42%

Total No 99.58
合计No 99.58

Fig 26
图 26

AEROCLIM 56
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ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

NOII
II

Group No.:D5
第 :D 5 组

After re-evaluating the risk of overheating,sparkling and filter failure,the consequence of the risk got decreased to Low and its likelihood became Rare
重新评估过热、起泡和过滤器故障的风险后,风险后果降低可能性变得罕见

Likelihood

LOW

MEDIUM

HIGH

VERY HIGH
非常高

Almost Certain
几乎可以肯定

M

M

H

H

Probable
或然

M

H

H

Possible
可能

M

M

H

Rare
罕见

L

M

M

Table 11
11

By taking risk mitigation strategies such as Insurance and crisis management we could reduce the consequences and likelihood of the risks.So,the cost of each risk,
通过采取风险缓解策略,例如保险危机管理我们可以减少后果减轻风险。所以,每个风险的成本

Risk =Consequence x Likelihood
风险 = 后果x似然

1)Risk =110,000×0.38=$418 2)Risk =110,000×0.55=$605 3)Risk =110,000×0.42=$462
1)风险 =110,000×0.38=418 美元2)风险=110,000×0.55=605 美元3)风险=110,000×0.42=462 美元

7.Commercial Feasibility
7.商业可行性

7-1 Commercial structure
7-1商业结构

In order to run our business,we need different resources such as human resource, equipment and financial resource.Each of these types of resource can play a significant role in our company success and build the structure of our business.
为了经营我们的业务,我们需要不同的资源人力资源设备和财务资源。这些类型的资源中的每一种都可以在我们公司的成功建立我们的业务结构发挥重要作用

Needed labours are estimated to be 18 persons including 15 labour working within factory and in three assembly lines,one person as cleaner and two as security officers. All labours will be trained by experienced foremen and will be aware about production cycle time in order to increase their productivity.Besides,our marketing team is consisted of 5 persons including marketing manager,sales representative,and advertising team.
所需劳动力估计 18 人其中包括 15 名在工厂3个装配车间工作的工人,其中 1清洁2安全人员。所有工人都将接受经验丰富的领班的培训,并将了解生产周期时间,以提高他们的生产力。此外,我们的营销团队营销经理、销售代表和广告团队 5 人组成

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I
GF

Group No.:D5

Staff type
员工类型

Number

workforce
劳动力

Foreman
工头

3

labour
劳动

12

cleaner
清洁工

1

Security officer
保安员

2

Marketing team
营销团队

Marketing manager
市场经理

1

Sales
销售

representative
代表

2

Advertising team
广告团队

2

Production &Planning department
生产与计划部

3

R&D and Quality control department
研发和质量控制部门

1

Human resource department
人力资源部

2

Main shop representative
总店代表

2

Accountancy
会计

Outsourced
外包

Transportation staff
运输人员

Outsourced
外包

Distribution channel
分销渠道

Outsourced
外包

Table 12
12

Since,at the beginning the size of our company is small and it is not reasonable to hire large number of employees,we will use limited number but experienced employees in departments to be efficient based on our plan.
由于我们公司一开始规模较小雇用大量员工合理的,我们将选择数量有限但经验丰富的部门员工,以我们的生产力为基础提高效率

We plan to buy the land in an industrial park and build factory and buy all machines needed in assembly lines and also equipment which are needed to run the factory and departments.Over five years,we also have an expansion plan,to add product lines and increase the automation level of machines and production rate.In the time of purchasing land,we will consider the land needed for this expansion plan.It is worth noting,that adding products or modifying this product depends on the R&D and marketing teams activities.
我们计划在工业园区购买土地建造工厂,并购买装配线所需的所有机器以及运营工厂和部门所需的设备。在五年,我们还有一个扩展计划,以增加产品线并提高机器的自动化水平和生产率。在购买土地,我们将考虑扩建计划所需的土地值得注意的是,添加产品或修改此产品取决于研发和营销团队的活动

Furthermore,our plan is to rent showroom and main shop and distribute products in the target market with the help of external distribution firms.In our expansion plan, it is considered that in the case of being expanded,the distribution activity will be done internally with an affiliate organisation and under company supervision. Transportation and accountancy are to be done externally since the time we expand and enlarge the factory and increase the complexity of performance.At the beginning,all the product components are outsourced to be produce based on determined technical specifications and are assembled internally.
此外,我们的计划是在外部分销公司的帮助下,在目标市场租用陈列室并分销产品。在我们的扩张计划中,考虑到扩大的情况下分销活动将与附属组织在内部进行,并在公司的监督下进行。运输和会计工作是在外部完成的因为我们扩建和扩大工厂并增加了绩效的复杂性。一开始,所有产品组件都外包给根据确定的技术规格进行生产,并在内部组装

AEROCLIM 58
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Group No.:D5

ENGG 950 Innovation &Design Final Report II

Since our business is a new and small one and need more concentration to be prospering,we define a simple structure which helps manager to be directly connected to operation and have direct control on it.Also,this structure is more suitable for beginning,since it is inexpensive to monitor and convenient to communicate among departments.Therefore,organizational chart for the first two years before implementing expansion plan is as following:
由于我们的业务新的较小的业务,需要集中精力才能繁荣,我们定义了一个简单的结构,帮助经理 直接与运营相连并对其进行直接控制 。此外,这种结构更适合开始,因为它的监控成本低廉,便于部门间沟通。因此,实施扩张计划的前两年组织结构图如下:

Chief-executive Manager
首席执行经理

AEROCLIM 59

Marketing Department
市场部

Sales Division

Marketing Division
市场部

Security Devision
安全设计

R&D and Quality
研发质量

control
控制

Department
部门

Accounting Division
会计

Production & Planning
生产&规划

Department
部门

Planning Division
企划事业部

Human

Resources
资源

Department
部门

Purchasing Division
采购事业部

Fig 27
27

7-2 Financial projection and feasibility
7-2财务预测和可行性

Since our project is related to children and this market is rapidly changing,we consider a 5-year period as a time base to do financial analysis.As calculated earlier, the total cost per product and the pricing strategy for a 5-year period is as following. After two years,production will increase which result in a decrease in the cost of production.Due to this fall in the cost,we can reduce the price of our product from year three which underpin acquiring more customers:
由于我们的项目与儿童有关,而且这个市场正在迅速变化,因此我们将5 年作为进行财务分析的时间基础如前所述,5 期间的每件产品的总成本和定价策略如下两年后,产量会增加,从而导致生产成本降低。由于成本的下降,我们可以第三年开始降低产品的价格,从而获得更多客户奠定基础

Year

Product sold
已售产品

Selling Price ($)
售价($)

1

28,521

149.49

2

57,043

149.49

3

85,564

129.49

4

114,085

129.49

5

143,607

129.49

Total Cost of production
生产成本

$95.68

Table 12
12

Moreover,in previous section,we calculate that we need $3,510,000 as total capital inyestment to run our plant and production.So,the predicted cash flow for a 5-year period is:
此外,在上一节中,我们计算出我们需要 3,510,000 美元作为资本投入来运行我们的工厂生产。因此,5 期间的预测现金流为:

ENGG 950 Innovation &Design Final Report WNYERSEYNE

Group No.:D5

Cash Flow for Project
项目现金流

The cash flow in year O is negative which means the amount of money needed to invest in building plant and running production.
O 年的现金流为负数,这意味着需要大量资金投资建造工厂和运行生产。

The minimum Required Rate of Return(RRR)our investors want to entre in this project is 15%.Based on calculation,at the end of year 5 total DV is predicted to be $6,716,545 which means project earnings are greater than the minimum RRR of investors.Hence,this project is to be attractive for them.The other factor can be used to measure the profitability of the investments is Internal Rate of Return (IRR). IRR is the interest rate at which the net present value of all the cash flows from a project or investment equal zero.Regardless of the weaknesses it has,can be a measure for investors to decide whether investing in this project is profitable.If the IRR of a project exceeds the RRR of that project,it means this project is desirable.As the below table depicted,at the end of year 5,IRR=67.3%which is much higher than what investors want as RRR=15%.
我们的投资者希望进入该项目的最低要求回报率 (RRR)为 15%。根据计算,在第 5 年年底,总 DV 预计为 6,716,545 美元,这意味着项目收益大于投资者的最低RRR。因此,这个项目他们来说要有吸引力另一个可用于衡量投资者盈利能力的因素是内部收益率 (IRR)。IRR 是项目投资等值的所有现金流量的净价值为零的利率。无论有什么,都可以成为投资者决定投资这个项目是否有利可图衡量标准。如果一个项目的IRR超过该项目RRR则表示该项目可取的。如下所示,在第 5 年年底,内部收益率=67.3%,这远高于投资者希望的RRR=15%。

Year

Total

Investment
投资

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-
回报-

date
日期

ROI to- date (%)
迄今投资回报率 (%)

Discounte
折扣

d value
d

for year

RRR=15%
存款准备金率 = 15%

IRR to- date (%)
迄今的内部收益率 (%)

0

3,510,000

-3,510,000

-3,510,000

3,510,000

1

1,540,134

1,540,134

-1,969,866

-56.1

1,339,247

-56.1

2

3,080,322

3,080,322

1,110,456

31.6

2,329,166

18.2

3

2,909,176

2,909,176

4,019,632

114.5

1,912,830

44.4

4

3,878,890

3,878,890

7,898,522

225.0

2,217,768

59.2

5

4,882,638

4,882,638

12,781,160

364.1

2,427,534

67.3

Total

3,510,000

16,291,160

12,781,160

6,716,545

Table 13
13

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ILEORNSGITOYNOGF

Group No.:D5

Calculation shows that payback period for the project is 2 years because
计算表明,该项目的投资回收期为 2 年,因为

Ztotalnet cash flow ≥0.
Ztotalnet现金流≥0。

Our investors discuss that instead of investing in our project;they can invest their money in Commonwealth bank for 60 months and earn 4.6%interest per annum while their money may be blocked for a 5-year period (Commonwealth bank website 2013). Supposing their interests will be paid on yearly basis and are calculated by simple interest rate,their cash flow can be like following:
我们的投资者讨论这个问题,而不是投资于我们的项目;他们可以将资金投资于联邦银行60个月每年赚取4.6% 的利息,而他们的资金可能会冻结5 年(联邦银行网站2013)。假设他们的利息支付的,并且简单的利率计算的,他们的现金流可以是这样的

Cash Flow for Bank Deposit
银行存款的现金流

In this situation their net payback would be $915,335 at the end of year five,which has 92.8%decrease compare to investing in our project.The calculations are presented in the table below.
在这种情况下他们在第五年底回报将为 915,335 美元与投资于我们的项目相比,净回报率下降了 92.8%。计算结果below 所示。

Year

Total

Investment
投资

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-date
迄今的投资回报

ROI to- date
迄今为止的 ROI

Discounte
折扣

d value for
的 d

year

RRR=15%
存款准备金率 = 15%

IRR to- date
迄今 IRR

0

3,510,000

-3,510,000

-3,510,000

-3,510,000

1

885,067

885,067

-2,624.933

-74.8%

846,144

2

885,067

885,067

-1,739,866

-49.6%

808,933

3

885,067

885,067

854,799

24.4%

773,359

4

885,067

885,067

30,268

0.9%

739,349

5

885,067

885,067

915,335

26.1%

706,834

4.6%

Total

3,510,000

4,425,335

915,335

364,620

Table 14
14

Although calculations show that project is beneficial,our shareholders are concern about the inflation regarding materials cost which likely to be 10%.Also,the policy of
尽管计算显示该项目是有益的,但我们的股东担心材料成本的通货膨胀率可能达到 10%。此外,政策

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Group No.:D5

company is to increase the labour wage by 8%after 2 years as their reward if there will be no increase in material price.
如果材料价格没有上涨公司将在 2 年后劳动工资提高 8% 作为奖励。

The other risk related to feasibility study is about target market.As explained before, one segment of our customers is the current migrants who already have child and their child were born offshore and their births are not documented in Australia.Since there was no solid information in regard to the portion of this segment,we do not include these customers when defining the number of potential customers.However our shareholders ask us to do optimistic and pessimistic analysis regarding the number of customers.Our marketing team suggest considering the 27%increase and 14% decrease regarding the number of potential customers.
与可行性研究相关的另一个风险是关于目标市场。As 之前解释过,我们的客户中有一部分目前已经孩子的移民他们的孩子是在海外出生的,他们的出生在澳大利亚没有记录segment,定义潜在客户数量时,我们不包括这些客户。但是我们的股东要求我们对客户数量进行选择性、乐观悲观分析。我们的营销团队建议考虑潜在客户数量增加 27%和 14% 减少

So,we consider four sensitivity analyses to evaluate attractiveness of project in these situations.
因此,我们考虑了四种敏感性分析评估项目在这些情况下吸引力

>Scenario 1:increase in the direct material cost by 10%
%3 场景 1:直接材料成本增加 10%

Direct material cost after 10%increase will be $60.34.If the cost of direct material increases 10%,it causes nearly 12%decrease in IRR of project and $1,478,885 in total DV at the end of year five.
如果直接材料成本增加10% 60.34 美元,则会导致项目内部收益率下降12%,年底总 DV1,478,885 美元五。

Year

Total

Investment
投资

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-date
迄今的投资回报

ROI to- date (%)
迄今投资回报率 (%)

Discounte
折扣

d value
d

for year

RRR=15%
存款准备金率 = 15%

IRR to- date
迄今的 IRR

0

3,510,000

3,510,000

-3,510,000

-3,510,000

1

1,378,277

1,378,277

-2,131,723

60.7

1,198,502

-61.8

2

2,756,603

2,756,603

624,880

17.8

2,084,388

2.7

3

2,423,600

2,423,600

3,048,481

86.9

1,593,557

25.6

4

3,231,458

3,231,458

6,279,938

178.9

1,847,596

38.4

5

4,070,218

4,070,218

10,350,156

294.9

2,023,617

45.5

Total

3,510,000

13,860,156

10,350,156

5,237,660

Table 15
15

>Scenario 2:increase labour wage from year 2 by 8%if there is no increase in the cost of direct material
%3 场景2:第二年开始增加 8% 如果这里的直接材料成本没有增加

If the cost of material does not change,our company will increase the labour wage 8%,from year two which is paid from the profit of selling product.Direct labour cost is $15.79 per product.So if it has the 8%increase in the second year,it would be $17.1 per product.Therefore,it reduces the net profit of selling product.Based on the result,the IRR will decrease 1.2%but still the project is profitable.
如果材料成本没有变化,我们公司将从第二年开始将劳动工资提高8%,该工资从销售产品的利润中支付。直接人工成本为每件产品 15.79 美元。因此,如果第二上涨 8%,件产品将增加 17.1 美元。因此,它降低了销售产品的利润。根据结果,内部收益率将下降 1.2%,但该项目仍然是有利可图的。

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Group No. D5

Year

Total

Investme
投资

nt
新台币

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-date
迄今的投资回报

ROI
投资回报率

to- date (%)
(%)

Discounte
折扣

d value for year
年份 d

RRR=15%
存款准备金率 = 15%

IRR
内部收益率

to- date (%)
(%)

0

3,510,000

3,510,000

-3,510,000

3,510,000

1

1,498,687

1,378,277

-2,011,313

-57.3

1,303,206

57.3

2

2,997,427

2,756,603

986,114

28.1

2,266,486

16.2

3

2,892,919

2,423,600

3,879,033

110.5

1,902,141

42.9

4

3,857,214

3,231,458

7,736,247

220.4

2,205,375

57.8

5

4,858,396

4,070,218

12,594,643

358.8

2,415,481

66.1

Total

3,510,000

16,104,642

12,594,642

6,582,689

Table 16
16

>Scenario 3:increase target customer by 27%(optimistic)
>cenario 3:目标增加 27%(乐观

Investors of project want a sensitivity analysis regarding the number of customers to assess the financial changes in the return of investment and payback of project.As demonstrated in table,27%increase in the number of customers will increase the net payback around 34%.
项目投资者希望对客户数量进行敏感性分析,以评估投资回报项目回报的财务变化。如表所示,27% 的客户数量增加 将使净回报率提高 34% 左右

Year

Total

Investme
投资

nt
新台币

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-date
迄今的投资回报

ROI
投资回报率

to-date
迄今

(%)

Discounte
折扣

d value
d

for year

RRR=15%
存款准备金率 = 15%

IRR to- date (%)
迄今的内部收益率 (%)

0

3,510,000

3,510,000

-3,510,000

-3,510,000

1

1,949,088

1,949,088

-1,560,912

44.5

1,694,859

-44.5

2

3,898,244

3,898,244

2,337,333

66.6

2,947,633

36.7

3

3,674,007

3,674,007

6,011,339

171.3

2,415,719

63.0

4

4,898,662

4,898,662

10,910,001

310.8

2,800,826

76.9

5

6,170,162

6,170,162

17,080,163

486.6

3,067,661

84.2

Total

3,510,000

20,590,163

17,080,163

9,416,698

Table 17
17

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ENGG 950 Innovation &Design

Group No.:D5

> Scenario 4:decrease target market by 14%(pessimistic)
> 情景4:目标 市场减少 14%(悲观)

Although,by decreasing the target market by 14%,still the project is profitable,it results in 23%fall in the total net payback in year five.We need to focus more on marketing mix strategy and promotions to keep our customers and benefit their life time.
尽管通过将目标市场减少 14%,该项目仍然盈利,但导致第五年的总净回报下降了 23%。我们需要更多地关注营销组合策略促销,以留住我们的客户让他们的ife时间受益。

Year

Total

Investmen
投资人

t

Total Earning
收入

Net Cash Flow
现金流量

Net

Payback to-date
迄今的投资回报

ROI
投资回报率

to- date (%)
(%)

Discounted
折扣

value for
的值

year

RRR=15%
存款准备金率 = 15%

IRR to- date
迄今 IRR

0

3,510.000

-3,510.000

-3,510.000

-3,510,000

1

1,319,855

1,319,855

-2,190,145

-62.4

1,147,700

-62.4

2

2,639,756

2,639,756

449,611

12.8

1,996,035

7.5

3

2,487,910

2,487,910

2,937,521

83.7

1,635,841

33.6

4

3,317,204

3,317,204

6,254,725

178.2

1,896,622

48.8

5

4,178,220

4,178,220

10,432,945

297.2

2,077,314

57.5

Total

3,510,000

13,942,945

10,432,945

5,243,512

Table 18
18

The results of these scenarios are summarized in the below table:
下表总结了这些方案的结果

Metric (5years)
公制(5 年)

Base
基础

Scenario 1
场景1

Scenario 2
场景2

Scenario 3
场景3

Scenario 4
场景4

Payback ($)
回报($)

12,781,160

10,350,156

12,594,643

17,080,163

10,432,945

ROI

364.1%

294.9%

358.8%

486.6%

297.2%

IRR

67.3%

45.5%

66.1%

84.2%

57.5%

Table 19
19

It is clear that under different circumstances,the revenue of the project is expected to change.However,in the worse situation (scenario 1)the internal rate of return for project is calculated to be 45.5%which means even with 10%increase in direct material cost,the project is expected to be profitable and not only recovers all the investment cost but also can be money-maker.
很明显在不同的情况下,该项目的收入预计发生变化。然而,在最坏的情况下(情景 1),项目的内部收益率计算为 45.5%,这意味着即使直接材料成本增加 10%,该项目也有望盈利而不仅仅是重新涵盖所有投资成本,但也可以是MoneY-Maker。

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ENGG 950 Innovation &Design

Group No.:D5

8.Conclusion:
8.结论:

In this changing climate,it's difficult to regulate the temperature and circulate the air inside the pram.There are no quality products available in the market to address this issue or problem.Aeroclim being a virgin product in market,being its first type with no direct competitors,we can capitalise on a large market.The unique features which
在这种不断变化的气候中,婴儿车的温度空气循环是很困难的。市场上没有优质的产品可以解决这个问题。Aeroclim 是市场上的原生产品,是其第一个没有直接竞争对手的类型,我们可以利用一个庞大的市场。其独特功能

we think that can make Aeroclim success are as follows, Circulate fresh air into the pram
我们认为可以使Aeroclim成功的以下几点新鲜空气循环到婴儿车里

Regulate the pram temperature in summer
在夏天调节婴儿车的温度

Warm the air in winter

Self-charging method One time installation Need less care
自充电方式一次性安装需要较少的照顾

Excellent after sales and customer service Competitive and affordable price
卓越的售后客户服务有竞争力实惠的价格

Suitable for any type of pram available in market
适用于市场上任何类型的婴儿车

With these distinct advantages we can start promoting our product and create awareness about Aeroclim.Child priority countries like Australia,would give attention and first preference to child comfort and safety factors.Handling the right method of marketing,Aeroclim can reach all the people.As we have outsourced all our components and service,we reduce the overhead cost which contributes to overall production cost by reducing it.Aeroclim being priced at $149.49 is a good deal for the customers to invest in for their children.Using right practices and good strategies, maintaining the quality of product and service we hope we can attain a huge success in market with AEROCLIM.
凭借这些独特的优势我们可以开始推广我们的产品并提高对 Aeroclim 的认识.像澳大利亚这样的儿童优先国家关注并优先考虑儿童的舒适度和安全因素。处理正确的营销方法,Aeroclim 可以接触到所有人。由于我们将 所有组件和服务外包,我们通过降低间接成本来降低间接成本,从而降低导致其他生产成本。Aeroclim售价 149 美元。49客户为他们的孩子投资交易。通过正确的实践良好的策略,保持产品和服务的质量我们希望能与AEROCLIM一起在市场上取得巨大成功

AEROCLIM 65
艾罗克林65

ENGG 950 Innovation &Design Final Report
ENGG 950 创新与设计最终报告

Group No.: D5
号:D5

UNIVERSITY OF WOLLONGONG
龙岗大学

9.References
9.参考资料

Centre for Accident Research &Road Safety 2011,State of the Road:Bicycle Safety Fact Sheet,Centre for Accident Research &Road Safety,viewed 22 March 2013,
事故研究与道路安全中心2011,Stateofthe Road:自行车安全情况说明书,事故研究与道路安全中心,201322 米拱,

<http://www.carrsq.qut.edu.au/publications/corporate/bicycle safety fs.pdf>.
<http://www.carrsq.qut.edu.au/publications/corporate/bicycle 安全 fs.pdf>。

Helmet Stickers:A good idea or not?2013,Bicycle Helmet Safety Institute,viewed 20 March 2013,
头盔贴纸:好主意与否?2013,自行车头盔安全研究所,vie星期三2013年 3 月20 日,

< http://www.helmets.org/stickers.htm >.

What is and how to use the Interactive Matrix,TRIZ40,viewed 28 March 2013,
什么是以及如何使用InteractiveMatrix,TRIZ40,2013年 3 月 28 日查看,

<http://www.triz40.com/ >.

Mohan,A M 2009,Post-consumer recycle PET lifecycle,Image,Green package,viewed 23 April 2013
Mohan,A M 2009,消费后回收 PET 生命周期,图片,绿色包装,2013 年 4 月 23 浏览

http://www.greenerpackage.com/sourcing recycled/fresh- cut salad gets 100 rpet clamshell.
http://www.greenerpackage.com/sourcing份回收/鲜沙拉得到100rpet翻盖

Life Cycle Assessment of the DATAGREEN cable,Image,Nexans,view 23 April 2013,
DATAGREEN 电缆生命周期评估,图片,耐克森,查看23年 4 月20日 13,

http://www.nexans.com/eservice/Corporate-en/navigatepub 236352 21320/Cabling Insight 7.html.
http://www.nexans.com/eservice/Corporate-en/navigatepub 23635221320/CablingInsight7.html

Australian Bureau of Statistics 2012,Births Australia 2011,Australian Bureau of Statistics, viewed 9 May 2013
澳大利亚统计2012 年,澳大利亚出生 2011 年,澳大利亚统计2013 年 5 月9浏览

http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/3301.0Main%20Features32011?ope ndocument&tabname=Summarydprodno=3301.0Eissue=2011anum=&view=
http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/3301.0Main%20Features32011?opendocument&tabname=Summarydprodno=3301.0Eissue=2011anum=&view=

Australian Competition G Consumer Commission 2007,The regulation of prams and strollers under trade practices Act 1974,Australian Competition &Consumer Commission,viewed 9 May 2013,
澳大利亚竞争G消费者委员会2007 年,根据 1974 年贸易行为法公关婴儿车的监管,澳大利亚竞争与消费者委员会,2013 年 5 月9 日查看,

http://www.productsafety.gov.au/content/item.phtml?itemld=974077anodeld=876502c1e402

8fc1a03e85ea7085145d&fn=Regulation%2520impact%2520statement%2520%25E2%2580%2594%2
8fc1a03e85ea7085145d&fn=监管%2520影响%2520statement%2520%25E2%2580%2594%2

520Prams%2520and%2520strollers.pdf
520 婴儿车%2520 和 %2520 婴儿车.pdf

NetMBA,The BCG Growth-Share Matrix,Accessed in 13/05/2013.
NetMBA,BCG 增长份额矩阵,201 年 5 月 13 日访问3.

http://www.netmba.com/strategy/matrix/bcg/

Johnson,G,Scholes,K&Whittington,R,2008.EXPLORING CORPORATE STRATEGY.8th ed. s.L.:Financial Times.
Johnson,G,Scholes,K&Whittington,R,2008 年。探索企业战略.第 8 版。s.L.:金融时报。

Elements of Marketing Mix, http://kalyan-city.blogspot.com/2010/05/marketing-marketing- mix-4-ps-of.html
营销组合要素http://kalyan-city.blogspot.com/2010/05/marketing-marketing-mix-4-ps-of.html

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艾罗克林 66